Usercentrics
- Company typePrivate
- Founded2020
- HeadquartersMunich, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Usercentrics firmographics
Firmographics- Name
- Usercentrics
- Legal name
- Usercentrics GmbH
- Website
- https://usercentrics.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Usercentrics is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Usercentrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS (Web, App, CTV CMP): Recurring subscriptions priced by website/app size and traffic volume, with tiered plans including a free option for small sites (Cookiebot). Self-serve 'Start Free' trial and 'Contact sales' for enterprise tiers.
- Server-Side Tracking and Meta Signals Gateway subscriptions: Subscription revenue from server-side tagging (sGTM) and Meta Signals Gateway modules that enable first-party data strategies for marketing performance.
- Enterprise / Custom contracts: Enterprise-tier plans with quote-based pricing for regulated industries (banking, healthcare, automotive) requiring multi-jurisdictional compliance, custom SLAs, and large-scale consent volume.
- Freemium tier (Cookiebot): Free plan for small websites offering limited consent management functionality, serving as a funnel to paid tiers.
- Affiliate and Partner program revenue share: Affiliate program and Partner Program generate referral-driven subscription revenue through resellers, agencies, and technology partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Cookiebot free tier for small sites |
| Subscription | Annual | Usercentrics Web CMP paid subscription |
| Subscription | Annual | Usercentrics App CMP and CTV CMP paid subscriptions |
| Subscription | Annual | Server-Side Tracking (sGTM) and Meta Signals Gateway add-ons |
| Subscription | Annual | MCP Manager by Usercentrics subscription |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels11 records
Usercentrics product offering
Product offeringCore offering
Usercentrics sells a unified Privacy-Led Marketing platform built on a Consent Management Platform (CMP) core that automates consent collection and compliance across websites (Web CMP), mobile apps (App CMP for iOS/Android), and connected TV platforms (CTV CMP), and integrates with ad tech, analytics, and Google Consent Mode v2. The platform extends into first-party data infrastructure via Server Google Tag Manager (sGTM) and Meta Signals Gateway, adds AI data-access governance via the Model Context Protocol (MCP Manager), and is sold alongside a Privacy Policy Generator, Preference Manager, and the Cookiebot CMP sub-brand for SMBs. It is delivered as subscription SaaS with tiered plans, a free trial, and a freemium SMB tier.
Product overview
Usercentrics offers a unified Privacy-Led Marketing platform composed of a core consent management product line (Web CMP, App CMP, CTV CMP) supplemented by add-on modules (Privacy Policy Generator, Server-Side Tracking with sGTM, Meta Signals Gateway, Preference Manager, Audience Unlocker) and the Cookiebot CMP sub-brand for SMBs. The platform spans compliance automation across web, app, and connected TV, plus server-side tagging infrastructure for first-party data activation. With the January 2026 acquisition of MCP Manager (now "MCP Manager by Usercentrics"), the platform extends consent and data governance into AI-driven workflows via the Model Context Protocol, making it the first major global data privacy leader to govern AI agent access to business and consumer data. Together, these products process more than 8.8 billion user consents every month across 2.4 million websites and apps in 195 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Usercentrics CMP: Consent management platform for web, apps (App CMP), and connected TV (CTV CMP).
- Cookiebot
- Usercentrics Privacy Policy Generator
- MCP Manager
- Usercentrics Server-Side Tracking
- Usercentrics Preference Manager
- Audience Unlocker
Products and services
- Usercentrics Web CMP Fully customizable, automated web consent management solution for SMBs and growing businesses that streamlines compliance with global privacy laws (GDPR, CCPA, TCF v2.2) and ad tech requirements, auto-blocks non-essential services, and provides analytics to optimize consented data for marketing.
- Usercentrics App CMP Mobile SDK-based consent management solution for iOS and Android apps and games, supporting compliance with GDPR, CCPA, TCF v2.2, and other frameworks. Includes customizable consent banners, detailed analytics, and A/B testing to reach high consent rates.
- Usercentrics CTV CMP Consent management platform for Connected TV (CTV) and OTT platforms with cross-device consent sharing, customizable consent banners, and compliance with global privacy regulations for ad-funded streaming services.
- Usercentrics Privacy Policy Generator Generates compliant privacy policies tailored to a website's tech setup and selected services. Aligns with GDPR and US state regulations, supports multiple policies per domain, offers output in English, Dutch, German, and Italian, and stays current via automated legal and technical updates.
- Server Google Tag Manager (sGTM) Server-side tagging solution that enriches, transforms, and centralizes first-party consented data for delivery to multiple destinations (Google, Meta, TikTok, and more). Improves campaign performance, data quality, and reduces infrastructure cost.
