BBA
BBA, now BBA KLN, is a French freight forwarding and logistics broker founded in 1978 that provides multi-modal international transportation — air, sea, road, and customs — to enterprise clients in perishables, aerospace, industrial freight, art, and personal effects.
- Company typePrivate
- Founded1978
- HeadquartersRoissy-en-france, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BBA does
BBA, now operating as BBA KLN following its 2024 integration into the KLN Group, is a French freight forwarding and logistics broker founded in 1978 and headquartered in Roissy-en-France. The company organizes international door-to-door freight transportation across air, sea, and road modes, supported by customs brokerage, charter desk services, express lanes with 14+ weekly Europe-Asia air connections, and supply chain optimization (4PL) consulting. Its service portfolio spans vertical specializations including perishable goods (where it is the leader in France for air import of fruits, vegetables, and flowers), aerospace logistics (Production, MRO, and AOG), industrial freight with JIT workflows, works of art, and personal effects/relocation. The company is structured as a Société par Actions Simplifiée (S.A.S.) with a registered capital of €672,000, incorporated in Bobigny, France, and operates with 101-250 employees.
BBA KLN's operating infrastructure rests on a global agent network of 540+ offices and agents across 60+ countries, 15 dedicated offices in the United States, an exclusive agent network across major Chinese cities, and access to more than 100 partner airlines and approximately 100 cargo aircraft serving 152 destinations. It also operates a unique 11,000+ km China-to-France road freight route. The technology stack is anchored by the customer-facing matrix tracking portal (bba.tracknema.fr) for real-time shipment visibility and a SOX2-certified information system for business continuity. Certifications include ISO 9001 (quality), ISO 14001 (environmental), Authorized Economic Operator (AEO) for customs, IATA membership, and French Defense and Nuclear Safety accreditations, collectively qualifying the firm for defense, nuclear, and high-value regulated freight. Five French offices (Roissy CDG, Orly, Le Havre, Nantes, Nice) anchor the domestic footprint alongside French overseas territory coverage.
Revenue is generated primarily through transaction-based fees on freight movements (air, sea, road, charter) and professional services revenue from supply chain consulting. Pricing is quote-based and tailored to client requirements; it is not publicly disclosed. Go-to-market is enterprise B2B via direct sales teams (Commercial, Exploitation, and Perishable departments), supported by a single-point-of-contact service model. Named enterprise customers include Airbus and Zodiac Aerospace in the aerospace vertical, though the broader customer base spans thousands of shippers across perishables, industrial, art, and relocation segments.
BBA firmographics
Firmographics- Name
- BBA
- Legal name
- BBA KLN
- Website
- https://go2bba.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BBA, now BBA KLN, is a French freight forwarding and logistics broker founded in 1978 that provides multi-modal international transportation — air, sea, road, and customs — to enterprise clients in perishables, aerospace, industrial freight, art, and personal effects.
- Ownership category
- akta.pro rank
BBA industry classification
Industry- Product category
- Freight Forwarding & Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Air Transportation (4881)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Air Freight Brokerage (TLADAMAE)
- akta.pro secondary industries
- Export/Import Documentation Preparation (Commercial Invoice, Packing List, Shipper’s Letter of Instruction) (TLACAHAD), Aviation & Marine Spares / AOG Critical Parts Courier (TLAAAEAH), Air Waybill (AWB) Issuance/Management (Master/House) (TLACAHAB)
Keywords
Where BBA is headquartered
LocationHeadquarters
- HQ city
- Roissy-en-france
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
BBA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Freight Transportation Services: Core revenue from organizing international freight transport across air, sea, and road modes. Services include door-to-door transportation, customs brokerage, and combined transport solutions. Revenue is generated through transaction fees based on shipment volume and complexity.
- Supply Chain Consulting & 4PL Services: Consulting services for supply chain optimization, from Engineer to Order (ETO) to Made to Order (MTO). Includes advisory, team training, and implementation support for competitive optimization.
- Specialized Logistics Services: Premium services including charter desk for out-of-gauge or urgent shipments, express services with 14+ weekly Asia-Europe connections, and temperature-controlled transport for perishables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized Transport Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
BBA product offering
Product offeringCore offering
BBA KLN organizes and manages international freight transportation across air, sea, and road modes, providing door-to-door customized solutions. Services include customs brokerage as an Authorized Economic Operator (AEO), supply chain optimization and 4PL consulting, and specialized vertical expertise in perishables, aerospace, artworks, and industrial freight.
Product overview
BBA KLN is a freight forwarding and logistics broker offering an integrated suite of transportation services. The core offering spans four primary transport modes: Sea Freight (ocean container shipping with cycle and load optimization), Air Freight (leveraging 100+ partner airlines, a fleet of ~100 cargo aircraft, and own airport for 152 destinations), Road Freight (including a unique 11,000+ km China-to-France route), and Customs Brokerage (AEO-certified clearance for e-commerce, warehousing, and suspensive regimes). These are supported by planning, charter, and express services. The company operates specialized vertical services for Industrial Freight, Aerospace, Perishable Goods, Personal Effects, and Works of Art, plus Supply Chain Optimization consulting (4PL). A customer-facing cargo tracking portal (matrix) provides real-time shipment visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Sea Freight Door-to-door shipping container management with optimization of cycles, load rates, and traceability from order management to final delivery. Targeted at enterprise clients shipping internationally.
