Luis Palau Association

What Luis Palau Association does

Palau (formerly Luis Palau Association) is a U.S.-based nonprofit Christian evangelism ministry headquartered in Beaverton/Portland, Oregon, founded in 1960 and operating under the legal name Palau with ECFA accreditation. The ministry executes its mission across four core expressions: large-scale Festivals and Outreaches conducted in partnership with 9,550+ local churches worldwide; a Global Network of Evangelists coordinated across continents; City Gospel Movements that coordinate cross-denominational urban evangelism campaigns; and Digital Evangelism delivered through strategic online advertising and multi-platform content distribution. Its core constituents are local churches seeking turnkey evangelism capacity, individual believers seeking spiritual formation resources, and unchurched seekers encountered through both physical events and digital outreach.

The ministry's technology footprint centers on the Hope with God digital platform, which has built an online community of 20 million people through audio devotionals, video series, and email engagement; a distribution partnership with the YouVersion Bible App reaching 1.7 million users with daily devotionals; the Luis Palau Legacy Library archiving 90+ of the founder's messages on podcast platforms; and a decision-tracking system that processes thousands of Gospel-response communications daily. Discipleship sub-products include the Made New, Know Me, Fully Alive, Easter Hope, A Better Day, and Light Your World series, distributed across video, podcast, and email channels, with physical resources sold through a Shopify storefront.

The revenue model is donation-based, with no pricing for core ministry services. Funding flows from individual supporter contributions (via the website 'Give' section) and in-kind resource contributions from partnering churches that host, volunteer for, and provide follow-up care after festivals. The 2024 rebrand from 'Luis Palau Association' to 'Palau' signaled a deliberate institutional transition from founder-led identity to movement-led identity under President Andrew Palau and Wendy Palau's co-leadership. The organization holds ECFA accreditation, maintains an active operations footprint across North America, Latin America, Africa, Europe, and Asia, and has documented a forward festival pipeline through 2027 alongside a planned multi-language expansion of the Hope with God digital platform for 2030.

Name

Luis Palau Association

Legal name

Palau

Website

https://palau.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Palau (formerly Luis Palau Association) is a U.S. nonprofit Christian evangelism ministry conducting festivals, city Gospel movements, digital evangelism, and a Global Network of Evangelists across 80+ nations, serving local churches, individual believers, and unchurched seekers through donation-funded programs and multi-platform content distribution.

Ownership category

akta.pro rank

Product category

Religious/Evangelism Ministry Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Christian evangelism services
• Gospel outreach festivals
• Church mobilization programs
• Digital evangelism campaigns
• Discipleship resources

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations from Individual Supporters: The organization operates as a U.S. nonprofit ministry funded through donations from individual supporters who believe in their evangelism mission. The website features a 'Give' section for making contributions.
2. Partnership with Local Churches: Palau partners with local churches worldwide who contribute resources and volunteers to execute festivals and outreach campaigns in their communities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Palau (formerly Luis Palau Association) is a Christian evangelism ministry that proclaims the gospel through large-scale festivals, city gospel movements, a global network of evangelists, and digital evangelism. The organization works with local churches to deliver turnkey evangelism campaigns and provides discipleship resources including devotionals, video series, audio content, and printed materials. It is funded through donations from individual supporters and church partners.

Product overview

Palau (formerly Luis Palau Association) operates as a multi-platform evangelism ministry organized around four core expressions: Festivals and Outreaches, Global Network of Evangelists, City Gospel Movements, and Digital Evangelism. The digital product portfolio centers on Hope with God (an online community of 20 million), supplemented by audio content through Hope with God Radio and the Luis Palau Legacy Library (90+ archived messages). Discipleship resources include YouVersion devotionals (1.7M impacted), Made New, Know Me, Fully Alive, and A Better Day video series. Content is distributed across video platforms, podcast channels, and the YouVersion Bible App, while physical products are available through the Shopify-based online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Hope with God Radio: Online community of 20 million people growing closer to Jesus with audio devotionals from Andrew and Wendy Palau
• Palau YouVersion Devotionals
• Luis Palau Legacy Library
• A Better Day
• Made New
• Know Me
• Fully Alive
• Easter Hope
• Light Your World
• Digital Evangelism
• CityFest Movements
• City Gospel Movements
• Global Network of Evangelists

