american motorcycle association

What american motorcycle association does

The American Motorcyclist Association (AMA) is a 501(c)(4) non-profit membership organization founded in 1924 and headquartered in Pickerington, Ohio. It operates as the recognized sanctioning body for professional and amateur motorcycle competition in the United States and holds international affiliations with FIM (Fédération Internationale de Motocyclisme) and FIM North America. The AMA represents more than 200,000 members across racing enthusiasts, recreational riders, rights advocates, chartered clubs, business members, women riders, and youth and family riders, and it sanctions over 80 professional events and more than 4,000 amateur events each year.

The AMA's core products and services span three pillars: Rights (legislative advocacy, AMPAC political engagement, bill tracking, and a state laws database), Riding (recreational programs, rider education, chartered club support, and youth initiatives like Take a Kid Dirt Biking Month), and Racing (event sanctioning across Supercross, Motocross, Flat Track, Enduro, Road Racing, and Off-Road disciplines, plus the ISDE U.S. team program). Signature assets include the AMA Motorcycle Hall of Fame museum, the American Motorcyclist monthly magazine (12 print issues annually), AMA Vintage Motorcycle Days at Mid-Ohio, and the AMA EAGLES volunteer training program delivered through Google Classroom.

The AMA's business model is built on recurring annual and multi-year membership dues, supplemented by transaction-based event sanctioning fees, merchandise sales through AMAGear.com, insurance program commissions, museum admissions, and corporate sponsorships from OEMs and industry brands (Yamaha, Ducati, KTM, Royal Enfield, Mission Foods, Turn 14 Distribution, and others). Distribution is direct-to-consumer via the website and phone, supported by a chartered club network and event-based acquisition channels. Pricing is not publicly disclosed beyond Hall of Fame admission ($10 adult non-member, free for AMA members), and revenue figures are not publicly released.

Name

american motorcycle association

Legal name

American Motorcyclist Association

Website

https://americanmotorcyclist.com

Company type

Private

Founded year

1924

Operating status

Operating

Short description

The American Motorcyclist Association is a 501(c)(4) non-profit founded in 1924 and the world's largest motorcycling member organization, serving over 200,000 members across racing, recreational riding, and rights advocacy. It sanctions 80+ professional and 4,000+ amateur events annually and affiliates internationally with FIM.

Ownership category

akta.pro rank

Product category

Motorcycling Membership Organization

NAICS

Business Associations (813910), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)

Keywords

• Motorcycle membership
• Racing sanctioning
• Motorcyclist advocacy
• Riding events
• Recreational riding

Headquarters

HQ city

Pickerington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual and multi-year membership fees providing access to member benefits including magazine subscription, discounts with 40+ partner retailers, insurance programs, and eligibility for AMA-sanctioned events and awards.
2. Event Sanctioning Fees: Fees charged to clubs and promoters for sanctioning thousands of competition and recreational events annually, including professional and amateur racing events.
3. Merchandise Sales (AMAGear.com): Sale of AMA-branded apparel, accessories, and merchandise through AMAGear.com, including limited-edition anniversary and ISDE merchandise.
4. American Motorcyclist Magazine: 12 print issues annually included with membership, with additional subscriptions available for non-members.
5. Insurance Programs: AMA Preferred Insurance Program and alternate insurance policies offered to members, including rider medical insurance.
6. Hall of Fame Support: Donations, raffle bikes, and the Generous Giving Program supporting the AMA Motorcycle Hall of Fame museum and induction ceremonies.
7. Sponsorships and Advertising: Partnerships with motorcycle industry brands for event sponsorships, advertising in the magazine and on the website, and business member program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The American Motorcyclist Association operates as a 501(c)(4) non-profit membership organization that promotes the motorcycle lifestyle and protects motorcycling rights in the United States. Its core offering is annual membership that bundles the American Motorcyclist magazine (12 issues), access to 40+ retail discounts, eligibility for AMA-sanctioned events, and member benefits across its three pillars: Rights (advocacy), Riding (education and events), and Racing (sanctioning thousands of amateur and professional events).

Product overview

The American Motorcyclist Association (AMA) is a 501(c)(4) non-profit membership organization that serves as the world's largest motorcycling member organization. The AMA offers a unified membership program that combines annual membership benefits including the American Motorcyclist Magazine, member discounts from 40+ retailers, and access to AMA-sanctioned racing events. The organization operates core programs in three main areas: Rights (motorcyclist advocacy and legislative protection), Riding (recreational programs, education, and community events), and Racing (sanctioning thousands of competition events annually). Key products include the AMA Motorcycle Hall of Fame museum, AMA Vintage Motorcycle Days event, AMA EAGLES volunteer training via Google Classroom, and the International Six Days Enduro U.S. Team program. The AMA sanctions over 80 professional events and more than 4,000 amateur events each year, representing well over 200,000 motorcyclists.

