Packaging Strategies group

What Packaging Strategies group does

Packaging Strategies Group is a B2B trade media property serving the packaging industry, operating as a division of BNP Media, Inc. — a privately held, diversified U.S. media publishing company. Founded in 1996 and headquartered in Troy, Michigan, the business produces the flagship Packaging Strategies magazine, website, monthly eMagazine, and eXTRA newsletter, covering food and beverage packaging trends, materials, machinery, vertical markets, and sustainability topics such as Extended Producer Responsibility. Editorial leadership is provided by Chief Editor Brad Addington, who brings more than 25 years of B2B publishing experience. The company serves three primary segments: food and beverage packaging manufacturers and brand owners (primary), packaging converters and equipment/materials suppliers (primary), and packaging professionals including engineers, designers, and procurement specialists (secondary).

The product portfolio extends beyond editorial into owned industry events (Global Pouch Forum, Converters Expo, and Converters Expo South), the Packaging Perspectives podcast distributed on Apple Podcasts, Spotify, and YouTube, directories (Packaging Strategies Resource Guide and Flexible Packaging Buyer's Guide), an online Book Store selling industry reference titles, the Steve Fairfield Memorial Innovation Award inaugurated in 2025, and audience engagement features such as the PackStrat WordPlay game and the annual Top 100 Food & Beverage Packaging Companies ranking. The underlying technology is a standard web-based digital media platform with podcast/video and eMagazine publishing capabilities, with no disclosed proprietary AI or advanced technology components.

Revenue is generated across four streams: advertising and sponsored content (multi-year contracts with industry companies), recurring subscriptions for the eMagazine and newsletters, event ticket and sponsorship revenue from owned conferences, and modest product sales (books, reports) priced individually (e.g., $189.95 for sustainable packaging titles). Distribution spans the company website, social channels (LinkedIn, Facebook, X/Twitter, YouTube), email, podcast platforms, and physical events, with a claimed global footprint but primary operational focus on North America. Packaging Strategies is not a standalone investable entity; it operates entirely within BNP Media's broader B2B publishing portfolio and shares parent-level infrastructure including the Omeda registration system and BNP Engage custom content services.

Name

Packaging Strategies group

Legal name

Packaging Strategies (BNP Media, Inc.)

Website

https://packagingstrategies.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Packaging Strategies Group is a BNP Media-owned B2B trade publication serving the packaging industry through its Packaging Strategies magazine, website, newsletters, owned events (Global Pouch Forum, Converters Expo, Converters Expo South), the Packaging Perspectives podcast, and industry directories and rankings.

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: The publication generates revenue through sponsored content, display advertising, and sponsored sections where industry companies provide content to the Packaging Strategies audience.
2. Subscription Services: Revenue generated from eMagazine subscriptions and eNewsletter sign-ups for industry professionals.
3. Event Tickets: The company organizes and hosts industry events including Global Pouch Forum, Converters Expo, and Converters Expo South, generating revenue through attendee registration fees.
4. Product Sales: The company operates an online store selling industry publications, books, and reports including titles like 'Advances in Sustainable Food Packaging Technology' priced at $189.95.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Packaging Strategies Group is a B2B trade media company that publishes Packaging Strategies, a flagship digital and print publication covering food and beverage packaging trends, materials, machinery, and sustainability. The company operates owned industry events (Global Pouch Forum, Converters Expo, Converters Expo South), distributes the Packaging Perspectives Podcast, and publishes a monthly eMagazine and eXTRA newsletter serving packaging professionals, converters, and CPG brand owners globally.

Product overview

Packaging Strategies Group operates as a multi-platform B2B publishing company serving the packaging industry through its flagship Packaging Strategies publication and sister products. The portfolio includes the core Packaging Strategies magazine and website providing comprehensive coverage of food and beverage packaging trends, the Flexible Packaging Buyer's Guide directory, and a suite of live events including the Global Pouch Forum, Converters Expo, and Converters Expo South. The company supports the industry through recognition programs like the Steve Fairfield Memorial Innovation Award and publishes authoritative rankings such as the annual Top 100 Food & Beverage Packaging Companies. Content is distributed across multiple formats including the monthly eMagazine, the Packaging Perspectives Podcast, video content, and the eXTRA Newsletter. The Book Store offers industry reference publications including the Packaging Machinery Handbook and specialized titles on sustainable packaging technology. All these products work together to serve packaging professionals seeking industry news, market intelligence, supplier connections, and professional development resources.

