hitops
HiTOPS is a Princeton, NJ-based 501(c)(3) nonprofit founded in 1987 that provides inclusive, youth-informed sex education, LGBTQ+ youth support groups, and professional development training to schools, families, and corporations across New Jersey, free of charge to participants.
- Company typePrivate
- Founded1987
- HeadquartersPrinceton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What hitops does
HiTOPS is a 501(c)(3) nonprofit organization founded in 1987 and headquartered in Princeton, New Jersey. It provides inclusive, youth-informed sex education and LGBTQ+ youth support services across New Jersey through a portfolio of programs including the signature ABCs (Affirming our Youth, Building a Foundation, Collaborating Districtwide) comprehensive sex-education curriculum for grades 2-12, student workshops, professional development for school staff, school consulting (GSA setup, SOGIE training, HIB intervention), corporate DEI training, and The Faith Initiative. Direct youth services include weekly support groups (TConnect, First & Third, Banner), a drop-in center, The Closet (free identity-affirming clothing resource for ages 11-24), and TransParenthood (parent support group). Signature events include the annual virtual Trans Youth Forum and the Princeton Half Marathon.
The organization has no proprietary technology platform; service delivery relies on evidence-based curricula, in-person programming at its Princeton headquarters (relocating to The Arts Council of Princeton from August 2026), school-based engagements, and virtual Zoom programming, with a staff-moderated Discord community for youth. All programs are delivered free of charge to youth and families. The organization operates with 1-10 employees and a volunteer/board-supported governance structure.
The business model is donation-and-grant-funded: primary revenue streams are individual donations (cash, recurring monthly, stock transfers), foundation and government grants (notably a $4.8M federal grant in 2010 and a $500K legacy gift in 2008), and fundraising events (Princeton Half Marathon, Sips at Sunset). Go-to-market is hybrid: direct-to-consumer service delivery to youth through support groups and drop-in, community-led school-district partnerships for ABCs, and event-driven fundraising. Customer/beneficiary segments span LGBTQ+ youth ages 11-24, parents/families, schools and youth-serving organizations, faith communities, and corporations seeking DEI/SOGIE training. Geographic scope is regional (NJ) with virtual extensions.
hitops firmographics
Firmographics- Name
- hitops
- Legal name
- HiTOPS
- Website
- https://hitops.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HiTOPS is a Princeton, NJ-based 501(c)(3) nonprofit founded in 1987 that provides inclusive, youth-informed sex education, LGBTQ+ youth support groups, and professional development training to schools, families, and corporations across New Jersey, free of charge to participants.
- Ownership category
- akta.pro rank
hitops industry classification
Industry- Product category
- Youth Services and Sex Education
- NAICS
- Child and Youth Services (624110), Educational Support Services (611710), Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industries
- Family-School Collaboration & Inclusion Planning Support (EDAKABAK), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where hitops is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
hitops business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Tax-deductible contributions from individuals through gifts of cash, recurring monthly donations, and stock transfers. Primary revenue stream supporting operations.
- Foundation and Government Grants: Grants from foundations and government agencies including past federal grants (e.g., $4.8m Teen PEP grant from U.S. Department of Human Services).
- Fundraising Events: Revenue from events including the annual Princeton Half Marathon, community fundraisers, and sponsorship opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | All services free to youth and families |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
hitops product offering
Product offeringCore offering
HiTOPS is a 501(c)(3) nonprofit that provides inclusive, youth-informed sex education and LGBTQ+ support across New Jersey. Core offerings include comprehensive school-based sex education (ABCs), professional development for educators and corporations, weekly LGBTQ+ youth support groups, a Drop-In Center, a gender-affirming clothing resource (The Closet), a parent support group (TransParenthood), youth leadership programs, the annual Trans Youth Forum, and the Princeton Half Marathon fundraising event.
Product overview
HiTOPS is a 501(c)(3) non-profit organization offering a comprehensive suite of youth-focused programs and services rather than a traditional software product. The core offerings include: (1) Education and Training programs—ABCs (signature sexual health education), Student Workshops, Professional Development for School Staff, and Consulting Services for Schools; (2) LGBTQ+ Youth Programs—Youth Support Groups (TConnect, First & Third, Banner), Youth Drop-In Center, The Closet (free affirming clothing resource), and TransParenthood (parent support); (3) Youth Leadership—Young Adult Spot (YAS), Trans Youth Advisory Board, and Internships; (4) Signature Events—Trans Youth Forum and Princeton Half Marathon; and (5) Community Support—Faith Initiative, Health Care Resources referrals, and Lending Library. These programs collectively provide sex education, social support, and affirming communities for LGBTQ+ youth and allies throughout New Jersey.