Differentiator

Problem solved

Functional benefit

Brands

• American Motorcyclist Magazine: Official monthly publication of the American Motorcyclist Association featuring stories, history, and motorcycling photos.
• AMA Motorcycle Hall of Fame

Products and services

• AMA Membership Annual membership program providing access to AMA-sanctioned events, member discounts from 40+ retailers, American Motorcyclist magazine (12 print issues per year), advocacy for motorcyclists' rights, and access to a chartered club network.
• American Motorcyclist Magazine Official AMA publication delivered as 12 print issues annually, featuring stories, history, and motorcycling photography for members.
• AMA-Sanctioned Racing Events Sanctioning and organizing thousands of competition and recreational riding events annually including AMA Supercross, AMA Superbike, Motocross, Flat Track, Off-Road Racing, and more.
• AMA Motorcycle Hall of Fame Museum and induction program honoring motorcyclists who have influenced American motorcycle culture, featuring exhibits and preservation of motorcycling history.
• AMA Vintage Motorcycle Days Annual celebration of vintage motorcycles featuring racing across multiple disciplines, a large swap meet, vendor exhibitions, seminars, and entertainment held at Mid-Ohio Sports Car Course.
• Rights Advocacy Motorcyclists' rights protection including AMPAC (political advocacy), bill tracking, state laws database, government action center, and board position statements on issues like lane splitting, helmet use, and automated vehicles.
• AMA Insurance Products Preferred insurance program including alternate insurance policies, rider medical insurance, and understanding insurance resources for AMA members.
• ISDE U.S. Team Program AMA-managed program selecting and supporting U.S. World Trophy, Junior World Trophy, and Women's World Trophy teams plus Club Team riders to compete at the annual FIM International Six Days Enduro.
• AMA Flat Track Grand Championship Premier amateur flat track event in the U.S. and the only opportunity to earn an AMA National No. 1 plate in flat track racing.
• AMA Gear (Merchandise) AMA-branded apparel and merchandise available at AMAGear.com, including limited-edition anniversary items and ISDE merchandise.
• Chartered Club Program Organization chartering for motorcycle clubs with benefits including find-a-club directory, risk management support, event sanctioning, and insurance programs.

