STEL Order

What STEL Order does

STEL Order is a cloud-based SaaS ERP and invoicing platform developed and operated by STEL SOLUTIONS, S.L., a privately held Spanish limited company headquartered in Murcia, Spain. The platform targets freelancers, SMEs, and field service businesses — including HVAC technicians, electricians, plumbers, locksmiths, construction firms, retailers, and professional services — across Spanish-speaking markets, with localized operating presence in Spain, Mexico, Chile, USA, and France. Founded in 2013 and operating since at least 2000 under the parent entity, the company has reached scale metrics of 200,000+ mobile app downloads, 3,000+ verified customer reviews, and a 4.9/5 brand rating in Spain.

The technology stack is built as a modular cloud platform with native iOS and Android mobile applications, an Open API for third-party integrations, and dedicated compliance modules for country-specific electronic invoicing: VeriFactu and Ticket BAI in Spain, CFDI in Mexico (via certified partners Finkok and CVDSA), and DTE in Chile (via Octava Software). Core products include STEL Order Invoicing (from €18/month) and STEL Order ERP (from €27/month), supplemented by add-on modules such as STEL Tempo (time tracking and labor-law compliance), STEL POS (point of sale), STEL Shop (integrated e-commerce), STEL Assistant (AI-powered business management), field service and work-order modules, multi-warehouse inventory, GPS tracking, OCR document processing, and digital signature capture. Infrastructure is hosted on AWS, with Stripe handling payment processing and Zendesk powering customer support.

The business model is predominantly SaaS subscription-based, with monthly billing across geographies and a freemium/free trial entry point. Go-to-market combines product-led growth (self-serve trial, mobile app stores) with sales-led motion for enterprise and mid-market customers. Distribution is augmented by a Prime Partner reseller/consultant program and the Club Amigo customer referral program offering up to 80% referral savings. Operating with 11-50 employees and no disclosed external funding, STEL Order appears to be a bootstrapped, founder-led business focused on capital-efficient, verticalized SMB market expansion across the Spanish-speaking world.

Name

STEL Order

Legal name

STEL SOLUTIONS, S.L.

Website

https://stelorder.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

STEL Order is a cloud-based SaaS ERP and invoicing platform developed by STEL SOLUTIONS, S.L. in Murcia, Spain, serving freelancers, SMEs, and field service businesses in Spain, Mexico, Chile, USA, and France with modular business management software and country-specific electronic invoicing compliance.

Ownership category

akta.pro rank

Product category

Cloud Business Management Software (ERP & Invoicing)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAEAA

Core ERP Suites (Financials, Procurement, Projects)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAO

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAF

Professional Services Automation (PSA) & Services ERP

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYFSAMADAC

POS Payment Software & Middleware (Terminal OS, Apps, Device Management)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

Keywords

• Cloud invoicing software
• SMB ERP platform
• Field service management
• Electronic invoicing compliance
• Mobile business management

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Invoicing: Monthly subscription for billing/invoicing software with tiered pricing based on features and support level. Starting from €18/month in Spain, €28/month in USA, 487.5 MXN/month in Mexico, 0.39 UF/month in Chile.
2. SaaS Subscription - ERP: Full ERP suite subscription with all features including field service, project management, and advanced modules. Starting from €27/month in Spain, $45/month in USA, 0.585 UF/month in Chile.
3. Premium Support Add-on: Enhanced support packages included in premium tiers or available as add-ons
4. Partner/Referral Program: Commission-based revenue share with partners (Partners MX, Partners CH, Prime Partner program) who refer new customers, offering up to 80% savings for referred users

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

STEL Order sells cloud-based invoicing and ERP software as a subscription service to freelancers, SMEs, and field service businesses. The platform enables users to create professional quotes and invoices, manage customers and inventory, track field service work orders, and comply with country-specific electronic invoicing regulations. Core packages start at €18/month for invoicing and €27/month for the full ERP suite, with modular add-ons for time tracking, point of sale, e-commerce, and AI assistance.

Product overview

STEL Order is a cloud-based business management software platform offered in modular architecture for Spanish-speaking freelancers, SMEs, and field service businesses. The core products include STEL Order Invoicing (Programa de Facturación) starting at €18/month for professional quoting and invoicing, and STEL Order ERP at €27+/month providing a comprehensive end-to-end platform for field service management. Additional premium modules include STEL Tempo (time tracking/clock-in), STEL POS (point of sale), STEL Shop (e-commerce), and STEL Assistant (AI-powered conversational assistant). The platform includes region-specific electronic invoicing compliance features: Verifactu for Spain, Ticket BAI for Basque Country, CFDI for Mexico, and DTE for Chile. Core operational modules cover CRM, online catalog, multi-warehouse inventory, field service/SAT management, project management, GPS tracking, work orders, email marketing, and bank reconciliation. The platform is accessible via web, iOS, and Android mobile apps, and offers an Open API for custom integrations.

