Circle Garage

What Circle Garage does

Circle Garage Srl is a privately-held Italian SME headquartered in Genoa and an official spin-off of the Italian Institute of Technology (IIT). Founded circa 2013, the company operates with a small team (1–10 employees) and specializes in business automation, Internet of Things (IoT), and hybrid cloud architecture, with a stated vertical focus on the automotive, transport and logistics sectors. Its core technical asset is a custom-built IoT platform that ingests data from heterogeneous IIoT devices, provides real-time process observability and KPI monitoring, offers multi-channel alerting (email/Slack/SMS), and supports remote deployment of microservices — including third-party machine learning services — to edge, cloud, or on-premise environments. Around this platform the firm has developed Digital Twin solutions, including a system in production with Porto Antico di Genova for smart-city harbor management.

The firm organizes its offering into three business lines: Software Consulting (dedicated teams delivering IoT and cloud projects to enterprise clients such as FCA, Maserati, Danieli, Marelli, and AMT), Observability & Data Analytics (subscription-style KPIs and process monitoring), and Funded Research (R&D), which executes Proof-of-Concept projects for clients and participates in Italian and European research programs (notably the SMART STOP Liguria project 2021–2023 and the Digital Sustainable Harbour 2030 initiative). Revenue mechanics are predominantly project-based professional services with non-dilutive public R&D funding layered on top; pricing is not publicly disclosed.

Go-to-market is enterprise field sales via direct engagement, supplemented by visibility through funded consortia and a modest digital presence (LinkedIn, multilingual website). The company is co-located within Gruppo Aitek S.p.A.'s building in Genoa, signaling a tight operational relationship with Aitek and an ecosystem comprising IIT, Microsoft, TIM, Università degli Studi di Genova, and a network of SMEs in regional research projects. There is no publicly listed ownership, no disclosed institutional venture funding, no executive bios beyond founder/CEO Marco Gaudina and COO Luca Lagomarsino (also head of Business Development), and no disclosed revenue figure.

Name

Circle Garage

Legal name

Circle Garage Srl

Website

https://circlegarage.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Circle Garage Srl is an Italian Institute of Technology (IIT) spin-off providing IoT, automation and hybrid cloud consulting, observability and digital-twin solutions for enterprise clients in the automotive, transport, logistics, and smart-city sectors, headquartered in Genoa.

Ownership category

akta.pro rank

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Consulting: Supporting customers in every project phase with dedicated teams to build digital solutions, specialized in Automation, IoT and Cloud architecture for automotive, transport and logistics sectors.
2. Observability & Data Analytics Solutions: Providing solutions for process observability with Data Analytics tools to monitor corporate assets, facilitating KPI identification and optimization.
3. Funded Research (R&D): Realization of Proof of Concept (PoC) projects for customers and participation in Italian and European research projects with international partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Circle Garage builds and delivers a custom Internet of Things (IoT) platform and associated digital solutions for the automotive, transport, and logistics sectors. Offerings are organized into three business lines: Software Consulting (dedicated teams building automation, IoT, and cloud solutions), Observability & Data Analytics (KPI monitoring and corporate asset observability), and Funded Research / R&D (Proof of Concept development and participation in Italian and European research projects).

Product overview

Circle Garage operates as a single integrated service offering organized into three business lines: Software Consulting, Observability & Data Analytics, and Funded Research (R&D). The company builds and delivers a Custom Internet of Things Platform that serves as the technical foundation for its consulting engagements and research projects. This IoT platform integrates with Digital Twin Solutions to provide end-to-end capabilities including data collection from heterogeneous sources (IIoT devices), real-time analytics, alert management, and remote microservice deployment. The three service lines work together: Software Consulting applies the IoT platform to customer projects in automotive, transport and logistics sectors; Observability & Data Analytics leverages the platform for KPI monitoring; and Funded Research develops PoCs and participates in European research programs that expand the platform's capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Consulting
• Observability & Data Analytics
• Funded Research (R&D) and Proof of Concept Development
• Custom Internet of Things Platform
• Digital Twin Solutions

Quantifiable outcome

• Validation of smart mobility platform on Genoa public transport network
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Aitek S.p.A.coreStrategic or Co-development PartnerGruppo Aitek S.p.A. hosts Circle Garage's headquarters and is a collaboration partner in funded research projects including SMART STOP and DSH2030.
• Italian Institute of Technology (IIT)coreStrategic or Co-development PartnerCircle Garage is an official spin-off of the Italian Institute of Technology, providing research credibility and collaborative R&D opportunities.
• AMT S.p.A.coreStrategic or Co-development PartnerLead partner in SMART STOP project for smart mobility monitoring on Genoa's public transport network.
• Porto Antico di Genova S.p.A.coreStrategic or Co-development PartnerLead partner in Digital Sustainable Harbour 2030 (DSH2030) project for Smart City harbor management.
• Netalia S.r.l.minorStrategic or Co-development PartnerPartner in DSH2030 project contributing cloud and networking expertise.
• ETT S.p.A.minorStrategic or Co-development PartnerPartner in DSH2030 project for digital solutions.
• Aitrust S.r.l.minorStrategic or Co-development PartnerPartner in DSH2030 project.
• Colouree S.r.l.minorStrategic or Co-development PartnerPartner in DSH2030 project.
• MAPS S.p.A.minorStrategic or Co-development PartnerPartner in SMART STOP project.
• Rulex Innovation Labs S.r.l.minorStrategic or Co-development PartnerPartner in SMART STOP project.
• BF Partners S.r.l.minorStrategic or Co-development PartnerPartner in SMART STOP project.
• Università degli studi di GenovaminorStrategic or Co-development PartnerAcademic research collaboration partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SECO: Italian edge-computing and IoT hardware/platform company with software services for industrial customers — comparable Italian origin, IoT-stack offering, and vertical depth.
• Relatech: Italian digital transformation company with a dedicated IoT, Cloud and Data Analytics practice serving automotive, industrial and smart-mobility customers — directly comparable size, geography, and offering mix.
• Over Technologies: Italian system integrator focused on IoT, Industry 4.0 and cloud for industrial and mobility customers — overlapping GTM, technology stack and vertical focus with Circle Garage.
• IOTSENS: European (Spanish-headquartered) IoT platform specialist offering end-to-end connected solutions, Digital Twin and data analytics for industrial and smart-city clients — comparable IoT-platform-plus-services model.
• MAPS S.p.A. Italian digital innovation lab partnering with Circle Garage on SMART STOP; offers IoT, data analytics and AI solutions to enterprise and public-sector clients in overlapping verticals.

Emerging players

• Rulex Innovation Labs: Italian AI/logic-based analytics startup and SMART STOP partner focused on industrial data observability — overlaps with Circle Garage's observability/KPI optimization value proposition.

Broad incumbents

• Engineering Group: Large Italian system integrator with extensive IoT, Industry 4.0 and digital transformation practices serving automotive, transport and public-sector customers — much larger scale competitor in the same verticals.
• Reply Group: Italian-headquartered IT consulting and digital services group with dedicated IoT, Cloud and Data practices — competes for the same digital-transformation RFPs at a global scale.
• Capgemini Engineering: Global engineering services and IoT/digital twin integrator serving automotive and industrial customers — broad incumbent competing with Circle Garage on enterprise Industry 4.0 engagements.
• PTC (ThingWorx): Global IoT platform vendor (ThingWorx) with industrial analytics and Digital Twin offerings — represents the platform-level competition that commoditizes Circle Garage's custom IoT platform play.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/circle-garage
• Facebookfacebook.com/CircleGarage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle Garage