What Play-Cricket does

Play-Cricket is a free, not-for-profit digital platform operated by the England and Wales Cricket Board Limited (ECB) that provides the core administrative and engagement infrastructure for recreational cricket in England and Wales. The platform serves cricket clubs, leagues, players, and 18 County Cricket Boards, with 6,000+ clubs and 100,000+ registered users generating over 100 million annual page views. Its product suite consists of the central Play-Cricket.com website (club and league websites, fixtures, statistics, registration), the Play-Cricket Scorer mobile app for live digital scoring, the Play-Cricket Live app for real-time match following with wagon wheels and scoring worms, PCS Pro laptop scoring software for advanced scorers, and Player Comms, a weekly personalized email service reaching 150,000+ players.

Underlying technology is a cloud-connected scoring and management platform spanning iOS and Android mobile apps, a Windows-based desktop application, and a web backend that hosts real-time scorecards, player and club statistics, and league tables. Differentiation rests on a single-account ecosystem that replaces fragmented subscriptions, integrated Duckworth-Lewis calculations, automated fixture generation, and cross-club player career statistics spanning multiple clubs and competitions. The business model is freemium in form but non-commercial in substance: all products are provided free of charge with no paid tiers, and operating costs are funded internally by ECB as part of its national cricket development mission. GTM motion is product-led growth via app store downloads plus community-led adoption through clubs, leagues, and County Cricket Boards, reinforced by the Toyota Good For Cricket fundraising partnership. The platform is restricted geographically to England and Wales.

Name

Play-Cricket

Legal name

The England and Wales Cricket Board Limited

Website

https://play-cricket.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Play-Cricket is a free, not-for-profit platform operated by the England and Wales Cricket Board that provides scoring apps, websites, and statistics tools to over 6,000 recreational cricket clubs, leagues, and players across England and Wales.

Ownership category

akta.pro rank

Product category

Recreational Cricket Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Live Streaming Platforms (MPACACAF)

Keywords

• Recreational cricket platform
• Cricket scoring software
• Match management system
• Cricket statistics tracking
• League administration tools

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. ECB-Funded Free Platform: Play-Cricket is operated as a free, not-for-profit platform by the England and Wales Cricket Board (ECB). The platform generates no direct revenue from users. Operating costs are funded by ECB as part of its national cricket development mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Play-Cricket is a free, not-for-profit digital platform that provides cricket clubs, leagues, players and County Cricket Boards with integrated tools for live match scoring, real-time scorecards, statistical analysis, club and league websites, fixture management and player communications. The platform comprises a central website, two mobile apps (Play-Cricket Live and Play-Cricket Scorer), a Windows laptop scoring application (PCS Pro) and a personalized weekly email service (Player Comms), all backed by a unified account system.

Product overview

Play-Cricket is a free, not-for-profit platform operated by the England and Wales Cricket Board (ECB) that provides a unified suite of cricket management tools. The portfolio consists of a central website platform (Play-Cricket.com), multiple mobile/web applications including Play-Cricket Live (real-time match following), Play-Cricket Scorer (mobile scoring app), Play-Cricket Scorer Pro (laptop/desktop scoring software), and Player Comms (weekly personalized email updates). These products are designed to serve players, clubs, teams, leagues, and County Cricket Boards, with all components sharing data and user accounts across the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Play-Cricket Scorer Pro: Laptop scoring software for recording and analysing cricket matches at international, domestic and recreational level.
• Play-Cricket Scorer
• Play-Cricket Live
• Player Comms

Products and services

• Play-Cricket.com Free central online platform providing club and league websites, match scorecards, statistics, player registration, fixture management and administrative tools for recreational cricket clubs, leagues and County Cricket Boards in England and Wales.
• Play-Cricket Live Free mobile and tablet app that allows users to follow cricket matches in real time, receive live alerts, view detailed match statistics including wagon wheels, manhattans and scoring worms, and manage favourite teams and upcoming fixtures. Designed for players, supporters and club members across England and Wales.
• Play-Cricket Scorer Free mobile and tablet scoring application for recreational cricket that enables digital scoring with automatic data upload to Play-Cricket.com, live scoring to social media, Duckworth-Lewis calculations, and detailed statistical outputs including run rates, manhattans and wagon wheels. Used by scorers at club level.
• PCS Pro (Play-Cricket Scorer Pro) Free laptop scoring software for recording and analysing cricket matches at international, domestic and recreational level, featuring offline scoring with automatic upload, fully customisable screens, comprehensive statistics (wagon wheels, pitch maps, scoring worms), scoreboard operation and Duckworth-Lewis Stern support. Designed for Windows and Mac (via Parallels Desktop).
• Player Comms Weekly personalised email service delivering player statistics, batting and bowling stats, Club MVP Rankings, Honours Boards, season targets, league standings and opposition analysis directly to registered cricket players across the network.

Quantifiable outcome

• Reduced league administration time from 30 minutes to 3 minutes per match (Devon Cricket League testimonial)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Toyota (Toyota Good For Cricket)coreGTM or Marketing Partner · 1 January 2026Toyota Good For Cricket is a free-to-use fundraising platform partnership that helped generate almost £300,000 for clubs in 2025. Over 1,000 clubs are signed up for the 2026 initiative. Clubs keep 100% of funds raised through the prize draw.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genius Sports: Genius Sports is a sports data and technology company providing scoring, official statistics, and media services to leagues globally. It is comparable to Play-Cricket in the sports data technology layer, though focused on professional leagues and betting markets.
• TeamSnap: TeamSnap is a general-purpose team and league management platform used by youth and amateur sports organizations across multiple sports. It is broadly comparable to Play-Cricket in serving the recreational sports admin use case (scheduling, communication, member management), though not cricket-specific.
• SportsEngine: SportsEngine (an NBC Sports Next product) is a comprehensive sports league and club management platform in North America covering registration, websites, scheduling, and communication. It is a broad incumbent offering analogous functionality to Play-Cricket for amateur sports organizations.
• Cricbuzz: Cricbuzz is one of the largest cricket score and news platforms, used by recreational fans to follow cricket globally. It is comparable to the Play-Cricket Live consumer-facing component in providing real-time scores, alerts, and detailed scorecards to cricket followers.

Emerging players

• PlayHQ: PlayHQ is a modern sports league management platform with strong penetration in Australian grassroots sport (cricket, AFL, netball) and is expanding into new geographies. It is a comparable digital infrastructure player for recreational sports leagues with overlapping product surface (fixtures, registration, results).

Direct peers

• NVPlay: NVPlay provides cricket scoring software (including the PCS Pro laptop application distributed via Play-Cricket) and live scoring infrastructure used across international, domestic, and recreational cricket. It is a direct technology partner and peer in the cricket scoring software category.
• CricHeroes: CricHeroes is a free mobile-first cricket scoring and team management app used by recreational and amateur cricketers globally. It directly competes with Play-Cricket in grassroots cricket scoring, club management, and match statistics, serving a similar user base with an analogous freemium model.
• CricClubs: CricClubs is a digital platform for cricket clubs and leagues offering websites, scoring apps, fixtures, and player statistics. It competes with Play-Cricket on club administration, league websites, and match scoring in the recreational cricket market, including UK leagues.

Others

• ECB (England and Wales Cricket Board): The ECB is the parent organization of Play-Cricket and the national governing body for cricket in England and Wales. It is the institutional sponsor and operator of the platform, funding it as part of recreational cricket development strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCB84ANJzWVGStP3KAxkYutA
• Facebooken-gb.facebook.com/playcricketuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play-Cricket