Kult

What Kult does

Kult is a private, Porto-based social recommendation platform founded in 2020 that helps entertainment consumers discover movies, TV shows, books, music, and podcasts through a combination of network-driven suggestions and aggregated streaming-availability data. The core product is a self-serve web application accessible at kult.pt, with features including a searchable content gallery, dedicated communities, and an "Ask recommendation to your network" flow that lets users query their connections and filter responses by content type (Movies, TV Shows, Books, Music, Podcasts). The platform is positioned horizontally across entertainment verticals rather than focusing on a single category.

The underlying technology is a recommendation platform built around social signals rather than purely algorithmic personalization, with streaming-availability metadata supplied by a JustWatch integration that surfaces where each title can be streamed, rented, or purchased across services such as Netflix, Amazon Prime Video, and Disney+. The stack is web-only (no native mobile app is disclosed), and product surface components include publishing, recommendation solicitation, community pages, and content search. Headcount is reported at 1-10 employees, and no patents, certifications, API surface, or third-party SDKs are disclosed.

Kult monetizes through affiliate and referral commissions earned when users click through to streaming or purchase endpoints surfaced via JustWatch. The service is free to end users, with no pricing tiers disclosed. Go-to-market is product-led and community-led: the platform is designed for organic discovery through search and social referrals, relying on network effects and word-of-mouth rather than paid acquisition or enterprise sales. Customers are individual entertainment consumers in Portuguese- and Spanish-speaking markets (Portugal, Brazil, Spain) — there are no named business customers and the consumer base is long-tail rather than concentrated.

Name

Kult

Legal name

Kult

Website

https://kult.pt

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kult is a Porto-based web platform founded in 2020 that lets entertainment consumers discover and share recommendations for movies, TV shows, books, music, and podcasts across their network, with streaming availability provided via JustWatch integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Revenue: Platform monetizes through referral partnerships with streaming services and content providers. When users click through to watch or purchase content via the JustWatch integration, the platform earns affiliate commissions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Kult is a social web platform that lets culture enthusiasts discover and exchange recommendations for movies, TV series, books, podcasts, and music within their personal network. Users can search and browse content, ask their network for recommendations filtered by content type, and view where each title can be streamed, rented, or purchased through an integrated JustWatch-powered availability module.

Product overview

Kult is a single unified social recommendation platform that enables users to discover and share recommendations for Movies, TV Shows, Books, Music, and Podcasts within their network. The platform centers around its core recommendation engine, with features including asking the network for recommendations, filtering by content type, and viewing streaming availability through JustWatch integration. Available in Portugal, Brazil, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Kult Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• JustWatchcoreTechnology or IntegrationJustWatch provides streaming availability data for movies and TV shows, showing users where content can be streamed, rented, or purchased across major platforms. The partnership enables real-time availability information powered by JustWatch's database of streaming services.

Recent moves4 records

Expansion highlights3 records

Emerging players

• Criticker: Movie and TV recommendation platform using taste compatibility algorithms and community input. Comparable to Kult's movie-recommendation functionality with a social layer.
• Mubi: Curated film streaming and discovery service with social/community components. Comparable as a focused, niche content-discovery platform with community engagement.

Direct peers

• Goodreads: Social reading platform where users track, rate, and recommend books. Directly comparable to Kult's book-discovery and network-recommendation features.
• Letterboxd: Social recommendation network for movies with user reviews, lists, and friend activity. Highly comparable to Kult's social-recommendation model applied to a single content vertical that Kult also covers.
• TV Time: TV tracking and discovery platform with social features for episodes and shows. Comparable to Kult's TV-focused social recommendation functionality.
• Likewise: Content discovery app recommending movies, TV, books, podcasts, and more based on personal taste. Most directly comparable multi-vertical social discovery competitor to Kult.
• Reelgood: Streaming availability aggregator showing where to watch movies and TV across services. Closely comparable to Kult's JustWatch-powered availability layer, though Reelgood lacks Kult's social/community angle.

Others

• JustWatch: Streaming availability aggregator and Kult's core data partner. Has its own consumer-facing discovery product and could potentially compete directly; relationship is therefore both enabling and threatening.

Broad incumbents

• Plex: Media platform offering streaming, discovery, and personal media management. Comparable to Kult as a multi-purpose entertainment hub though targeting a different primary use case.
• IMDb: Massive Amazon-owned entertainment database covering movies, TV, and broader content. Comparable to Kult's movie/TV discovery role but vastly larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kult_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kult