Bruce Wilson

What Bruce Wilson does

Bruce Wilson & Company is a privately held, founder-led management consulting firm that serves the U.S. landscape and green industry. Founded by Bruce K. Wilson — a 40+ year industry veteran who spent three decades as president of ValleyCrest Landscape Maintenance (now part of BrightView) — the firm offers one-to-one consulting, CEO peer group facilitation, training, and advisory services to landscape business owners and executives. It is the official facilitating partner for NALP (National Association of Landscape Professionals) peer groups, a role it has held since 2013, and is a frequent thought-leadership voice in industry publications including Lawn & Landscape and Snow Magazine.

The firm operates as a pure professional-services practice with no proprietary technology product or software platform. Service lines include management consulting (strategy, staffing, marketing, operations, compliance, recruiting, customer service, strategic planning, financial benchmarking), CEO peer groups (including specialized focus groups for managers and business leaders), and training and events. Go-to-market is relationship-driven: thought-leadership content, industry conferences, the NALP channel, and word-of-mouth referrals within the green industry professional community. The customer base is composed of U.S. landscape company owners and CEOs, with emphasis on "tall trees" — high-performing operators — and an explicit sub-vertical around family-owned business succession and transition planning.

Revenue mechanics are typical of boutique advisory firms: bespoke one-to-one consulting engagements, peer group program fees, and paid training and events. Pricing is not publicly disclosed. The firm is independently owned, has no disclosed institutional investment or parent company, and its core team includes a small group of senior practitioners (Kujawa, Steele, Hill, Williams) added between 2019 and 2020 alongside the founder. Headquartered in Scottsdale, Arizona, with a secondary presence in Orlando, Florida, Bruce Wilson & Company competes on the strength of its founder's reputation, deep industry relationships, and the NALP-anchored peer group franchise rather than on technology or scale.

Name

Bruce Wilson

Legal name

Bruce Wilson & Company

Website

https://brucewilsoncompany.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Bruce Wilson & Company is a Scottsdale, AZ-based management consulting firm providing strategy, staffing, marketing, operations, and financial advisory services to U.S. landscape industry CEOs and business owners, and serves as the official NALP peer group facilitator.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

Keywords

• Landscape industry consulting
• CEO peer groups
• Management advisory services
• Green industry consulting
• Executive coaching services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Management Consulting & Advisory Services: One-to-one consulting engagements providing strategic guidance, executive coaching, and business advisory services to landscape company owners and CEOs. The firm offers expertise across strategy, staffing, marketing, operations, financial benchmarking, and compliance.
2. CEO Peer Groups: Peer group programs that bring together landscape industry leaders for collaborative learning, benchmarking, and professional development. Bruce Wilson & Company has served as the official facilitating partner for NALP (National Association of Landscape Professionals) peer groups since 2013.
3. Training & Events: Training programs, workshops, and industry events for landscape business professionals covering topics such as sales, leadership, operational excellence, financial management, and workforce development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bruce Wilson & Company is a B2B green industry consulting firm that provides multi-disciplinary expertise, services, and solutions in strategy, staffing, marketing, and operations to landscape business owners. The firm delivers one-to-one consulting engagements, facilitated CEO peer groups (as the official NALP facilitating partner since 2013), executive coaching, financial benchmarking, sales training, and leadership development programs.

Product overview

Bruce Wilson & Company is a consulting and advisory firm serving the green/landscape industry, offering peer groups, executive coaching, strategic consulting, and professional development services. The company does not offer a software product, platform, or technology product — it provides human capital and advisory services. Services include CEO peer groups, strategic planning advisory, financial benchmarking, recruiting strategy, sales training, and leadership development. The firm connects landscape industry executives through facilitated peer groups and one-to-one consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• CEO Peer Groups Facilitated peer group programs that bring together landscape industry CEOs and business owners for collaborative learning, industry benchmarking, executive networking, and professional development. The company has served as the official facilitating partner for NALP peer groups since 2013.
• Advisory Services
• Training & Events
• Specialized Focus Groups for Managers and Business Leaders
• Financial Services Practice

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Brian A. Williams / Perspectivity InternationalcoreStrategic or Co-development Partner · 1 August 2019Strategic partnership with Brian A. Williams, a sales trainer and motivational speaker, to deliver and support sales training for Bruce Wilson & Company clients nationwide. The partnership combines Williams' expertise in sales leadership with the firm's consulting capabilities to help landscape companies maximize revenue, drive brand affinity, and better enable account management and business development teams. Williams brings experience from Silicon Valley and previously worked with Ericsson.
• NALP (National Association of Landscape Professionals)coreStrategic or Co-development Partner · 1 January 2013Bruce Wilson & Company has been the official facilitating partner for NALP peer groups since 2013. The partnership involves facilitating peer group education events and industry relations for landscape professionals. This long-standing relationship positions the firm as a trusted facilitator within the green industry professional community.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vistage: Vistage is the largest CEO peer-group and executive advisory platform in the U.S., serving thousands of CEOs across many verticals. It is the most directly comparable peer to Bruce Wilson & Company's peer-group facilitation business, operating at vastly greater scale and broader vertical coverage.
• The Alternative Board (TAB): TAB facilitates peer advisory boards for business owners across North America, with structured monthly meetings and member advisory. It directly mirrors Bruce Wilson & Company's peer-group methodology and competes for the same segment of mid-market owner/CEO clients.
• Renaissance Executive Forums: Renaissance Executive Forums runs moderated, vertical-specific peer advisory forums for executives and business owners, with an operating model closely mirroring Bruce Wilson & Company's NALP-facilitated peer groups. Both firms monetize recurring member subscriptions to facilitated peer experiences for CEO-level clients.

Broad incumbents

• Entrepreneurs' Organization (EO): EO is a global peer network for founders and CEOs that offers peer learning, forums, and accelerator programs. While broader and non-vertical, EO competes directly for the time and peer-group budget of mid-market business owners that Bruce Wilson & Company also targets through its landscape CEO peer groups.
• Plateau Group: Plateau Group delivers management and operations consulting, leadership development, and organizational change services. It is a broader incumbent that overlaps with Bruce Wilson & Company's strategy, leadership, and operations advisory offerings for mid-market organizations.
• Insperity: Insperity provides HR, payroll, benefits, and performance management consulting for SMBs and mid-market companies. It overlaps with the staffing, HR, and operational performance work that Bruce Wilson & Company delivers to landscape owner/operators, and competes for the same mid-market executive buyer.
• The Alexander Group: The Alexander Group is a sales and commercial excellence consulting firm that partners with go-to-market leaders on revenue operations. It competes with Bruce Wilson & Company's sales training and account management advisory (including via the Brian A. Williams partnership) for executive buyers in mid-market companies.
• McKinsey & Company: McKinsey is the global leader in management consulting with broad organizational strategy and operations practices. While much larger and not vertical-specialized, it competes for the same strategic advisory budget at the largest and most PE-active of Bruce Wilson & Company's mid-market landscape clients.

Others

• Aspire Software: Aspire is a business management software platform purpose-built for the green industry (landscaping, lawn care, snow & ice), combined with operational consulting and benchmarking services for landscape operators. It shares Bruce Wilson & Company's green-industry vertical focus and competes indirectly for the same landscape executive's advisory budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brucekwilsoncompany
• LinkedInlinkedin.com/company/bruce-wilson-company
• Instagraminstagram.com/bruce_wilson_company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruce Wilson