Black Earth Humic Lp

Name

Black Earth Humic Lp

Legal name

WestMET LLC

Website

https://blackearth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Soil Amendments

NAICS

Ground or Treated Mineral and Earth Manufacturing (327992)

SIC

Bituminous Coal & Lignite Mining (1220), Industrial Organic Chemicals (2860)

akta.pro primary industry

Humic & Fulvic Substances (Humates) (AFABADAC)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)

Keywords

• Humic acid products
• Soil health amendments
• Humalite mining
• Agricultural input manufacturing
• Crop nutrient solutions

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Humic Product Sales: Black Earth generates revenue through the sale of humalite-based humic products in various forms (granular, powder, liquid, concentrated liquid). Products are sold to farmers, turf professionals, manufacturers, blenders, and distributors globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Black Earth mines humalite from one of the world's largest deposits in Alberta, Canada, and manufactures humic and fulvic acid products in granular, powder, liquid, and concentrated liquid formats. The portfolio is split into the humaLITE line (raw humalite-based products: GG16, AG4, MP30, XP100) and the humiZEN line (processed humic solutions including FuzeDS, Magna, Alpha, and Keal), plus humaPLUS Dual Action and Liquid Carbon products. Customers include farmers, turf professionals, fertilizer blenders, feed manufacturers, aquaculture operators, and drilling-fluid formulators globally.

Product overview

Black Earth is a manufacturer and supplier of humic and fulvic acid products derived from humalite, sourced from exclusive Canadian deposits. The company offers a multi-format product portfolio including granular, powder, liquid, and concentrated liquid formats organized into two main product lines: humaLITE (raw humalite-based products in granular and powder forms including GG16, AG4, MP30, XP100) and humiZEN (processed and extracted humic solutions designed for improved compatibility with liquid and dry fertilizers, including FuzeDS, Magna, Alpha, and Keal). Additional offerings include humaPLUS Dual Action and Liquid Carbon products. The products serve agriculture, turf and ornamental, animal feed, aquaculture, drilling, and manufacturing industries.

Differentiator

Problem solved

Functional benefit

Brands

• humaLITE: Premium humic product line including AG4, GG16, MP30, and XP100 variants for soil health and agricultural applications
• humiZEN
• Liquid Carbon

Products and services

• humaLITE GG16 Fine-grade humic granule engineered for rapid soil integration and quick nutrient availability benefits, for growers and turf professionals seeking fast, consistent improvements in soil performance.
• humaLITE AG4 Premium coarse-grade humic granule formulated to rebuild soil structure, strengthen microbial activity, and improve nutrient efficiency across agriculture, turf, horticulture, and aquaculture.
• humaLITE MP30 Fine humic mini-granule/powder optimized for integration into dry fertilizers, liquid formulations, and industrial systems across agricultural, drilling, and industrial markets.
• humaLITE XP100 Super-fine, high-purity humic powder formulated for liquid fertilizers, precision manufacturing, and feed applications, offering exceptional solubility and consistency.
• humiZEN FuzeDS Fully soluble humic acid powder designed for clean blending in liquid fertilizers, hydroponic solutions, and manufacturing systems, delivering high-strength humic activity with zero residue.
• humiZEN Magna Semi-soluble humic granule engineered to deliver both immediate activation and long-term soil enhancement, with dual-action release for nutrient retention, soil structure, and plant vigor.
• HumiZEN Alpha Liquid humate with maximum compatibility for blending applications.
• HumiZEN Keal Fulvic acid product designed for superior nutrient uptake.
• humaPLUS Dual Action Dual-action humic product combining two modes of action for enhanced soil performance (particle size 2–5 mm).
• Liquid Carbon HC High-concentration liquid humic product designed for high-impact agricultural and turf applications.
• Liquid Carbon Ready-to-use liquid humic product for various agricultural and turf applications.

Quantifiable outcome

• 60%+ humic acid content consistently delivered in all products measured via ISO 19822:2018
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Humic Products Trade Association (HPTA)coreOthersActive membership demonstrating commitment to quality standards and regulatory transparency in product testing and labeling. HPTA is the leading industry organization for humic products.
• The Fertilizer Institute (TFI)coreOthersActive membership reflecting commitment to responsible participation in the global soil health and input manufacturing sectors.
• Fertilizer CanadacoreOthersActive membership reinforcing trust across distribution and partner networks through best practices in product testing, labeling, and stewardship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Andersons: The Andersons is a large North American agribusiness with a Plant Nutrient Group that distributes specialty fertilizers, humic products, and soil amendments. Comparable to Black Earth as a competing humic/soil-amendment supplier with much broader reach across grain, fertilizer, and ethanol.
• Borregaard (LignoTech): Borregaard, through its LignoTech business, produces lignin-based and humic acid products for agriculture, animal feed, and industrial applications. Comparable to Black Earth across the animal feed and agricultural verticals and in global distribution scale, though broader in chemistry portfolio.
• Lallemand Plant Care: Lallemand Plant Care produces biological soil and plant solutions including humic-based inoculants and biostimulants. Comparable to Black Earth's biological-adjacent positioning and overlap with North American ag distribution; Black Earth's Director of North American Ag previously commercialized Lallemand's LalFix line.
• Nutrien Ag Solutions: Nutrien is the world's largest crop input retailer and a major fertilizer producer with a growing specialty and biological product portfolio that overlaps with humic and soil-health products. Comparable as a buyer, competitor, and potential channel partner for Black Earth's humic products.
• Loveland Products (Nutrien): Loveland Products is Nutrien's proprietary crop input brand offering specialty fertilizers, biologicals, and seed treatments including humic-based products. Comparable to Black Earth across the ag-input specialty/biostimulant category and through shared retail channels.
• Compass Minerals: Compass Minerals produces specialty plant nutrition products including sulfate of potash and complementary soil-health inputs. Comparable to Black Earth as a specialty crop-input supplier focused on plant nutrition and soil performance rather than commodity nitrogen.

Direct peers

• BioAg: BioAg is a Canadian manufacturer and distributor of humic acid, fulvic acid, and biological soil amendments serving agriculture and turf. Directly comparable to Black Earth in product category (humic/fulvic acids), customer segments (ag and turf), and channel model (B2B distributors and growers).
• Actagro: Actagro produces humic-acid-based soil and plant nutrition products for agriculture. Directly comparable to Black Earth's humaLITE/humiZEN product lines in active ingredient, target customer (ag distributors and growers), and value proposition (nutrient efficiency and soil health).
• Huma Gro: Huma Gro (HPTA member) manufactures humic- and fulvic-acid-based crop inputs under the Huma Gro and Fertilgold brands. Closely comparable to Black Earth on product chemistry, format range (liquid and dry), and go-to-market through agricultural distributors.
• OMEX Agriculture: OMEX Agriculture manufactures liquid fertilizers and biostimulants including humic and fulvic acid products for global agriculture. Comparable to Black Earth's HumiZEN liquid and concentrate formats and in serving international distributors across multiple crop segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/black-earth-humic-lp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Earth Humic Lp