Allwyn
Allwyn is a multi-national, lottery-led entertainment company operating draw-based lottery games, instant win games, iGaming, and sports betting across five markets. Post-OPAP merger, it is the second-largest listed global gaming operator, serving millions of consumers and government lottery partners.
- Company typePublic
- Founded2012
- HeadquartersBerlin, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Allwyn does
Allwyn is a multi-national lottery-led entertainment company that operates and supplies draw-based lottery games, instant win games, scratch cards, iGaming, retail casino, and sports betting products across five primary markets — Austria, Greece and Cyprus, the United Kingdom, Czech Republic, and North America. Following its March 2026 €16bn all-share combination with OPAP S.A., Allwyn became the second-largest listed gaming operator globally, and through the January 2026 acquisition of a 62.3% stake in PrizePicks it expanded into the North American daily fantasy sports market. The company distributes its products through an extensive omnichannel footprint combining retail points of sale, proprietary digital platforms, and operator/supplier relationships with state-run lotteries, supported by an 8k+ global workforce.
The business is built on a regulated-asset foundation: Allwyn holds exclusive lottery concessions in Austria (since 1986) and operates as the number-one lottery or lottery-and-sports-betting operator in Greece/Cyprus, the United Kingdom, and the Czech Republic. It has expanded both horizontally and vertically through M&A, including Camelot UK Lotteries Limited, Camelot LS Group, a 70% stake in instant games supplier IWG, and online operator Novibet. Brand visibility is reinforced via a multi-year Official Partnership with Formula 1 reaching 827 million fans in its debut season and the F1 Allwyn Global Community Awards program.
Allwyn's revenue model is transaction-based across consumer-facing lottery, gaming, and sports-betting products, with FY2025 net gaming revenue of €4.1bn and €4.9bn returned to good causes and gaming taxes. The combined entity is re-domiciled in Switzerland, listed on the Athens Stock Exchange (public ticker GOFPY), and pursuing additional listings in London or New York, with a recently appointed CEO of Allwyn North America signaling continued investment in the US market.
Allwyn firmographics
Firmographics- Name
- Allwyn
- Legal name
- Allwyn International AG
- Website
- https://allwynentertainment.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Allwyn is a multi-national, lottery-led entertainment company operating draw-based lottery games, instant win games, iGaming, and sports betting across five markets. Post-OPAP merger, it is the second-largest listed global gaming operator, serving millions of consumers and government lottery partners.
- Ownership category
- akta.pro rank
Allwyn industry classification
Industry- Product category
- Lottery and Gaming Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)
Keywords
Where Allwyn is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Allwyn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lottery Games: Traditional lottery products including national lottery games generating revenue from ticket sales with portion returned to good causes
- Instant Win Games: Digital instant win games available through online platforms
- Scratch Cards: Physical instant lottery tickets sold at retail locations
- iGaming: Online casino and gaming products through digital platforms
- Sports Betting: Retail and digital sports betting products including stakes in Kaizen Gaming and OPAP operations
- Daily Fantasy Sports (PrizePicks): 62.3% stake in PrizePicks, North American daily fantasy sports operator in the $2 billion DFS market
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Allwyn product offering
Product offeringCore offering
Allwyn operates national lottery games (draw-based games with jackpots), instant win games, scratch cards, iGaming, retail casino experiences, and sports betting products across Austria, Greece and Cyprus, the United Kingdom, North America, and the Czech Republic. The company is the exclusive national lottery operator in Austria and the Czech Republic, the number-one lottery and sports betting operator in Greece/Cyprus, and the number-one lottery operator in the UK, complemented by a 62.3% stake in North American daily fantasy sports operator PrizePicks.
Product overview
Allwyn is a lottery-led entertainment company operating a multi-product gaming and entertainment portfolio. The company offers six core product categories: Lottery Games, Instant Win Games, Scratch Cards, iGaming, Retail Casino, and Sports Betting. The product portfolio is complemented by strategic acquisitions including Camelot UK Lotteries Limited and Camelot Lottery Solutions (lottery operations in US and Europe), IWG (instant games supplier with 70% stake), and PrizePicks (62.3% stake in North American daily fantasy sports). Allwyn operates across five primary markets: Austria, Greece and Cyprus, United Kingdom, North America, and Czech Republic.
Differentiator
Problem solved
Functional benefit
Products and services
- Lottery Games Traditional draw-based national lottery games with jackpots and supplementary games, offered to consumer players across Austria, Greece/Cyprus, the UK, North America, and the Czech Republic.
- Instant Win Games Digital instant-win games available across web and mobile platforms, supplied in part by IWG, the London-based instant games supplier in which Allwyn holds a 70% majority stake.
- Scratch Cards Physical and digital scratch-off lottery tickets available at retail points of sale across Allwyn's markets.
- iGaming Online casino and digital gaming offerings delivered through web and mobile platforms across Allwyn's licensed markets.
- Retail Casino Physical brick-and-mortar casino gaming experiences offered at retail locations in supported markets.
- Sports Betting Retail and digital sports wagering products, making Allwyn the number-one sports betting operator in Greece and Cyprus through OPAP operations and Kaizen Gaming stakes.
- PrizePicks North American daily fantasy sports platform and regulated prediction markets, in which Allwyn acquired a 62.3% stake for $1.533 billion in January 2026, valued at approximately $4.15 billion post-acquisition.
- Camelot UK Lotteries Limited UK National Lottery operator acquired by Allwyn in February 2023, making Allwyn the number-one lottery operator in the United Kingdom.
Quantifiable outcome
- €4.9bn returned to good causes and gaming taxes in FY 2025
- +4 more outcomes
Companies that use Allwyn
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Allwyn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allwyn partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Formula 1flagshipMulti-year partnership extension with Formula 1 providing enhanced brand visibility during formation laps at selected races, integration into F1 Predict platform through Allwyn League, and expansion of F1 Global Community Awards to 8 charities across 8 Grand Prix locations. Represents Allwyn's most significant long-term commitment to the sport.
- PrizePickscoreAcquisition of 62.3% stake in PrizePicks, North American daily fantasy sports operator, for $1.533 billion. Values company at approximately $4.15 billion. Expands Allwyn's US revenue share from ~5% to 17% and targets the $2 billion DFS market.
- OPAP S.A.flagshipAll-share business combination valued at €16 billion creating the second largest listed gaming operator globally. Combined company to be re-domiciled to Switzerland, remain listed on Athens Stock Exchange, with plans for additional listings in London or New York. OPAP to be rebranded to Allwyn in 2026.
- IWG (Instant Win Games)minorAcquired 70% stake in London-based instant games supplier IWG, becoming majority investor. Deal expected to close in H2 2024 without altering IWG's staff or leadership structure.
- Camelot UK Lotteries LimitedcoreCompleted acquisition of Camelot UK Lotteries Limited from Ontario Teachers' Pension Plan Board. Camelot continues to operate under separate license until January 2024, operating UK National Lottery.
- Camelot LS GroupcoreAcquisition of Camelot LS Group from Ontario Teachers' Pension Plan Board, making group a wholly owned subsidiary of Allwyn. Operates lotteries in the US and Europe.
- Kaizen GamingminorSports betting interests in Greece through stakes in Kaizen Gaming and OPAP, part of Allwyn's diversification strategy beyond lotteries.
- Elias Neocleous & Co LLCminorLegal counsel advising on €2+ billion financing programme including €550 million senior secured notes due 2031 and €1.5 billion syndicated term loan supporting Allwyn's strategic growth initiatives.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Allwyn competitors and assessment
Company assessmentDirect peers
- La Française des Jeux (FDJ): French national lottery and gaming operator (Euronext-listed). Directly comparable to Allwyn as a publicly traded, license-driven lottery operator running draw-based games, instant win, and sports betting across France.
- Sazka Group: Czech-founded lottery and gaming operator with licenses across Central Europe (Austria's win2day, Italy's Lottomatica, Greece, Czech Republic). Closest head-to-head peer in European lottery-led entertainment.
- The Lottery Corporation: ASX-listed operator of lotteries in Australia (Tatts, Keno) and a digital platform. Comparable as a publicly traded, license-led lottery pure-play with similar draw-game and instant-product mix.
- Lottomatica (Lottomatica Group): Italian lottery, sports betting, and online gaming operator. Comparable European lottery-led operator offering draw-based games, instant win, scratch cards, and AAMS-licensed retail/digital distribution.
Broad incumbents
- International Game Technology (IGT): Global lottery technology and services provider, supplying systems, instant tickets, and operating services to state lotteries. Comparable as a broad incumbent serving many of the same regulators and government lottery customers Allwyn operates for.
- Light & Wonder (Scientific Games): Global gaming technology and content provider including lottery systems and instant products (via Scientific Games acquisition). Overlaps with Allwyn in instant win game content and lottery systems, but as part of a broader gaming portfolio.
- Flutter Entertainment: Global online sports betting and gaming operator (FanDuel, PokerStars, Sky Betting). Comparable in sports betting and iGaming verticals, though less lottery-centric; relevant as a large public-listed gaming operator peer.
- Entain plc: Global sports betting and gaming operator (Bet365 joint venture, Ladbrokes, Coral, bwin). Comparable as a publicly listed multi-brand betting operator; relevant for sports betting/iGaming overlap, though not lottery-focused.
Emerging players
- Lottoland: Online lottery and betting operator offering lottery betting, instant win, and scratch games across Europe, Africa, and Australia. Comparable in digital lottery distribution and insurance-bet lottery models, though lacks Allwyn's exclusive license positions.
- Zeal Network (formerly Tipp24): German-listed online lottery broker operating secondary lottery and instant win products across Europe. Comparable as a European-focused digital lottery intermediary, though smaller and without exclusive national licenses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allwyn social profiles
Digital presenceAllwyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allwyn leadership team
Management profileNumber of profiles
Profiles3 records
Allwyn subsidiaries and ownership
Company hierarchySubsidiaries3 records
Allwyn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allwyn M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allwyn
What does Allwyn do?
Allwyn operates national lottery games (draw-based games with jackpots), instant win games, scratch cards, iGaming, retail casino experiences, and sports betting products across Austria, Greece and Cyprus, the United Kingdom, North America, and the Czech Republic. The company is the exclusive national lottery operator in Austria and the Czech Republic, the number-one lottery and sports betting operator in Greece/Cyprus, and the number-one lottery operator in the UK, complemented by a 62.3% stake in North American daily fantasy sports operator PrizePicks.
Is Allwyn a public or private company?
Allwyn is a public company. It is classified as public and is currently operating.
When was Allwyn founded?
Allwyn was founded in 2012. It employs 5,001 to 10,000 people.
Where is Allwyn based?
Allwyn is headquartered in Berlin, Germany, in the Europe region.
How does Allwyn make money?
Six revenue lines are on record. Lottery Games are the primary driver. The others are instant Win Games, scratch Cards, iGaming, sports Betting and daily Fantasy Sports (PrizePicks).
Who are Allwyn's main competitors?
Direct peers on record are La Française des Jeux (FDJ), Sazka Group, The Lottery Corporation and Lottomatica (Lottomatica Group). Broad incumbents are International Game Technology (IGT), Light & Wonder (Scientific Games), Flutter Entertainment and Entain plc. Emerging players are Lottoland and Zeal Network (formerly Tipp24).
Does Allwyn have an API?
No public API is recorded for Allwyn.
What industry is Allwyn in?
Allwyn's product category is Lottery and Gaming Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7990.