SoyMotor
- Company typePrivate
- Founded2013
- HeadquartersHuelva, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SoyMotor does
SoyMotor (legal entity: Producciones Audiovisuales SoyMotor, S.L.) is a privately held Spanish digital media company founded in 2013 and headquartered in Huelva, Spain, that operates a Spanish-language motorsport and automotive editorial portal. The core product is soymotor.com, a web-based CMS publishing daily news, opinion columns, race reports, driver and team profiles, standings, calendars, and car reviews covering Formula 1 alongside F2, F3, F4, Formula E, WRC, IndyCar, WEC, GT, and Extreme E/H. The site is supported by dedicated blogs (El Garaje de Lobato, La columna de Palou, 98 Octanos, Box This Lap) and a registered-user community.
The platform extends beyond text through two YouTube channels (SoyMotor for competition, SoyMotorCoches for car content), live race commentary streams on Twitch, and active accounts on TikTok, Instagram, X/Twitter, and Facebook, enabling content syndication and cross-platform audience reach. A separate e-commerce storefront at shop.soymotor.com sells branded apparel, accessories, caps, and driver-themed merchandise, adding a direct retail revenue line.
Monetization is built on three streams: digital advertising on the editorial site, advertising and revenue-share from syndicated video and social content, and direct retail from the merchandise store. The company is privately held with 1-10 employees, no disclosed funding rounds, no parent company, and no disclosed partnerships, awards, or management team information in the source data. There are no disclosed AI/ML capabilities; the technology stack is a standard editorial CMS with video embedding, e-commerce, and social syndication tooling.
SoyMotor firmographics
Firmographics- Name
- SoyMotor
- Legal name
- Producciones Audiovisuales SoyMotor, S.L.
- Website
- https://soymotor.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SoyMotor industry classification
Industry- Product category
- Motorsport Media
- akta.pro primary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
Keywords
Where SoyMotor is headquartered
LocationHeadquarters
- HQ city
- Huelva
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
SoyMotor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Advertising: The website carries display and contextual advertising across its pages, monetizing the high volume of editorial content and traffic generated by Formula 1 and automotive news coverage.
- E-commerce / Merchandise Store: The site operates shop.soymotor.com, selling branded clothing, accessories, caps, and driver-themed merchandise, generating direct retail revenue.
- Content Licensing / Syndication: Original editorial articles and video content are syndicated across social media platforms (YouTube, TikTok, Instagram, Twitter/X, Facebook) to drive audience reach and indirectly monetize through advertising revenue shares.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SoyMotor product offering
Product offeringCore offering
SoyMotor is a Spanish-language digital media platform that publishes editorial coverage of Formula 1, multiple motorsport championships (F2, F3, F4, Formula E, WRC, IndyCar, WEC, GT, Extreme E/H), and automotive news. The company distributes this content through its website, two YouTube channels, and Twitch live streams, and also operates a branded e-commerce store selling clothing, accessories, caps, and driver-themed merchandise to motorsport fans.
Product overview
SoyMotor is a Spanish motorsport and automotive news website offering a unified platform covering Formula 1, motorsport competitions (F2, F3, F4, Formula E, Rally/WRC, IndyCar, WEC, GT), and automotive news. The platform consists of the core F1 coverage section, a Coches (cars) news section, a Competición (competition) section, a Twitch live streaming channel, editorial blogs, and an e-commerce store. The site provides race standings, calendars, team/driver profiles, car reviews, and branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- SoyMotor Shop: E-commerce merchandise store operated by SoyMotor for apparel, accessories, caps, and driver merchandise
Products and services
- SoyMotor F1 Coverage Comprehensive Spanish-language Formula 1 news and editorial coverage including race reports, driver and team standings, calendar, team profiles, driver profiles, and historical seasons (2021-2025), targeted at Spanish-speaking F1 fans.
- SoyMotor Coches Spanish-language automotive news section covering car reviews, new model announcements, electric and hybrid vehicles, brand directories, and manufacturer information for general automotive consumers.
