TactikMedia

What TactikMedia does

TactikMedia is a privately held Quebec-based digital agency that designs and builds custom WordPress websites, manages paid media campaigns, and delivers SEO, GEO, and branding services for small and medium-sized businesses. Founded around 2014 and operating from offices in Thetford Mines and Longueuil, the firm employs approximately 10 people distributed across Thetford Mines, Montréal, Ville de Québec, and Shawinigan under a remote-first model with optional office access. Co-founders Vincent Lambert (Digital Strategist) and Olivier Lambert (B2B & Automation) lead a multidisciplinary team that includes a technology director, art director, client service director, project managers, a web developer, and a graphic designer.

The agency's product surface is organized around three fixed-price website packages — a showcase site (Site vitrine) from $5,000, an online catalog from $12,000, and an HR/career site from $15,000 — all built on WordPress using Oxygen Builder and Advanced Custom Fields with no pre-made templates. Recurring revenue is generated through monthly paid media retainers (Google Ads from $1,500, Meta Ads from $1,800, and a multi-channel Google+Meta+LinkedIn product from $3,500, each with a three-month minimum), SEO + GEO subscriptions, and a WordPress maintenance contract. Complementary project-based services include complete brand identity, logo and graphic charter, and employer brand strategy. The technology stack relies on WordPress, the Adobe Creative Suite, Figma, and standard analytics tooling (Google Analytics, Ahrefs, PageSpeed Insights, GTmetrix), with integrations offered for Stripe payments and HubSpot/Salesforce CRM.

TactikMedia's go-to-market is inbound-first: prospective clients request free quotes through the website and enter a consultative sales process supported by an SEO-driven blog, client case studies, and a Google 5/5 rating across 49 reviews. The customer base is concentrated in Quebec and spans construction, real estate, industrial manufacturing, healthcare, non-profit, IT/cybersecurity, and consumer-facing verticals. Over a 12-year operating history the firm claims 750+ websites delivered and 10M+ CAD in managed advertising spend for SMB clients, with no external funding, parent company, or public listing disclosed.

Name

TactikMedia

Legal name

TactikMedia

Website

https://tactikmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TactikMedia is a Quebec-based digital agency providing custom WordPress web development, paid media management, SEO and GEO optimization, branding, and WordPress maintenance primarily to small and medium-sized businesses across construction, real estate, manufacturing, healthcare, and non-profit verticals in the province.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Design Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (541890), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

Keywords

• Web design agency
• WordPress development
• Digital marketing services
• Lead generation
• Search engine optimization

Headquarters

HQ city

Thetford Mines

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Creation: One-time project fees for custom website design and development. Fixed pricing tiers: site vitrine starting at $5,000, catalogue online from $12,000, HR solution from $15,000. Payment split: 50% at contract signature, 25% at design approval, 25% at delivery.
2. Lead Generation & Paid Advertising Management: Monthly retainer fees for managing Google Ads campaigns (starting at $1,500/month), Meta Ads ($1,800/month), and multi-channel strategies ($3,500/month). Ad spend is billed separately on top of the management fee. Minimum 3-month commitment.
3. Google Ads Management: Monthly retainer covering strategy, campaign setup, landing pages, GA4 tracking, and weekly optimization with monthly reporting.
4. Meta Ads Management: Monthly retainer covering creative strategy, advanced targeting, funnel design, pixel and Conversions API installation.
5. Multi-Channel Strategy: Integrated management across Google + Meta + LinkedIn with unified attribution, landing pages, nurturing emails, and centralized dashboard.
6. SEO & GEO Services: Organic search optimization and generative engine optimization services, likely offered as project-based or retainer engagements, focused on ranking in Google and being cited in AI responses.
7. WordPress Maintenance: Recurring monthly maintenance services including plugin updates, security monitoring, backups, performance optimization, and technical support for WordPress sites.
8. Branding & Design Services: Brand identity, logo design, graphic charter, and employer branding strategy services, typically as project-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TactikMedia is a Quebec-based web agency that designs and develops custom WordPress websites (showcase sites, online catalogs, and HR/career sites) without using templates, and provides monthly retainer-based lead generation services including Google Ads, Meta Ads, and multi-channel paid media management. The agency also offers SEO and Generative Engine Optimization (GEO) services, WordPress maintenance, and branding and graphic design as either standalone projects or integrated add-ons to its core website offering.

