LGPDNow

What LGPDNow does

LGPDNow is a Brazilian SaaS platform that provides compliance and data governance solutions for Brazil's General Data Protection Law (LGPD). The company is headquartered in São Paulo's Monções business district and operates as a private limited liability company (LGPDNOW Tratamento e Hospedagem de Dados LTDA). Its customer base spans large enterprises across multiple industries—healthcare (Unimed Brasil, Hospital Santa Lucia, DB Diagnósticos, Kora Saúde, Grupo Mafra), retail (Britânia, Marisa, Zelo, Gr end is loose), manufacturing (Gerdau, Empresas Randon, Comgás), financial services (Pismo, Genial, Órama, Profarma), technology (Samsung, Linx, TQI), and a portfolio of state and municipal governments (Governo de São Paulo, Rio de Janeiro, Piauí, Prefeitura de João Pessoa). The company cites over 70 customers and active engagement with a 30+ legal partner network plus SI and DPOaaS providers.

The platform is built natively on ServiceNow and is organized into 20 integrated modules covering the full LGPD lifecycle: data inventory (ROPA), DPIA/impact reports, DSAR/Portal do Titular, consent management, incident handling and ANPD communication, third-party and cookie management, policy management with 30+ templates, training management, and a proprietary 400-point maturity matrix. The underlying architecture includes data discovery (ITOM/NDC), data mapping, API-based integrations for up to 10 data sources, and a DPO executive dashboard. Sub-brands include ComplianceNow (algorithm governance) and E-now (LGPD e-learning), and there is a Quick Start implementation methodology that targets compliance readiness in 45 days.

LGPDNow generates revenue through three streams: annual SaaS subscriptions (Adapter and Full Now tiers), professional services such as DPO/PMO assistance, ANPD audit support, and SI consulting, and training revenue through E-now. Go-to-market is enterprise-focused, primarily direct sales supplemented by legal, SI, and DPOaaS partners. Pricing is not publicly disclosed, but two tiers are offered annually, with special payment terms and module-level contracting available.

Name

LGPDNow

Legal name

LGPDNOW Tratamento e Hospedagem de Dados LTDA

Website

https://lgpdnow.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LGPDNow is a Brazilian SaaS platform built on ServiceNow that provides LGPD (Brazil's General Data Protection Law) compliance through 20 integrated modules, including data inventory, DSAR, consent, incident response, and a 400-point maturity matrix, serving large enterprises and government entities across multiple verticals.

Ownership category

akta.pro rank

Product category

Data Privacy Compliance Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDADAFAH

Privacy Management (Consent, DSAR, RoPA)

Hardware, Technology & Telecom/Cybersecurity/Data Security & Privacy (DLP, Encryption, Key Mgmt)

SECONDARYHDAEADAB

Data Governance Platforms (Policies, Stewardship, Workflows)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms

Keywords

• Data privacy compliance
• LGPD governance platform
• Data protection management
• Privacy compliance automation
• Data subject rights management

Headquarters

HQ city

Monções

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the LGPD governance platform built on ServiceNow, with two main tiers: Adapter (manual/semi-automated) and Full Now (fully automated with ServiceNow integration). Pricing is based on tier and feature scope.
2. Professional Services: Implementation services including DPO and PMO operation assistance, compliance consulting, SI consulting, and ANPD audit support provided through specialized partner network.
3. Training and Education: EAD courses on LGPD and cybersecurity provided through the e-now training platform, targeting DPOs, IT professionals, lawyers, and marketing/RH professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LGPDNow provides a SaaS governance and compliance platform built on ServiceNow for managing Brazil's General Data Protection Law (LGPD) requirements. The offering includes DPIA/ROPA process mapping, data discovery and mapping, DSAR/Portal do Titular, consent management, incident response with ANPD communication, third-party management, cookie governance, policy management, and a 400-point maturity matrix framework. The platform is delivered in two packages (Adapter manual tier and Full Now automated tier) with complementary professional services and an e-learning program.

