Getaway
Getaway Magazine is an independent South African travel media brand (founded 1996, Cape Town) publishing a print magazine, digital edition via Zinio, and getaway.co.za, covering Southern Africa, broader Africa, and international travel for South African consumers through subscriptions, advertising, and affiliate deals.
- Company typePrivate
- Founded1996
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Getaway does
Getaway is a South African travel media publication headquartered in Cape Town (15th Floor, The Box, 9 Lower Berg Street) and operating continuously since 1996. The company publishes a print travel magazine distributed via HMS Shop and a digital edition distributed through the Zinio newsstand, complemented by a content-driven website (getaway.co.za) covering destinations across all nine South African provinces, broader Africa, and international locations. Editorial verticals include travel ideas, adventure, news, reviews, hiking, cycling, safaris, beaches, winelands, and food and drink, with a dedicated sub-column "Oliver's Travels."
The underlying technology stack is a WordPress content management system with Habari integration; there is no native mobile app, no public API, and no disclosed AI/ML features. Distribution and audience engagement span an owned website, email newsletter, and active social media accounts on TikTok, Instagram, Facebook, and Twitter.
The business model combines subscription revenue (print via hmshop.co.za, digital via Zinio), advertising and sponsored brand features, and affiliate referral income through a Daddysdeals.co.za partnership that funnels readers to accommodation, food, and experience deals. The publication holds IAB membership for 2026 and runs the Getaway Gallery reader photography competition. With 1–10 employees, Getaway operates as a small, independent, consumer-facing niche media brand with no disclosed funding, ownership changes, or institutional investment.
Getaway firmographics
Firmographics- Name
- Getaway
- Legal name
- Getaway Magazine
- Website
- https://getaway.co.za
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Getaway Magazine is an independent South African travel media brand (founded 1996, Cape Town) publishing a print magazine, digital edition via Zinio, and getaway.co.za, covering Southern Africa, broader Africa, and international travel for South African consumers through subscriptions, advertising, and affiliate deals.
- Ownership category
- akta.pro rank
Getaway industry classification
Industry- Product category
- Travel Media
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
Keywords
Where Getaway is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Getaway business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Print Magazine Subscriptions: Getaway publishes a print magazine available for subscription through hmshop.co.za, serving readers who prefer physical copies of travel content.
- Digital Subscriptions: Digital edition available through Zinio platform for readers who prefer online magazine access.
- Advertising and Sponsorship: The magazine and website generate revenue through advertising placements, brand features, and sponsored content from travel-related brands and destinations.
- Deal Partnerships: Integration with Daddysdeals.co.za for travel deals and vouchers, generating referral and affiliate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Subscription |
| Subscription | Annual | Digital Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Getaway product offering
Product offeringCore offering
Getaway publishes a travel magazine available in both print and digital editions and operates a content-driven website covering travel news, destination guides, accommodation reviews, holiday packages, travel deals, and event listings across Southern Africa and international destinations. The company distributes content through its own website, the Zinio digital newsstand platform, and HMS Shop, while offering curated travel deals through a partnership with Daddysdeals.co.za.
Product overview
Getaway is a South African travel magazine offering travel news, destination guides, accommodation reviews, holiday packages, travel deals, events listings, and travel inspiration across Southern Africa and international destinations. The company publishes both print and digital editions of its magazine, operates a content-driven website with travel articles and recommendations, and features a deals platform through partnerships with Daddy's Deals. The offering is structured as a content/media platform rather than a software product.
Differentiator
Problem solved
Functional benefit
Brands
- Oliver's Travels: A travel and motoring column by Cape Town-born journalist Oliver Keohane featured on the Getaway website.
Products and services
- Getaway Print Magazine Subscription Subscription-based print edition of the Getaway travel magazine covering Southern African destinations, accommodation reviews, travel news, and holiday planning content, sold via HMS Shop on an annual billing cadence.
- Getaway Digital Magazine Subscription Digital edition of the Getaway travel magazine available through the Zinio digital newsstand platform for readers who prefer online magazine access, billed on an annual subscription cadence.
- Getaway Travel Content Website Content-driven travel website at getaway.co.za providing destination guides, travel news, accommodation reviews, holiday packages, travel deals, and event listings covering Southern African provinces, broader African destinations, and international travel.