Quantifiable outcome

• Sanctions over 4,000 amateur events and 80+ professional events annually across all riding disciplines
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Yamaha Motor CorporationflagshipGTM or Marketing PartnerYamaha Motor Corporation serves as the presenting sponsor of the AMA Motorcycle Hall of Fame Induction Ceremony, supporting the annual event that honors outstanding motorcyclists. The partnership reflects Yamaha's commitment to honoring motorcycling heritage and supporting the AMA's mission to preserve motorcycling history.
• Ducati North AmericaflagshipGTM or Marketing PartnerDucati North America supports the AMA Motorcycle Hall of Fame Induction Ceremony as the Official Livestream Sponsor, enabling broader access to the event that honors motorcycling legends.
• Turn 14 DistributioncoreGTM or Marketing PartnerTurn 14 Distribution serves as presenting sponsor of Permco AMA Vintage Motorcycle Days, one of the largest vintage motorcycle events in the world featuring racing across multiple disciplines, a massive swap meet, and vendor exhibitions.
• Royal EnfieldcoreGTM or Marketing PartnerRoyal Enfield has been presenting sponsor of AMA Vintage Motorcycle Days multiple years and sponsors the AMA Motorcycle Hall of Fame Fanzone. As a motorcycle manufacturer with 120+ years of history, Royal Enfield connects with vintage motorcycle enthusiasts through these partnerships.
• Spectro Performance OilsminorGTM or Marketing PartnerSpectro Performance Oils serves as the official oil sponsor of Permco AMA Vintage Motorcycle Days, supporting one of motorcycling's largest vintage celebrations.
• Kenda TireminorGTM or Marketing PartnerKenda Tire serves as the official camping sponsor and official tire sponsor of AMA Vintage Motorcycle Days, supporting the premier vintage motorcycle event.
• SSR MotorsportsminorGTM or Marketing PartnerSSR Motorsports serves as title sponsor of the AMA Pitbike Championship that runs at AMA Vintage Motorcycle Days.
• All Balls RacingminorGTM or Marketing PartnerAll Balls Racing serves as presenting sponsor of the AMA Pitbike Championship at AMA Vintage Motorcycle Days.
• BiltwellminorGTM or Marketing PartnerBiltwell, a motorcycle parts, helmets, gear and apparel company, co-sponsors the AMA Vintage Motorcycle Days swap meet, North America's largest vintage motorcycle swap meet.
• B'lasterminorGTM or Marketing PartnerOhio-based rust remover and protectant company B'laster serves as Official Rust Remover and Sponsor of AMA Vintage Motorcycle Days, connecting with riders and wrenchers at the event.
• Federal Motorcycle TransportminorGTM or Marketing PartnerFederal Motorcycle Transport co-sponsors the AMA Vintage Motorcycle Days swap meet, supporting the largest vintage motorcycle swap meet in North America.
• Mission FoodscoreGTM or Marketing PartnerMission Foods signed a three-year title sponsorship deal supporting the AMA Flat Track Grand Championship, the national championship event for flat track racing. Mission Foods is a leading manufacturer of tortillas, wraps, and tortilla chips with a history of supporting motorsports.
• FIM (Fédération Internationale de Motocyclisme)flagshipStrategic or Co-development PartnerAMA is affiliated with FIM, the international governing body for motorcycle sport, representing American interests in global racing and off-road competitions including the ISDE.
• FIM North AmericaflagshipStrategic or Co-development PartnerAMA is affiliated with FIM North America, providing international racing representation and coordination for North American motorcycling competitions.
• KTMcoreGTM or Marketing PartnerKTM supports the U.S. ISDE teams as part of AMA's off-road racing program, providing equipment and sponsorship backing for America's World Trophy, Junior Trophy, Women's Trophy, and Club Team riders.
• FMFminorGTM or Marketing PartnerFMF Racing supports the U.S. ISDE teams with exhaust systems and technical partnership for American off-road racing competitors.
• Arai HelmetsminorGTM or Marketing PartnerArai Helmets provides safety equipment support for U.S. ISDE team riders competing in the world's largest annual off-road motorcycle competition.
• Motion ProminorGTM or Marketing PartnerMotion Pro, a tool and equipment manufacturer, supports the U.S. ISDE team competitors with tools and technical supplies.
• Spectro OilsminorGTM or Marketing PartnerSpectro Oils supports U.S. ISDE teams with performance lubricants and oil products for competition motorcycles.
• Trail JesterminorGTM or Marketing PartnerTrail Jester supports the U.S. ISDE team with equipment and sponsorship for off-road enduro competition.
• Bonanza PlumbingminorGTM or Marketing PartnerBonanza Plumbing provides sponsorship support for U.S. ISDE team competitors.
• RabacondaminorGTM or Marketing PartnerRabaconda supports U.S. ISDE teams with tire tools and accessories for off-road competition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fédération Internationale de Motocyclisme (FIM): Global governing body for motorcycle sport and AMA's international affiliate. Both organizations sanction motorcycle racing, set rules, manage national team programs (ISDE, MXGP), and provide championship recognition through a federated hierarchy.
• Canadian Motorcycle Association (CMA): Canadian FIM-affiliated national motorcycle federation that sanctions motorcycle sport and represents Canadian riders internationally. Structurally parallel to AMA as a country-level sanctioning body and member organization, though smaller in scale.
• Motorcycle Industry Council (MIC): U.S. trade association representing motorcycle manufacturers, dealers, distributors, and aftermarket suppliers. While MIC focuses on industry rather than riders, both AMA and MIC serve as central organizing bodies for the U.S. motorcycling ecosystem with overlapping membership bases.
• Auto-Cycle Union (ACU): U.K. national motorcycle sport governing body affiliated with FIM. Operates a similar model to AMA in sanctioning motorcycle sport, training officials, and representing British riders internationally, though focused on the U.K. market.
• BMW Motorcycle Owners of America (MOA): U.S.-based BMW motorcycle owner association offering membership, magazine, rallies, and riding benefits. Directly comparable to AMA as a member-driven U.S. motorcycle organization, though tied to a single manufacturer.

Broad incumbents

• Harley Owners Group (H.O.G.): Largest manufacturer-sponsored motorcycle club with global membership, sponsored by Harley-Davidson. Both organizations run membership programs, sponsor rides, and host member events, though H.O.G. is brand-tied to Harley-Davidson rather than independent.

Emerging players

• Specialty Vehicle Institute of America (SVIA): National association representing the ATV, side-by-side, and off-highway vehicle industry. Comparable to AMA as an advocacy and safety organization for motorized off-road recreation with overlapping rider segments in off-road and youth motorcycling.
• Motorcycle Safety Foundation (MSF): U.S. nonprofit that develops and delivers rider education and training programs. Comparable to AMA's Riding 101 and rider education initiatives, with overlapping goals of new-rider onboarding and safety, though MSF focuses narrowly on training.
• Recreational Off-Highway Vehicle Association (ROHVA): Industry-led organization promoting safe and responsible off-highway vehicle recreation. Adjacent to AMA's off-road riding and trail advocacy work, with similar advocacy and trail access missions for motorized recreationists.

Others

• American Motorcyclist (general industry peers): Other notable U.S. motorcycling membership and advocacy organizations such as ABATE of Colorado and state-level rights coalitions represent fragmented grassroots counterparts to AMA's national advocacy mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-motorcyclist-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about american motorcycle association