What Lotto Hessen does

Lotto Hessen GmbH is the state-licensed lottery operator for the German state of Hesse, headquartered in Wiesbaden and founded in 1949. It sells state-regulated lottery and gambling products to consumers through a direct-to-consumer online platform at lotto-hessen.de, native iOS and Android applications, and a network of physical LOTTO retail outlets (LOTTO-Verkaufsstellen) across Hesse. Its product portfolio spans draw-based lotteries (LOTTO 6aus49 with jackpots up to the legally capped €50M, Eurojackpot with a starting €10M jackpot and no upper cap, KENO with daily draws, GlücksSpirale), sports prediction (TOTO), supplementary games (Spiel77, SUPER 6, plus 5), a broad range of online scratch cards (Rubbellose) priced €1–€30 with prizes up to €1.5M, and browser-based Online-Games. The company holds a Glücksspiellizenz issued to the Hessische Lotterieverwaltung valid through December 31, 2028, and is supervised by the Glücksspielaufsichtsbehörde.

The business operates on a transaction-fee model: customers pay a 20-cent processing fee per game plus stake-based unit pricing (e.g., KENO stakes from €1–€10, Rubbellose €1–€30), with a guaranteed 100% prize payout. Payment rails include SEPA direct debit, PayPal, Mastercard, Visa, American Express, and Apple Pay. Marketing and customer engagement are delivered through the website, mobile apps, social media (Facebook, YouTube, Instagram, LinkedIn), newsletter, and a Magazin content hub. The company is WLA-certified (SCS2-LM3-1035), a member of European Lotteries, and an 8-time winner of the CHIP test among 21 German online lottery providers. Management comprises Martin J. Blach (Sprecher der Geschäftsführung), Alexander Sausmikat (Geschäftsführer), and Prof. Dr. R. Alexander Lorz as Chairman of the Supervisory Board; no private equity or venture capital ownership is indicated.

Name

Lotto Hessen

Legal name

LOTTO Hessen GmbH

Website

https://lotto-hessen.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Lotto Hessen GmbH is the state-licensed lottery operator for Hesse, Germany, selling draw-based lotteries, scratch cards, and sports-betting products to adult Hesse residents via its website, iOS/Android apps, and physical retail outlets under a regulated monopoly license valid through 2028.

Ownership category

akta.pro rank

Product category

State Lottery & Gambling Services

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF)

Keywords

• State lottery services
• Online lottery gaming
• Scratch card sales
• Sports prediction betting
• Instant win games

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Lottery Ticket Sales: Lotto Hessen generates revenue through the sale of lottery tickets and instant-win games (Rubbellose) via its online platform and mobile applications. The company charges a processing fee per game (20 cents per game entry) while guaranteeing 100% prize payout to winners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lotto Hessen operates a state-licensed online and retail lottery platform for the German state of Hesse, selling lottery tickets for draw-based games (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale), instant-win scratch cards (Rubbellose), online instant games, sports prediction lotteries (TOTO), and supplementary add-on games (Spiel77, SUPER 6, plus 5). Customers can purchase tickets online via the website and native iOS/Android apps or at physical LOTTO retail outlets, with pay-as-you-go pricing and a 100% prize payout guarantee.

Product overview

Lotto Hessen operates a comprehensive digital lottery and gaming platform offering multiple product categories: core lottery games including LOTTO 6aus49 (national jackpot lottery), Eurojackpot (trans-European lottery), KENO (daily draws), and GlücksSpirale (annuity-based prizes); instant win products including a diverse portfolio of Rubbellose (online scratch cards) in various price tiers from €1 to €30 with prizes up to €1.5 million, plus Online-Games (browser-based instant games); supplementary lottery add-ons such as Spiel77, SUPER 6, and plus 5; sports betting through TOTO products; and specialty games including Genau (regional environmental lottery), Doppelte Sieben (weekly slot-style game), and Maxischein (extended bet). The portfolio spans draw-based lotteries, instant games, sports predictions, and subscription services, all integrated into a unified online platform with mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8-time CHIP test winner among 21 tested online lottery providers in Germany
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PayPalminorOthersPayPal is accepted as a payment method on the Lotto Hessen platform, enabling customers to pay for lottery tickets using their PayPal accounts.
• World Lottery Association (WLA)coreOthersLotto Hessen holds WLA certification (SCS2-LM3-1035), indicating compliance with World Lottery Association security control standards for lottery operations globally.
• European Lotteries (EL)coreOthersLotto Hessen is a member of European Lotteries (EL), the association of state lottery organizations across Europe, representing shared standards and industry collaboration.
• EHI Retail InstituteminorOthersLotto Hessen holds EHI certification for compliant online retail practices, demonstrating adherence to German retail standards for e-commerce operations.
• TÜV SÜDminorOthersLotto Hessen is certified by TÜV SÜD, a leading technical inspection and certification authority, demonstrating compliance with quality and safety standards.

Scale indicators4 records

Expansion highlights3 records

Direct peers

• LOTTO Bayern: State-licensed lottery operator for Bavaria and one of Germany's largest by transaction volume. Directly comparable to Lotto Hessen as a peer state lottery operator offering the same national games (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale) under an analogous regulatory and operating model.
• WestLotto (Nordrhein-Westfalen): State-licensed lottery operator for North Rhine-Westphalia, the most populous German state. Closely comparable operating model and product set to Lotto Hessen, and one of the larger state lotteries by volume — a meaningful benchmark for digital penetration and brand metrics.
• LOTTO Baden-Württemberg: State-licensed lottery operator for Baden-Württemberg, offering the same core German lottery products via online and retail channels. A direct peer operating under identical regulatory and product frameworks as Lotto Hessen.
• Lotto Berlin: State-licensed lottery operator for Berlin, offering the same national German lottery products through online and physical channels. A close comparable in operating model, product mix, and digital maturity.
• LOTTO Niedersachsen: State-licensed lottery operator for Lower Saxony, with a comparable product portfolio including LOTTO 6aus49, Eurojackpot, KENO, and Rubbellose. Directly comparable operating model to Lotto Hessen within the same German regulatory framework.

Emerging players

• Lotto24: Privately operated online lottery brokerage platform in Germany that resells tickets across multiple state lotteries. Competitor/adjacent player to Lotto Hessen's direct digital channel, capturing users who want multi-state access through a single digital interface.

Broad incumbents

• La Française des Jeux (FDJ): French state-licensed national lottery operator offering draw-based and instant lottery games through retail and digital channels. A broader incumbent peer with analogous state-monopoly business model and product mix, useful for European lottery benchmark comparisons.
• Allwyn (formerly Sazka Group): European lottery and gaming operator holding national lottery licenses across multiple countries (Czech Republic, Greece, Italy, Austria, UK). A broad incumbent peer demonstrating the consolidator model for state-licensed lottery assets.

Others

• International Game Technology (IGT): Global supplier of lottery technology, systems, and services to state lottery operators, including Lotto Hessen's likely technology providers. An ecosystem/technology peer rather than direct competitor.
• European Lotteries (EL): Trade association of state lottery operators across Europe, of which Lotto Hessen is a member. Industry body peer — relevant for benchmarking standards, shared marketing initiatives, and peer performance within the European lottery ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCICeOwxDmuxL15F9kU5MuoQ
• Facebookfacebook.com/Lotto-Hessen-112390106768235
• LinkedInlinkedin.com/company/lotto-hessen
• Instagraminstagram.com/lotto_hessen
• Xx.com/lottohes_presse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto Hessen