- Meta Signals Gateway Delivers high-quality, consented web and offline signals to Meta for resilient Pixel + CAPI integrations, custom audience building, and seamless offline conversion imports.
- MCP Manager by Usercentrics Centralized governance layer for AI systems that access real business and consumer data via the Model Context Protocol (MCP). Provides end-to-end visibility with audit logs, reduces security risks and PII exposure, and enables compliant AI adoption without requiring in-house AI infrastructure expertise.
- Usercentrics Preference Manager Preference Management Platform (PMP) that passes consent and preferences for zero- and first-party data directly to preferred advertising platforms and marketing tech stacks. Centralizes user consent and preference choices in a single platform, optimizes retargeting and personalization campaigns, and achieves compliance with advertising platform policies.
- Cookiebot CMP (by Usercentrics) Consent management platform (acquired brand) that helps websites comply with global privacy laws (GDPR, CCPA, LGPD) via automatic cookie detection, user consent management, and customizable banners. Processes traffic for more than 2.4 million websites and apps across 195 countries and offers a free tier for small sites.
Quantifiable outcome
- 52% of global consumers will pay a 7% premium for brands transparent about AI data use (rising to 73% in Germany)
- +4 more outcomes
Companies that use Usercentrics
Customer profileNamed customers22 records
Segments10 records
Ideal customer profiles3 records
Usercentrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability9 records
Feature11 records
Usercentrics partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- MIT Technology Review InsightsflagshipCo-produced the 'Privacy-led UX is becoming a prerequisite for AI adoption' report introducing the TRUST framework; partnership frames Usercentrics' thought leadership on privacy-led UX as a marketing and AI-readiness imperative.
- MCP ManagerflagshipUsercentrics acquired MCP Manager on January 14, 2026 (undisclosed amount) to extend consent and data guardrails into AI-driven workflows via the Model Context Protocol. Now operated as 'MCP Manager by Usercentrics'; founder Michael Yaroshefsky joined as VP of Artificial Intelligence and Chief AI Officer. Strategic move to address the EU AI Act transparency requirements from August 2026.
- WordPresscoreNative integration between Usercentrics CMP/Cookiebot and WordPress; listed as a featured CMS integration with dedicated guide on usercentrics.com.
- ShopifycoreNative integration between Usercentrics CMP/Cookiebot and Shopify ecommerce; featured in CMS integrations with dedicated guide.
- WixcoreFeatured CMS integration between Usercentrics CMP/Cookiebot and the Wix platform with dedicated guide.
- HubSpotcoreCookiebot is published on the HubSpot Ecosystem Marketplace (App ID 220761), enabling HubSpot customers to install Cookiebot directly from the HubSpot app marketplace.
- MetacoreDeep integration powering Usercentrics' Meta Signals Gateway and CAPI/Pixel integration for consented signal delivery to Meta platforms.
- GoogleflagshipUsercentrics and Cookiebot are Google-certified CMP partners integrated with Google Consent Mode v2 across Google Ads, Google Analytics, and Tag Manager. Google's new consent management solution launched in August 2024 with CMP partners including Cookiebot by Usercentrics and Usercentrics.
- Sapio ResearchcoreSapio Research conducted the second annual State of Digital Trust 2026 Report commissioned by Usercentrics, surveying 11,000 consumers across seven markets.
- Prosper Insights & AnalyticsminorProsper Insights & Analytics conducted a survey cited by Forbes on AI privacy concerns; Usercentrics' CEO contributed commentary alongside peers from Botify, G2, Catchpoint, and Interos.
- OneTrustminorListed alongside Usercentrics as a leading vendor in the moderately consolidated global consent management market; Samsung Ads' OneTrust-powered CMP launch was cited as a sector development.
- TrustArcminorListed alongside Usercentrics as a leading vendor in the global consent management market.
- CrownpeakminorListed alongside Usercentrics as a leading vendor in the global consent management market.
- DidomiminorListed alongside Usercentrics as a leading vendor in the global consent management market. Didomi partnered with Backscreen for OTT consent management in February 2026.
- CookiebotflagshipCookiebot (by Usercentrics) is Usercentrics' SMB-focused CMP product line, listed as a leading global consent management vendor alongside Usercentrics CMP itself.
- Privacy Policy Generator WordPressminorUsercentrics offers a WordPress plugin version of its Privacy Policy Generator as a CMS-integrated tool, distributed via WordPress.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Usercentrics competitors and assessment
Company assessmentDirect peers
- OneTrust: Largest pure-play consent and privacy management platform; directly competes with Usercentrics CMP on enterprise consent, cookie compliance, and broader privacy program management. OneTrust is a leading vendor named alongside Usercentrics in the global consent management market.