- Travel Deals Platform (via Daddysdeals.co.za partnership) Travel deals and vouchers (including accommodation deals, romantic getaways, food and drink deals, and experiences) offered to readers through an affiliate partnership with Daddysdeals.co.za, generating referral and affiliate revenue.
Companies that use Getaway
Customer profileSegments3 records
Ideal customer profiles3 records
Getaway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Getaway partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Daddysdeals.co.zaminorGetaway has integrated Daddysdeals.co.za into its website menu, providing travel deals, accommodation deals, romantic getaways, food and drink deals, and experiences to readers through this partner platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Getaway competitors and assessment
Company assessmentBroad incumbents
- Travel + Leisure: Major global travel magazine and digital publication covering destinations, hotels, and travel inspiration worldwide. Comparable as a broad-incumbent travel media brand competing for the same advertising categories (lodging, tourism boards, airlines) that Getaway monetizes.
- Condé Nast Traveller: Global premium travel magazine and digital media brand. Comparable as a travel-publishing incumbent that sets advertising benchmarks and competes for international travel-brand spend, though it is a global title rather than a Southern-Africa specialist.
- Tripadvisor: Dominant global travel discovery and review platform. Comparable as a broad-incumbent that competes for both travel-research audience attention and accommodation/tourism advertising spend that Getaway also monetizes.
- Lonely Planet: Iconic global travel guidebook publisher with extensive digital content and a strong Africa footprint. Comparable as an established travel-publishing incumbent whose destination editorial and SEO authority compete for the same African-travel reader and advertiser pool.
Direct peers
- Africa Geographic: Africa-focused travel and wildlife magazine and digital platform covering safaris, conservation, and destinations across the continent. Direct peer because it competes for the same Southern African travel-reading audience with overlapping editorial verticals (wildlife, safaris, conservation).
- SA-Venues.com: Leading South African travel directory and accommodation booking platform covering all nine provinces. Comparable because it competes for the same South African traveler audience and combines editorial content with accommodation listings and travel deals — a hybrid model similar to Getaway's content-plus-deals approach.
- Travel Africa Magazine: UK-published magazine dedicated to African travel with print and digital editions. Comparable because it targets the same niche (African destinations) and competes for both readers and African-tourism advertising budgets, though it is UK-rooted.
Regional players
- Travelstart: South African online travel agency for flight, hotel, and holiday bookings. Comparable as a regional South African travel player competing for the same South African traveler audience and travel-deal category that Getaway covers editorially and monetizes via Daddysdeals.
- Wanderlust Magazine: UK-based print and digital travel magazine focused on experiential and responsible travel. Comparable as a regional-player niche travel publication with similar editorial depth and reader-engagement model, though geographically focused on UK audiences.
Emerging players
- SafariBookings: Online marketplace for comparing and booking African safaris and tours. Comparable as an emerging Africa-focused travel marketplace that intersects with Getaway's safari editorial coverage and competes for the same high-value safari-advertising and booking-intent audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Getaway social profiles
Digital presenceGetaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getaway leadership team
Management profileNumber of profiles
Profiles1 record
Getaway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getaway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getaway
What does Getaway do?
Getaway publishes a travel magazine available in both print and digital editions and operates a content-driven website covering travel news, destination guides, accommodation reviews, holiday packages, travel deals, and event listings across Southern Africa and international destinations. The company distributes content through its own website, the Zinio digital newsstand platform, and HMS Shop, while offering curated travel deals through a partnership with Daddysdeals.co.za.
Is Getaway a public or private company?
Getaway is a private company. It is classified as unknown and is currently operating.
When was Getaway founded?
Getaway was founded in 1996. It employs 1 to 10 people.
Where is Getaway based?
Getaway is headquartered in Cape Town, South Africa, in the Africa region.
How does Getaway make money?
Four revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Subscriptions, advertising and Sponsorship and deal Partnerships.
Who are Getaway's main competitors?
Broad incumbents on record are Travel + Leisure, Condé Nast Traveller, Tripadvisor and Lonely Planet. Direct peers are Africa Geographic, SA-Venues.com and Travel Africa Magazine. Regional players are Travelstart and Wanderlust Magazine. SafariBookings is listed as an emerging player.
Does Getaway have an API?
No public API is recorded for Getaway.
What industry is Getaway in?
Getaway's product category is Travel Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes).