Parkshore

Name

Parkshore

Legal name

Transforming Age

Website

https://transformingage.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Assisted living care
• Memory care support

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Senior Living Residency and Care Fees: Parkshore generates revenue through monthly rental fees for independent living residences, with additional fees for higher levels of care (assisted living, memory care, skilled nursing) within the CCRC model. Fees cover housing, dining, amenities, and care services.
2. GSI Consulting and Development Services: GSI (an affiliate of Transforming Age) provides fee-for-service consulting, development, sales & marketing, and management services to third-party nonprofit and for-profit senior living communities. Revenue includes development fees, management fees, and consulting retainers.
3. Home and Community-Based Services: Transforming Age provides home care, adult day health, and community-based services to low-income seniors through its HCBS affiliates, generating revenue through service fees and potentially government reimbursement programs.
4. Culinary and Hospitality Services: peace love food, the culinary innovation and consulting arm, provides dining, hospitality, and culinary consulting services to Transforming Age communities and partner organizations, generating revenue through consulting fees and partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Parkshore operates a Continuing Care Retirement Community (CCRC) in Seattle's Madison Park neighborhood, offering independent living, assisted living, memory care, and skilled nursing on a single campus. The community features 134 modernized units (640-1,292 sq. ft.) following a $30 million repositioning project, with amenities including dining venues, a salon, yoga studio, fitness facilities, and social programming for older adults. A satellite independent living community, Parkshore Juanita Bay, is located in Kirkland, WA.

Product overview

Parkshore operates as part of the Transforming Age nonprofit network, offering senior living communities focused on enhancing the lives of older adults. The portfolio includes Parkshore Senior Living in Seattle's Madison Park neighborhood (a full CCRC with 134 units undergoing comprehensive renovation) and Parkshore Juanita Bay in Kirkland (a LEED Platinum certified 50-unit independent living community). Both communities provide housing options designed to help seniors age with dignity and independence, offering various levels of care and amenities including dining venues, fitness facilities, and social spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkshore Senior Living (Seattle) A Continuing Care Retirement Community (CCRC) located at 1630 43rd Ave E, Seattle, WA 98112 along the shores of Lake Washington in Madison Park. Offers independent living, assisted living, memory care, and skilled nursing on a single campus with 134 modernized units (640-1,292 sq. ft.) featuring in-unit washer/dryer, modern kitchens, salon, yoga studio, fitness facilities, dining venues, and social programming for older adults.
• Parkshore Juanita Bay A LEED Platinum certified independent living community at 11925 97th Ave NE, Kirkland 98034 featuring 50 apartments with single-bedroom to two-bedroom floor plans and open layouts. Amenities include formal dining, café & bistro, fitness center, media room, arts and craft room, large multi-purpose spaces, and gardens. The three-story building offers outdoor patios or balconies and is located adjacent to Juanita Bay Park.

Quantifiable outcome

• Over 125,000 people served across the economic spectrum
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• peace love food, llc.coreStrategic or Co-development Partner · 1 January 2025peace love food is Transforming Age's signature dining partner, elevating mealtimes into moments of joy, dignity, and connection. Founded in 2012, it provides culinary consulting, training, and partnership solutions promoting innovation and wellbeing for older adults. Led by Matthew Perez as VP of Culinary Services and CEO. Recognized in 2025 by Marquis Who's Who for contributions to senior living and hospitality.
• GSI (Growth, Strategy, Innovation)coreStrategic or Co-development PartnerGSI is a proud affiliate of Transforming Age, providing senior living development, consulting, sales & marketing, and management services. With over 40 years of experience, GSI serves as the strategic development engine embedded within Transforming Age, contributing to significant decision-making including strategic acquisitions, divestitures, and new development projects. GSI supports nonprofit and for-profit communities across CCRCs, rental, active adult, and affordable senior living.
• Elder Care AlliancecoreStrategic or Co-development PartnerStrategic affiliation bringing together two major nonprofit senior living organizations. Elder Care Alliance serves nearly 10,000 older adults across 5 California communities with programs including the I'm Still Here memory care methodology and Mercy Brown Bag Program distributing 144,000+ bags to 9,000+ seniors annually. The affiliation strengthens Transforming Age's California presence.
• SHAG (Senior Housing Action Group)coreStrategic or Co-development PartnerSHAG (Senior Housing Action Group) is a nonprofit affiliate serving the Puget Sound region for over 3 decades, creating senior apartment homes for active older adults. SHAG affiliation created the 8th-largest nonprofit senior living provider in the US.
• CIRC LivingcoreStrategic or Co-development PartnerCIRC Living transforms affordable housing by building and supporting vibrant communities where seniors and families thrive through innovative Neighborhood Networks that bring together vital resources, support, and sustainable well-being.
• Full Life CarecoreStrategic or Co-development PartnerFull Life Care helps adults of all ages with chronic illnesses, physical or developmental disabilities. Dedicated to improving people's lives and supporting caregivers through innovative programs including Adult Day Services. Has been part of Transforming Age network for over 16 years.
• Ronco ConstructionminorImplementation/ SI/ Consulting PartnerOmaha-based Ronco Construction served as general contractor for The Parkwood development in Sioux Falls, SD. Represents GSI's use of local construction partners for development projects.
• Sioux Falls Chamber of CommerceminorGTM or Marketing PartnerPartnered with Sioux Falls Chamber of Commerce and Mayor's Office for The Parkwood grand opening ribbon-cutting event on May 2nd.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belmont Village Senior Living: Developer and operator of upscale urban and suburban senior living communities, often in partnership with hospitals and universities. Comparable to Parkshore in premium amenity positioning and metropolitan footprint.
• Sunrise Senior Living: National senior living provider focused on assisted living, memory care, independent living, and CCRCs. Comparable to Parkshore through similar service mix and emphasis on a premium resident experience in urban and suburban markets.
• Atria Senior Living: Large national senior living operator with independent living, assisted living, and memory care communities. Comparable to Parkshore in resident profile, urban/suburban footprint, and service model, with a focus on amenity-rich settings.
• Life Care Services (LCS): Operator and third-party manager of senior living communities, including a large CCRC portfolio. Directly comparable to Parkshore through CCRC management expertise and similar resident profile, with additional relevance given GSI's third-party management business.
• Erickson Senior Living: Operator of large, amenity-rich CCRCs in major US metros. Highly comparable to Parkshore in CCRC structure, entrance fee model, and target demographic of active, affluent older adults.
• Front Porch Communities and Services: Nonprofit operator of CCRCs, independent living, and affordable housing primarily on the West Coast. Closely comparable to Parkshore's nonprofit CCRC structure and mission-driven focus on serving older adults across the economic spectrum.
• Pacific Retirement Services: Nonprofit operator of CCRCs, assisted living, and affordable senior housing on the West Coast. Directly comparable to Parkshore in nonprofit CCRC structure, resident demographic, and West Coast geography.
• Presbyterian Senior Living: Nonprofit provider of CCRCs, personal care, and home and community-based services. Comparable to Parkshore in mission orientation, CCRC structure, and integrated care continuum.
• Benchmark Senior Living: Northeast-focused operator of independent living, assisted living, and memory care communities. Comparable to Parkshore in service mix and resident profile, though its primary geography is East Coast.

Broad incumbents

• Brookdale Senior Living: The largest senior living operator in the US, offering independent living, assisted living, memory care, and CCRCs. Comparable to Parkshore through overlapping service lines and a similar resident demographic, though it operates at vastly greater scale as a public for-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TransformingAge
• LinkedInlinkedin.com/company/transforming-age

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkshore