Plant Select
Plant Select is a Quebec wholesale horticultural nursery producing 1,500+ perennial, grass, fern, annual, and edible plant varieties exclusively for garden centers and landscaping professionals across Quebec and Ontario.
- Company typePrivate
- Founded2000
- HeadquartersAbbotsford, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plant Select does
Plant Select Inc. is a Quebec-based horticultural producer and wholesale distributor founded in 2000 and headquartered in Saint-Paul-d'Abbotsford, Quebec. The company specializes in the production of forced perennial plants and operates an exclusive B2B wholesale model, selling exclusively to garden centers and horticulture professionals — not directly to consumers. Its catalog spans over 1,500 plant varieties across perennials (Vivaces), grasses (Graminées), ferns (Fougères), annuals (Annuelles), and edible plants (Comestibles), with availability concentrated in a six-month growing window from mid-April through late October.
Production is conducted at a single facility using integrated pest management (IPM) and energy-efficient greenhouse cultivation. The company supplements its core plant offering with three value-added services: custom-branded plant labels featuring a color-coded sun-exposure system and retailer logo integration, a retailer portal (Espace détaillant) for B2B ordering, and company-operated delivery services from April to October. Distribution is regional, reaching over 100 retail garden centers across Quebec and Ontario.
On November 5, 2025, founders Jocelyne Belzile and Alain Baril transferred ownership to new entrepreneurs Jade B. Lemaire and Martin Tremblay in a repreneuriat transaction. Plant Select remains a privately held Quebec corporation with no disclosed venture capital or private equity backing. Baseline headcount of 11-50 expands seasonally to 60+ employees to meet peak horticultural demand.
Plant Select firmographics
Firmographics- Name
- Plant Select
- Legal name
- Plant Select Inc.
- Website
- https://plantselect.ca
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plant Select is a Quebec wholesale horticultural nursery producing 1,500+ perennial, grass, fern, annual, and edible plant varieties exclusively for garden centers and landscaping professionals across Quebec and Ontario.
- Ownership category
- akta.pro rank
Plant Select industry classification
Industry- Product category
- Wholesale Ornamental Horticulture (Perennial Nursery Production)
- NAICS
- Nursery and Floriculture Production (11142), Floriculture Production (111422), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industry
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF)
Keywords
Where Plant Select is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Plant Select business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale plant sales: Wholesale distribution of perennials, grasses, ferns, annuals, and edible plants to garden centers and horticulture professionals. The company offers over 1500 varieties and maintains availability from mid-April through October.
- Custom labeling services: Personalized plant label production with retailer branding options including logos and recommended retail pricing
- Delivery services: Logistics and delivery services provided to garden center partners throughout the growing season (April to October)
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Plant Select product offering
Product offeringCore offering
Plant Select is a Quebec-based horticultural producer that cultivates and wholesale-distributes an extensive catalog of over 1,500 plant varieties — perennials, grasses, ferns, annuals, and edible plants — exclusively to garden centers and horticulture professionals across Quebec and Ontario. Offerings are supported by a production nursery with year-round availability from mid-April to late October, seasonal delivery service, and color-coded custom plant labeling with retailer-branded recommended pricing.
Product overview
Plant Select is a Quebec-based horticultural company founded in 2000, specializing in forced perennial plants. The company operates as a producer and distributor serving exclusively garden centers and horticulture professionals across Quebec. Their core offering centers on an extensive catalog of over 1500 perennial varieties (Vivaces), supplemented by grasses (Graminées), ferns (Fougères), annuals (Annuelles), and edible plants (Comestibles). The product portfolio is supported by integrated services including a production nursery offering year-round availability from mid-April to late October, custom labeling with color-coded sun-exposure indicators, and delivery services spanning April through October. The company emphasizes innovation in horticultural techniques, integrated pest management, and energy-efficient greenhouse cultivation. The online product catalog spans 134 pages with filtering by plant type, hardiness zone, and sun exposure requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant Select Perennial Catalog (Vivaces, Graminées, Fougères, Annuelles, Comestibles) Wholesale catalog of over 1,500 plant varieties covering perennials (Vivaces), grasses (Graminées), ferns (Fougères), annuals (Annuelles), and edibles (Comestibles), sold exclusively to garden centers and horticulture professionals with availability from mid-April through October.
- Pépinière de Production (Production Nursery Service) Production nursery service designed for garden centers and landscape professionals, delivering a diverse selection of annuals, perennials, shrubs, and grasses with year-round availability from mid-April to late October using optimized growing conditions and IPM-based production.
- Service de Livraison (Seasonal Delivery Service) Company-operated delivery service from April to October with flexible scheduling, careful handling, and timely delivery to ensure plant freshness and quality at garden center partner locations.
- Étiquettes Personnalisées (Custom Plant Labels) Custom plant labels featuring high-quality photos, color-coded sun-exposure indicators (yellow for full sun, yellow-green for sun-to-partial-shade, green for partial-shade-to-shade, yellow-red for annuals), care information on the reverse, plus retailer logo and recommended retail price printing options.
Companies that use Plant Select
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Plant Select technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plant Select partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Plant Select competitors and assessment
Company assessmentDirect peers
- Sheridan Nurseries: Long-established Canadian nursery headquartered in Ontario with both wholesale production and retail garden center operations. Comparable perennial and ornamental production capacity, with a similar focus on the Ontario/Quebec retail market.
- Jeffries Nurseries: Manitoba-based wholesale nursery producing perennials, shrubs, and trees for garden centers and landscape professionals across the Canadian prairies. Comparable B2B wholesale model and perennial focus to Plant Select, with a complementary geographic footprint.
- Bylands Nurseries: One of Canada's largest wholesale nurseries, based in British Columbia, supplying independent garden centers across Canada with a broad assortment of perennials, shrubs, and trees. Directly comparable B2B wholesale model serving the same independent retail channel as Plant Select.
- Van Belle Nursery: Canadian wholesale nursery based in British Columbia that produces and distributes ornamental plants to independent garden centers across North America. Comparable to Plant Select in B2B wholesale model, perennial and shrub production, and retailer-focused service offering.
- Connon Nurseries (CBV Holdings): Ontario-based wholesale nursery group producing a wide range of nursery stock for landscape and retail customers across Canada. Operates at similar scale to Plant Select with a comparable B2B model serving garden centers and landscape professionals.
- Willowbrook Nurseries: Ontario-based wholesale nursery producing perennials, shrubs, and container ornamentals for garden centers and landscape professionals. A close Canadian regional peer to Plant Select with overlapping customer base and product mix.
Broad incumbents
- Dümmen Orange: Global breeder and producer of ornamental flowers and plants headquartered in the Netherlands, supplying garden retailers worldwide. Operates at much larger scale and across broader geographies than Plant Select, but competes in the same wholesale perennial and annual supply channel.
- Bailey Nurseries: One of the largest wholesale nurseries in North America, headquartered in Minnesota, supplying independent garden centers and landscape professionals across the US and Canada. Much larger scale and broader geographic reach than Plant Select, but operates a directly comparable B2B wholesale perennial and shrub model.
- Spring Meadow Nursery (Proven Winners): Michigan-based wholesale nursery and developer of the Proven Winners branded genetics program, supplying garden centers across North America with branded shrubs, perennials, and annuals. Comparable wholesale channel to Plant Select, but with significantly larger scale, branded genetics, and direct retail relationships.
- Monrovia Nursery Company: Large US wholesale nursery producing premium ornamental plants for independent garden centers and landscape professionals. Operates a comparable B2B wholesale model to Plant Select with a much broader assortment and national US distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plant Select social profiles
Digital presencePlant Select financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plant Select leadership team
Management profileNumber of profiles
Profiles2 records
Plant Select funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plant Select M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plant Select
What does Plant Select do?
Plant Select is a Quebec-based horticultural producer that cultivates and wholesale-distributes an extensive catalog of over 1,500 plant varieties — perennials, grasses, ferns, annuals, and edible plants — exclusively to garden centers and horticulture professionals across Quebec and Ontario. Offerings are supported by a production nursery with year-round availability from mid-April to late October, seasonal delivery service, and color-coded custom plant labeling with retailer-branded recommended pricing.
Is Plant Select a public or private company?
Plant Select is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plant Select founded?
Plant Select was founded in 2000. It employs 11 to 50 people.
Where is Plant Select based?
Plant Select is headquartered in Abbotsford, Canada, in the North America region.
How does Plant Select make money?
Three revenue lines are on record. Wholesale plant sales are the primary driver. The others are custom labeling services and delivery services.
Who are Plant Select's main competitors?
Direct peers on record are Sheridan Nurseries, Jeffries Nurseries, Bylands Nurseries, Van Belle Nursery, Connon Nurseries (CBV Holdings) and Willowbrook Nurseries. Broad incumbents are Dümmen Orange, Bailey Nurseries, Spring Meadow Nursery (Proven Winners) and Monrovia Nursery Company.
Does Plant Select have an API?
No public API is recorded for Plant Select.
What industry is Plant Select in?
Plant Select's product category is Wholesale Ornamental Horticulture (Perennial Nursery Production). Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAIAF, Plant Breeding & Variety Development (Conventional). Its NAICS code is 11142 and its SIC code is 100.