Armormax
- Company typePrivate
- Founded1993
- HeadquartersOgden, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Armormax does
Armormax Inc., founded in 1993 and headquartered in Ogden, Utah, is a privately held S-Corporation and a subsidiary of International Armoring Corporation (IAC). The company custom-armors passenger vehicles, SUVs, trucks, vans, crossovers, and buses for high-net-worth individuals, executives, government officials, celebrities, law enforcement, and cash-in-transit operators. It has delivered more than 8,000 armored vehicles worldwide across its 30-year operating history.
The core offering is a conversion service that takes OEM vehicles and integrates a proprietary lightweight composite armor developed by IAC, marketed as Armormax, which is described as reducing added weight by up to 60% compared to traditional steel armoring and as ten times stronger than ballistic steel pound for pound. Complementing this is Lightweight Transparent Armor (LTA), a proprietary ballistic glass system rated from B4 (handgun) through B7 (armor-piercing), and a weld-free armoring technique. The company also sells supplementary modules including run-flat tires, smoke screen systems, safe rooms, and a B6 bulletproof backpack insert.
Armormax generates revenue primarily through one-time per-vehicle sales and armoring services, with pricing quote-based and dependent on vehicle type, ballistic protection level, and country of build. Go-to-market is sales-led via phone, web forms, and facility visits; it maintains manufacturing facilities in 16 countries spanning North America, Europe, the Middle East, Africa, and South and Southeast Asia, and ships vehicles globally. Sales channels are complemented by content marketing, YouTube demonstrations, earned media coverage, and SEO-oriented vehicle listings.
Armormax firmographics
Firmographics- Name
- Armormax
- Legal name
- Armormax Inc.
- Website
- https://armormax.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Armormax industry classification
Industry- Product category
- Armored Vehicle Manufacturing
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Armored Personnel Carriers (APCs) (IMABAJAC)
- akta.pro secondary industries
- Armor Systems (Passive/Reactive/Active Protection) & Survivability Kits (IMABAJAJ), Military & Tactical Off-Highway Vehicles (Armored, Tactical Mobility) (IMAHAIAJ)
Keywords
Where Armormax is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Armormax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Armored Vehicle Manufacturing and Sales: Custom armored vehicle manufacturing and sales. Armormax takes existing vehicles and upgrades them with desired armoring specifications. Revenue generated from vehicle armoring services and finished armored vehicle sales. Pricing varies based on vehicle type, protection level, and customization options.
- Vehicle Armoring Services: Services to armor used vehicles where customers can bring their own car for armoring transformation. Additional services include part sales, repairs, and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Armormax product offering
Product offeringCore offering
Armormax manufactures and delivers customized armored passenger vehicles using proprietary Armormax composite armor and Lightweight Transparent Armor (LTA) ballistic glass, applied to customer-selected base vehicles including sedans, SUVs, trucks, vans, coupes, crossovers, hatchbacks, and buses. The company also offers supplementary protection options (run-flat tires, smoke screens, safe rooms, bomb blankets) and standalone ballistic products such as the B6 Bulletproof Backpack Insert.
Product overview
Armormax® is a vehicle armoring company that provides custom armored vehicle conversions, transforming standard vehicles into bulletproof machines using proprietary lightweight composite armor technology. The core offering is the Armormax® armoring service applied to various vehicle types including sedans (Mercedes S-Class, BMW 7 Series, Tesla Model S), SUVs (Cadillac Escalade, Toyota Landcruiser, Range Rover), trucks (Ford F-250, F-350, Rivian R1T, Tesla Cybertruck), vans (Mercedes Sprinter, Ford Transit for cash-in-transit), coupes, crossovers, and hatchbacks. The company also offers Lightweight Transparent Armor (LTA®) ballistic glass and supplementary protection add-ons including run-flat tires, smoke screen systems, bomb blankets, safe rooms, and B6 bulletproof backpack inserts. Armormax® has manufactured and delivered over 8,000 armored vehicles to every continent since 1993.
Differentiator
Problem solved
Functional benefit
Brands
- LTA (Lightweight Transparent Armor): Proprietary ballistic glass technology used in all armored vehicles
- Elitus Overlaps System
Products and services
- Armormax® Sedans Armored sedan conversions for luxury and executive vehicles (Mercedes S-Class, BMW 7 Series, Tesla Model S) delivering discreet B4-B7 ballistic protection while preserving factory styling. Targeted at HNW individuals, executives, and government officials.
- Armormax® SUVs Armored SUV conversions (Cadillac Escalade, Toyota Landcruiser, Range Rover, Jeep Wagoneer, Lamborghini Urus, Land Rover Defender) with advanced lightweight composite ballistic protection for families, executives, and protection details.
- Armormax® Trucks Armored pickup and commercial truck conversions (Ford F-150, F-250, F-350, Dodge Ram, Toyota Tundra, Rivian R1T, Tesla Cybertruck, Humvee) for personal, commercial, and tactical use.
- Armormax® Vans Armored van and cash-in-transit (CIT) vehicle conversions (Mercedes Sprinter, Chevrolet Express, Ford Transit, Metris) for cash transport, valuable cargo, and executive passenger use.
- Armormax® Coupes Armored luxury sports coupes (Bentley Continental, Aston Martin Vanquish, Aston Martin Rapide, Mercedes-Benz GLC 43) for high-net-worth individuals and celebrity clients.
- Armormax® Crossovers Armored crossover vehicles (BMW X6, Infiniti F35/QX70) using lightweight Armormax composite technology.
- Armormax® Hatchbacks Armored compact vehicles and hatchbacks (Tesla Model Y, Tesla Model 3, Volvo XC 90, Porsche Panamera) offering discreet ballistic protection in a smaller form factor.
- Bulletproof Buses Armored buses for corporate, religious, government, and group transportation, providing ballistic protection for large passenger groups operating in dangerous regions.
- Bulletproof Tesla Cybertruck Armored version of Tesla's electric pickup truck offering ballistic protection with the Cybertruck's distinctive design and up to 500+ miles of range.
- Bulletproof Rivian R1T Electric Truck Armored Rivian R1T electric pickup truck offering 260-400+ miles of range alongside full ballistic protection.
- B6 Bulletproof Backpack Insert Standalone lightweight ballistic panel inserts for backpacks capable of stopping AR-15 rounds, weighing significantly less than ballistic steel. Launched in 2023.
- Armormax Safe Rooms Reinforced safe room and vault systems engineered for integration into armored vehicles, providing maximum occupant protection in extreme threat scenarios.
Quantifiable outcome
- Weight reduction of up to 60% compared to traditional steel armoring
- +2 more outcomes
Companies that use Armormax
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Armormax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Armormax partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Armormax competitors and assessment
Company assessmentDirect peers
- AddArmor: US-based armoring company specializing in quick-turn armored passenger vehicles. Targets the same HNW and executive market with comparable protection levels and customization options.
- Sentry Armored Vehicles: Specializes in custom armored passenger vehicles with comparable B4–B7 protection levels. Competes head-to-head with Armormax for HNW individuals, executives, and government clients.
- INKAS Armored Vehicle Manufacturing: Toronto-based manufacturer of armored civilian vehicles (sedans, SUVs, trucks) with similar B4–B7 protection offerings. Directly competes with Armormax for the same HNW, government, and CIT customer base worldwide.
- Alpine Armoring: US-based armored vehicle manufacturer offering comparable passenger vehicle armoring (sedans, SUVs, trucks) with multiple CEN ballistic levels. Directly competes with Armormax in the civilian luxury armored segment.
- US Specialty Vehicles: Manufacturer of armored SUVs, sedans, and cash-in-transit vehicles with B4–B7 protection ratings. Comparable customer mix (HNW, government, CIT) and customization model to Armormax.
- The Armored Group (TAG): Manufacturer of armored vehicles for VIP, law enforcement, and cash-in-transit customers. Directly comparable to Armormax in product portfolio (sedans to buses), customer segments, and protection levels.
Emerging players
- Rezvani Motors: California-based low-volume vehicle manufacturer producing factory-armored civilian vehicles (e.g., Rezvani Vengeance). Overlaps with Armormax in HNW armored SUV/crossover demand but competes from an OEM rather than upfitter position.
Broad incumbents
- International Armoring Corporation (IAC): Armormax's parent entity and original developer of the Armormax composite technology. Operates adjacent branded armoring programs and serves as the licensor of Armormax's core IP — directly comparable product portfolio.
- Jankel Armouring: UK-based defense and security vehicle integrator with broader military, government, and commercial armoring programs. Overlaps with Armormax on VIP and protective-vehicle platforms but extends into full defense vehicle integration.
Regional players
- Centuridon: UK-based armored vehicle manufacturer serving European clients with comparable B-rated protection offerings. Comparable product line but primarily serves EMEA rather than overlapping Armormax's US/Africa/Asia footprint directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Armormax social profiles
Digital presenceArmormax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armormax leadership team
Management profileNumber of profiles
Armormax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armormax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armormax
What does Armormax do?
Armormax manufactures and delivers customized armored passenger vehicles using proprietary Armormax composite armor and Lightweight Transparent Armor (LTA) ballistic glass, applied to customer-selected base vehicles including sedans, SUVs, trucks, vans, coupes, crossovers, hatchbacks, and buses. The company also offers supplementary protection options (run-flat tires, smoke screens, safe rooms, bomb blankets) and standalone ballistic products such as the B6 Bulletproof Backpack Insert.
Is Armormax a public or private company?
Armormax is a private company. It is classified as corporate owned and is currently operating.
When was Armormax founded?
Armormax was founded in 1993. It employs 101 to 250 people.
Where is Armormax based?
Armormax is headquartered in Ogden, United States, in the North America region.
How does Armormax make money?
Two revenue lines are on record. Armored Vehicle Manufacturing and Sales are the primary driver. The others are vehicle Armoring Services.
Who are Armormax's main competitors?
Direct peers on record are AddArmor, Sentry Armored Vehicles, INKAS Armored Vehicle Manufacturing, Alpine Armoring, US Specialty Vehicles and The Armored Group (TAG). Rezvani Motors is listed as an emerging player. Broad incumbents are International Armoring Corporation (IAC) and Jankel Armouring. Centuridon is listed as a regional player.
Does Armormax have an API?
No public API is recorded for Armormax.
What industry is Armormax in?
Armormax's product category is Armored Vehicle Manufacturing. Its primary akta.pro industry code is IMABAJAC, Armored Personnel Carriers (APCs), with a secondary code of IMABAJAJ, Armor Systems (Passive/Reactive/Active Protection) & Survivability Kits. Its NAICS code is 33611 and its SIC code is 3711.