New York Group for Plastic Surgery

What New York Group for Plastic Surgery does

New York Group for Plastic Surgery (NYGPS) is a private, surgeon-led medical practice founded in 1981 that provides cosmetic and reconstructive plastic surgery services across the New York metropolitan area. The practice operates from five clinical locations in Manhattan (98th Street, Union Square, 15th Street), Scarsdale, and Greenwich, Connecticut, and is led by Dr. Jordan M.S. Jacobs, a board-certified plastic and reconstructive surgeon who also serves as Chief of Plastic & Reconstructive Surgery at Mount Sinai Downtown and Assistant Professor at the Icahn School of Medicine. The practice serves three primary patient segments: breast cancer patients seeking post-mastectomy reconstruction, cosmetic surgery patients seeking aesthetic enhancement, and pediatric patients with congenital craniofacial conditions.

NYGPS offers a comprehensive procedural catalog spanning breast augmentation, lift, reduction, and revision; the full spectrum of autologous microsurgical breast reconstruction (DIEP, SIEA, PAP, DUG, LAP, SGAP flaps) plus direct-to-implant reconstruction using acellular dermal matrix; body contouring procedures including liposuction, abdominoplasty, mommy makeover, and Brazilian butt lift; facial procedures including facelift, rhinoplasty, eyelid surgery, and brow lift; and pediatric craniofacial surgery. The practice also offers non-surgical aesthetic treatments (BOTOX, injectable fillers, Kybella, Latisse) and deploys a Vectra XT 3D imaging system for pre-surgical visualization. Revenue is generated primarily through fee-for-service surgical and non-surgical procedures billed to patients or insurance, with financing options available to expand access.

The business operates on a direct-to-consumer go-to-market model: patients are acquired through physician referrals (oncologists and breast surgeons), self-referrals, the practice's digital presence, and a dedicated Fly In Program that accommodates out-of-town and international patients with concierge support. Marketing relies on social media, an educational blog, earned media coverage in major outlets, before-and-after galleries, and verified patient testimonials. The practice was named #1 in New York by Allergan Aesthetics in 2024 and 2025, reflecting its positioning as a top-tier aesthetic and reconstructive provider in the regional market.

Name

New York Group for Plastic Surgery

Legal name

New York Group for Plastic Surgery

Website

https://nygplasticsurgery.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Group for Plastic Surgery is a private, surgeon-led medical practice founded in 1981 that delivers cosmetic and reconstructive plastic surgery, with a recognized specialty in microsurgical breast reconstruction, to patients across the New York tri-state area.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Cleft Lip/Palate & Craniofacial Surgery (HLABAEAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Breast reconstruction surgery
• Body contouring services
• Reconstructive microsurgery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: The primary revenue stream is fee-for-service surgical procedures including breast augmentation, breast reconstruction (implant-based and autologous flap techniques), body contouring, and facial procedures. Each surgical procedure is a discrete, one-time revenue event billed directly to the patient or insurance.
2. Non-Surgical Procedures: Revenue from non-surgical aesthetic treatments including BOTOX, injectable fillers, Kybella, and Latisse. These are typically lower-priced, repeat/procedural treatments that may require ongoing sessions.
3. Financing and Insurance: The practice offers financing options and accepts insurance, particularly for reconstructive procedures following mastectomy. This expands access for patients and creates an additional revenue/payment pathway.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New York Group for Plastic Surgery is a private medical practice that delivers cosmetic and reconstructive plastic surgery procedures to individual patients. Its service portfolio spans breast augmentation and reconstruction (including advanced microsurgical flap techniques such as DIEP, SIEA, PAP, DUG, LAP, and SGAP, as well as direct-to-implant reconstruction), body contouring, facial procedures, rhinoplasty, pediatric craniofacial surgery, and non-surgical aesthetic treatments such as BOTOX and injectable fillers.

