Bischofszell

What Bischofszell does

The Fresh Food & Beverage Group AG (FFB-Group) is a Swiss food and beverage manufacturer and a wholly owned industrial subsidiary of the Migros-Genossenschafts-Bund cooperative, operating under the Migros Industrie umbrella. The company produces over 6,000 stock-keeping units across five major product categories — baked goods, pasta, snacks, beverages, and convenience foods — from approximately 150 production and operational locations across Switzerland, including 12 main manufacturing sites, in-house home bakeries, and Sushi Corners. It operates four principal legal entities: FFB-Group AG (the diversified core), Hug Bäckerei AG (bakery), Aproz Sources Minérales SA (mineral water and syrups, a Swiss market leader), and Sushi Mania SA (ultra-fresh Asian cuisine). The company carries a portfolio of heritage Swiss consumer brands including Ice Tea, Aproz, Generoso-Cake, Krustenkranz, FarmChips, Hercules, Leckerli, and Zopf.

FFB-Group employs approximately 4,400 people as of 2025, including 218 apprentices across 13 trades, and reports a 40% female share in executive management. The business model is industrial food and beverage manufacturing sold primarily through the Migros retail chain and other Swiss retail channels, targeting Swiss domestic end consumers. Revenue derives from the sale of branded packaged food and beverage products at Swiss retail price points; pricing is not publicly disclosed and there is no SaaS, subscription, or licensing component. The customer base is effectively a captive B2B2C arrangement with the parent Migros retail network as the dominant distribution partner, supplemented by other Swiss retail accounts. The unit operates within the constraints of a privately held cooperative parent, with no external funding rounds, no public ownership, and no disclosed M&A activity in the available data.

Name

Bischofszell

Legal name

Fresh Food & Beverage Group AG

Website

https://bina.ch

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Food & Beverage Group AG is a Swiss food and beverage manufacturer producing over 6,000 branded products across baked goods, pasta, snacks, beverages, and convenience categories, operating ~150 sites in Switzerland as a subsidiary of the Migros cooperative and serving Swiss domestic retail consumers.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Food manufacturing
• Bakery products
• Beverage production
• Snack manufacturing
• Convenience foods

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food & Beverage Manufacturing & Sales: The company generates revenue through manufacturing and selling a diverse portfolio of food and beverage products including baked goods, pasta, snacks, beverages, and convenience products under multiple brand names (Aproz, Ice Tea, Generoso, Hug, Sushi Mania) to retail consumers in Switzerland.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Bischofszell, operating as the Fresh Food & Beverage Group (FFB-Group), is a Swiss food and beverage manufacturer that produces approximately 6,000 products including baked goods, pasta, snacks, beverages, and convenience products under brands such as Aproz, Ice Tea, Generoso, FarmChips, Hercules, Leckerli, Krustenkranz, Zopf, and Eierteigwaren. The group operates four companies (FFB-Group AG, Hug Bäckerei AG, Aproz Sources Minérales SA, and Sushi Mania SA) across roughly 150 locations in Switzerland, supplying domestically produced Lieblingsprodukte (favorite products) to the Swiss retail market.

Product overview

Fresh Food & Beverage Group (FFB-Group) is a multi-brand food and beverage manufacturing and production platform consisting of four main companies. Fresh Food & Beverage Group AG serves as the core operation offering a diverse portfolio of baked goods, pasta, snacks, beverages, and convenience products. This is complemented by Hug Bäckerei AG (traditional bakery), Aproz Sources Minérales SA (mineral water and syrup market leader), and Sushi Mania SA (ultra-fresh Asian cuisine). The group produces approximately 6,000 products including branded items such as Ice Tea, FarmChips, Hercules, Leckerli, Generoso-Cake, Krustenkranz, egg pasta, and french fries, distributed through roughly 150 locations across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Aproz: Mineral water and syrup brand, market leader in Switzerland
• FarmChips
• Hercules
• Ice Tea
• Leckerli
• Generoso
• Krustenkranz
• Zopf

