What Blhack does

Blhack is an Italian custom software development boutique operating as a trade brand of Underdogs srl, headquartered in Milan (Blubox, Piazzale Giulio Cesare 14) with a secondary office in Gallarate (Via Pegoraro). The company provides tailor-made digital solutions across websites, e-commerce platforms, mobile applications, management/SaaS platforms, data/BI dashboards, and AI integrations for clients in fintech, agribusiness, supply chain, e-commerce, gaming, AdTech, financial data, IoT, and wellness. Its technology stack spans Webflow, Shopify, Ruby on Rails, React Native, Next.js, and AI/ML frameworks, supported by a proprietary Service Design methodology covering flows, blueprints, low- and high-fidelity prototyping through agile development and maintenance. Customer evidence includes 20+ documented case studies with quantified outcomes such as 30% conversion rates (Ti Sgonfio, Koh-i-Noor), 40% process optimization (Cosmic), 85% satisfaction (Wakii), and 60% subscription uptake (BeBeez).

The firm generates revenue through project-based professional services with quote-based, scope-tailored pricing and multi-year contract cadence. Go-to-market is sales-led: direct client consultation via website contact forms, an SEO-optimized site, and a content-marketing portfolio of case studies showcase technical execution. Customers are horizontally segmented, serving SMBs and startups alongside selected enterprises (Xfarm, Levia Hub, BeBeez, Bralys/Toshiba Italia, Koh-i-Noor). Distribution is described as "Global" though primary operating geography is Italy, with Europe as the principal served market. Leadership comprises CEO Emanuele Barban and co-founder Andrea D'Aietti; the team is described at approximately 45 professionals across two Italian offices.

Blhack is positioned as the "Tech heart" of Underdogs Group, a multi-company Mad-Tech ecosystem of service and product companies, with intra-group collaboration such as Lhub Srl providing brand identity for projects like Bralys. The 2024 cadence included nine-plus product launches across Webflow corporate sites, Shopify e-commerce builds, Ruby on Rails back-office platforms, React Native mobile apps (including IoT-enabled Flaskk), and the introduction of a dedicated AI Integration service line and Data/BI offering. No external funding rounds, revenue figures, ownership stakes, or cap-table details are disclosed.

Name

Blhack

Legal name

Underdogs srl

Website

https://blhack.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Blhack is an Italian custom software boutique under Underdogs srl that designs and develops tailor-made websites, e-commerce platforms, mobile apps, SaaS platforms, and AI integrations for SMBs, startups, and select enterprises using Webflow, Shopify, Ruby on Rails, React Native, Next.js, and AI/ML technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallarate

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Web Development Services: Professional services revenue generated through custom website development, e-commerce platform creation, mobile app development, management software, and AI integration projects. Revenue is project-based with quotes tailored to client requirements and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Blhack is a software boutique that designs, develops, and ships custom digital products for business clients — including bespoke web applications, e-commerce platforms, mobile applications, and AI-integrated solutions. Operating as the technology arm of Underdogs Group, the agency delivers tailored end-to-end software projects using a multi-stack toolset spanning Webflow, Shopify, Ruby on Rails, React Native, and Next.js.

Product overview

Blhack is a Software Boutique and technology partner specializing in custom web development, e-commerce, mobile applications, and digital transformation services. The company operates as the Tech heart of Underdogs Group, offering a comprehensive portfolio of services organized around eight core offerings: Service Design (UX/UI prototyping and user experience optimization), Functional and Technical Analysis (requirements and feasibility studies), Website Development (Webflow-based), E-commerce & Marketplace (Shopify-based), Management & SaaS Platforms (Ruby on Rails), Mobile App Development (React Native), Artificial Intelligence Integration (ML, predictive analytics, LLM/RAG systems), and Data Analysis & Business Intelligence. These services are delivered using a technology stack including Webflow, Shopify, Ruby on Rails, React Native, Next.js, and AI/ML technologies. The company positions itself as a 'Software Boutique' offering tailor-made solutions rather than template-based products, with demonstrated expertise across 20+ client case studies spanning diverse industries including e-commerce, agribusiness, fintech, wellness, gaming, and AdTech.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Development
• E-commerce Development
• Mobile App Development
• AI Integration Services

Quantifiable outcome

• 30% conversion rate achieved for Ti Sgonfio e-commerce product configurator
• +7 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability12 records

Feature3 records

Partnerships

One partnership is on record.

• Underdogs GroupcoreStrategic or Co-development PartnerBlhack is the Tech heart of Underdogs Group, a Mad-Tech Company consisting of multiple service and product companies. As part of this group, Blhack provides technological expertise while benefiting from the broader ecosystem of companies meeting diverse business needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netguru: Polish-headquartered custom software and digital product agency delivering web, mobile, and AI engineering for enterprise and growth-stage clients — directly comparable in service mix (custom web, mobile, AI integration) and boutique-to-mid-market positioning to Blhack.
• 10Clouds: European software development agency offering web, mobile, AI/ML, and SaaS platform builds — overlapping Blhack's core services (Webflow/Shopify-style web builds, React Native apps, custom SaaS on Rails-class stacks) and serving a similar SMB-to-enterprise client mix.
• Imaginary Cloud: Portuguese custom software development and design agency building web platforms, mobile apps, and AI-driven solutions — directly comparable in delivery model, technology breadth, and cross-industry project portfolio.
• Thoughtbot: US-based design and custom software development consultancy delivering web, mobile, and product engineering — comparable boutique-to-mid-market positioning with a similar sales-led, portfolio-driven GTM motion.
• ArcTouch: US software development agency specialising in web, mobile, and connected/IoT product builds — overlapping Blhack's mobile-app plus IoT integration work (cf. Flaskk) and serving a similar enterprise/SMB mix.
• Future Processing: Polish software development company providing custom web, mobile, AI, and data engineering services — comparable service breadth, multi-stack delivery model, and cross-industry client base.
• Brainhub: European custom software development house delivering web, mobile, and SaaS platform builds — overlapping Blhack's Ruby-on-Rails SaaS, React Native app, and AI integration offerings for mid-market clients.
• Django Stars: Eastern-European custom web and mobile development agency with broad-stack delivery — comparable multi-stack service portfolio and boutique project-based revenue model.

Broad incumbents

• Accenture: Global IT services and digital transformation incumbent with overlapping web, mobile, e-commerce, and AI engineering capabilities — a broad incumbent against which Blhack competes on speed and specialisation but not scale.
• Deloitte Digital: Large-scale digital transformation arm offering enterprise web, commerce, mobile, and AI delivery — a broad incumbent competing for similar mid-market and enterprise briefs where boutique speed matters less than scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blhack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blhack