Cartavio Rum Company

What Cartavio Rum Company does

Cartavio Rum Company S.A.C. is a Peruvian alcoholic beverage manufacturer and distributor founded in 1929, headquartered in Lima with production operations in Paramonga. The company produces and sells a portfolio of 15+ brands spanning rum (its flagship Cartavio line from entry-level Blanco to ultra-premium Signature aged 21-23 years, plus Cabo Blanco and Estelar sub-brands), vodka (Russkaya, Voljov), blended whisky (Old Times, Lexington), pisco (Pozo Santo), gin (Antagonic), ready-to-drink cocktails (Hit, Wild, Maniak), and syrups (Viña Santa). It also holds Peruvian distribution rights for international premium spirits including Tequila José Cuervo, Tequila 1800, Tequila Maestro Dobel Diamante, and The Kraken Black Spiced Rum.

The company's core production technology combines traditional batch distillation (4,000-liter capacity, rare in Latin America), vacuum alcohol distillation (the only one of its kind in Peru, computer-controlled), and a Solera aging system with 14 warehouses holding over 46,000 European and American oak barrels. Three specialized quality control laboratories — Industrial Microbiology, Physicochemical & Sensory Analysis, and Packaging — oversee end-to-end product integrity, and bi-osmotic water filtration supports the blending process. The portfolio has been validated by major international competitions, including Best Extra Aged Rum of the World at the 2025 San Francisco World Spirits Competition (Cartavio XO).

Cartavio's business model combines own-brand manufacturing (wholesale, retail, and on-trade channels in Peru) with import and distribution of third-party global brands. Distribution reaches consumers through a multi-channel structure: direct HORECA sales teams, national retail and wholesale networks, an OXXO convenience-store flagship in Lima, and international export through import partners such as Iberlicor in Spain. The customer base is split between on-trade (bars, restaurants, hotels) and off-trade (mass retail and convenience consumers), with promotional campaigns and bartender competitions driving brand engagement. The company is privately held (S.A.C. designation), employs 51–100 people, and has no disclosed parent company, institutional investors, or public revenue figures.

Name

Cartavio Rum Company

Legal name

Cartavio Rum Company S.A.C.

Website

https://cartaviorumco.pe

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Peruvian alcoholic beverage manufacturer and distributor founded in 1929, producing rum, vodka, whisky, pisco, gin, and RTDs under 15+ brands while also distributing international premium spirits, serving domestic and export markets through HORECA, retail, and convenience channels.

Ownership category

akta.pro rank

Product category

Distilled Spirits (Rum, Vodka, Whisky, Pisco, Gin)

NAICS

Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Rum production
• Spirits manufacturing
• Alcoholic beverages
• Ready-to-drink cocktails
• Beverage distribution

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Alcoholic Beverage Manufacturing & Sales: Cartavio Rum Company manufactures and sells its own portfolio of rums, vodkas, whiskies, piscos, gins, RTDs, and syrups under brands such as Ron Cartavio, Cabo Blanco, Estelar, Russkaya, Voljov, Old Times, Lexington, Hit, Maniak, and Pozo Santo. Revenue is generated through wholesale, retail, and on-trade channels across domestic and international markets.
2. Import & Distribution (Agency): Cartavio represents and distributes internationally recognized brands including Kraken Rum, Tequila Maestro Dobel Diamante, Tequila José Cuervo, and Tequila 1800 in Peru, generating revenue through distribution margins and agency fees.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cartavio Rum Company manufactures and distributes a diversified portfolio of alcoholic beverages including rum (flagship Ron Cartavio line, Cabo Blanco, Estelar), vodka (Russkaya, Voljov), whisky (Old Times, Lexington), ready-to-drink cocktails (Hit, Wild, Maniak), pisco (Pozo Santo), gin (Antagonic), and syrups (Viña Santa). The company also acts as the Peruvian distributor for internationally recognized spirits including Tequila José Cuervo, Tequila 1800, Tequila Maestro Dobel, and The Kraken Black Spiced Rum. Production is anchored at the Paramonga plant, which combines batch and vacuum distillation with traditional solera aging across 14 warehouses holding more than 46,000 barrels.

Product overview

Cartavio Rum Company is a Peruvian alcoholic beverage company and market leader in rum, vodka, and whisky categories. The company operates a diversified portfolio organized by product category: (1) Rum brands including the flagship Cartavio line spanning entry-level to ultra-premium expressions (Cartavio Blanco, Superior, Black, Selecto 5yr, Reserva 8yr, Solera 12yr, Gran Solera 15yr, XO, and Signature 21-23yr aged via Solera system), plus Cabo Blanco and Estelar sub-brands; (2) Vodka including Russkaya (classic and flavored) and Voljov; (3) Whisky including Old Times (blended Scotch, relaunched 2020) and Lexington; (4) Ready-to-Drink (RTD) products under Hit (rum-based cocktails), Wild (vodka-based cocktails), and Maniak (12% premium RTD); (5) Pisco under Pozo Santo brand; (6) Gin under Antagonic (classic and ruby); (7) Syrups under Viña Santa; and (8) Imported/distributed international spirits including José Cuervo tequila, 1800 tequila, Maestro Dobel tequila, and Kraken rum. The company operates production facilities with distillation, aging, blending, and bottling capabilities, and holds the exclusive Peruvian authorization from HMRC to produce whisky.