- Air Freight Flexible air transport services leveraging over 100 partner airlines, a fleet of approximately 100 cargo aircraft serving 152 destinations. For enterprise clients requiring time-sensitive international shipping.
- Road Freight Pan-European and long-distance road transport, including a unique China-to-France route spanning over 11,000 km. For industrial and commercial clients requiring cross-border ground transportation.
- Customs Brokerage Customs clearance services as an Authorized Economic Operator (AEO), offering e-commerce, general freight, suspensive regimes, and warehousing solutions. For international shippers and importers/exporters.
- Charter Desk Freight charter solutions for unforeseen logistics or out-of-gauge shipments via sea, air, or road transport. For clients with urgent or oversized cargo requirements.
- Express
Quantifiable outcome
- Leader in France for air import of fruits, vegetables, and flowers
- +2 more outcomes
Companies that use BBA
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
BBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BBA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KLN GroupcoreBBA integrated into KLN Group in 2024, becoming BBA KLN. The acquisition by KLN, a global freight forwarding group, provides BBA with the backing and strength of a worldwide organization while maintaining its human-sized company approach. KLN Group brings additional global scale and resources to BBA's established freight forwarding operations.
- Airline PartnerscoreBBA KLN partners with over 100 airline partners for air freight operations, enabling flexible and comprehensive air transport solutions across 152 destinations served by their own fleet of ~100 cargo aircraft and partner airlines.
- International Agent NetworkcoreNetwork of 540+ offices and agents across 60+ countries enabling global freight forwarding coverage with local presence and expertise on every continent.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
BBA competitors and assessment
Company assessmentEmerging players
- Flexport: US-headquartered digital freight forwarder offering air, ocean, trucking, and customs brokerage through a tech-enabled platform. Comparable as a freight forwarder targeting enterprise shippers, but competes via digital platform and API integrations rather than traditional relationship-based forwarding.
Direct peers
- Hellmann Worldwide Logistics: German-headquartered global freight forwarder offering air, sea, road, and contract logistics. Directly comparable mid-sized European forwarder with similar multi-modal capabilities and enterprise customer focus.
- CEVA Logistics: Global freight forwarding and contract logistics provider owned by CMA CGM. Directly comparable multi-modal forwarder offering air, sea, road freight and 4PL services with similar enterprise customer targeting and European operational footprint.
- Expeditors International: US-listed global freight forwarder specializing in air and ocean freight with customs brokerage. Directly comparable as an asset-light international forwarder serving enterprise customers with similar mid-sized positioning and customs brokerage emphasis.
- GEODIS: French-headquartered global freight forwarder and logistics provider owned by SNCF. Most directly comparable as a French forwarder offering air, sea, road freight and contract logistics with overlapping customer segments and similar mid-to-large scale positioning.
- Bolloré Logistics: French global freight forwarder and logistics provider offering multi-modal transport and supply chain services. Directly comparable as a French-based forwarder with similar enterprise customer focus and overlapping service lines in air, sea, road, and customs.
Broad incumbents
- DSV: Global transport and logistics provider offering air, sea, and road freight forwarding following the Schenker integration. Comparable as a multi-modal forwarder serving enterprise customers across Europe, with substantially larger scale than BBA.
- DHL Global Forwarding: Deutsche Post DHL's freight forwarding division offering air, ocean, road freight and customs services globally. Directly comparable multi-modal forwarding portfolio with significantly greater scale and owned-network capacity than BBA.
- DB Schenker: German-headquartered global freight forwarder and logistics provider (now part of DSV). Comparable as a major European forwarder offering air, ocean, road freight and contract logistics with similar multi-modal service portfolio.
- Kuehne+Nagel: One of the world's largest freight forwarders offering air, sea, road, and contract logistics. Directly comparable as a multi-modal forwarder serving global enterprise customers with similar customs brokerage and supply chain services, but at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BBA social profiles
Digital presenceBBA compliance and trust
Trust signalCompliance7 records
BBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBA leadership team
Management profileNumber of profiles
Profiles1 record
BBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBA
What does BBA do?
BBA KLN organizes and manages international freight transportation across air, sea, and road modes, providing door-to-door customized solutions. Services include customs brokerage as an Authorized Economic Operator (AEO), supply chain optimization and 4PL consulting, and specialized vertical expertise in perishables, aerospace, artworks, and industrial freight.
Is BBA a public or private company?
BBA is a private company. It is classified as corporate owned and is currently operating.
When was BBA founded?
BBA was founded in 1978. It employs 11 to 50 people.
Where is BBA based?
BBA is headquartered in Roissy-en-france, France, in the Europe region.
How does BBA make money?
Three revenue lines are on record. Freight Transportation Services are the primary driver. The others are supply Chain Consulting & 4PL Services and specialized Logistics Services.
Who are BBA's main competitors?
Flexport is listed as an emerging player. Direct peers are Hellmann Worldwide Logistics, CEVA Logistics, Expeditors International, GEODIS and Bolloré Logistics. Broad incumbents are DSV, DHL Global Forwarding, DB Schenker and Kuehne+Nagel.
Does BBA have an API?
No public API is recorded for BBA.
What industry is BBA in?
BBA's product category is Freight Forwarding & Logistics Services. Its primary akta.pro industry code is TLADAMAE, Air Freight Brokerage, with a secondary code of TLACAHAD, Export/Import Documentation Preparation (Commercial Invoice, Packing List, Shipper’s Letter of Instruction). Its NAICS code is 488510 and its SIC code is 4731.