Zweipunkt
Zweipunkt is a Basel-based Swiss analytics agency providing data strategy, MarTech implementation, BI visualization, CDP integration, and AI advisory services to over 60 enterprise and startup clients across pharma, retail, banking, insurance, and media in DACH markets.
- Company typePrivate
- Founded2006
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zweipunkt does
Zweipunkt is a Basel, Switzerland-based digital intelligence agency (legally zweipunkt AG) that delivers data, analytics, and MarTech consulting services to enterprise and growth-stage clients across German-speaking Europe. Founded in 2006 by Philipp Grossenbacher, the firm operates with an 11–50 person interdisciplinary team and serves more than 60 disclosed clients spanning pharmaceuticals (Roche, Novartis), retail (Migros, Coop, InterDiscount, Globus), banking and insurance (Julius Bär, Vontobel, Zurich, Helsana, Sanitas), media, F&B, travel, and public-sector organizations. Its service portfolio covers the full data lifecycle — data strategy, tracking and MarTech implementation, analytics audits, data governance, ELT/ETL integration, data platforms and architecture, BI and visualization, CDP and reverse-ETL activation, UX and conversion analytics, and a team-extension "Analytics as a Service" model.
The firm does not sell a unified software product; it generates revenue through project-based consulting engagements and embedded team-extension retainers. Pricing is quote-based and tailored to client scope, with no publicly disclosed rate cards. GTM is sales-led and direct, supported by content marketing through an active blog covering GA4, Tealium CDP, Tableau, data quality, and consent management. Underlying technology consists of certified expertise in third-party platforms rather than proprietary IP: Tealium (iQ tag management and CDH), Google Marketing Platform (Analytics, Tag Manager, BigQuery, Looker Studio), Tableau (Select Service Partner since 2021), Adobe Experience Cloud, Microsoft Power BI, Adverity, Contentsquare, and Usercentrics CMP. AI is featured in the service portfolio as advisory and integration work but no proprietary models, training pipelines, or AI research capabilities are disclosed.
Strategically, Zweipunkt competes as a Swiss boutique alternative to global systems integrators, leveraging official platform partner statuses and DACH enterprise relationships as its primary differentiation. It maintains no external venture backing, no parent company, and no public revenue disclosure, and operates as a privately held independent corporation.
Zweipunkt firmographics
Firmographics- Name
- Zweipunkt
- Legal name
- zweipunkt AG
- Website
- https://zweipunkt.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zweipunkt is a Basel-based Swiss analytics agency providing data strategy, MarTech implementation, BI visualization, CDP integration, and AI advisory services to over 60 enterprise and startup clients across pharma, retail, banking, insurance, and media in DACH markets.
- Ownership category
- akta.pro rank
Zweipunkt industry classification
Industry- Product category
- Data & Analytics Consulting Services
- NAICS
- Other Management Consulting Services (541618), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Zweipunkt is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Zweipunkt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Professional Consulting Services: Consulting engagements for data strategy, tracking implementation, analytics audits, data governance, and MarTech implementation. Revenue generated through project-based and retainer-based professional services engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Zweipunkt product offering
Product offeringCore offering
Zweipunkt is a Basel-based Swiss consulting agency that helps organizations operationalize their data, analytics and AI initiatives. It sells nine coordinated service lines covering data strategy, tracking and martech implementation, analytics governance, data integration and engineering, data platform architecture, BI and visualization, UX and conversion analytics, data activation via CDPs and reverse-ETL, and on-demand analytics team extension. Deliverables are professional services engagements for Swiss companies rather than packaged software products.