Differentiator

Problem solved

Functional benefit

Brands

• Cartavio: Flagship rum brand featuring white, superior, black, flavored variants, and premium aged rums including Solera, Gran Solera, XO, and Signature.
• Cabo Blanco
• Estelar Black
• Russkaya
• Voljov
• Old Times
• Lexington
• Hit
• Wild
• Maniak
• Pozo Santo
• Antagonic
• Viña Santa

Products and services

• Ron Cartavio (Flagship Rum Brand) Flagship rum brand of Cartavio Rum Company with variants ranging from entry-level (Blanco, Superior, Black) to premium aged expressions (Selecto 5 años, Reserva 8 años, Solera 12 años, Gran Solera 15 años, XO, and Signature 21-23 años), all using the Solera aging system in American, French, and Slovenian oak barrels. Targeted at retail consumers, HORECA accounts, and international export markets.
• Ron Cabo Blanco

Quantifiable outcome

• Best Extra Aged Rum of the World — San Francisco World Spirits Competition 2025 (Cartavio XO)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Yape (Banco BCP)minorGTM or Marketing Partner · 1 October 2025Ron Cartavio and Yape (Peru's leading mobile payment app by Banco BCP) launched a promotional campaign from October 1, 2025 to February 28, 2026. Consumers purchasing Ron Cartavio bottles (Black, Superior, and Blanco in 750ml and 1L) can scan codes to win instant cash prizes (S/5 to S/2,000) and enter a draw for a S/100,000 grand prize. Total prize pool of 7,677 prizes.
• OXXOcoreChannel Partner/ Reseller/ Distributor · 1 August 2025Cartavio Rum Company opened its first flagship store in partnership with OXXO, one of the most recognized convenience store chains in Latin America. Located in a key zone of Lima, the store is designed almost entirely with Cartavio branding, offering an immersive brand experience featuring the full portfolio from Ron Cartavio Selecto 5 years to Reserva 8 years, with exclusive promotions and specialized customer service.
• La Mar MadridcoreGTM or Marketing Partner · 1 March 2025Cartavio Rum Company formed a strategic alliance with La Mar Madrid, one of the world's most renowned restaurants, to feature Cartavio rum as the exclusive rum on its menu. This partnership provides high-end gastronomic experiences paired with Cartavio rum for the restaurant's international clientele, elevating the brand's positioning in the premium culinary segment.
• IberlicorcoreChannel Partner/ Reseller/ Distributor · 1 March 2025Iberlicor is Cartavio's import partner managing the brand's distribution and logistics into the Spanish market, enabling Cartavio's presence in La Mar Madrid and other Spanish venues.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Bacardi Limited: The world's largest privately held spirits company and the dominant global rum producer (Bacardi, Grey Goose, Patrón, Dewar's). Comparable as a broad incumbent in the rum and aged-spirits category competing for the same premium on-trade and export accounts that Cartavio targets.
• Pernod Ricard: Global spirits major with deep rum exposure through Havana Club and Malibu. Comparable as a broad incumbent whose aged rum portfolio competes head-to-head with Cartavio XO and Signature in international on-trade and travel-retail channels.
• Diageo: Largest listed global spirits company (Captain Morgan, Johnnie Walker, Tanqueray). Comparable as a broad incumbent in rum and the broader premium spirits category in which Cartavio is competing for share, distribution, and bartender mindshare.

Direct peers

• Flor de Caña: Nicaraguan premium aged rum producer with a similar Latin American heritage positioning, solera-style aging, and international awards. Directly comparable in category, distribution model, and target consumer to Cartavio's premium rum lines.
• Ron Barceló: Dominican Republic rum producer with broad international presence and a similar mid-market-to-premium ladder of aged rum expressions. Comparable in product format, target markets in Europe and LatAm, and category positioning to Cartavio's portfolio.
• Destilería Dicatec (Diplomático): Venezuelan premium aged rum with strong international distribution and a similar aged-expression ladder (Reserva, Ambassador). Comparable in product architecture, premium positioning, and reliance on international awards to drive export demand.
• Ron Millonario: Peruvian premium aged rum brand produced in northern Peru, sold internationally via Campari Group. The most direct local peer given shared geography, category, and an overlapping solera-style aged rum approach with Cartavio XO and Signature.
• Dictador: Colombian producer of aged rum and other premium spirits with a similar family-owned structure, aging-led portfolio, and growing presence in European on-trade accounts where Cartavio is expanding via Iberlicor.
• Havana Club: Cuban-style rum brand owned by Pernod Ricard, with broad international distribution and a similar aged rum ladder. Comparable as a category benchmark that Cartavio competes against in international on-trade and travel-retail accounts.
• Zacapa (Ron Zacapa): Guatemalan ultra-premium aged rum from the Bacardi portfolio, aged using a solera-style system. Closely comparable in production methodology, ultra-premium positioning, and on-trade channel focus to Cartavio's XO and Signature tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/wYxJv2Dfh28
• Facebookfacebook.com/ron.cartavio
• Instagraminstagram.com/ron.cartavio
• LinkedInlinkedin.com/company/cartavio-rum-company-s-a-c

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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