Differentiator
Problem solved
Functional benefit
Brands
- Teen PEP: Prevention Education Program - an innovative statewide peer leadership training and education program
- Trans Youth Forum
- Princeton Half Marathon
Products and services
- ABCs Comprehensive Sex Education HiTOPS' signature systemic sexual health education program for students in grades 2-12 and trainings for educators, administrators, and parents; the program works with all stakeholders over several years to build internal capacity within school districts.
- Student Workshops Single-session or short-series workshops for grades 5-12 and early childhood/elementary students on Affirming All Identities and Health & Sex Education topics including consent, family diversity, gender roles, LGBTQ+ history, and being an ally.
- Professional Development for School Staff Workshops equipping educators, school professionals, and families with information, tools, and strategies to ensure schools are affirming; includes SOGIE Retreats and the SOGIE Ambassador Series (train-the-trainer program).
- Consulting Services for Schools Comprehensive consulting for schools including starting Gender & Sexuality Alliances (GSAs), SOGIE Ambassador training, curriculum development and leasing, policy assessment and development, and HIB (Harassment, Intimidation, Bullying) intervention.
- Professional Development and Training (Corporations/Community) Customized training for corporations, small businesses, affinity groups, youth-serving organizations, and community groups on creating affirming workplaces and environments; includes half-day, full-day, and two-day retreat formats.
- The Faith Initiative Two-part series building affirming spaces within Christian faith communities for LGBTQ+ youth and their families, incorporating lived-experience stories, SOGIE training, and scriptural references.
- LGBTQ+ Youth Support Groups Three distinct weekly support groups: TConnect (trans, nonbinary, genderfluid teens 14-18), First & Third (LGBTQ+ teens 14-18), and Banner (middle school youth 11-13); groups meet in-person and via Zoom September through April.
- Youth Drop-In Center Drop-in program for youth ages 11-18 to hang out, play games, do arts and crafts, access free snacks and health products, and connect with services; held Tuesdays and Wednesdays 3pm-4:30pm, September through April.
- The Closet Free identity-affirming clothing, toiletries, and self-care items for young people ages 11-24, provided in a safe, welcoming, judgment-free space during Drop-In hours and monthly pop-up events.
- TransParenthood Weekly support group for parents and family members of trans, nonbinary, and gender-questioning youth, meeting Mondays 6:30-8:00pm on Zoom.
- Young Adult Spot (YAS) Social advocacy group for LGBTQ+ young adults ages 18-25; YAS Leaders plan and host signature events like Queer Career Day and Queer Prom, support Closet Pop-Up events, and engage in monthly leadership meetings.
- Trans Youth Advisory Board Group of trans, non-binary, and gender-expansive youth ages 11-24 serving as ambassadors to create spaces where trans and gender-expansive voices are centered, heard, and celebrated.
- Trans Youth Forum Annual virtual day-long celebration created by and for trans and nonbinary youth, featuring special guests, spotlights, and community connection.
- HiTOPS Princeton Half Marathon Annual fundraising event in its 13th year featuring in-person and virtual half marathon options, a youth run for ages 18 and under, volunteer opportunities, and corporate sponsorship options.
- Health Care Resources Referral resources for clinical health services following the closure of HiTOPS' Health Clinic in December 2014, providing links to Planned Parenthood and Henry J. Austin Health Center locations in New Jersey.
- MSW Internships / Field Placements Graduate student field placement opportunities for MSW students, offering macro-focused (nonprofit leadership) and clinical/direct-practice positions including facilitating LGBTQ+ support groups; applications open for the 2026-2027 academic year.
Quantifiable outcome
- 81 support group sessions conducted for 135 young people with 6,800 Discord messages
- +4 more outcomes
Companies that use hitops
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
hitops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
hitops partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Garden State EqualitycoreSponsor of the Trans Youth Forum and advocacy partner for trans rights in New Jersey. Co-host of Jersey for Trans Healthcare Campaign.
- ACLU NJminorSponsor of the Trans Youth Forum 2026.
- Planned Parenthood of Northern, Central, and Southern New JerseyminorSponsor of the Trans Youth Forum 2026 and referral partner for health services.
