Exhibitions & Trade Fairs

Name

Exhibitions & Trade Fairs

Legal name

Exhibitions and Trade Fairs Pty Limited

Website

https://etf.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Trade show organization
• Exhibition management
• Conference services
• Event planning
• B2B event management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition and Conference Management: Full service event organisation fees charged to industry associations, corporations, and government clients for managing trade shows, exhibitions, and conferences. Revenue is generated through exhibition space sales, conference registration fees, sponsorship packages, and related event services including marketing, logistics, and on-site operations.
2. Sponsor and Exhibitor Packages: Tiered sponsorship and exhibitor packages sold to businesses wanting to participate in events. Includes various benefit tiers with marketing exposure, booth space, speaking opportunities, and networking access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ETF is a full-service exhibition and conference organiser providing turnkey solutions for B2B and B2C events across Australia and internationally. The company delivers a portfolio of owned flagship events (AUSPACK, NCEC, The Business of Events, Drinks Industry Show, Australian Energy Storage Conference, National 4x4 Outdoors Show, World Gas Conference) and provides end-to-end event management services including strategic planning, professional conference management, sales and marketing, on-site operations, and post-event analysis.

Product overview

Exhibitions & Trade Fairs (ETF) is a full service exhibition and conference organiser providing turnkey solutions for trade and consumer exhibitions, conferences and events. The company's portfolio includes owned events such as AUSPACK (processing and packaging industry expo), The Business of Events (industry conference), National Construction Equipment Convention (NCEC), Drinks Industry Show, and Australian Energy Storage Conference. These flagship events are supported by five core service modules: Strategic Planning, Professional Conference Management, Sales & Marketing Expertise, Onsite Delivery & Operations, and Detailed Post-event Analysis. ETF operates B2B and B2C events around Australia and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• The Business of Events: Australia's events industry conference focusing on the strategic planning and commercial side of the events business.

Products and services

• AUSPACK Australasia's premier processing and packaging industry expo, held biennially in Melbourne and Sydney for industry exhibitors and attendees.
• National Construction Equipment Convention (NCEC) Australia's first industry-owned, multi-disciplinary, multi-event platform for the earth moving and infrastructure construction sector. Features a Demonstration Pit, International Pavilion, Tech Zone, and presentation theatre.
• The Business of Events Conference Australia's only industry conference focusing on the strategic planning and commercial side of the events business, providing learnings and insights into event management, digital transformation, and industry best practices for event industry professionals.
• Drinks Industry Show Industry trade show for the drinks industry featuring workshops, seminars, taste testings, networking events, and a Pairing Station for retail liquor industry members.
• Australian Energy Storage Conference and Exhibition Conference and exhibition focused on energy storage solutions in Australia, held in partnership with various industry bodies for renewable energy sector participants.

Quantifiable outcome

• Record-breaking AUSPACK 2017 delivered as biggest Sydney show in event history with highest visitor numbers, largest international exhibitor contingent, and largest floor space
• +1 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Liquor Stores Association NSW & ACTminorGTM or Marketing Partner · 4 February 2018Supporting partner for the Drinks Industry Show 2018, collaborating to develop educational and networking programming for retail liquor industry members.
• Restaurant & Catering Association (R&CA)minorGTM or Marketing Partner · 4 February 2018Supporting partner for the Drinks Industry Show 2018, facilitating collaboration between food and liquor industries to improve consumer experiences and business outcomes.
• Food & Beverage MediaminorGTM or Marketing Partner · 4 February 2018Industry publishing partner supporting the Drinks Industry Show 2018, providing media coverage and promotional support for the event targeting drinks industry professionals.
• Tourism AustraliaminorGTM or Marketing Partner · 1 January 2018Sponsored the Richard Geddes Young Achiever Award experience for Georgie Chapman-Burgess to attend the UFI Asia Pacific Conference in Tokyo as part of receiving the award.
• Construction Mining and Equipment Industry Group (CMEIG)coreStrategic or Co-development Partner · 4 December 2017Joint partnership to develop and deliver NCEC (National Construction Equipment Convention), Australia's first industry-owned multi-disciplinary platform for earth moving and infrastructure construction. CMEIG National President Ranil Tennakoon from Caterpillar Global Construction & Infrastructure co-developed the event concept.
• Australian Packaging & Processing Machinery Association (APPMA)coreStrategic or Co-development Partner25+ year strategic partnership where ETF serves as official organiser for AUSPACK, the premier expo for the processing and packaging industry. ETF manages all aspects of event delivery including strategy, marketing, operations, and exhibitor management for this biennial event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Montgomery Events: Australian exhibition organiser with a portfolio of consumer and trade shows across industries including food, hospitality, and lifestyle. Direct regional comparable to ETF within the Australian market.
• Talk2 Media & Events: Australian B2B events and media company organising conferences and exhibitions across sectors including energy, resources, infrastructure, and healthcare. Comparable domestic peer in vertical B2B conference organisation.

Broad incumbents

• Informa: Global FTSE-listed events and B2B information group operating hundreds of trade shows and conferences worldwide. Overlaps with ETF across exhibition organisation, conference management, and multi-vertical industry events.
• RX Global (Reed Exhibitions): World's largest trade show organiser and a division of RELX, running flagship events across packaging, energy, construction, and travel. Direct competitor to ETF in the same end-markets with substantially larger scale.
• Messe Frankfurt: German-headquartered global trade fair and congress organiser operating venues and events worldwide. Comparable to ETF in delivering industrial and consumer exhibitions across multiple verticals.

Direct peers

• Hyve Group: UK-listed international events organiser running portfolio of trade shows across construction, energy, and packaging. Closely comparable to ETF in mid-size, multi-vertical, association-partnered exhibition model.
• Emerald Holding: US-listed B2B events and media company running trade shows and conferences across multiple industry verticals. Comparable to ETF in operating vertical-specific exhibitions and conferences for trade audiences.
• Tarsus Group: Global B2B media and events group now part of Informa, operating vertical-focused exhibitions and conferences. Comparable to ETF through mid-sized, niche-vertical event portfolios with association partnerships.
• Diversified Communications: Privately held international trade show organiser operating events across multiple industries including construction, energy, and marine. Closely comparable to ETF in mid-size, multi-vertical private exhibition model.

Emerging players

• Eventbrite: Global self-service event ticketing and management platform. While focused on smaller events, it represents a technology-driven alternative that could disrupt traditional trade show organisers like ETF over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exhibitions-and-trade-fairs
• Instagraminstagram.com/etf.com.au
• Facebookfacebook.com/exhibitionsandtradefairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exhibitions & Trade Fairs