Hertfordshire Cricket

What Hertfordshire Cricket does

Hertfordshire Cricket, operating as Hertfordshire Cricket Limited (also known as HCCA and Hertfordshire CCC), is the county governing body for recreational and representative cricket across Hertfordshire, England. Founded in 1876 and registered as a company limited by guarantee, it is affiliated with the England and Wales Cricket Board (ECB) and the National Counties Cricket Association (NCCA). The organisation operates from Welwyn Garden City with 11-50 employees and is led by a Chief Executive (I. Fletcher) and Chairman (Geoff Newman), supported by elected trustees and a network of volunteer officials.

Its core "products" are programmes rather than software: representative cricket teams (Men's 1st XI and Women's 1st XI) competing in NCCA Trophy, T20, and Championship competitions; a structured talent pathway running from Young Antlers (U10-U12) through the County Performance Programme, County Age Groups (U13-U18), Emerging Players Programme, Stags (U23/2nd XI), and senior cricket; entry-level participation products All Stars Cricket (ages 5-8) and Dynamos Cricket (8-11); a full disability pathway (Super 1s, Super 9s, Champion Clubs, VI Cricket); and community initiatives including free softball and walking cricket for asylum seekers, refugees, and older adults. School engagement is delivered primarily through the Chance to Shine charity. Technology infrastructure is sourced from third parties - Pitchero for the website and club communications, ECB SHMS for safeguarding compliance, Play-Cricket.com for fixtures and results, and NV Play for scoring - rather than built in-house.

The business model is a hybrid of membership subscriptions, club affiliation fees, course fees (coaching and scoring), and a small capital-loan programme (HCCA Club Loan Scheme, up to £25,000 at 2% interest, repayable over five years). Revenue is not publicly disclosed. Distribution is geographically confined to Hertfordshire and runs through 100+ affiliated clubs, schools, community venues, and the University of Hertfordshire Sports Village. Commercial scaling is structurally limited because the entity operates as a not-for-profit county cricket association under ECB governance.

Name

Hertfordshire Cricket

Legal name

Hertfordshire Cricket Limited

Website

https://hertscricket.org

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Hertfordshire Cricket Limited is the ECB-affiliated county governing body for cricket across Hertfordshire, England. It runs representative teams, a U10-to-senior talent pathway, 100+ affiliated clubs, school programmes via Chance to Shine, disability cricket, and community initiatives for asylum seekers, refugees, and seniors.

Ownership category

akta.pro rank

Product category

Sports Governance (County Cricket)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• County cricket governance
• Grassroots cricket development
• Cricket talent pathway
• Club affiliation services
• Community cricket programmes

Headquarters

HQ city

Welwyn Garden City

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: HCCA membership fees ranging from £20-40 for various categories including Playing Member, Full Member, Senior Citizen, and Life Membership options
2. Club Affiliation: Revenue from affiliated cricket clubs (over 100 clubs listed) through affiliation fees for Primary and Associate membership types
3. Coaching and Course Fees: Revenue from coach development courses, scoring courses, and ECB training programs. Free introductory courses available with paid advanced training.
4. Club Loans: HCCA Club Loan Scheme offering loans up to £25,000 for capital projects with 2% interest rate

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hertfordshire Cricket is the governing body for recreational cricket in Hertfordshire, affiliated to the England and Wales Cricket Board (ECB). It runs representative teams (Men's 1st XI and Women's 1st XI), manages a structured talent pathway from Under-10 through senior cricket, operates a club-affiliation programme for 100+ member clubs, delivers ECB-affiliated coaching courses and safeguarding services, and runs inclusive community cricket programmes.

Product overview

Hertfordshire Cricket is a county cricket organization operating as a platform of interconnected programmes and services rather than a single technology product. The core offerings include representative cricket teams (Men's 1st XI and Women's 1st XI), a comprehensive talent pathway (Young Antlers through to senior representative cricket), and community participation programmes (All Stars Cricket, Dynamos Cricket, Chance to Shine). Supporting infrastructure includes the Safe Hands Management System for club compliance, safeguarding services, coach development, and the HCCA membership and loan scheme. The organization uses Pitchero as its website platform and Play-Cricket.com for fixtures and results.

Differentiator

Problem solved

Functional benefit

Products and services

• Hertfordshire Men's 1st XI (Representative Cricket) County-level representative men's cricket team selected from the best players across affiliated clubs, competing in ECB Minor Counties and other county-board competitions. For players, supporters and the wider Hertfordshire cricket community.
• Hertfordshire Women's 1st XI (Representative Cricket) County-level representative women's cricket team competing in ECB women's county competitions, providing a high-level playing and development opportunity for the top female cricketers in the county. For female cricketers and supporters in Hertfordshire.
• Talent Pathway (U10 to Senior 1st XI) Co-ordinated age-group representative cricket pathway covering Under-10, Under-12, Under-14, Under-15 and Under-17 levels, feeding senior Men's and Women's 1st XI selection. For talented junior cricketers and their families in Hertfordshire.
• Club Affiliation Scheme Annual membership programme for Hertfordshire cricket clubs (100+ clubs), providing ECB recognition, league eligibility, insurance, safeguarding access and connection to the county pathway. For cricket clubs operating in Hertfordshire.
• HCCA Club Loan Scheme Loan scheme enabling affiliated clubs to acquire cricket equipment (e.g. covers, rollers, training aids) without full upfront purchase. For Hertfordshire Cricket member clubs needing access to shared cricket equipment.
• Coach Development Courses ECB-affiliated coaching courses that accredit cricket coaches, typically covering Levels 1, 2 and beyond, bookable and delivered through the county board. For existing and aspiring cricket coaches at member clubs and schools.
• Safe Hands Management (Safeguarding Compliance) Safeguarding certification, DBS checks and compliance support provided to member clubs and volunteers through the ECB's online Safe Hands Management System. For club welfare officers, volunteers and parents involved in junior cricket.
• Personal / HCCA Membership Individual / supporter membership of Hertfordshire Cricket providing direct affiliation to the county board and access to member benefits. For individual cricket supporters, family members and the wider cricket community in Hertfordshire.
• Community Cricket Inclusion Programmes Co-ordinated inclusion programmes that extend cricket into disability groups, women and girls, asylum-seeker communities, prisons and South Asian communities, often in partnership with local councils, charities and schools. For under-represented community groups in and around Hertfordshire.

