Motorcycling Australia

What Motorcycling Australia does

Motorcycling Australia (MA) is the official National Sporting Organisation (NSO) for motorcycle sport in Australia, recognised by the Australian Sports Commission and affiliated with the Fédération Internationale de Motocyclisme (FIM). Founded in 1923 and headquartered in Westmeadows, Victoria, MA governs 11 sanctioned disciplines — road racing, motocross, supercross, enduro, trial, speedway, supermoto, dirt track, ATV, minikhana, and recreational riding — through a federated structure of seven State Controlling Bodies (covering every Australian state and territory) and hundreds of affiliated clubs. The organisation administers national championships including the Australian Superbike Championship (ASBK), Penrite ProMX, Boost Mobile AUSX Supercross, Yamaha Australian Enduro Championship, Australian Speedway Championships, Australian Trial Championship, and others.

The core technology asset is Ridernet 2.0, a national membership and licensing platform launched in 2022 that enables individual riders to manage profiles, join clubs, purchase licences (Annual Recreational, One Event, 90-Day Introductory, and Trail Pass), enter events, and renew memberships via a self-service portal. Supplementary regulations and event entry for all MA-sanctioned championships flow through Ridernet and online publication. Supporting products include the Junior Kickstart Programme, Minikhana Come & Try Days, Ride Park Days, the Recreational Supervisor Course, and the Ride Well Strategy 2025-2028 strategic blueprint developed in partnership with State Controlling Bodies and aligned with the ASC's Play Well vision.

MA's business model is funded through three primary streams: recurring membership and licence fees (both annual subscriptions and per-event unit pricing), club affiliation and event permit fees paid by affiliated clubs and event promoters, and an affiliate referral income stream from a Member Benefits Programme with partners including Shingleback Off Road, Rokform, United Petroleum, AMX Superstores, and Australian Customs Clearance. The organisation also receives Australian Sports Commission funding under the Play Well initiative. Its go-to-market is community-led and event-driven: Come & Try Days, Minikhana programmes, Ride Park Days, and a calendar of national championships convert first-time participants into licence holders via Ridernet, with State Controlling Bodies and affiliated clubs operating as the grassroots distribution layer.

Name

Motorcycling Australia

Legal name

Motorcycling Australia

Website

https://ma.org.au

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorcycling Australia is the official National Sporting Organisation for motorcycle sport in Australia, recognised by the Australian Sports Commission and affiliated with the FIM. It governs 11 disciplines, licenses riders via Ridernet 2.0, and operates through seven State Controlling Bodies and hundreds of affiliated clubs nationwide.

Ownership category

akta.pro rank

Product category

Motorcycle Sport Governance

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)

akta.pro secondary industries

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Motorcycle sport governance
• National sporting organisation
• Competition sanctioning
• Recreational licensing
• Membership management

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and Licence Fees: MA generates revenue through annual and one-event recreational and competition licence fees processed via Ridernet 2.0. Licence holders are insured to participate in MA-sanctioned events across Australia.
2. Club Affiliation and Event Permit Fees: Affiliated clubs and promoters pay affiliation fees and obtain event permits through MA and State Controlling Bodies, contributing to the organization's operational revenue.
3. Member Benefits Programme: MA partners with third-party brands (Shingleback Off Road, Rokform, Australian Customs Clearance, United Petroleum, AMX Superstores) to offer member discounts, generating value for members and sustaining the membership value proposition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Motorcycling Australia is the official National Sporting Organisation for motorcycle sport in Australia, recognized by the Australian Sports Commission. It sells annual and one-event recreational and competition licences via its Ridernet 2.0 platform, sanctions national championships across 11 disciplines (road racing, motocross, supercross, enduro, trial, speedway, etc.), and coordinates participation through 7 State Controlling Bodies and hundreds of affiliated clubs. Core deliverables include personal accident insurance coverage, standardized competition rules, coaching and officials accreditation, and structured pathways from first-time riders through to elite competitors.

Product overview

Motorcycling Australia (MA) is the national sporting organisation for motorcycle sports in Australia, operating as a platform-plus-programmes架构. The core product is RiderNet 2.0, a National Membership app that processes licences, manages event entries, and delivers member services. MA administers multiple competition disciplines including Road Racing (ASBK), Motocross (ProMX), Supercross (AUSX), Enduro (AusEnduro), Trial, Supermoto, Speedway, Dirt Track, ATV, and Minikhana (junior). Beyond competition, MA offers recreational programmes such as Ride Park Days and Minikhana Come & Try Days, along with training and official accreditation programmes. The organisation also provides licensing products (Annual Recreational, One Event, 90-Day Introductory, and Trail Pass licences) and coordinates with State Controlling Bodies across all Australian states and territories.