Product overview

LGPDNow offers a comprehensive data governance and LGPD compliance platform built on ServiceNow, the world's leading SaaS platform. The portfolio consists of two main packages—Adapter (entry-level with manual processes and self-diagnosis) and Full Now (enterprise-grade with automated workflows, API integrations, external audits, and 8-hour monthly DPO/PMO support)—alongside complementary modules including Descoberta de Ativos (Asset Discovery with Data Mapping and Data Discovery), Governança da LGPD (LGPD Governance with DSAR Portal, Consent Management, Incident Management, Third-party Management, Cookie Management, Policy Management, Training), Proteção de Dados Pessoais (Personal Data Protection with Audit, IT Maturity, Risk Analysis, Anonymization, Encryption, Pentest), Portal do Titular (Data Subject Portal), and DPOaaS (outsourced DPO service). The company also offers Quick Start for rapid 45-day implementation, ANPD Audit services, E-now e-learning courses, and the ComplianceNow sub-brand for algorithm governance.

Differentiator

Problem solved

Functional benefit

Brands

• E-now: Course and training program for DPOs and privacy professionals.
• Adapter
• Full Now

Products and services

• LGPDNOW Governance Platform SaaS governance platform with 20 integrated modules covering DSAR/Portal do Titular, consent management, incident management with ANPD communication, third-party management, cookie management, policy management with 30+ templates, training, privacy by design, DPIA/impact reports, 400-point maturity matrix, and DPO executive dashboard. Targeted at enterprises requiring LGPD compliance in Brazil.
• Descoberta de Ativos (Asset Discovery) Identifies where personal data resides, including data sources, volumes, and categories of structured and unstructured data, plus Configuration Items to support Data Inventories (ROPA). Includes Data Mapping and Data Discovery (ITOM/NDC) capabilities.
• Governança da LGPD (LGPD Governance) LGPD governance automation using the ServiceNow platform, enabling DPOs, Legal, and IT teams to perform diagnosis, customization, integration, and sustainment. Includes DSAR/Titular Portal, Consent Management, Incident Management, Third-party Management, Cookie Management, Policy Management, and Training Management.
• Proteção de Dados Pessoais (Personal Data Protection) Personal data protection services including Data Audit (AD), IT Maturity assessment, Third-party Risk Analysis, Anonymization, Encryption, and Pentest services offered through SI partners.
• Portal do Titular (Data Subject Portal) Data subject access request portal enabling citizens to exercise their LGPD rights including access, correction, deletion and portability requests. Integrated with ServiceNow for the Full Now package.
• DPOaaS (Data Protection Officer as a Service) Outsourced Data Protection Officer service offered through SI partners to help companies meet LGPD requirements, particularly targeting mid-market clients without dedicated DPO staff.
• E-now E-learning Platform Online training course covering LGPD compliance execution, DPO daily responsibilities, data subject requests, and risk compliance processes through 16 modules including Data Inventory/ROPA, DPIA, Data Mapping, Cookie Management, Action Plans, Policies, Consent Management, Incident Management, Third-party Management, Training Management, and Privacy by Design. Targets DPOs, IT professionals, lawyers, and marketing/HR professionals.
• ComplianceNow Algorithm governance solution for organizations, complementing LGPDNow's data privacy offerings with separate branding and website at compliancenow.com.br.
• Quick Start Fast-track implementation methodology allowing companies to achieve LGPD compliance in as little as 45 days, bundling Asset Discovery and Personal Data Protection services with the agile implementation methodology.
• ANPD Audit Service Specialized audit service to prepare companies for ANPD (Autoridade Nacional de Proteção de Dados) regulatory audits and inspections, bundling Asset Discovery, LGPD Governance, and Personal Data Protection services.

