OptumHealth Education

What OptumHealth Education does

OptumHealth Education (OHE), founded in 1990 and headquartered in Eden Prairie, Minnesota, is a nationally accredited provider of continuing education (CE) for the healthcare team and a wholly-owned subsidiary of Optum / UnitedHealth Group (NYSE: UNH). OHE delivers free, accredited live webcasts, on-demand activities, conference recordings, and clinician-focused interview series covering clinical topics including disease management, behavioral health, oncology, transplantation, nursing, case management, palliative care, and artificial intelligence in healthcare. Credits are awarded across at least seven professional disciplines through joint accreditation from the Accreditation Council for Continuing Medical Education (ACCME, #0007123), the Accreditation Council for Pharmacy Education (ACPE, #0860), and the American Nurses Credentialing Center (ANCC, #P0299), plus approvals from APA, ASWB ACE, and the California Board of Registered Nursing, with Interprofessional Continuing Education (IPCE) credit issuance under joint accreditation #JA0016.

The technical platform is built on the third-party EthosCE Learning Management System, exposing a self-serve web interface with two login tiers (MSID for UnitedHealth Group employees, Visitor for external clinicians) and content delivered through live webcasts plus on-demand catalog. The business model is freemium rather than revenue-generating: every course and webcast is priced at $0.00 to the learner, and OHE functions as a clinical excellence and provider-support cost center absorbed by Optum, not a standalone P&L. Go-to-market is product-led growth — clinicians self-register on the website and consume content without sales involvement — with marketing reaching learners via organic social (Facebook, X, LinkedIn), email, live webcasts, and the annual National Conference. OHE operates with a small 1–10 employee team comprising a VP, a Learning and Development Director, instructional design staff, and clinical/activity managers.

The customer base is horizontal — physicians, nurse practitioners, pharmacists, pharmacy technicians, psychologists, social workers, dietitians, case managers, PAs, and other healthcare professionals — accessing CE to maintain licensure and certifications. OHE does not publicly disclose entity-level revenue, owns no patents, has no independent funding rounds, and reports no M&A or partnership activity; all growth or contraction signal must be read through content cadence (monthly webcasts, multi-module series releases) rather than financial KPIs.

Name

OptumHealth Education

Legal name

Optum Health Education

Website

https://optumhealtheducation.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

OptumHealth Education is a UnitedHealth Group subsidiary that delivers free, accredited continuing education (CME/CE) live webcasts and on-demand courses to healthcare professionals — physicians, nurses, pharmacists, psychologists, and others — via its EthosCE-powered platform.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Continuing medical education
• Accredited CE courses
• Healthcare professional development
• Interprofessional education
• Medical CE credits

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Free Continuing Education Services: Optum Health Education provides free accredited continuing education to healthcare professionals. This is a service offering subsidized by parent company Optum (part of UnitedHealth Group) as part of their clinical excellence and provider support initiatives rather than a direct revenue-generating business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Optum Health Education is a nationally accredited provider of continuing education (CE) for the healthcare team, jointly accredited by ACCME, ACPE, and ANCC. It delivers free CME/CE courses, live webcasts, on-demand activities, and conference recordings to physicians, nurses, pharmacists, psychologists, social workers, dietitians, case managers, and other clinicians seeking to maintain licensure and certifications. The platform is powered by the EthosCE Learning Management System and awards interprofessional continuing education (IPCE) credits.

Product overview

Optum Health Education (OHE) is a nationally accredited continuing education provider for the healthcare team, offering a platform of on-demand and live educational activities. The core offering consists of live webcasts and on-demand activities available at no cost, supplemented by conference recordings from its annual National Conference. Content is organized into topic-specific tracks (Disease Management, Behavioral Health, Case Management, Nursing, AI, Oncology, Palliative Care, and others) and branded sub-products including the Clinical Conversations interview series. The platform awards credits across multiple disciplines (ACCME, ACPE, ANCC, APA, ASWB, CCMC, CDR, ASWB, AAPC) and is powered by the EthosCE Learning Management System.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Webcasts

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medscape Education: Medscape Education is a flagship free, accredited CME/CE platform serving physicians, nurses, pharmacists, and other healthcare professionals. It is the most directly comparable peer to OHE in terms of free, multi-discipline, online CME delivery, interprofessional credit offerings, and broad clinician audience targeting.
• Pri-Med: Pri-Med, operated by MCM Education, provides free and paid CME/CE to primary care clinicians through live conferences and online activities. It mirrors OHE's model of combining live and on-demand accredited CE for primary care audiences, with overlapping topics such as disease management and behavioral health.
• CME Outfitters: CME Outfitters is a jointly accredited provider of live and online CE activities for physicians, nurses, pharmacists, and other healthcare professionals. It is a direct competitor in delivering multi-discipline CE across therapeutic areas, sharing OHE's joint accreditation (ACCME/ACPE/ANCC) and interprofessional focus.
• AKH Inc. AKH Inc. is a jointly accredited provider of continuing education for healthcare professionals, delivering accredited CME/CE online across multiple specialties. It directly overlaps OHE in joint accreditation status, multi-discipline CE catalog, and online delivery model.
• Clinical Care Options: Clinical Care Options is an accredited provider of CME/CE activities for healthcare professionals, with a strong focus on infectious disease, oncology, and specialty therapeutics via online and live formats. It is comparable to OHE for specialty-focused, multi-discipline, accredited online CE delivery.
• PESI: PESI provides continuing education for mental health professionals, nurses, social workers, and allied healthcare providers, with strong coverage in behavioral health. It is comparable to OHE in offering accredited CE online with a particular emphasis on behavioral health and counseling topics.

Emerging players

• CEUFast: CEUFast is an online nursing and healthcare CE provider offering self-paced accredited courses across multiple specialties. It is comparable to OHE's online, multi-discipline, accredited CE catalog with a similar self-serve delivery model, though more nursing-centric than OHE's interprofessional scope.

Broad incumbents

• Colibri Group / Elite Healthcare: Colibri Group operates multiple healthcare CE brands, including Elite Healthcare, offering accredited CE for nurses, dental professionals, and other healthcare workers across a broad portfolio. It is comparable to OHE as an established multi-brand CE provider serving healthcare professionals, though operating a portfolio rather than a single interprofessional platform.
• Wolters Kluwer Health: Wolters Kluwer Health is a major medical publisher that provides accredited CE activities alongside clinical decision support and reference content (e.g., Lippincott). It is comparable to OHE in delivering accredited healthcare CE, though CE is one component of a much broader publishing and clinical information ecosystem.
• Elsevier Clinical Solutions: Elsevier Clinical Solutions delivers accredited continuing education alongside clinical decision tools, journals, and medical reference products. It overlaps with OHE in offering accredited healthcare CE, but CE is part of a much larger health informatics and publishing portfolio rather than a standalone interprofessional CE platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Fwww.optumhealtheducation.com%2F
• LinkedInlinkedin.com/company/optumhealtheducation
• Xx.com/optumhealthed

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptumHealth Education