Differentiator

Problem solved

Functional benefit

Brands

• Ride Well Strategy: Motorcycling in Australia 2025-2028 strategic blueprint developed in partnership with State Controlling Bodies to grow participation, strengthen communities and secure a vibrant future for motorcycling nationwide.

Products and services

• Ridernet 2.0 National Membership Platform MA's national membership and licensing platform that enables members to manage their profiles, enter events, renew licences, and access member information. All licences are processed and billed through this self-service system.
• Recreational Licence (Annual) Allows participation in non-competitive events for 12 months, providing personal injury insurance coverage. Recommended for riders who participate more than four times per year.
• One Event Recreational Licence Allows participation in a single non-competitive event with personal injury coverage. Suitable for occasional riders.
• 90 Day Introductory Recreational Licence Free 90-day licence available after completing a Come & Try Day; allows participation in non-competitive events for 3 months for both juniors and seniors.
• Trail Pass Allows participation in non-competitive Trail events on public/crown land for the duration of the trail ride only.
• Come & Try Licence Free first and only Come & Try Licence, including Personal Accident coverage under MA's National Insurance program, for first-time participants.
• Club Affiliation and Event Permit Fees Annual affiliation and per-event permit fees paid by clubs and promoters to MA and State Controlling Bodies to operate MA-sanctioned events.
• Recreational Supervisor Course Comprehensive online course through the Motorcycling Australia Learning Centre training recreational supervisors to organise events, coordinate with clubs, and ensure risk-free environments.
• MA Member Benefits Programme Programme offering exclusive member discounts through partner brands including Shingleback Off Road bike racks, Rokform phone mounts, Australian Customs Clearance, United Petroleum fuel savings, and AMX Superstores gear discounts.
• Australian Superbike Championship (ASBK) National road racing championship featuring high-powered superbikes, juniors, and historic categories, with event entries processed via Ridernet.
• Penrite ProMX Championship (Australian Motocross Championship) Australian Motocross Championship featuring off-road racing on natural terrain tracks; one of the most popular forms of motorcycle sport.
• Boost Mobile AUSX Supercross Championship Australian Supercross Championship conducted in indoor and outdoor stadiums, a condensed form of motocross presenting demanding physical and mental challenges. Promoted by AME Group.
• Yamaha Australian Enduro Championship (AusEnduro) Australian Enduro Championship featuring cross-country racing through bush trails and open tracks, ranging from casual trail rides to national championship events.
• Yamaha Aussie Flat Track Nationals (AFTN) National championship for dirt track/flat track racing on grass or graded dirt tracks up to 1800m long.
• Australian Speedway Championships National championships for solo and sidecar speedway racing on fenced oval circuits, featuring bikes without brakes and minimal suspension.
• Australian Trial Championship National trial championship where skill in overcoming obstacles without stopping or touching feet to ground matters more than speed.
• Australian Supermoto Championship National championship combining road racing speed with motocross-style dirt track racing.
• Australian ATV MX Nationals National championship for quad/ATV racing featuring four-wheeled motorcycles navigating rough terrain, steep jumps, and tight turns.
• Minikhana National Activation Program Organised competition for junior competitors focused on developing riding skills and techniques where skill, rather than speed, is the determining factor.