Product overview
Zweipunkt is a consulting agency offering professional services in data, analytics, and AI. The company does not offer a unified software product but instead provides a portfolio of consulting and implementation services organized around the data lifecycle. Services include Data Strategy & Consulting, Tracking & MarTech Implementation, Analytics Audits & Data Governance, Data Integration & Engineering (ELT/ETL), Data Platforms & Architecture, BI & Data Visualization, UX & Conversion Insights, Data Activation (CDP & Reverse ETL), and Team Extension – Analytics as a Service. The company specializes in implementing and working with third-party platforms including Google Analytics, Tealium, Tableau, BigQuery, Adverity, and Contentsquare.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Strategy & Consulting Advisory service helping Swiss organizations define their data and analytics strategy, including maturity assessment and roadmap definition. Targeted at companies without a coherent data plan.
- Tracking & MarTech Implementation Implementation service for marketing technology and tracking stacks, including vendor selection and deployment. Targeted at organizations building or overhauling their martech stack.
- Analytics Audits & Data Governance Diagnostic and governance service that audits an organization's analytics setup and establishes data governance practices. Targeted at companies needing quality assurance and compliance over their analytics estate.
- Data Integration & Engineering (ELT/ETL) Engineering service for ELT/ETL pipelines that move and transform data between systems. Targeted at organizations operationalizing data flow across multiple sources and destinations.
- Data Platforms & Architecture Architecture service for designing and standing up data platforms, including warehousing and lakehouse layers. Targeted at organizations formalizing their core data infrastructure.
- BI & Data Visualization Service delivering business intelligence dashboards and data visualizations for business stakeholders. Targeted at organizations that need executive-ready reporting on top of their data.
- UX & Conversion Insights Service combining UX analytics and conversion data to produce insights about digital experiences. Targeted at marketing and product teams optimizing online conversion.
- Data Activation (CDP & Reverse ETL) Service activating data through Customer Data Platforms (CDPs) and reverse-ETL to downstream operational systems. Targeted at organizations leveraging first-party customer data for activation.
- Team Extension – Analytics as a Service Staff-augmentation service that embeds Zweipunkt analytics experts into client teams for ongoing support. Targeted at organizations that need senior analytics capacity without long-term hires.
Companies that use Zweipunkt
Customer profileNamed customers26 records
Segments2 records
Ideal customer profiles1 record
Zweipunkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Zweipunkt partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TableaucoreSelect Service Partner of Tableau (Salesforce company). Demonstrates certified expertise in Tableau implementation and data visualization.
- TealiumcoreLongstanding Tealium partner agency. Actively participates in Tealium events including Digital Velocity conferences. Demonstrates expertise in Tealium iQ (Tag Management) and Tealium CDH (Customer Data Platform).
- UsercentricscoreOfficial partner of Usercentrics, a leading Consent Management Platform (CMP). Provides implementation and consulting services for CMP integration.
- GooglecoreLongstanding Google Analytics Certified Partner, now Google Marketing Platform Partner. Expertise in Google Analytics, Google Tag Manager, BigQuery, and Looker Studio implementations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Zweipunkt competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Zweipunkt social profiles
Digital presenceZweipunkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zweipunkt leadership team
Management profileNumber of profiles
Profiles1 record
Zweipunkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zweipunkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zweipunkt
What does Zweipunkt do?
Zweipunkt is a Basel-based Swiss consulting agency that helps organizations operationalize their data, analytics and AI initiatives. It sells nine coordinated service lines covering data strategy, tracking and martech implementation, analytics governance, data integration and engineering, data platform architecture, BI and visualization, UX and conversion analytics, data activation via CDPs and reverse-ETL, and on-demand analytics team extension. Deliverables are professional services engagements for Swiss companies rather than packaged software products.
Is Zweipunkt a public or private company?
Zweipunkt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zweipunkt founded?
Zweipunkt was founded in 2006. It employs 11 to 50 people.
Where is Zweipunkt based?
Zweipunkt is headquartered in Basel, Switzerland, in the Europe region.
How does Zweipunkt make money?
One revenue line is on record: professional Consulting Services.
Does Zweipunkt have an API?
No public API is recorded for Zweipunkt.
What industry is Zweipunkt in?
Zweipunkt's product category is Data & Analytics Consulting Services. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541618 and its SIC code is 8742.