Product overview

New York Group for Plastic Surgery (NYGPS) is a medical practice offering a comprehensive portfolio of surgical and non-surgical aesthetic and reconstructive procedures. The practice operates as a single unified practice led by Dr. Jordan M.S. Jacobs, providing services across multiple categories: breast procedures (augmentation, fat grafting, implant removal/revision, lift, reduction, and male breast reduction), breast reconstruction (including advanced microsurgical flap techniques: DIEP, SIEA, PAP, DUG, LAP, and SGAP flaps, as well as direct-to-implant and autologous tissue flap options), body contouring (liposuction, abdominoplasty, body contouring after weight loss, mommy makeover, Brazilian butt lift, arm lift), facial procedures (facelift, neck lift, eyelid surgery, brow lift, ear shaping, cheek/chin augmentation), rhinoplasty (in multiple variants), craniofacial surgery for children, and non-surgical treatments (BOTOX, injectable fillers, Kybella, Latisse, non-surgical facelift, newborn ear correction). The practice also utilizes Vectra XT 3D imaging technology for surgical visualization and planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical procedure to enhance breast size, shape, and symmetry using implants or fat transfer, customized to patient goals and body type.
• Breast Fat Grafting Minimally invasive procedure using patient's own fat harvested via liposuction to enhance breast volume and shape naturally without implants.
• Breast Implant Removal Explant surgery to remove saline or silicone implants and surrounding scar tissue (capsule), with options for breast lift or fat grafting to restore natural shape.
• Breast Implant Revision Corrective procedure to address issues from previous breast augmentation including implant replacement, positioning correction, capsular contracture resolution, or aesthetic refinement.
• Breast Lift (Mastopexy) Surgical procedure to raise and reshape sagging breasts by removing excess skin and repositioning the nipple-areola complex for a more youthful appearance.
• Breast Reduction Reduction mammaplasty procedure removing excess breast tissue, fat, and skin to create smaller, proportionate breasts relieving physical discomfort.
• Male Breast Reduction (Gynecomastia Surgery) Treatment for gynecomastia using liposuction and/or tissue excision to create a flatter, more contoured masculine chest.
• Direct to Implant Breast Reconstruction Single-stage breast reconstruction performed immediately after mastectomy using acellular dermal matrix (ADM) and permanent implants, eliminating need for tissue expanders.
• Autologous Tissue Flap Reconstruction Breast reconstruction using patient's own body tissue (from abdomen, thighs, or buttocks) to create a natural-looking breast mound without implants.
• DIEP Flap Reconstruction Advanced microsurgical breast reconstruction using skin and fat from lower abdomen while preserving abdominal muscles, reconnecting blood vessels under microscope.
• Delayed DIEP Flap Reconstruction Two-stage breast reconstruction performed after mastectomy recovery, allowing time for radiation therapy or personal timing preferences before tissue transfer.
• DUG Flap Reconstruction Diagonal Upper Gracilis flap using tissue from inner thigh for breast reconstruction, recommended when abdominal tissue is unavailable.
• LAP Flap Reconstruction Lumbar Artery Perforator flap using skin and fat from lower back (love handles) to rebuild breast without implants, preserving muscle.
• PAP Flap Reconstruction Profunda Artery Perforator flap using tissue from back of upper thigh for natural breast reconstruction without thigh muscle sacrifice.
• SGAP Flap Reconstruction Superior Gluteal Artery Perforator flap using tissue from upper buttocks for breast reconstruction when abdominal tissue is unsuitable.
• SIEA Flap Reconstruction Superficial Inferior Epigastric Artery flap using abdominal tissue with minimal muscle involvement for quicker recovery when anatomy is suitable.
• Liposuction Body contouring procedure removing excess fat from specific areas to improve body proportions and silhouette.
• Body Contouring After Weight Loss Combination of procedures to address excess skin and tissue after significant weight loss for improved body shape and comfort.
• Abdominoplasty (Tummy Tuck) Surgical procedure removing excess abdominal skin and fat while tightening abdominal muscles for a flatter, firmer midsection.
• Mommy Makeover Combination of breast and body procedures designed to restore appearance after pregnancy and breastfeeding.
• Brazilian Butt Lift Procedure using fat transfer to enhance and shape the buttocks for improved body proportions.
• Arm Lift (Brachioplasty) Surgical procedure removing excess skin and fat from upper arms to create smoother, more toned contours.
• Facelift Surgical procedure to reduce signs of aging in face and neck by tightening underlying muscles and removing excess skin.
• Neck Lift Procedure to improve visible signs of aging in the neck and jawline area, often combined with facelift.
• Eyelid Surgery (Blepharoplasty) Surgical procedure to improve appearance of upper and/or lower eyelids by removing excess skin, muscle, and fat.
• Brow Lift Surgical procedure to raise eyebrows and reduce forehead wrinkles and furrows for a more youthful appearance.
• Ear Shaping (Otoplasty) Procedure to change the shape, position, or size of ears for improved aesthetic appearance.
• Cheek Augmentation Procedure to enhance cheekbones using implants or fat transfer for improved facial balance and definition.
• Chin Augmentation Procedure to improve chin prominence and facial balance using implants or sliding genioplasty.
• Rhinoplasty Nose surgery to improve appearance or function, available in ethnic, female, male, functional, revision, and teenage variants.
• Pediatric Craniofacial Surgery Specialized surgery for children with congenital facial differences including cleft lip/palate, craniosynostosis, and microtia.
• Non-Surgical Facelift & Neck Lift Minimally invasive treatments to refresh and rejuvenate face and neck without surgery.
• BOTOX Injectable neurotoxin treatment to smooth wrinkles and lines for a more youthful appearance.
• Injectable Fillers Dermal fillers to restore volume, smooth lines, and enhance facial contours.
• Kybella Injectable treatment to reduce fat beneath the chin (submental fullness) without surgery.
• Latisse Prescription treatment to enhance eyelash growth for longer, fuller lashes.
• Newborn Ear Correction Non-invasive ear molding technique to correct newborn ear deformities without surgery.
• Vectra XT 3D Imaging Consultation 3D imaging consultation that captures high-resolution body images and simulates potential surgical outcomes, enabling patients to preview and collaborate on personalized surgical plans before procedures.