- Trans Equity CoalitionminorSpotlight feature at Trans Youth Forum 2026.
- New Jersey Department of HealthcoreCollaborative partnership to reduce HIV/AIDS amongst youth through peer-to-peer education. HiTOPS was contracted by the state as a site for free confidential HIV testing.
- Princeton Center for Leadership Training (now Center for Supportive Schools)coreCollaborative partnership to deliver Teen Council model across New Jersey schools for comprehensive sexual health education.
- THRIVE NJ CoalitioncoreHiTOPS is part of the THRIVE NJ Coalition, a coalition of leading experts in sex education in New Jersey working together on the 'Helping Youth THRIVE: Teaching Sex Ed in NJ' initiative.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
hitops competitors and assessment
Company assessmentDirect peers
- Hetrick-Martin Institute: NYC-based 501(c)(3) providing direct services, support groups, and drop-in programs for LGBTQ+ youth ages 13–24. Closest direct comparable in mission, programming mix, and youth-support model, though operating at significantly larger scale.
- Answer (Rutgers): Rutgers-based national sex-education organization providing training, curricula, and advocacy for comprehensive sexuality education. Comparable to HiTOPS' ABCs and student workshops in mission, methodology, and school-district targeting, though housed in a university.
Broad incumbents
- GLSEN: National nonprofit focused on LGBTQ+ K–12 students, operating GSA programs, educator training, and policy advocacy. Highly comparable to HiTOPS' school-based ABCs, consulting, and SOGIE training work, but at national scale and as a pure advocacy/education body.
- PFLAG National: National organization supporting parents, families, and allies of LGBTQ+ people through chapters and direct support. Directly mirrors HiTOPS' TransParenthood parent support model and faith-community work, but at national scale and via volunteer chapters.
- SIECUS: National policy and advocacy organization for comprehensive sex education. Comparable to HiTOPS on the sex-education mission and federal/funder relationships, but focused on policy rather than direct service delivery.
Emerging players
- The Trevor Project: National LGBTQ+ youth organization operating crisis-intervention and mental-health programs including a 24/7 hotline, with growing education and advocacy work. Overlaps with HiTOPS on affirming LGBTQ+ youth support but is significantly larger and crisis-focused.
- True Colors United: National nonprofit addressing LGBTQ+ youth homelessness through training, advocacy, and direct service. Partial overlap with HiTOPS' youth support mission, but focused specifically on housing/homelessness rather than the broader sex-ed and identity-affirming services HiTOPS provides.
Regional players
- Garden State Equality: New Jersey's largest LGBTQ+ advocacy organization, partnering with HiTOPS on the Trans Youth Forum and the Jersey for Trans Healthcare Campaign. Comparable as an NJ-anchored LGBTQ+ organization, but focused on policy/advocacy rather than direct youth services.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
hitops social profiles
Digital presencehitops financial estimates
Financial estimateRevenue estimate
Valuation estimate
hitops leadership team
Management profileNumber of profiles
Profiles11 records
hitops funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hitops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hitops
What does hitops do?
HiTOPS is a 501(c)(3) nonprofit that provides inclusive, youth-informed sex education and LGBTQ+ support across New Jersey. Core offerings include comprehensive school-based sex education (ABCs), professional development for educators and corporations, weekly LGBTQ+ youth support groups, a Drop-In Center, a gender-affirming clothing resource (The Closet), a parent support group (TransParenthood), youth leadership programs, the annual Trans Youth Forum, and the Princeton Half Marathon fundraising event.
Is hitops a public or private company?
hitops is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was hitops founded?
hitops was founded in 1987. It employs 1 to 10 people.
Where is hitops based?
hitops is headquartered in Princeton, United States, in the North America region.
How does hitops make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are foundation and Government Grants and fundraising Events.
Who are hitops's main competitors?
Direct peers on record are Hetrick-Martin Institute and Answer (Rutgers). Broad incumbents are GLSEN, PFLAG National and SIECUS. Emerging players are The Trevor Project and True Colors United. Garden State Equality is listed as a regional player.
Does hitops have an API?
No public API is recorded for hitops.
What industry is hitops in?
hitops's product category is Youth Services and Sex Education. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of EDAKABAK, Family-School Collaboration & Inclusion Planning Support. Its NAICS code is 624110 and its SIC code is 8300.