What The Village Vets does

The Village Vets is a privately held veterinary hospital network operating 6 AAHA-accredited animal hospital locations across the Atlanta, Georgia metropolitan area (Decatur-Ponce, Stone Mountain, Buckhead, Westside, Virginia-Highland, and Avondale Estates). The practice was founded circa 2000 and operates as The Village Vet, LLC, with each clinic incorporated as a separate entity and no disclosed institutional investors, PE ownership, or parent company. The firm employs 251-500 staff across its locations and is led as a private, founder-controlled veterinary group. The firmographics list year_founded as 2000 while one location-level source dates the Buckhead location's opening to 2011, and the Stone Mountain location is described as the original location — the discrepancy reflects when the practice was established versus when individual clinic sites opened.

The Village Vets provides a full continuum of small-animal veterinary services — wellness and preventive care, vaccinations, parasite control, diagnostics (X-ray, ultrasound, CT, MRI), soft tissue and dental surgery, spay/neuter, emergency and urgent care, cardiology, pain management, laser therapy, senior pet care, allergy/dermatology, hospice, and euthanasia. Diagnostic and treatment infrastructure includes a veterinary radiology suite, modern anesthesia monitoring equipment, and dedicated emergency/critical care facilities. The service stack is delivered through 6 physical clinics supported by digital tools (Pet Portal online portal and PetPage mobile app for iOS/Android), an online pharmacy for food and medication home delivery, and referral arrangements with after-hours emergency specialists (DOGWOOD Veterinary Specialist, Arista Pet Care) and financing partners (CareCredit, Scratchpay). Customer acquisition combines local SEO, location-specific website pages, online and phone booking, and a Re-fur a Friend referral program offering $50 bilateral credit.

The revenue model is professional-services, fee-for-visit: payment is collected at time of service across a broad payment mix (cards, Apple/Google/Samsung Pay, checks, pet insurance, CareCredit, Scratchpay), with no subscription, membership, or capitated pricing publicly disclosed. The sole customer segment is individual pet owners in the Atlanta metro, served directly through clinic visits and digital touchpoints. Pricing is quote-based and not publicly listed. No revenue figures are disclosed; the practice is privately held with no venture or PE funding on record, no M&A activity, and no executive leadership roster publicly documented.

Name

The Village Vets

Legal name

The Village Vet, LLC

Website

https://thevillagevets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

The Village Vets is a privately held network of 6 AAHA-accredited veterinary hospitals in the Atlanta, Georgia metro area, providing comprehensive small-animal medical, surgical, diagnostic, and emergency care to individual pet owners across Decatur, Buckhead, Westside, Virginia-Highland, Stone Mountain, and Avondale Estates.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD), Veterinary-Affiliated/Medical Boarding (HSANADAG), Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI) (HLAMADAH)

Keywords

• Veterinary hospital services
• Animal healthcare
• Pet wellness exams
• Veterinary surgery
• Pet diagnostics imaging

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Veterinary Services: Professional veterinary medical services including wellness exams, vaccinations, surgical procedures, dental care, diagnostics, and emergency care. Payment required at time of service with various financing options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Village Vets operates a network of 6 AAHA-accredited animal hospitals in the Atlanta, Georgia metropolitan area providing comprehensive veterinary medical services for dogs and cats. Offerings span preventive wellness, diagnostics, advanced and specialty care (including cardiology), surgical procedures, urgent care, senior pet care, hospice/euthanasia, and supporting digital tools such as the Pet Portal app, online pharmacy for food and medications, and a client referral program.

Product overview

The Village Vets is a network of 6 AAHA-accredited veterinary animal hospital locations in the Atlanta, Georgia metropolitan area (Decatur-Ponce, Stone Mountain, Buckhead, Westside, Virginia-Highland, and Avondale Estates). The practice offers a comprehensive suite of veterinary services organized into integrated modules: Wellness & Prevention (routine exams, vaccinations, parasite control, senior pet care, allergies & dermatology), Testing & Diagnostics (radiology including X-rays, ultrasound, CT, MRI, blood work), Advanced Care (cardiology, internal medicine, specialist consultations), and Surgical Procedures (soft tissue, dental, spay/neuter, mass removal, fracture repair). Supporting services include Urgent Care, Hospice & Euthanasia, Pet Portal (online records/access), PetPage mobile app, Food & Meds online ordering, Health Certificates for travel, and a Re-fur a Friend referral program. The unified offering is centered on the core veterinary practice with digital tools (portal, app, online pharmacy) that extend access to care management outside of clinic visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Prevention Routine preventive veterinary care for dogs and cats, including wellness exams, vaccinations, parasite control, senior pet care, allergy and dermatology care, and health maintenance programs.
• Testing & Diagnostics Diagnostic imaging and laboratory services including radiology (X-rays, ultrasound, CT, MRI), blood analysis, and diagnostic testing for dogs and cats.
• Advanced Care Specialty veterinary services including internal medicine, cardiology, oncology consultations, and collaboration with board-certified veterinary specialists.
• Surgical Procedures Comprehensive surgical services for dogs and cats including soft tissue surgery, orthopedic procedures, spay and neuter, mass removals, dental surgery, fracture repair, and emergency surgery under anesthesia.
• Urgent Care Same-day/urgent veterinary care during business hours for pets experiencing accidents, illnesses, and urgent health concerns, with referral partnerships for after-hours emergencies.
• Pet Portal Digital Service Digital pet health management platform offering 24/7 access via web portal and PetPage mobile app (iOS and Android) to view pet medical records, manage appointments, request prescription refills, and receive medical reminders.
• Food & Meds Online Pharmacy Online ordering and home delivery of pet food, prescription medications, and preventive treatments for existing patients.
• Re-fur a Friend Referral Program Client referral program that rewards existing clients with a $50 credit for referring new clients and gives $50 off to first-time referred clients.

Quantifiable outcome

• Only 15% of animal hospitals in US and Canada achieve AAHA accreditation

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Adopt a Golden AtlantaminorOthersResource partner providing information about golden retriever adoption to pet owners visiting The Village Vets Buckhead. Listed as a top shelter near the Buckhead location.
• Atlanta Humane SocietyminorOthersResource partner providing information about pet adoption to clients. Listed as a top shelter near The Village Vets Buckhead location.
• Lifeline Animal ProjectminorOthersResource partner for pet adoption services. Listed as a top shelter near The Village Vets Buckhead location.
• DOGWOOD Veterinary SpecialistminorOthersRecommended after-hours emergency animal hospital for referrals when The Village Vets Buckhead is closed. Located at 1234 Powers Ferry Common SE, Marietta, GA 30067.
• Arista Pet CareminorOthersRecommended after-hours emergency animal hospital for referrals. Located at 5525 Interstate North Pkwy, Atlanta, GA 30328.
• CareCreditminorOthersHealthcare credit card partner accepted for payment of veterinary procedures including exams, spay/neutering, dental cleaning, parasite control, medication, vaccinations, and surgical procedures.
• ScratchpayminorOthersVeterinary loan company partner that does not affect credit score when applying. Provides payment plans after receiving a treatment estimate from The Village Vets.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Wieuca Animal Hospital: Long-standing AAHA-accredited small animal hospital in Atlanta's Buckhead neighborhood, competing directly with The Village Vets Buckhead for the same affluent pet-owner demographic.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain with locations in the Atlanta metro, offering advanced diagnostics, surgery, and 24/7 emergency care comparable to The Village Vets' advanced service offerings.
• Dogwood Veterinary Specialist: Specialty and emergency animal hospital in Marietta, GA referenced as a referral partner for after-hours emergencies; competes for the same advanced-care and emergency caseload in the Atlanta metro.
• Atlanta Veterinary Specialists: Specialty and emergency veterinary practice in the Atlanta metro offering advanced diagnostics and specialist consultations, overlapping with The Village Vets' Advanced Care and surgical service lines.

Broad incumbents

• VCA Animal Hospitals: Largest U.S. network of veterinary hospitals with multiple Atlanta-area locations providing general practice, specialty, and emergency care under a national brand; competes for the same pet-owner customers.
• PetVet Care Centers: Multi-location veterinary practice consolidator with locations across the U.S. including Georgia, offering similar multi-site general practice and specialty services to pet owners.
• Mars Veterinary Health: Parent of VCA, Banfield, and BluePearl; the dominant consolidator in U.S. veterinary services that competes for both end customers and acquisition targets in the Atlanta metro.
• Banfield Pet Hospital: National veterinary chain with numerous Atlanta-area locations inside PetSmart stores, offering preventive wellness plans and routine care that overlaps with The Village Vets' wellness service line.
• National Veterinary Associates (NVA): Large community of veterinary hospitals across the U.S., including Atlanta-area independent practices, serving the same pet-owner customer base with comparable clinical services.

Regional players

• Cherokee Trail Veterinary Hospital: Independent companion animal hospital in the greater Atlanta region offering wellness, surgery, and dental services comparable to The Village Vets' standard service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thevillagevets
• LinkedInlinkedin.com/company/the-village-vets-decatur-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village Vets