Differentiator

Problem solved

Functional benefit

Brands

• STEL Assistant: AI-powered intelligence feature for STEL Order that enables managing business in seconds.
• STEL Tempo
• STEL POS
• STEL Shop

Products and services

• STEL Order Invoicing (Programa de Facturación) Cloud-based invoicing software that enables professionals to create quotes, invoices, and estimates from any device, including electronic invoicing, CRM, online catalog, expense tracking, and mobile access. Starting at €18/month.
• STEL Order ERP Comprehensive cloud ERP platform for field service businesses and SMEs combining all invoicing features with advanced modules including field service management, project management, multi-warehouse inventory, GPS tracking, and e-commerce integration. Starting at €27/month.
• STEL Assistant (AI) Artificial intelligence assistant integrated within STEL Order that enables conversational business management, automating document creation, customer management, and business queries through natural language interactions.
• STEL Tempo (Control Horario) Time tracking and digital clock-in/clock-out solution that helps businesses comply with Spanish labor law requirements for employee time monitoring, including geofencing and mobile access.
• STEL POS (TPV) Point of sale terminal solution for retail businesses, enabling in-store sales transactions, inventory management, and customer interactions at the point of sale.
• STEL Shop E-commerce platform integrated with STEL Order ERP, enabling businesses to manage online stores, synchronize inventory, process orders, and handle customer relationships within a unified system.
• Field Service / SAT Module Field service management module for technical service companies, enabling work order scheduling, technician dispatch, maintenance contracts, customer asset tracking, and SLA management.
• Work Notes / Partes de Trabajo Digital work order and job note management module enabling field technicians to document interventions, collect customer signatures, and track job progress.
• Project Management

Quantifiable outcome

• 4.9/5 average rating with 3000+ verified customer reviews
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• Stripe Inc.coreTechnology or IntegrationPayment gateway integration for processing credit/debit card payments and automatic subscription renewal billing. Stripe stores card details and processes payments securely. Part of core payment infrastructure.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting service provider for stelorder.com and STEL Order application infrastructure. AWS hosts all platform components and data storage.
• Finkok S.A. de C.V.coreStrategic or Co-development PartnerMexican fiscal certification partner for CFDI electronic invoice validation and stamping. Certified provider for SAT-compliant invoicing in Mexico.
• Centro de Validación Digital CVDSA S.A. de C.V.coreStrategic or Co-development PartnerMexican fiscal certification partner for CFDI electronic invoice validation and certification services in Mexico.
• Octava Software SpAcoreStrategic or Co-development PartnerChilean fiscal certification partner for DTE (Documento Tributario Electrónico) electronic invoice processing and compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Holded: Spanish cloud-based ERP and invoicing platform serving SMBs, freelancers, and SMEs with very similar product positioning to STEL Order. The most direct head-to-head competitor in the Spanish market.
• Billin: Spanish invoicing and billing SaaS focused on freelancers, SMEs, and accountants, directly overlapping STEL Order's invoicing core offering and Spanish SMB target segment.
• Quipu: Barcelona-based invoicing and accounting automation SaaS for SMBs and freelancers in Spain, comparable in product scope (billing, expenses, tax compliance) and customer profile to STEL Order.
• Bind: Spanish invoicing and payment-collection SaaS for SMEs and freelancers, overlapping STEL Order's invoicing core and competing for the same Spanish-speaking SMB base.
• Factorial: Spanish SMB platform spanning HR, operations, and basic finance for SMEs. Adjacent competitor for Spanish SMB wallet share, with growing overlap into ERP-lite functionality.

Broad incumbents

• QuickBooks (Intuit): Global SMB accounting/invoicing incumbent with broad feature set and localized versions across many markets, including Spain and LatAm, representing a large-scale competitor at the upper end of STEL Order's addressable market.
• Sage: Global accounting and ERP incumbent with a strong installed base of SMBs and accountants across Europe. Competes with STEL Order in invoicing, accounting data transfer, and accountant access features.
• Xero: Global cloud accounting platform for SMBs with growing presence in Spain and LatAm. Competes in invoicing, bank reconciliation, and SMB accounting workflows.
• FreshBooks: North American SMB invoicing and accounting platform with mobile-first design similar to STEL Order, expanding into Spain and Europe through localization efforts.

Regional players

• a3innuva (Wolters Kluwer): Spanish cloud accounting and ERP suite from Wolters Kluwer, primarily serving Spanish accountancies and SMEs. Regional incumbent with strong fiscal compliance heritage, directly competitive in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Stelorder_social
• Facebookfacebook.com/stelorder
• LinkedInlinkedin.com/company/stel-solutions
• Instagraminstagram.com/stelorder
• TikToktiktok.com/@bystelorder
• Xx.com/STELorder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEL Order