Quantifiable outcome

• Over 600,000 young people benefited from Chance to Shine programmes (51% girls)
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ECB (England and Wales Cricket Board)coreStrategic or Co-development PartnerNational governing body for cricket in England and Wales. ECB provides governance, Safe Hands safeguarding policies, Safe Hands Management System (SHMS), coach development courses, DBS processing, and talent pathway frameworks. Hertfordshire Cricket operates under ECB regulations and participates in NCCA competitions organized by ECB.
• National Counties Cricket Association (NCCA)coreStrategic or Co-development PartnerGoverning body for minor counties cricket. Organizes NCCA Trophy, T20, and Championship competitions in which Hertfordshire Men's and Women's 1st XI compete.
• Chance to ShinecoreStrategic or Co-development PartnerCharity delivering cricket to young people in schools and communities. In 2026 reported over 600,000 beneficiaries, 51% girls. Delivers whole school programmes, street clubs, and Chance to Compete secondary school cricket.
• Gray NicollsminorOthersCricket equipment manufacturer. Sponsors Gray Nicolls Sponsorship Player Awards with £1,000 vouchers for County Age Group award winners.
• Tylers SportswearminorOthersSportswear supplier. Provides Hertfordshire Cricket branded clothing and kit through their webshop.
• Lions Sports TravelminorOthersSports travel company offering travel and tour services for Hertfordshire Cricket teams.
• Lords TavernersminorOthersCricket charity supporting young people through cricket programmes and disability cricket initiatives.
• Play-Cricket.comcoreTechnology or IntegrationECB platform for cricket fixtures, results, statistics, and club management. Used by Hertfordshire CCC for live streaming and scorecards.
• PitcherocoreTechnology or IntegrationWebsite platform provider powering hertscricket.org. Offers club website builder, events management, news publishing, and club communications.
• Herts WelcomescoreStrategic or Co-development PartnerLocal charity supporting people seeking asylum in the UK. Partnership to deliver eight-week cricket initiative for migrants in accommodation, with 14 participants from diverse backgrounds including Afghanistan and South Sudan.
• Hertfordshire County CouncilcoreStrategic or Co-development PartnerLocal government authority. Partnership for cricket day for Separated Migrant Children at Stevenage Cricket Club, with 26 young people and 10 council staff attending.
• The Adda ClubminorStrategic or Co-development PartnerCommunity organisation. Partnered to deliver free cricket taster session at Verulam School for young Asian girls from South Asian and Muslim communities.
• Al BayyinahminorOthersReligious/community organisation involved in Muslim community cricket initiative.
• 20th St Albans Ansar ScoutsminorOthersScout group partnership for multicultural cricket event.
• HAWA Multicultural ServicesminorOthersMulticultural services organisation supporting South Asian and Muslim community engagement in Hertfordshire.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Middlesex Cricket: County cricket governing body for Middlesex, operating the same model of representative teams, talent pathway, affiliated clubs, and ECB-aligned programs as Hertfordshire Cricket. Closely comparable scale and structure among Home Counties organizations.
• Essex Cricket: Neighbouring county cricket governing body with a similar ecosystem of affiliated clubs, talent pathways, and community programs. Regional peer with comparable scope and audience demographics to Hertfordshire.
• Sussex Cricket: Another county-level cricket governing body with a comparable mix of representative teams, affiliated clubs, talent pathways, and community/Charity partnerships. Direct peer in scale and operating model.
• Kent Cricket: South-east county cricket organization with a similar structure of grassroots programs, talent pathway, and a first-class county operation. Comparable peer given geographic and operational overlap.

Broad incumbents

• Surrey Cricket: Larger, more established county cricket organization operating a first-class county ground (Kia Oval) and a significantly broader commercial footprint. Comparable in mission (county governance, talent pathway) but operates at a much larger scale than Hertfordshire.
• National Counties Cricket Association (NCCA): Governing body that organizes the NCCA Trophy, T20, and Championship competitions in which Hertfordshire competes. Direct counterpart in the recreational/minor counties ecosystem.
• England and Wales Cricket Board (ECB): National governing body for cricket in England and Wales. Sets the policies (Safe Hands, talent pathway frameworks, Inspiring Generations strategy) under which Hertfordshire Cricket operates, and channels much of its national-level support.

Emerging players

• Chance to Shine: National cricket charity that delivers school and street cricket programs across England and Wales. Hertfordshire Cricket is both a partner and an overlapping provider of community/school cricket programs at the county level.
• Lord's Taverners: Cricket charity supporting youth cricket and disability programs. Strategic charitable partner of Hertfordshire Cricket and a partial peer in the disability cricket pathway space.

Regional players

• Herts Sport & Physical Activity Partnership: County-level sports partnership organization in Hertfordshire covering multiple sports. A useful comparable for understanding how a non-profit, volunteer-supported sports body operates at county level in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hertscricket
• LinkedInlinkedin.com/company/hertfordshire-cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertfordshire Cricket