Products and services

• Fresh Food & Beverage Group AG Core operating company offering a diverse range of baked goods, pasta, snacks, beverages, and convenience products as part of the FFB-Group portfolio for Swiss retail consumers.
• Hug Bäckerei AG Bakery combining tradition with modern baking craftsmanship, producing bread, cakes, and baked goods for Swiss consumers.
• Aproz Sources Minérales SA Market leader for mineral water and syrup products in Switzerland, producing Aproz-branded beverages.
• Sushi Mania SA Specialist in ultra-fresh Asian cuisine, producing sushi and related convenience products through Sushi Corners across Switzerland.
• Ice Tea Cult ice tea beverage brand within the FFB-Group portfolio, sold to Swiss retail consumers.
• FarmChips Snack/chip product brand in the FFB-Group portfolio, sold to Swiss retail consumers.
• Aproz Mineral Water and Syrups Mineral water and syrup product line under the Aproz brand, market leader in Switzerland.
• Hercules Product brand within the FFB-Group portfolio sold to Swiss retail consumers.
• Leckerli Swiss specialty confectionery/baked product brand within the FFB-Group portfolio.
• Zopf Swiss bread product brand within the FFB-Group portfolio, sold to Swiss retail consumers.
• Generoso-Cake Cake product brand in the FFB-Group portfolio, sold to Swiss retail consumers.
• Krustenkranz Bread product brand in the FFB-Group portfolio, sold to Swiss retail consumers.
• Eierteigwaren (Egg Pasta) Egg pasta products produced by FFB-Group for Swiss retail consumers.
• Pommes Frites (Frozen Fries) Frozen french fries product produced by FFB-Group for Swiss retail consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Mondelēz International: Global snacks and confectionery major (cookies, biscuits, crackers). Comparable as a broad incumbent in the cookie/cracker/snack categories where FFB-Group competes with brands like Leckerli, Hercules and FarmChips.
• PepsiCo: Global snacks and beverages incumbent (Lay's, Doritos, Pepsi, Lipton Ice Tea). Comparable as a broad incumbent competing directly with FFB-Group's Ice Tea beverage and FarmChips snack franchises.
• Nestlé S.A. Global Swiss-headquartered food and beverage conglomerate. Comparable as the broadest incumbent in Swiss packaged food/beverages, competing across multiple of FFB-Group's categories (beverages, snacks, prepared foods).

Direct peers

• Bell Food Group: Swiss-listed producer of meat, convenience and fresh foods. Directly comparable to FFB-Group's diversified food manufacturing and convenience (Sushi Mania) operations serving Swiss retailers and food service.
• Emmi Group: Major Swiss dairy and food manufacturer (CHF ~4B revenue) with a diversified portfolio across dairy, cheese and branded consumer foods. Comparable to FFB-Group as a Switzerland-domiciled, multi-category branded food manufacturer serving retail customers.
• Aryzta AG: Swiss-headquartered industrial bakery group producing breads, pastries and snacks across Europe. Closely comparable to FFB-Group's Hug Bäckerei and broader bakery/cookie portfolio (Leckerli, Krustenkranz, Zopf) and operates in adjacent baked-snack categories.
• Jowa AG: Swiss bakery and confectionery producer (subsidiary of Coop), operating home bakeries and industrial lines. Comparable as a parallel Swiss cooperative-anchored bakery platform with similar scale and channel dynamics to FFB-Group.
• Hiestand (J. E. Hiestand AG): Swiss industrial bakery producing breads, snacks and pastries for retail and food service. Highly comparable to Hug Bäckerei AG and FFB-Group's bread/cake lines (Krustenkranz, Generoso, Zopf).

Regional players

• Valora Holding AG: Swiss convenience and food retail operator (k kiosk, Brezelkönig, etc.). Comparable as a Swiss multi-format food/convenience player competing for the same Swiss consumer food occasion.

Emerging players

• Lotus Bakeries: Belgian cookie and natural snacking specialist with strong branded cookie/biscuit portfolio. Comparable to FFB-Group's Leckerli and broader biscuit/cookie sub-segment as a focused branded baked-snack competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bischofszell
• LinkedInlinkedin.com/company/bischofszell-nahrungsmittel-ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bischofszell