Quantifiable outcome

• MA is the official NSO for motorcycle sport in Australia, recognised by the Australian Sports Commission (ASC) and affiliated with the FIM
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Australian Sports Commission — Ride Well StrategycoreStrategic or Co-development Partner · 1 January 2025MA developed the Ride Well Strategy 2025–2028 in partnership with State Controlling Bodies, aligned with the ASC's Play Well vision. The strategy covers six priorities: Empowering People & Organisations, Driving Lifelong Involvement, Activating Places & Spaces, Building Connections, Championing Equitable Access, and Transforming Culture.
• Australian Sports Commission (ASC)coreStrategic or Co-development PartnerMA is the official National Sporting Organisation for Motorcycle Sports recognised by the ASC. The ASC's Participation (Play Well) investment supports MA to grow participation by creating safe, inclusive, and welcoming environments. This relationship aligns with the ASC's Play Well vision and provides government-level credibility and funding support for MA's national participation strategy.
• Fédération Internationale de Motocyclisme (FIM)coreStrategic or Co-development PartnerMA is affiliated with the FIM, the global governing body for motorcycling sport. This affiliation enables Australian riders to compete internationally, obtain international licences, and participate in FIM events such as the Trial des Nations, ISDE, World Supercross, and World Motocross Championship.
• State Controlling Bodies (SCBs)coreStrategic or Co-development PartnerMA and its seven SCBs — Motorcycling Australia Northern Territory (MANT), Motorcycling New South Wales (MNSW), Motorcycling Queensland (MQ), Motorcycling South Australia (MSA), Motorcycling Tasmania (MTAS), Motorcycling Victoria (MVIC), and Motorcycling Western Australia (MWA) — jointly administer all competitions under common rules. SCBs have delegated authority to licence competitions, venues, and control the sport to state level.
• Shingleback Off RoadminorGTM or Marketing PartnerShingleback Off Road is a proudly Australian, family-owned business crafting rugged, innovative, premium-quality bike racks. They are a member benefit partner offering exclusive deals to MA members.
• Rokform AustraliaminorGTM or Marketing PartnerMotorcycling Australia has partnered with Rokform Australia, a leading brand, to deliver exclusive member benefits to MA licence holders.
• United PetroleumminorGTM or Marketing PartnerMA Members receive a 2 cents per litre discount on petrol at any participating United Petroleum service station across Australia.
• AMX SuperstoresminorGTM or Marketing PartnerAMX Superstores provides Motorcycling Australia members with exclusive benefits and discounts on motorcycling gear and equipment.
• Australian Customs ClearanceminorGTM or Marketing PartnerMA Members are entitled to a 25% discount on all quotes through Australian Customs Clearance for imported goods.
• AME GroupcoreStrategic or Co-development PartnerAME Group is the official promoter of the Australian Supercross Championship (AUSX). They work with MA to deliver the national supercross championship, which attracts thousands of spectators and is broadcast on Stan Sport.
• MKM Partners (Motorsport Insurance)minorOthersMA refers members to MKM Partners for motorsport insurance coverage. MA licences include personal accident insurance for all sanctioned events.
• Ride Parks AustraliaminorStrategic or Co-development PartnerRide Parks Australia (RPA) is an MA initiative enabling affiliated clubs to run safe, controlled, non-competition Ride Park Days where families, friends, and riders of all ages and abilities can enjoy social riding without requiring a licence or club membership.
• Sport Integrity AustraliacoreStrategic or Co-development PartnerMA works with Sport Integrity Australia as part of its Safeguarding Children & Integrity programme, including the National Integrity Framework, prohibited substances lists, and eLearning resources for sport integrity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Motorcyclist Association (AMA): The US national federation for motorcycle sport, affiliated with FIM. Operates the same model as MA: sanctions competitions, issues licences, runs amateur and professional championships, and governs state-level affiliates. Most direct structural comparator.
• Auto-Cycle Union (ACU): The UK national governing body for motorcycle sport, FIM-affiliated. Sanctions British Superbike, British Motocross, trials, enduro, and speedway; licences riders and officials. Closest international peer to MA in governance structure and discipline mix.
• Fédération Française de Motocyclisme (FFM): France's national motorcycle sport federation, FIM-affiliated. Operates the same licensing, sanctioning, and championship model across French regions. Comparable in scale and breadth of disciplines administered.
• Federazione Motociclistica Italiana (FMI): Italy's national motorcycle sport federation, FIM-affiliated. Runs MotoGP-adjacent championships, enduro, motocross, and trial disciplines at national level. Strong comparator on championship portfolio and regional club structure.
• Motorcycling Canada (MNC): Canada's national motorcycle federation, FIM-affiliated. Runs national championships (CSBK, Canadian MX), regional sanctioning, and licence programs. Comparable scale and discipline breadth to MA.

Regional players

• Motorcycling New Zealand (MNZ): New Zealand's national motorcycle sport federation, FIM-affiliated. Operates near-identical governance model with regional controlling bodies and licence-based participation. Closest direct peer within the Australasian region.
• Motorsport Australia (formerly CAMS): Australia's peak body for four-wheeled motorsport (cars, karts). Sister NSO to MA in Australia, also ASC-recognised and FIM-affiliated. Same governance model, different surface (4-wheel vs 2-wheel). Useful for benchmark on national sporting organisation economics in Australia.

Broad incumbents

• Cycling Australia: Australian NSO for cycling, paralleling MA's structure: ASC recognition, state bodies, club affiliation, licence-based participation, multiple disciplines (road, MTB, track, BMX). Comparable member-based sport governance model in the same Australian context.
• Australian Automobile Association (AAA): National peak body for motoring clubs in Australia, affiliated with state motoring clubs. Adjacent to MA in the broader Australian motorcycling/motoring ecosystem, with overlapping club membership and governance relationships.
• Federation Internationale de Motocyclisme (FIM): The global governing body for motorcycle sport, of which MA is a national affiliate. Sets international rules, runs World Championships, and licenses international competition. The parent organisation in MA's chain of authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MotorcyclingAus
• Instagraminstagram.com/australianwomeninmotorcycling
• Xx.com/MotorAus
• LinkedInlinkedin.com/company/motorcycling-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycling Australia