Roaya

What Roaya does

Roaya (رؤية العقارية / Roaya Real Estate) is a Saudi Arabian real estate development consultancy and integrated property services firm headquartered in Khobar, Eastern Province. Founded in 2018 as a Saudi Limited Liability Company, Roaya provides four core service lines: Real Estate Development Management (consultancy from concept to handover covering feasibility, design management, project management, construction management, and financial oversight), Property Management, Facility Management, and Roaya Lifestyle (community experience, event planning, space management, and loyalty programs). The company serves developers, property owners, and organizations in Saudi Arabia, with visible projects including Al Khobar City Walk, The Valley (Alhasa), Downtown Complex, ALKHUZAMA DAWN, and Jubail Views Compound.

The business operates as a B2B professional services and managed services firm with no proprietary technology platform; its approach is described as data-driven through primary market assessment resources and senior practitioner expertise rather than automated systems. Revenue is generated via custom, quote-based professional services fees for development consultancy and ongoing management contracts for facility, property, and lifestyle services. Distribution is direct enterprise sales to developers, property owners, and organizations, augmented by thought-leadership content (Roaya Insights blog), social media presence, and industry event participation, including Platinum sponsorship of the Future of Real Estate Forum 2025 in Riyadh. The company aligns its positioning with Saudi Vision 2030 and emphasizes a "humanizing real estate" thesis.

The senior leadership team is the company's primary asset, with deep tenure across development, design, construction, and HSEQ disciplines (CEO Faisal Alnahdi 25+ years; Executive Development Director Robert Di Franco 27+ years; Design Director Brian O'Sullivan 30+ years; Development Director Scott Hyndman 23+ years). Documented outcomes include an increased exit strategy on Al Khobar City Walk (from $54M to $80M) and a 32% revenue uplift from design changes. In January 2025, Roaya signed a strategic agreement with Omnium International Limited to add commercial and cost management consulting capability, signaling continued service-line expansion within Saudi Arabia.

Name

Roaya

Legal name

Roaya Real Estate (رؤية العقارية)

Website

https://roaya.com.sa

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Roaya is a Saudi Arabian real estate development consultancy and integrated property, facility, and lifestyle services firm headquartered in Khobar, serving developers, property owners, and organizations across the Eastern Province and broader Saudi market.

Ownership category

akta.pro rank

Product category

Real Estate Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)

akta.pro primary industry

Commercial/Office Owners Association Management (BPAJAHAG)

Keywords

• Real estate consulting
• Development management
• Property management
• Facility management
• Community lifestyle services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Development Management Consultancy: Comprehensive consultancy services for developers, owners, and organizations covering strategic planning, design management, project management, construction management, and financial oversight. Revenue is generated through professional consulting fees for project advisory services.
2. Operations (Facility and Property Management): Facility management and property management services including waste management, operation manuals, MEP advisory, maintenance, energy management, health and safety compliance, and pest control. Revenue generated through ongoing management service contracts.
3. Roaya Lifestyle: Lifestyle consultation services creating community experiences, event planning, space management, and loyalty programs for residential and commercial properties. Revenue generated through lifestyle service consulting and community activation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Roaya is a Saudi real estate development consultancy providing integrated services from inception to operation. It offers Real Estate Development Management (strategic planning, feasibility studies, design management, project management, construction management, and financial oversight), Property Management, Facility Management (including MEP advisory, maintenance, energy management, HSEQ compliance, pest control), and Roaya Lifestyle (community experiences, event planning, space management, and loyalty programs) for developers, property owners, and organizations across Saudi Arabia.

Product overview

Roaya is a Saudi real estate development consultancy company offering an integrated portfolio of four core services: Real Estate Development Management (consultancy), Property Management, Facility Management, and Roaya Lifestyle. The company also develops and manages commercial and residential projects including The Valley (Alhasa), Downtown Complex, Al Khobar City Walk, ALKHUZAMA DAWN, and Jubail Views Compound. Founded in 2018, Roaya blends local cultural values with international standards, focusing on human-centered development and community experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Roaya Lifestyle: A lifestyle service focused on humanizing real estate, creating vibrant communities within properties through community experiences, events, space management, and loyalty programs.

Products and services

• Real Estate Development Management Comprehensive consultancy services ensuring every stage of real estate projects is guided by expert advice, from planning to execution, including market research, feasibility studies, financial analysis, design management, project management, construction management, and development scenarios. Target customers: real estate developers, property owners, and organizations in Saudi Arabia.
• Property Management Tailored management strategies for property owners covering financial management, maintenance, repairs, tenant relations, and community engagement. Target customers: residential and commercial property owners in Saudi Arabia.
• Facility Management Inclusive facility management services covering maintenance, repairs, energy management, health and safety compliance, pest control, garden care, and technological integration. Target customers: organizations and asset owners with built properties in Saudi Arabia.
• Roaya Lifestyle Lifestyle service focusing on humanizing real estate through community experiences, event planning, space management, and loyalty programs to enhance quality of life for residents and tenants. Target customers: residential and commercial property developers and owners in Saudi Arabia.
• The Valley (Alhasa) The first modern commercial project in the Alhasa region, featuring a gym, brand retail shops, and international cafes and restaurants with terrace seating. Located on King Abdullah Road, with 152 shops, 10,000 m² anchor tenant area, and 6,000 m² leasable area.
• Downtown Complex A vibrant mixed commercial and residential development in Khobar designed for modern living, located on King Faisal Coastal Road and spanning 15,000 square metres with striking architectural design, commercial and administrative spaces, and green areas.
• Al Khobar City Walk A premier 28,000 square meter commercial destination in Al Khobar featuring restaurants, cafes, art exhibitions, and sports venues with a 200-meter facade along Prince Faisal Bin Fahd Road.
• ALKHUZAMA DAWN A residential development on King Khalid Road in the Al-Khuzama neighborhood of Aziziyah region, positioned as a gateway to coastal areas and expansive beaches.
• Jubail Views Compound A modern gated residential community in Jubail featuring two and three-bedroom apartments and two-story villas with amenities including pools, sports courts, gym, and 24/7 security. The compound spans 26,643 square metres.

Quantifiable outcome

• Al Khobar City Walk exit strategy increased from $54M to $80M; income increased from ~$4M to ~$6M
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Omnium International LimitedcoreImplementation/ SI/ Consulting Partner · 30 January 2025Strategic agreement signed at the Real Estate Future Forum in Riyadh. Omnium International Limited will serve as commercial and cost management consultant for Roaya, working to improve cost management and project contracts through monitoring, analyzing, and controlling costs, as well as setting budgets. This partnership aims to enhance project management efficiency and implementation within allocated budgets, while expanding Roaya's business scope and market share.
• Partner Logos (11 companies)minorOthersRoaya's website displays 11 partner company logos in their footer section. Specific partner names are not individually identified in the source material.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global real estate services firm offering consulting, property management, facility management and capital markets advisory across the Middle East, including Saudi Arabia. Direct overlap with Roaya across development advisory, property and facility management services.
• CBRE Group: World's largest commercial real estate services firm with a strong Middle East presence covering advisory, property and facilities management. Competes for the same enterprise development and asset-management mandates Roaya targets in Saudi Arabia.
• Cushman & Wakefield: Global real estate services firm operating in Saudi Arabia across valuation, project and development services, property management, and facility management. Overlaps with Roaya's integrated service platform for enterprise clients.
• Knight Frank: International real estate consultancy with active Saudi operations covering commercial agency, residential, property management and development advisory. Closely comparable offering to Roaya across consulting and management services.
• Colliers International: Global professional services firm with a Middle East operation providing real estate consulting, project management and property management. Competes for the same enterprise development mandates as Roaya.
• Savills: International real estate advisor with Middle East offices offering consultancy, property and facilities management. Comparable to Roaya in the integrated services it provides to enterprise developers and asset owners.
• AECOM: Global infrastructure and real estate consulting firm with a major Middle East presence, providing program/project management and facilities advisory comparable to Roaya's development management and facility management services.

Regional players

• Saudi Real Estate Company (SRECO): Saudi-listed real estate developer and asset manager active in residential, commercial and township developments across the Kingdom. Comparable as a regional peer combining development advisory and ongoing property management.
• Dar Al Arkan Real Estate Development: Major Saudi real estate developer with a broad portfolio of mixed-use and residential projects; operates competing internal project and facility management teams, making it an indirect competitor and counterparty for Roaya's services.
• Emaar Properties: UAE-headquartered regional real estate developer with significant Saudi expansion (e.g. King Abdullah Economic City) and an integrated community/property management arm. Comparable as a regional integrated real estate and lifestyle player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roaya_sa
• LinkedInlinkedin.com/company/roayasa
• Instagraminstagram.com/roayasa
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roaya