Axesa

What Axesa does

Axesa (legal entity CMI Digital Media, LLC) is a Puerto Rico–based full-stack advertising and digital marketing agency serving over 2,200 SMB clients across the island. Founded approximately 110 years ago and operating as a subsidiary of Caribe Media Inc., the company evolved from traditional print Yellow Pages directories into a multi-channel digital advertising business while retaining its legacy directory franchise. Core products span managed digital advertising on Google Ads (Search, Display, PMax, Demand Gen), YouTube, Facebook & Instagram (Social Lab program), TikTok, LinkedIn, and Spotify, together with digital billboard advertising resold under a partnership with Hello Media, website development via its WebLab platform, the WhatsApp Pack conversion tool, QR code solutions, and creative production services (photography, video, graphic design). Owned media properties include SuperPagesPR.com (a business directory with 3,000+ listings), the printed Páginas Amarillas directories distributed across eight Puerto Rican regions, the Guía de la Salud medical directory, and the Places To Go tourism magazine.

The technology backbone is a proprietary cross-platform analytics and reporting dashboard called Axesa Metrics that aggregates campaign performance across all paid media channels into 24/7 accessible visualizations for clients. Google Premier Partner 2026 status gives Axesa privileged platform access and signals sustained spend volume on Google Ads products. Underlying delivery relies on field advertising consultants conducting consultative in-person sales across Puerto Rico, supplemented by inbound phone, email, and self-service web channels, with monthly campaign optimization performed by Axesa's in-house account teams rather than through disclosed AI automation. Pricing is quote-based and pay-as-you-go, customized to client budget and channel mix.

The business model is a managed-services agency with hybrid revenue streams: advertising spend management and service fees from digital campaigns; subscription-style recurring revenue from website hosting and management; advertising revenue from directory listings, print Yellow Pages, and digital billboard reselling; and project-based revenue from creative services. Customer concentration is low — the 2,200+ client base is distributed across restaurants, healthcare, tourism, professional services, retail, and other SMB verticals with no disclosed enterprise anchors — and geographic concentration is high, as essentially all operations are domestic to Puerto Rico under a parent conglomerate (Caribe Media Inc.).

Name

Axesa

Legal name

CMI Digital Media, LLC

Website

https://axesa.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

Axesa is a Puerto Rico–based full-stack advertising agency serving 2,200+ SMB clients with managed digital ads (Google, Meta, TikTok, YouTube, LinkedIn, Spotify), directory publishing, website development, digital billboards, and creative services under the CMI Digital Media subsidiary of Caribe Media Inc.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Digital advertising services
• Directory advertising
• Website development hosting
• Outdoor billboard advertising
• Marketing analytics dashboards

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising Services: Managed advertising campaigns across Google Search, Google Display/Pmax, YouTube, Facebook & Instagram, TikTok, LinkedIn, and Spotify. Axesa handles ad creation, segmentation, keyword selection, and ongoing optimization with monthly performance reviews. Revenue is earned through advertising spend management and service fees.
2. Directory and Print Advertising: SuperPagesPR.com directory listings, print Yellow Pages directories distributed across Puerto Rico (8 regional editions), printed medical directory (Guia de la Salud), and tourist magazine (Places To Go). Provides both digital and print advertising options for local businesses.
3. Website Development and Hosting: Custom website creation and administration for local businesses, including domain registration, SSL certificates, email accounts, and bilingual support. Additional services include advanced widgets (Blog, Booking, Shop).
4. Digital Billboard (Vallas) Advertising: Outdoor digital billboard advertising through the Hello Media partnership, with strategic high-traffic locations across Puerto Rico. Sold on a per-week basis with flexible messaging changes.
5. Professional Creative Services: Photography sessions, video production and editing, graphic design (logos, print, outdoor, signage, brochures, menus), and QR code strategy services. These are add-on services supporting the core advertising offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Axesa provides managed advertising and marketing services for local SMBs in Puerto Rico, spanning digital ad campaigns (Google Search/Display, YouTube, Facebook, Instagram, TikTok, LinkedIn, Spotify), digital billboards, print directories (Páginas Amarillas), the SuperPagesPR.com online directory, custom website development, and the proprietary Axesa Metrics cross-channel analytics dashboard. The company combines consultative field sales with owned media inventory to deliver integrated, measurable advertising solutions tailored to client budgets.

Product overview

Axesa Digital Marketing & Media is a comprehensive digital advertising and marketing platform serving over 2,200 businesses in Puerto Rico. The core offering centers on multi-channel advertising services including Google Search Ads, Google Display/PMax, YouTube Video Ads, Facebook & Instagram Ads (via Social Lab), TikTok Ads, LinkedIn Ads, and Spotify Audio Ads. The platform includes a proprietary business directory (SuperPagesPR.com), digital billboards via Hello Media partnership, and printed directories including Páginas Amarillas, Guía de la Salud, and Places To Go magazine. Website development and management is offered through WebLab, which provides custom flat-design websites optimized for mobile with tools like Blog, Booking, and Shop widgets. Additional services include QR codes, WhatsApp Pack integration, professional photography and video production, graphic design, and the proprietary Axesa Metrics analytics dashboard. The company operates as an exclusive brand of CMI Digital Media, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• SuperPagesPR.com: Puerto Rico's business directory on the internet, integrating the experience and reliability of traditional Yellow Pages with online search capabilities.
• Places To Go
• Guía De La Salud
• Social Lab
• Axesa Metrics

Products and services

• Digital Advertising Services (Google Search, Display/PMax, YouTube, Facebook & Instagram, TikTok, LinkedIn, Spotify) End-to-end managed advertising campaigns across all major digital platforms (Google Search, Google Display/PMax/Demand Gen, YouTube Video, Facebook & Instagram, TikTok, LinkedIn, Spotify) for local SMBs in Puerto Rico, including ad creation, audience segmentation, keyword selection, monthly optimization and reporting.
• SuperPagesPR.com Online Directory Puerto Rico's online business directory that combines the reliability of traditional Yellow Pages with online search capabilities, allowing consumers to search by category, location, products and services from any device. Businesses can purchase listings and featured banner placements.
• Printed Directories (Páginas Amarillas) Printed Yellow Pages business directories distributed to homes and businesses across Puerto Rico, covering the metropolitan area plus 7 regional editions, with companion digital version.
• Guía de la Salud Medical Directory Specialized medical industry directory published in compact format with editorial health content and an organized classified section for healthcare products and services, targeting doctors, clinics, hospitals, laboratories and veterinarians in Puerto Rico.
• Places To Go Magazine Tourist magazine providing information about points of interest across Puerto Rico's regions including Vieques and Culebra, in a compact English-language format, also serving as an advertising channel for tourism and hospitality businesses.
• Digital Billboard Advertising (Hello Media) Digital outdoor billboard advertising resold from the Hello Media partnership, providing access to digital screens at high-traffic locations across Puerto Rico with flexible per-week messaging changes.
• Website Development (WebLab) Custom website creation and hosting for local businesses, with flat mobile-first design, contact forms, image galleries, SSL certificates, email accounts, bilingual support, and integrated Google tools (Maps, Analytics, Translate, Search Console) plus social media integration.
• WhatsApp Pack Integration product connecting Google, Facebook and TikTok ads directly to a client's WhatsApp Business for immediate customer conversations and sales conversion, with photo, video, catalog and link sharing capabilities. Launched October 2025.
• Website Widgets (Blog, Booking, Shop) Suite of three advanced website tools launched November 2025: Blog for content marketing and SEO, Booking for automated appointment scheduling, and Shop for integrated e-commerce with up to 20 product listings.

Quantifiable outcome

• Over 2,200 businesses served in Puerto Rico with a broad portfolio of advertising solutions
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Hello MediacoreGTM or Marketing PartnerAxesa has a partnership with Hello Media to place advertising for clients on their digital billboard properties across Puerto Rico. Hello Media owns digital outdoor screen inventory at high-traffic locations throughout the island. Axesa acts as the reseller and sales agent for this inventory, offering clients flexible weekly billboard campaigns with dynamic message changes and lower production costs compared to fixed billboards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Caribbean: Publicis Groupe has Caribbean operations spanning creative, media, digital, and data services. Its Caribbean network competes with Axesa for multinational brands seeking integrated regional campaigns across the Caribbean basin.
• McCann Worldgroup Puerto Rico: McCann operates a Puerto Rico office under IPG, providing integrated advertising, digital, and media services. As a global network with local presence, it overlaps with Axesa on brand-building campaigns and media planning for Puerto Rico advertisers.
• BBDO Puerto Rico: BBDO operates a Puerto Rico office as part of Omnicom's global network. It provides full-service advertising to local and multinational brands and competes with Axesa for higher-end brand mandates that require global network integration.

Direct peers

• Hibu: Hibu (formerly Yellowbook/Hibu Group) provides digital marketing services, websites, print directories, and managed advertising campaigns to SMBs. It shares Axesa's print-directory heritage, multi-channel agency model, and consultative SMB sales motion.
• Thryv Holdings: Thryv is an SMB marketing and business management platform that evolved from the former Dex One/Yellow Pages parent company. It offers directory listings, digital advertising, websites, CRM, and marketing automation to SMBs, making it the closest functional analog to Axesa's integrated offering.
• LocaliQ: LocaliQ is Gannett's SMB digital marketing arm, evolved from ReachLocal. It delivers managed search, social, and display advertising plus website solutions to local businesses, making it a direct peer on the digital agency and SMB marketing side of Axesa's business.
• Lopito, LeBruno & Co. Lopito, LeBruno & Co. is one of Puerto Rico's largest full-service advertising agencies (IPG-affiliated). It competes head-to-head with Axesa for Puerto Rico brand advertising budgets across digital, broadcast, and print, serving as the most direct local competitor.
• Ibero Americana de Publicaciones: Ibero Americana publishes Paginas Amarillas (Yellow Pages) directories and digital listings across Latin America and parts of the Caribbean. It is the closest directory-publisher peer to Axesa's print and digital directory (SuperPagesPR) business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXdSE_Kr6Sj824WNukyOBfQ
• Facebookfacebook.com/axesapuertorico
• LinkedInpr.linkedin.com/company/axesa-digital-marketing-media
• Instagraminstagram.com/axesa.puertorico
• TikToktiktok.com/@axesa.puertorico
• Xx.com/axesapuertorico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axesa