Products and services

• Festivals and Outreaches (CityFest)
• City Gospel Movements
• Global Network of Evangelists
• Digital Evangelism
• Hope with God Online Community
• YouVersion Devotionals
• Luis Palau Legacy Library
• Proclaim Magazine
• Palau Online Shop

Quantifiable outcome

• 4,870,000+ decisions for Christ recorded in 2025 alone
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• African EnterprisecoreStrategic or Co-development PartnerAfrican Enterprise mobilizes evangelists across Africa to serve alongside Palau at festivals and campaigns. At Chinhoyi Festival Zimbabwe, 77 evangelists from 12 nations were mobilized through this partnership. The partnership enables cross-cultural evangelism deployment and local church mobilization across African nations.
• Local Churches (9,550+)coreStrategic or Co-development PartnerPalau partners with over 9,550 churches worldwide to execute festivals, city Gospel movements, and evangelism training. Churches provide venues, volunteers, prayer support, and follow-up for new believers. The partnership model emphasizes church unity across denominations.
• Global Network of EvangelistscoreStrategic or Co-development PartnerThe Global Network of Evangelists creates communities of evangelists committed to completing the Great Commission together. Desmond Henry serves as Global Network Director. The network facilitates collaboration among evangelists across nations for mutual support and campaign deployment.
• City Gospel MovementscoreStrategic or Co-development PartnerCity Gospel Movements empower local leaders to reach their cities together through unified Gospel movements. Operating at citygospelmovements.org, this initiative coordinates multi-church, cross-denominational evangelism efforts in urban centers globally.
• YouVersion Bible AppcoreTechnology or IntegrationPalau distributes daily devotional content through YouVersion Bible app partnership, reaching 1.7 million users with Gospel-centered daily encouragement and Bible reading plans from Andrew and Wendy Palau.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Samaritan's Purse: Large evangelical humanitarian organization with comparable global footprint and donor base; shares audience overlap, leadership lineage (Billy Graham family), and faith-driven mission-driven GTM.
• Compassion International: Large Christian child-sponsorship nonprofit with global field operations across many of the same emerging markets Palau serves (Latin America, Africa) and a comparable donor-supported fundraising machine.
• Cru (formerly Campus Crusade for Christ): One of the largest U.S.-headquartered evangelical parachurch organizations; runs global evangelism, discipleship, and leadership-training programs with a comparable mix of conferences, digital content, and field staff.
• CBN (Christian Broadcasting Network): Major evangelical media ministry that distributes content across TV, digital, and podcast platforms - comparable distribution-channel strategy to Palau's digital evangelism arm.

Direct peers

• The Navigators: International Christian ministry focused on discipleship and evangelism training; comparable mix of one-on-one follow-up, leadership equipping, and global field operations.
• Billy Graham Evangelistic Association: Closest comparable: large-scale, multi-generational evangelistic organization conducting city-wide crusades, broadcasting content globally, and partnering with local churches - same operating playbook as Palau.
• Luis Palau UK / Palau UK: UK affiliate of the same ministry operating as a separate registered charity; included as the most direct territorial/operational comparable for cross-border festival execution.
• Youth for Christ: Faith-based nonprofit conducting evangelistic campaigns, training, and digital outreach globally, partnering with local churches - a comparable event-and-discipleship model to Palau's festivals.

Emerging players

• Trinity Broadcasting Network (TBN): Faith-based broadcast and digital media ministry that competes for the same evangelical audience and donor dollars, particularly via online video and streaming platforms.
• Focus on the Family: Evangelical media and discipleship organization distributing podcasts, devotionals, and video content; comparable digital-content production and donor-supported nonprofit model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/luispalaulive
• YouTubeyoutube.com/user/luispalau
• Facebookfacebook.com/LuisPalauLive
• LinkedInlinkedin.com/company/luis-palau-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luis Palau Association