Differentiator

Problem solved

Functional benefit

Brands

• Packaging Perspectives Podcast: Industry podcast featuring expert packaging professionals interviewed by editors of the Packaging Group
• Global Pouch Forum
• Converters Expo
• Steve Fairfield Memorial Award for Flexible Packaging Innovation

Products and services

• Packaging Strategies Magazine and Website The flagship B2B trade publication providing industry news, feature articles, podcasts, videos, and market insights on food and beverage packaging trends, materials, machinery, and sustainability for packaging professionals, converters, and CPG brand owners.
• Packaging Strategies eMagazine Monthly digital magazine subscription providing in-depth coverage of packaging industry trends, new products, materials, and machinery, with archived issues available to subscribers.
• Global Pouch Forum Annual conference held in Clearwater Beach, FL focused on flexible packaging and pouch innovations, bringing together industry professionals to discuss trends, showcase innovations, and present the Steve Fairfield Memorial Innovation Award.
• Converters Expo Annual trade show connecting packaging converters with industry suppliers, equipment manufacturers, and solutions providers in the flexible packaging supply chain.
• Converters Expo South Regional edition of the Converters Expo focused on the southern United States packaging market, connecting converters and suppliers in the region.
• Packaging Perspectives Podcast Industry podcast featuring expert packaging professionals interviewed by Packaging Group editors, covering industry news, innovations, and engaging interviews distributed on Apple Podcasts and Spotify.
• eXTRA Newsletter Regular email newsletter delivering the latest industry news, packaging trends, and updates tailored to packaging professionals on an annual subscription basis.
• Packaging Strategies Book Store Online store offering industry reference books and publications including the Packaging Machinery Handbook, Wiley Encyclopedia of Packaging Technology, and specialized titles on food packaging and sustainable packaging technology (e.g., 'Advances in Sustainable Food Packaging Technology' at $189.95).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Smithers: Specialized market research and consulting firm producing packaging industry reports and forecasts; adjacent competitor for research budgets and overlaps on the book/reports product line.

Direct peers

• Packaging Digest: Long-established B2B trade publication covering packaging design, materials, and technology, directly competing with Packaging Strategies for the same food/beverage and CPG packaging audience through web, newsletter, and events.
• Packaging Impressions: Trade publication focused on printing, converting, and finishing for packaging; covers adjacent machinery and converters topics that overlap with Packaging Strategies' machinery and converters event verticals.
• Flexible Packaging Magazine: Sister publication also under BNP Media covering flexible packaging — same parent, overlapping editorial team, and shares the Global Pouch Forum event, representing both internal synergy and internal competition.
• Packaging World: Questex-owned B2B packaging media brand covering machinery, materials, and automation, with overlapping editorial coverage, newsletters, and events serving packaging professionals and converters.
• Packaging Dive: Industry Dive digital publication covering packaging industry news, sustainability, and regulations; competes for the same advertising dollars with a digital-first, newsletter-led model.

Broad incumbents

• PMMI (The Association for Packaging and Processing Technologies): Industry association producing PACK EXPO trade shows, research, and educational content for packaging and processing professionals — overlaps on events and industry intelligence.
• Plastics News: Crain Communications trade publication covering plastics and packaging with overlapping CPG/food advertiser base; broader plastics remit but competes for the same sustainability and packaging buyer attention.

Others

• BNP Media (parent's other brands, e.g., Food Engineering): Other BNP Media trade publications serving adjacent food/beverage and manufacturing verticals; share corporate infrastructure, audience data, and event operations with Packaging Strategies.

Regional players

• Packaging News (UK): UK-based B2B packaging trade publication covering European packaging markets; comparable format and editorial scope but geographically distinct from Packaging Strategies' North America focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PackStrat
• YouTubeyoutube.com/user/PackagingStrategies
• Facebookfacebook.com/PackStrat
• LinkedInlinkedin.com/company/packaging-strategies-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packaging Strategies group