IT'S YOUR TRIP
IT'S YOUR TRIP is a Germany-based, privately held travel services company founded in 2012 that arranges customized individual itineraries for travelers seeking non-standardized trips. It operates with 1-10 employees through a direct-to-consumer website without a mobile app.
- Company typePrivate
- Founded2012
- HeadquartersBad Homburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
IT'S YOUR TRIP firmographics
Firmographics- Name
- IT'S YOUR TRIP
- Legal name
- IT'S YOUR TRIP
- Website
- https://its-your-trip.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 1–10 employees
- Short description
- IT'S YOUR TRIP is a Germany-based, privately held travel services company founded in 2012 that arranges customized individual itineraries for travelers seeking non-standardized trips. It operates with 1-10 employees through a direct-to-consumer website without a mobile app.
- Ownership category
- akta.pro rank
IT'S YOUR TRIP industry classification
Industry- Product category
- Customized Travel Services
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Trip Planning & Itinerary Design (HSACAKAA)
- akta.pro secondary industries
- Destination Research & Custom Recommendations (HSACAKAM), Group & Small-Group Custom Itinerary Planning (THAKAOAF)
Keywords
Where IT'S YOUR TRIP is headquartered
LocationHeadquarters
- HQ city
- Bad Homburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
IT'S YOUR TRIP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
IT'S YOUR TRIP product offering
Product offeringCore offering
IT'S YOUR TRIP is a travel service provider specializing in customized, individual travel experiences for travelers who want personalized itineraries rather than standardized package tours. The company helps individual travelers plan and arrange tailored trips, acting as an expert resource (described in German as "Ihr Experte für individuelles Reisen") for bespoke travel arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Travel Planning Customized trip planning service for individual travelers seeking personalized travel experiences beyond standardized package tours. The service delivers personalized itineraries and tailored travel arrangements.
- Customized Itinerary Creation
Companies that use IT'S YOUR TRIP
Customer profileSegments1 record
Ideal customer profiles1 record
IT'S YOUR TRIP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IT'S YOUR TRIP competitors and assessment
Company assessmentDirect peers
- TravelLocal: UK-based platform curating locally-led, customized individual travel experiences - directly comparable bespoke-trip marketplace model.
- Evaneos: Online marketplace connecting travelers with local travel agents to build customized, individual itineraries - functionally equivalent to IT'S YOUR TRIP's positioning as a comparison/booking platform for individualized travel.
- Audley Travel: Specialist tailor-made travel company designing bespoke individual itineraries primarily for European (UK/DE) clients - the same custom individual travel niche IT'S YOUR TRIP serves.
- Kensington Tours: Custom luxury travel operator producing fully bespoke individual itineraries with destination specialists - comparable high-touch custom planning model.
Emerging players
- Mindtrip: AI-powered travel planning platform that automates custom itinerary creation - emerging tech player threatening traditional bespoke planner economics.
- KimKim: Online marketplace connecting travelers with verified local travel specialists for custom itineraries - emerging tech-enabled competitor in the same custom individual travel category.
Broad incumbents
- Backroads: Established active-travel operator offering pre-designed and customizable small-group trips - adjacent incumbent serving similar custom/individual travel demand.
- TourRadar: Large multi-day tour marketplace aggregating hundreds of operators - broader incumbent in the custom small-group and guided-tour space that IT'S YOUR TRIP's offerings overlap with.
- Schöne-Reisen (logitravel/etc.): Large OTA/package travel platform serving German consumers with both standard and custom itineraries - broad incumbent competing for the same individual traveler.
Regional players
- MEI-Travel (MEI Reisen): German-language bespoke travel specialist producing individual itineraries primarily for the DACH market - same regional customer base as IT'S YOUR TRIP.
Market position
Customer concentration
IT'S YOUR TRIP social profiles
Digital presenceIT'S YOUR TRIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT'S YOUR TRIP leadership team
Management profileNumber of profiles
IT'S YOUR TRIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT'S YOUR TRIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT'S YOUR TRIP
What does IT'S YOUR TRIP do?
IT'S YOUR TRIP is a travel service provider specializing in customized, individual travel experiences for travelers who want personalized itineraries rather than standardized package tours. The company helps individual travelers plan and arrange tailored trips, acting as an expert resource (described in German as "Ihr Experte für individuelles Reisen") for bespoke travel arrangements.
When was IT'S YOUR TRIP founded?
IT'S YOUR TRIP was founded in 2012. It employs 1 to 10 people.
Where is IT'S YOUR TRIP based?
IT'S YOUR TRIP is headquartered in Bad Homburg, Germany, in the Europe region.
Who are IT'S YOUR TRIP's main competitors?
Direct peers on record are TravelLocal, Evaneos, Audley Travel and Kensington Tours. Emerging players are Mindtrip and KimKim. Broad incumbents are Backroads, TourRadar and Schöne-Reisen (logitravel/etc.). MEI-Travel (MEI Reisen) is listed as a regional player.
Does IT'S YOUR TRIP have an API?
No public API is recorded for IT'S YOUR TRIP.
What industry is IT'S YOUR TRIP in?
IT'S YOUR TRIP's product category is Customized Travel Services. Its primary akta.pro industry code is HSACAKAA, Trip Planning & Itinerary Design, with a secondary code of HSACAKAM, Destination Research & Custom Recommendations. Its NAICS code is 561510 and its SIC code is 4700.