What unitedus does

UnitedUs Ltd. is a Brighton, UK-based brand agency and business consultancy founded in 2012 that delivers strategic brand work across ten defined service pathways: Brand Repositioning, Brand Refresh, Brand Diversification, Brand Building, Super Charged Scale-Ups, Catalytic Campaigns, Creativity with AI, Employer Brand, Brand M&A, and Brand Partnership. The firm positions itself as an integrated consultancy that pairs business strategy with creative execution, producing measurable outcomes such as a 693% year-on-year social impression increase for Goodwood Racecourse, a 632% revenue uplift for London Irish, and 34,000 volunteers recruited in one month for the Helpforce NHS campaign. The company is founder-led by Luke Taylor (Co-Founder & Creative Director), operates with 1–10 employees, is a certified B Corporation, and holds Cyber Essentials certification.

The underlying technology is non-proprietary — there is no disclosed platform, productized SaaS, or API; the core capability is human-led creative and strategic services. Revenue is generated through project-based professional services engagements initiated via direct outreach and reputational referrals, supported by an extensive case study portfolio of 45+ client projects across 12+ sectors including sports, food and beverage, healthcare, financial services, technology, and charity. Named clients include LEGO, Aon, wagamama, Goodwood, London Irish, Tangram Therapeutics, OneFamily, MPB, 365Talents, and Cambridge Healthcare Research, with geographic reach spanning the UK as primary market and selective EMEA, European, and US engagements. Pricing is not publicly disclosed and is structured around scoped project statements of work.

UnitedUs markets through its website, LinkedIn, Instagram, and the "On the Record" blog (30+ articles), and it leverages earned media in The Drum, Brandingmag, Business Reporter, and The Brand Identity as credibility signals. The model is sales-led with a hybrid segmentation approach targeting both organizations requiring brand transformation and high-growth scale-ups needing brand infrastructure, with no disclosed external institutional funding and no parent company.

Name

unitedus

Legal name

UnitedUs Ltd.

Website

https://unitedus.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

UnitedUs is a Brighton, UK-based brand agency and business consultancy, founded in 2012, that delivers strategic brand repositioning, refresh, and campaign work for enterprise and nonprofit clients including LEGO, Aon, wagamama, and Goodwood Racecourse.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

akta.pro secondary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Brand strategy consulting
• Brand repositioning services
• Creative campaign design
• Employer brand development
• Brand identity design

Headquarters

HQ city

Lewes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Consulting: Project-based consulting engagements for brand repositioning, brand refresh, brand building, and brand diversification. Engagements include strategic workshops, brand architecture development, and ongoing creative consultancy.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

UnitedUs is a brand agency and business consultancy that delivers strategic brand services across ten pathways: Brand Repositioning, Brand Refresh, Brand Diversification, Brand Building, Super Charged Scale Ups, Catalytic Campaigns, Creativity with AI, Employer Brand, Brand M&A, and Brand Partnership. Engagements combine strategic workshops, brand architecture, visual and verbal identity development, and campaign activation for organizations needing to transform, sharpen, or extend their brand presence.

Product overview

UnitedUs is a brand agency and business consultancy offering catalytic creativity and confidence for brands. The company provides a comprehensive suite of brand strategy and creative services organized into ten distinct pathways: Brand Repositioning, Brand Refresh, Brand Diversification, Brand Building, Super Charged Scale Ups, Catalytic Campaigns, Creativity with AI, Employer Brand, Brand M&A, and Brand Partnership. These services are delivered through project-based work and embedded team partnerships, targeting businesses seeking to transform their brand presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Repositioning Strategic brand repositioning service to help brands differentiate and own a unique market category by moving out of crowded competitive spaces.
• Brand Refresh Sharpening existing brand equity while removing drift to maintain relevance and clarity.
• Brand Diversification Extending brand equity into new markets without forcing inappropriate positioning.
• Brand Building Full brand development from ground up, enabling launch with existing audience demand.
• Super Charged Scale Ups Providing brand backbone for fast-growing companies before scaling issues emerge.
• Catalytic Campaigns Campaign creation designed to work in real-world environments beyond digital feeds.
• Creativity with AI AI-assisted creative services with human judgment integrated into the process for optimal brand outcomes.
• Employer Brand Internal brand development to create brand champions from employees.
• Brand M&A Brand valuation and strategic guidance during ownership transitions or mergers.
• Brand Partnership Embedded brand expertise integrated into client teams for ongoing brand management.

Quantifiable outcome

• 12 million+ social impressions and 693% YoY growth for Goodwood Racecourse rebrand
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wolff Olins: Global brand consultancy headquartered in London with offices worldwide. Directly comparable in offering brand strategy, identity, and experience work to enterprise clients, but operates at significantly larger scale and is part of the Omnicom group.
• Landor & Fitch: One of the world's largest brand consulting and design networks, part of WPP. Competes for the same enterprise rebranding briefs (LEGO-tier clients) as UnitedUs but with global delivery and broader capability set.
• Brand Union: Global brand consultancy network (part of Accenture Interactive / Wunderman Thompson). Competes for the same enterprise rebranding briefs and offers similar strategy-to-execution brand services at larger scale.

Direct peers

• Pentagram: Independent partner-led design and branding studio with multiple offices. Highly comparable in terms of independent, founder-led model and award-winning brand identity work, with a similar premium positioning to UnitedUs.
• Saffron Brand Consultants: Independent global brand consultancy founded on similar principles of strategy-led brand work. Direct competitor for mid-to-large rebranding engagements across sectors like financial services, tech, and consumer.
• Elmwood: UK-based brand design and strategy consultancy. Closely comparable boutique scale, sector breadth, and brand identity focus, with established credentials in retail, healthcare, and consumer brands.
• Moving Brands: Independent global brand and experience design company with London HQ. Comparable in combining strategic brand work with digital experience design and serving enterprise clients across sectors.
• Ragged Edge: London-based independent brand agency. Closely matched in independent model, award-winning output, and focus on brand strategy, identity, and naming for ambitious growth-stage and enterprise clients.
• Coley Porter Bell: London-based brand activation and identity agency (WPP). Comparable in offering full-service brand work and operating in the UK mid-market, with deeper consumer and retail specialisation.
• Mother Design: Brand and design arm of Mother, the independent creative company. Comparable in independent creative model and award-winning brand identity work, with stronger advertising parent offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1231989
• Instagraminstagram.com/unitedus_
• Xx.com/unitedus_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unitedus