Quantifiable outcome

• Direct-to-implant reconstruction enables single-stage procedure, eliminating need for expanders and multiple surgeries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Allergan AestheticscoreGTM or Marketing Partner · 13 March 2026New York Group for Plastic Surgery was named #1 in New York by Allergan Aesthetics for the second consecutive year. Allergan Aesthetics is a leading aesthetic pharma company producing BOTOX, dermal fillers, and breast implants. This recognition positions the practice as a top provider within Allergan's network, likely associated with preferred pricing, co-marketing, and patient referral pathways.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rowe Plastic Surgery: Multi-location NYC/NJ plastic surgery group offering breast, body, and facial procedures with a similar surgeon-led, multi-office structure; competes for the same discretionary cosmetic and reconstructive patients in the tri-state area.
• Long Island Plastic Surgical Group: Largest private plastic surgery group practice in the US, operating multiple Long Island offices with a full menu of cosmetic and reconstructive procedures including breast reconstruction — directly comparable in service mix, multi-site structure, and regional focus on the New York metro area.
• New York Plastic Surgical Group (NYPSG): Affiliated multi-surgeon plastic surgery practice referenced in the NYGPS data; provides comparable cosmetic and reconstructive services in the NYC metro area with a similarly established referral network.

Emerging players

• Cangello Plastic Surgery: Manhattan-based plastic surgery practice with a strong cosmetic surgery focus and branded reputation; comparable on the cosmetic side but lacking NYGPS's full microsurgical reconstruction portfolio.
• Shafer Plastic Surgery: Single-surgeon NYC plastic surgery practice offering cosmetic breast, body, and facial procedures plus non-surgical treatments; comparable in service menu though smaller in scale and lacking the microsurgical reconstruction depth NYGPS offers.
• Lara Devgan Plastic Surgery: Premium Manhattan-based plastic surgery practice focused on cosmetic and reconstructive procedures with a strong social media and content presence; competes for the same high-end NYC aesthetic patient base.

Broad incumbents

• Mount Sinai Plastic and Reconstructive Surgery: Academic hospital-based plastic surgery department where NYGPS's lead surgeon holds his Chief appointment; offers the full spectrum of cosmetic and reconstructive procedures including microsurgical breast reconstruction and trains residents.
• Columbia Plastic Surgery (NewYork-Presbyterian): Academic plastic surgery service at Columbia/NewYork-Presbyterian offering comprehensive cosmetic and reconstructive procedures; competes for complex reconstruction referrals and operates as a broader institution rather than a focused private practice.
• Weill Cornell Plastic Surgery: Academic plastic surgery division at Weill Cornell Medicine providing cosmetic and reconstructive services including breast reconstruction; comparable clinical scope but embedded within a multi-specialty academic medical center rather than a private practice.

Regional players

• Westchester Center for Plastic Surgery: Plastic surgery practice in Westchester County, NY offering cosmetic and reconstructive procedures including breast surgery; directly comparable on suburban Westchester patient overlap with NYGPS's Scarsdale location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nygplasticsurg
• Facebookfacebook.com/NYGPlasticSurgery
• Instagraminstagram.com/nygps
• LinkedInlinkedin.com/company/new-york-group-for-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Group for Plastic Surgery