Product overview

TactikMedia is a Quebec-based web agency offering a unified platform of web design, digital marketing, and branding services. The core offering consists of custom WordPress website development (Site vitrine, Online Catalog, HR Solution) starting at $5,000-$15,000. These foundational web products are complemented by performance marketing modules (Google Ads, Meta Ads, Multi-Channel Strategy) at $1,500-$3,500/month, SEO/GEO optimization services, and WordPress maintenance. The portfolio also includes branding services (Complete Brand Identity, Logo & Graphic Charter, Employer Brand Strategy). All websites are built on WordPress using Oxygen builder and ACF, with no templates used. The agency has delivered over 400 projects across industries including construction, real estate, healthcare, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Site vitrine (Showcase Website) Custom from-scratch WordPress website for businesses that need to position their brand and generate qualified leads. Includes 5 to 10 strategic pages, basic SEO, conversion forms, mobile-responsive design, and client training. Targets SMBs needing a professional web presence without using templates.
• Catalogue en ligne (Online Catalog) Dynamic e-commerce style catalog website with advanced product filtering and search, SEO-optimized product pages, and integrated quote request functionality. Includes training and 30 days of post-launch support. Targets Quebec manufacturers and product-based businesses.
• Solution RH (HR/Career Website) Recruitment and employer branding website for companies and organizations needing to attract talent. Includes a job application portal, SEO-optimized job listing pages, custom employer brand positioning, and optional ATS integration. Targets organizations with active hiring needs.
• Google Ads Management Pay-per-click advertising management service on the Google Ads platform covering Search and Performance Max campaigns. Includes initial audit and strategy, campaign setup, landing page optimization, GA4 conversion tracking, weekly follow-up, and monthly reporting. Ad spend is billed separately. Targets SMBs seeking measurable Google lead generation.
• Meta Ads Management (Facebook & Instagram) Social media advertising management service covering Facebook and Instagram. Includes creative strategy, advanced targeting, visual and video production, full-funnel design from awareness to conversion, Meta Pixel installation, and Conversions API setup. Targets Quebec SMBs seeking lead generation on social channels.
• Multi-Channel Strategy Integrated marketing approach combining Google Ads, Meta Ads, and LinkedIn Ads with unified attribution, dedicated landing pages, nurturing emails, and a centralized dashboard. Targets B2B and growth-oriented Quebec businesses needing multi-platform paid media with consolidated reporting.
• SEO (Search Engine Optimization) Organic search optimization service covering technical SEO audits including Core Web Vitals, indexability, and crawl budget; information architecture; on-page optimization; content strategy; and ethical link building. Targets Quebec businesses seeking Google visibility.
• GEO (Generative Engine Optimization) Optimization service designed to make client content visible and citable within AI-generated search responses. Includes AI engine presence audits, passage-level optimization, llms.txt configuration, brand mention strategy, and content structured for AI citability. Targets Quebec SMBs seeking next-generation search visibility.
• WordPress Maintenance Ongoing WordPress maintenance service covering plugin and core updates, continuous security monitoring, regular backups, performance optimization, and technical support. Diagnostics use Google Analytics, Ahrefs, Google PageSpeed Insights, and GTmetrix. Targets existing TactikMedia WordPress clients needing reliable site upkeep.
• Complete Brand Identity Full brand image development service including brand analysis, persona development, positioning strategy, visual identity creation, logo design, graphic charter, photo art direction, and web art direction. Targets SMBs launching or refreshing their brand alongside a website project.

Quantifiable outcome

• Over $10M CAD in advertising spend managed for Quebec SMBs
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• ZEN Branding, Design & ComminorStrategic or Co-development PartnerCollaborated with ZEN Branding, Design & Com as the creative partner for the Tecnic (Écoles de Conduite Tecnic) project, where TactikMedia handled web strategy and execution while ZEN Branding contributed the visual branding and design direction.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lg2: Large Quebec-based creative agency offering branding, advertising, and digital services. Operates in the same Quebec market with broader capabilities than TactikMedia's SMB-focused model.
• Absolunet: Quebec-based digital commerce agency serving larger retailers and brands with e-commerce, web, and digital marketing. Overlaps with TactikMedia's catalog and lead-gen offerings but operates at a much larger scale.

Direct peers

• Novatize: Quebec City-based e-commerce and digital marketing agency offering web development, SEO, paid media, and CRO services. Comparable service mix and Quebec regional focus.
• Frank: Montreal creative and digital agency offering branding, web design, and digital marketing. Comparable on the branding and web design service lines with similar SMB client base.
• Adviso: Montreal-based digital performance and media agency specializing in SEM, SEO, programmatic, and analytics. Directly comparable to TactikMedia on the paid advertising management and SEO services side, though serving larger clients.
• WINK Strategies: Montreal digital strategy and marketing agency offering web, SEO, and paid media services. Comparable in service mix and Quebec regional footprint.
• Locomotive: Montreal-based web agency offering web design, development, and digital marketing services to SMBs and mid-market clients. Comparable to TactikMedia in scope (custom web + performance marketing) and regional focus on Quebec.
• Kanev: Montreal full-service web and digital agency offering custom website development, branding, and digital marketing. Similar SMB/mid-market positioning to TactikMedia with overlapping service lines.
• TP1: Quebec-based digital agency offering web design, performance marketing, and SEO. Comparable SMB/mid-market service mix to TactikMedia with regional Quebec overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tactikmedia
• Xx.com/tactikmedia
• Facebookfacebook.com/tactikmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TactikMedia