Quantifiable outcome

• 400-point maturity assessment framework for comprehensive LGPD compliance evaluation
• +4 more outcomes

Named customers40 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature15 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ServiceNowcoreTechnology or IntegrationServiceNow is the foundational technology platform underlying LGPDNow's governance solution. As the world's leading SaaS platform, ServiceNow provides the infrastructure for all 20 integrated compliance modules including DSAR management, consent tracking, incident handling, and policy management. This is a critical technology partnership providing the core platform capabilities.
• Legal Partners (30+)coreImplementation/ SI/ Consulting PartnerNetwork of 30+ legal partners specialized in data privacy, SI implementation, and DPOaaS services. These partners provide specialized legal expertise and implementation support for LGPD compliance projects, extending LGPDNow's reach and capability to deliver comprehensive compliance solutions.
• PixelCXminorStrategic or Co-development PartnerPartner in webinar collaboration on ANPD compliance topics. Joint educational initiative with LGPDNow and OAB São Paulo support to discuss ANPD audit preparation and compliance best practices.
• OAB São PaulominorGTM or Marketing PartnerSão Paulo Bar Association supported LGPDNow webinar on ANPD compliance in commemoration of LGPD's 4th anniversary. OAB-SP provides credibility and reach for educational content to legal professionals.
• AB2L - Associação Brasileira de JurimetriaminorOthersListed as partner association, contributing to the LGPDNow ecosystem of professional organizations in Brazil's legal and compliance landscape.
• ANPPD - Associação Nacional dos Profissionais de Privacidade de DadosminorOthersNational Association of Data Privacy Professionals listed as partner organization, supporting LGPDNow's positioning within Brazil's data privacy professional community.
• Quinto DomíniominorOthersListed as a partner company, representing another player in Brazil's digital and technology ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• OneTrust: Global leader in privacy, security and trust management software. Directly overlaps with LGPDNow's privacy management, consent, DSAR, ROPA and cookie compliance modules, but as a broad multinational suite rather than a Brazil-specialized stack.
• Collibra: Enterprise data governance and catalog platform. Comparable on data governance, stewardship and policy workflows that underpin LGPDNow's governance layer, though broader in scope than privacy-specific use cases.
• ServiceNow Integrated Risk Management: ServiceNow's IRM and GRC suites provide native risk, policy and compliance workflows on the same platform LGPDNow is built on. As ServiceNow expands native privacy capabilities, this is both partner and competitive threat.
• Microsoft Purview: Microsoft's unified data governance, compliance and privacy suite offering data mapping, DSAR and policy management. Increasingly overlaps with LGPDNow for enterprises standardized on the Microsoft stack.

Direct peers

• TrustArc: Privacy compliance platform offering consent management, DSAR, vendor risk and privacy program management. Closely comparable to LGPDNow's core governance and DSAR capabilities, with multi-regulation coverage that overlaps LGPD requirements.
• Securiti: AI-powered data privacy and security platform with consent, DSAR, ROPA and data mapping modules. Competes head-on with LGPDNow on the privacy management stack, with stronger AI/automation positioning.
• WireWheel: Privacy management and DSAR automation platform with ROPA, consent and vendor risk capabilities. Directly comparable to LGPDNow's core LGPD-equivalent functionality for global enterprises.

Emerging players

• BigID: Data intelligence platform focused on data discovery, classification, and privacy posture management. Strongly overlaps with LGPDNow's Data Discovery, Data Mapping, and data inventory / ROPA modules.
• Exterro: Legal GRC and privacy management platform with DSAR, consent and incident response modules. Comparable on the privacy management workflow side that LGPDNow sells to enterprises and government entities.

Regional players

• Protege Privacidade: Brazilian LGPD-focused privacy management platform targeting the same Brazilian market with comparable DSAR, consent and ROPA capabilities. The closest like-for-like domestic competitor to LGPDNow.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lgpdnow
• Xx.com/lgpdnow
• Facebookfacebook.com/lgpdnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LGPDNow