- SoyMotor Competición Spanish-language motorsport competition coverage including F2, F3, F4, Formula E, Rally/WRC, IndyCar, WEC, GT, Extreme H, and Extreme E for fans of multiple racing series beyond Formula 1.
- SoyMotor Store E-commerce store selling SoyMotor-branded merchandise including clothing, accessories, caps, and driver-themed products directly to motorsport fans and consumers.
- SoyMotor Twitch Live Streams
Companies that use SoyMotor
Customer profileSegments1 record
Ideal customer profiles1 record
SoyMotor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SoyMotor partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SoyMotor competitors and assessment
Company assessmentDirect peers
- Coches.com: Spanish automotive portal combining car listings, reviews, and editorial news content. Comparable as a Spanish-language automotive content destination with significant web traffic and advertising-driven model.
- Auto Bild España: Spanish edition of the Auto Bild automotive media brand, covering car news, reviews, and motorsport. Comparable Spanish-language automotive news destination with international parent backing.
- Marca Motor: Motorsport and automotive vertical of Marca, Spain's largest sports daily. Closest Spanish-language competitor covering F1 and cars, with much larger editorial team and broader sports brand reach.
- AS Motor: Automotive and motorsport section of Diario AS, a major Spanish sports newspaper. Competes directly with SoyMotor for Spanish-speaking F1 readers and car news consumers, with established sports-media brand backing.
- Motorsport.com: Global digital motorsport media network covering F1, MotoGP, NASCAR, IndyCar and more across multiple languages. Directly comparable as a motorsport-focused news destination, though operating at much larger scale and across English-language markets.
- Motor1.com: Multilingual automotive and motorsport digital media outlet owned by Motorsport Network, combining car reviews, news, and racing coverage. Highly comparable to SoyMotor's dual F1/automotive coverage model.
- Diario Motorsport: Spanish-language motorsport news outlet covering F1, MotoGP, and other racing series. Directly comparable as a Spanish-language motorsport editorial competitor with similar content-led business model.
Broad incumbents
- Top Gear España: Spanish edition of the global Top Gear automotive media brand. Comparable as a Spanish-language automotive and motorsport content outlet backed by a globally recognized media franchise.
- Car and Driver España: Spanish edition of the Car and Driver automotive magazine. Comparable Spanish-language destination for car reviews, news, and motorsport coverage backed by a global publishing brand.
- Formula1.com: Official Formula 1 owned-and-operated media property with exclusive rights-holders' content, live timing, and F1 TV. Comparable as the dominant F1 media destination but with privileged access SoyMotor cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SoyMotor social profiles
Digital presenceSoyMotor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoyMotor leadership team
Management profileNumber of profiles
SoyMotor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoyMotor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoyMotor
What does SoyMotor do?
SoyMotor is a Spanish-language digital media platform that publishes editorial coverage of Formula 1, multiple motorsport championships (F2, F3, F4, Formula E, WRC, IndyCar, WEC, GT, Extreme E/H), and automotive news. The company distributes this content through its website, two YouTube channels, and Twitch live streams, and also operates a branded e-commerce store selling clothing, accessories, caps, and driver-themed merchandise to motorsport fans.
Is SoyMotor a public or private company?
SoyMotor is a private company. It is classified as unknown and is currently operating.
When was SoyMotor founded?
SoyMotor was founded in 2013. It employs 1 to 10 people.
Where is SoyMotor based?
SoyMotor is headquartered in Huelva, Spain, in the Europe region.
How does SoyMotor make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are E-commerce / Merchandise Store and content Licensing / Syndication.
Who are SoyMotor's main competitors?
Direct peers on record are Coches.com, Auto Bild España, Marca Motor, AS Motor, Motorsport.com, Motor1.com and Diario Motorsport. Broad incumbents are Top Gear España, Car and Driver España and Formula1.com.
Does SoyMotor have an API?
No public API is recorded for SoyMotor.
What industry is SoyMotor in?
SoyMotor's product category is Motorsport Media. Its primary akta.pro industry code is MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled).