Atlanta Humane Society

What Atlanta Humane Society does

Atlanta Humane Society is a 501(c)(3) nonprofit animal welfare organization (IRS Tax ID 58-0685900) founded in 1873 and headquartered at the Arthur M. Blank Family Animal Center at 1551 Perry Boulevard NW, Atlanta, GA. It is the oldest non-religious charitable organization in Atlanta and one of the oldest charities in the city. The organization operates a no-kill shelter model with three primary service pillars: sheltering and adoption (dogs and cats), veterinary care (delivered through an in-house Shelter Medicine team and the wholly-owned Remedy: Your Community Vet low-cost clinic), and community outreach spanning cruelty investigation, foster and volunteer programs, Pets in Crisis Support, Community Cats TNR, and pet care resource publishing. In the most recent reported year, it impacted 143,407 animals through adoption, rescue, and medical care; distributed 1,033,086 lbs of pet food; treated 451 sick animals via the Shelter Medicine team; and connected 25,513 community members to pet care resources.

The organization's product surface is structured around dog and cat adoption (core), with adoption fees stratified by age and size ($75–$350 per animal and often fully waived through promotional sponsorships such as TOUR Championship and Tito's Handmade Vodka), a Foster Care Program with specialized tracks for kittens, nursing mothers, recovering and shelter-stressed animals, the Welcome Trial 14-day foster-to-adopt program, and the American Heroes Adoption Program providing 50% (1+ year) or 10% (under 1 year) discounts for military, first responders, veterans, healthcare workers, and National Association of Independent Truckers members. Supporting offerings include Community Adoptables (via Rehome by Adopt-a-Pet), a merchandise Shop, paid community events (Kitten Pilates, Wine Glass Pet Portrait Workshop), a service-dog training pipeline in partnership with Dogs for Better Lives, and a Pet Care Resource Center published in partnership with Barking Hound Village.

The underlying technology stack is third-party and integration-light: PetBridge powers animal search and Pet Alerts (email/SMS notifications when matching animals arrive); Petfinder and Rehome by Adopt-a-Pet extend listing distribution; Eventbrite handles ticketing; GoFundMe Pro processes donations; Zendesk hosts pre-adoption application forms; Paycom manages ATS/HCM. The post-adoption starter pack bundles Purina food, a VCA Healthy Start Certificate, and 30 days of MetLife pet insurance ($500 coverage, $50 deductible, 100% reimbursement), and adoptions carry a 60-day Adoption Guarantee. Distribution is hybrid: four Georgia physical locations (Atlanta, Marietta, Roswell, Remedy) plus off-site adoption events, supplemented by owned digital channels (Instagram, Facebook, YouTube, LinkedIn, email newsletter, blog) and event marketing.

Name

Atlanta Humane Society

Legal name

Atlanta Humane Society

Website

https://atlantahumane.org

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlanta Humane Society is a 501(c)(3) nonprofit founded in 1873 that operates a no-kill animal shelter network across four Atlanta-metro locations, providing dog and cat adoption, low-cost veterinary care (Remedy), cruelty investigation, and community pet resources to individuals, families, and corporate partners.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Welfare & Advocacy Organizations (AFAEALAC), Low-Cost & Community Veterinary Clinics (HLAMAAAE), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

Keywords

• Animal shelter services
• Pet adoption services
• Veterinary care services
• Animal welfare nonprofit
• Community pet resources

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute one-time and recurring (monthly) gifts, matched donations during Day of Giving campaigns, memorial and tribute gifts, planned giving, endowments, and vehicle donations. The organization operates a 3-star Charity Navigator rating and is a 501(c)(3) nonprofit with EIN 58-0685900.
2. Merchandise Sales: The Atlanta Humane Shop sells branded merchandise including apparel, accessories, home goods, drinkware, stickers, and tote bags. Items are organized in collections including artist features (Catlanta, Cherry Chandra) and themed products. All proceeds support the organization's mission.
3. Adoption Fees: Adoption fees vary by animal type and age: kitten under 1 year $150, cats 1 year and older $75, puppies under 1 year $350, small dogs under 30 lbs $350, adult dogs over 30 lbs $175. Fees are occasionally fully waived through promotional sponsorships.
4. Corporate Sponsorships: Corporate partners sponsor adoption promotions (e.g., TOUR Championship waiving dog adoption fees, Tito's Handmade Vodka sponsoring specific animals, Industrious sponsoring adoption events), provide in-kind donations (Purina provides food, MetLife provides pet insurance for adopters), and support corporate service days.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Atlanta Humane Society operates a no-kill animal shelter providing dog and cat adoption services, low-cost veterinary care through its Remedy community clinic, foster care programs, community pet resources, and animal cruelty investigation. As a 501(c)(3) nonprofit with four physical locations across the Atlanta metro area, the organization also supports community members with pet food distribution, TNR for community cats, rehoming services, and crisis support for families at risk of pet separation.

Product overview

The Atlanta Humane Society operates a comprehensive animal welfare ecosystem built around a no-kill shelter model with three primary service pillars: sheltering and adoption (dogs, cats), veterinary care (via in-house Shelter Medicine Team and Remedy clinic), and community outreach. The core product is its dog and cat adoption service, which processes adoptions through two pathways (shelter visits for animals on-site, or pre-adoption applications for foster animals) and is enhanced by the Welcome Trial foster-before-adoption program and the American Heroes discount program. Supporting offerings include the Foster Care Program (with specialized tracks for puppies, recovering animals, shelter-stressed animals, and Pets in Crisis Support), Community Adoptables (via Rehome by Adopt-a-Pet), Volunteer Program, Events (adoption events, Kitten Pilates, workshops), Shop (merchandise), and community resources (animal rehoming, TNR for community cats, low-cost vet care, cruelty investigation, pet care education). The organization is a 501(c)(3) nonprofit founded in 1873, operating four physical locations: Arthur M. Blank Family Animal Center (Atlanta main), Marietta, Roswell, and Remedy clinic.

Differentiator

Problem solved

Functional benefit

Brands

• Remedy: Your Community Vet: Low-cost community veterinary clinic operated by Atlanta Humane Society at 1843 Memorial Drive SE, Atlanta, GA 30317

Products and services

• Dog Adoption Adoption service for dogs and puppies at the Atlanta, Marietta, and Roswell shelter locations. Each dog receives pre-adoption behavior evaluation, veterinary examination, age-appropriate vaccinations, microchipping, flea/tick/heartworm prevention, and a starter kit from Purina with 30 days of MetLife pet insurance.
• Cat Adoption Adoption service for cats and kittens including veterinary examination, behavior assessment, vaccinations, microchipping, and flea/tick prevention. Cats are housed primarily at Marietta and Roswell locations, with starter supplies provided.
• Remedy: Your Community Vet (Low-Cost Veterinary Care) Affordable preventive and basic veterinary services for community pets regardless of adoption source. Operated as a wholly-owned subsidiary of Atlanta Humane Society to keep pets in homes by reducing the cost barrier to medical care.
• Pets in Crisis Support Program Temporary foster housing program for pets of families experiencing housing insecurity, medical emergencies, or domestic violence. Provides up to 90 days of care so families can be reunited with their pets after crisis resolution, including cross-country transport when needed.
• Community Cats TNR Program Trap-Neuter-Return (TNR) program for community/feral cats, helping manage feral cat populations in Atlanta neighborhoods through humane population control methods.
• Animal Rehoming Services Resource services to help owners safely keep or surrender animals, including support for landlord/tenant situations, housing transitions, and other life circumstances requiring pet rehoming.
• Atlanta Humane Shop (Merchandise) Online e-commerce store selling branded apparel, accessories, home goods, drinkware, stickers, and tote bags. Includes themed collections and artist features. All proceeds support the Atlanta Humane Society mission.
• Welcome Trial Program Foster-before-adoption program allowing families to take an animal home for 14 days to assess compatibility with their household before finalizing the adoption commitment.