- TrustArc: Direct competitor in enterprise privacy and consent management; offers a comparable CMP and broader privacy program suite. TrustArc is explicitly listed alongside Usercentrics as a leading global consent management vendor.
- Didomi: Paris-based consent and preference management platform directly competing with Usercentrics in web, app, and CTV/OTT consent. Didomi is named as a leading global CMP vendor alongside Usercentrics and partners with Backscreen for OTT.
- Osano: Privacy management and consent platform with comparable cookie consent, vendor risk, and DSAR capabilities; directly competes with both Usercentrics and Cookiebot for SMB and mid-market privacy compliance budgets.
- Iubenda: Privacy policy and consent management solution; competes with Usercentrics' Privacy Policy Generator and Cookiebot in the SMB and SMB-plus segments and is listed as a Google CMP partner peer.
- Crownpeak (formerly Evidon): Digital governance and consent management vendor (with its Ad / Evidon heritage) competing with Usercentrics on enterprise consent and tag governance; recognized alongside Usercentrics in the global CMP market.
Emerging players
- Securiti: Unified data privacy and governance platform with consent, DSAR, and AI governance capabilities. Overlaps with Usercentrics on consent and increasingly on AI/MCP-related data access governance, representing an emerging competitor in the privacy-led marketing category.
- BigID: Data intelligence and privacy platform with consent, data discovery, and AI governance capabilities. Overlaps with Usercentrics in the consent layer and competes in adjacent privacy and AI data governance categories.
- Termly: SMB-focused privacy policy and consent management solution; competes primarily with Cookiebot at the low end of the market and offers a freemium model similar to Usercentrics' SMB funnel.
Broad incumbents
- Cookiebot (Cybot A/S, pre-acquisition independent competitor): Now wholly owned by Usercentrics, but listed in market analysis as a standalone leading CMP vendor prior to the 2021 acquisition. Retained as a sub-brand and remains a direct consent competitor in SMB to mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Usercentrics social profiles
Digital presenceUsercentrics compliance and trust
Trust signalCompliance9 records
Usercentrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Usercentrics leadership team
Management profileNumber of profiles
Profiles9 records
Usercentrics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Usercentrics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Usercentrics M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Usercentrics
What does Usercentrics do?
Usercentrics sells a unified Privacy-Led Marketing platform built on a Consent Management Platform (CMP) core that automates consent collection and compliance across websites (Web CMP), mobile apps (App CMP for iOS/Android), and connected TV platforms (CTV CMP), and integrates with ad tech, analytics, and Google Consent Mode v2. The platform extends into first-party data infrastructure via Server Google Tag Manager (sGTM) and Meta Signals Gateway, adds AI data-access governance via the Model Context Protocol (MCP Manager), and is sold alongside a Privacy Policy Generator, Preference Manager, and the Cookiebot CMP sub-brand for SMBs. It is delivered as subscription SaaS with tiered plans, a free trial, and a freemium SMB tier.
Is Usercentrics a public or private company?
Usercentrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Usercentrics founded?
Usercentrics was founded in 2020. It employs 251 to 500 people.
Where is Usercentrics based?
Usercentrics is headquartered in Munich, Germany, in the Europe region.
How does Usercentrics make money?
Five revenue lines are on record. Subscription-based SaaS (Web, App, CTV CMP) is the primary driver. The others are server-Side Tracking and Meta Signals Gateway subscriptions, enterprise / Custom contracts, freemium tier (Cookiebot) and affiliate and Partner program revenue share.
Who are Usercentrics's main competitors?
Direct peers on record are OneTrust, TrustArc, Didomi, Osano, Iubenda and Crownpeak (formerly Evidon). Emerging players are Securiti, BigID and Termly. Cookiebot (Cybot A/S, pre-acquisition independent competitor) is listed as a broad incumbent.
Does Usercentrics have an API?
Yes. Usercentrics offers a developer documentation portal (usercentrics.com/docs/) for integrating its Consent Management Platform, including access to API endpoints, SDKs, and integration guides for CMS platforms. The company also acquired MCP Manager (a Model Context Protocol governance platform) and offers it as an MCP-based governance layer for controlling, monitoring, and auditing AI systems' access to data via the Model Context Protocol. Product logins are exposed for Usercentrics CMP, Privacy Policy Generator, Server-Side Tagging, and Audience Unlocker. Developer documentation is at usercentrics.com/docs.