Quantifiable outcome

• 143,407 animals impacted in the last year through adoption, rescue, medical care, and community programs
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• PGA Tour / TOUR ChampionshipflagshipGTM or Marketing Partner · 25 June 2026The TOUR Championship sponsored a $0 adoption fee weekend from June 25-28, 2026, waiving adoption fees for all adoptable dogs and puppies at the Atlanta location. High-visibility partnership leveraging the TOUR Championship event to drive animal adoptions.
• PurinacoreGTM or Marketing PartnerPurina provides starter packs of dog and cat food included with every adoption, supporting new pet parents during the transition. Purina also matches Day of Giving donations to amplify fundraising impact. Long-standing food partner supporting the organization's daily operations and adoption promotions.
• Boehringer IngelheimcoreGTM or Marketing PartnerPharmaceutical partner providing veterinary medications and health products supporting the Shelter Medicine team's treatment of rescued animals.
• PetSmart CharitycoreGTM or Marketing PartnerPetSmart Charity supports the organization's mission through adoption events held at PetSmart locations and funding for animal welfare programs.
• Petco LovecoreGTM or Marketing PartnerPetco Love (formerly Petco Foundation) partners to support lost and found animal services and broader animal welfare initiatives.
• VCA Animal HospitalscoreGTM or Marketing PartnerVCA provides a Healthy Start Certificate to all adopters, offering an initial exam and health guarantee within 10 days of adoption at any VCA hospital. Supports the post-adoption veterinary care experience.
• PetfinderminorChannel Partner/ Reseller/ DistributorPetfinder listing partnership extends the reach of available animals to a broader national audience beyond the organization's own website, connecting more potential adopters with adoptable pets.
• Dogs for Better LivescoreStrategic or Co-development PartnerThrough a partnership with Dogs for Better Lives, shelter dogs are trained to become hearing assistance dogs, autism assistance dogs, and facility dogs. The program lasts approximately 6 months and foster caregivers are recruited to support dogs in training.
• Tito's Handmade VodkacoreGTM or Marketing PartnerTito's Handmade Vodka sponsored the full adoption fee ($75) for Marvel, an American Staffordshire/Mastiff mix, allowing the adopter to take him home for $0. Corporate sponsorship model supporting individual animal adoptions.
• MetLife Pet InsurancecoreGTM or Marketing PartnerMetLife provides 30 days of pet insurance coverage to all adopters, including $500 of coverage for accidents and illnesses, 100% reimbursement after a $50 deductible for covered conditions, and access to any licensed vet, emergency clinic, or specialist in the United States.
• Clipped Wings (Delta Airlines)minorGTM or Marketing PartnerPlatinum sponsor of the American Heroes Adoption Program, which provides discounted adoptions for first responders, military personnel, veterans, healthcare workers, and members of the National Association of Independent Truckers. Clipped Wings is a Delta Airlines employee organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Petco Love: Corporate foundation supporting shelter, adoption, and lost-pet reunification programs nationally - currently a partner of AHS (lost and found services) but also a funder of competing shelters, making it both ally and adjacency peer.
• PetSmart Charities: Corporate-affiliated foundation funding animal welfare adoptions, pet food pantries, and disaster relief - currently a funding/adoption-event partner of AHS and a peer in the pet welfare funding ecosystem.

Direct peers

• Best Friends Animal Society: National no-kill animal welfare organization operating shelter and adoption programs similar to AHS - the closest direct peer in mission and no-kill operating model, though with broader geographic footprint and network partner model.
• Angels Among Us Pet Rescue: Atlanta-metro dog rescue operating foster-based adoption model similar to AHS's foster pathway - competes for the same adopter pool and donor base in the Atlanta region.
• Furkids Animal Rescue and Shelters: Georgia-based no-kill shelter and rescue with cat-focused shelter and adoption programs plus thrift store revenue model - comparable to Marietta/Roswell cat adoption centers and Atlanta Humane Shop.
• Lifeline Animal Project: Atlanta-based no-kill animal shelter operating multiple locations with comparable adoption, veterinary, and community programs - the most direct local peer competing for the same Atlanta adopters, donors, and volunteers.

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): Nation's oldest and one of the largest animal welfare organizations providing sheltering, adoption, veterinary, cruelty investigation, and advocacy - operates at a broader national scale than AHS but with directly overlapping programs (cruelty response, shelter medicine, adoption).
• Humane Society of the United States (HSUS): Largest US animal welfare organization providing rescue, shelter, advocacy, and animal protection services - shares the broader national no-kill mission and shelter-rescue-rehoming service model with AHS but at much larger scale with policy advocacy central.

Regional players

• Charleston Animal Society: No-kill animal shelter in Charleston, SC with comparable ecosystem of adoption, low-cost veterinary care, community outreach, and cruelty investigation - directly comparable in scope and scale to AHS but serving a different Southeast metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/atlantahumane
• YouTubeyoutube.com/atlantahumane
• Facebookfacebook.com/atlantahumane
• LinkedInlinkedin.com/company/atlanta-humane-society
• Instagraminstagram.com/atlantahumane/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Humane Society