Milton Martin Honda

What Milton Martin Honda does

Milton Martin Honda is an independently owned, single-rooftop authorized Honda franchise dealership located at 2938 Atlanta Highway in Gainesville, Georgia. The company sells new Honda vehicles across the full model lineup (Civic, Accord, CR-V, Pilot, Odyssey, Ridgeline, Passport, HR-V, Prologue, and hybrids), a diversified used-vehicle inventory drawn from multiple manufacturers (Honda, Toyota, Ford, Chevrolet, Nissan, Jeep, Mazda, Subaru, MINI, Volvo, Kia, GMC), and a certified pre-owned program backed by Honda warranties. At the time of the data snapshot, the dealership held 154 new and 83 used vehicles in inventory.

The company's revenue mechanics combine three streams: (1) vehicle sales via a direct-to-consumer, physical-lot model with online browse, test-drive scheduling, and lead-capture form support; (2) financing through Honda Financial Services, including OEM-funded $500 Military Appreciation and $500 College Graduate incentives, plus an online soft-credit pre-qualification tool; and (3) an on-site service and parts operation built around same-day routine maintenance, an express maintenance lane without appointment, OEM-only parts usage, factory-trained technicians, a customer lounge with Wi-Fi and refreshments, and a complimentary local shuttle. Pricing on new vehicles ranges from $24,695 (Civic LX) to $58,137 (Pilot Elite AWD); used vehicles range from $6,985 to over $25,000; standard dealer fees are $899 admin and $150 electronic title registration. The dealership serves the broader Northeast Georgia catchment including Cumming, Flowery Branch, Buford, Braselton, Hoschton, Jefferson, Dahlonega, and Cornelia. Operations are led by Henry Rogers in the CFO role; ownership and broader leadership are not publicly disclosed.

Name

Milton Martin Honda

Website

https://miltonmartinhonda.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Milton Martin Honda is an independent, single-rooftop Honda franchised dealership in Gainesville, GA, selling new and used vehicles, OEM-backed financing, and full-service maintenance and parts to retail consumers across Northeast Georgia.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• New honda vehicles
• Used car sales
• Automotive service center
• Auto financing
• Oem honda parts

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Honda automobiles including sedans, SUVs, trucks, and minivans. Revenue generated from vehicle sales at listed prices with dealer discounts available
2. Used Vehicle Sales: Sales of pre-owned vehicles including Honda models and other brands. Inventory includes certified pre-owned vehicles with Honda-backed warranties
3. Service and Maintenance: Routine maintenance services including oil changes, tire rotations, brake inspections, battery diagnostics, and multi-point inspections performed by factory-trained technicians
4. Parts Sales: Sales of OEM Honda parts through parts center. Parts center uses OEM parts exclusively
5. Finance and Insurance Products: Financing services through Honda Financial Services for vehicle purchases, including assistance with loan applications and pre-qualification
6. Vehicle Finder Service: Service to locate specific vehicles not currently in inventory when customers submit requests

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Milton Martin Honda is a Honda franchise dealership that sells new Honda vehicles (Civic, Accord, CR-V, Pilot, Odyssey, Ridgeline, Passport, HR-V, Prologue) and a diverse used vehicle inventory, arranges financing through Honda Financial Services, and operates an on-site service center for routine maintenance and repairs, a tire center, and an OEM Honda parts center. Offerings also include a Honda Certified Pre-Owned program and special $500 financing offers for eligible military personnel and recent college graduates.

Product overview

Milton Martin Honda is a full-service Honda automobile dealership in Gainesville, GA offering new Honda vehicles across the complete model lineup including Civic, Accord, CR-V, Pilot, Odyssey, Ridgeline, Passport, HR-V, and Prologue. The dealership also sells used vehicles from multiple manufacturers, provides comprehensive vehicle financing through Honda Financial Services, operates an on-site service center with factory-trained technicians for maintenance and repairs, and maintains an OEM parts center. Their business includes a certified pre-owned vehicle program, online shopping tools (payment calculator, trade-in valuation, vehicle finder), and special programs for military personnel and college graduates. The product portfolio centers on vehicle sales and ownership services with integrated financing and maintenance offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sale of new Honda automobiles including Civic, Accord, CR-V, Pilot, Odyssey, Ridgeline, Passport, HR-V, and Prologue (electric) across trim levels and configurations; targeted at individual buyers in the Gainesville, GA area. Pricing ranges from approximately $24,695 (Civic Sedan LX) to $58,137 (Pilot Elite AWD).
• Used Vehicles Pre-owned vehicle sales of sedans, SUVs, trucks, and minivans from multiple manufacturers, with prices ranging from approximately $6,985 to $26,000 depending on year, mileage, and condition. Includes integrated Carfax vehicle history reports.
• Certified Pre-Owned (CPO) Vehicles Honda-certified pre-owned vehicles that have passed a thorough multi-point inspection and come with a Honda-backed limited warranty, supporting resale confidence and buyer assurance.
• Vehicle Financing Arrangement of retail installment finance contracts and leases for vehicle purchases through Honda Financial Services, with online pre-qualification, loan applications, and competitive-rate options for eligible buyers.
• Service Center Full-service maintenance and repair facility providing oil changes, tire rotations, brake inspections, battery diagnostics, multi-point inspections, and additional repairs performed by factory-trained Honda technicians, including express service and same-day options.
• Parts Center Genuine OEM Honda parts sales for vehicle repairs and maintenance, available through the on-site parts center and online ordering for retail and service customers.
• Tire Center Sales and service of tires for Honda and other vehicles, including tire rotations, replacements, and periodic promotional specials for routine tire maintenance.
• Military Appreciation Program $500 financing assistance toward any 2024 or newer Honda financed or leased through Honda Financial Services for eligible active-duty military, reservists, veterans within two years of separation, retirees, spouses, and Gold Star families.
• College Graduate Bonus Program $500 financing assistance toward a new and untitled 2024 or newer Honda financed or leased through Honda Financial Services for recent or soon-to-be graduates with eligible associate, bachelor's, or master's degrees.
• Vehicle Finder Service Customer-requested search for specific new or used vehicles not currently in inventory; the dealership notifies the customer when a matching vehicle becomes available.

Quantifiable outcome

• Same-day service completion for routine maintenance tasks including oil changes, tire rotations, brake inspections, and battery diagnostics

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Honda (Franchise)coreChannel Partner/ Reseller/ DistributorAuthorized Honda automobile dealership franchise selling new Honda vehicles, certified pre-owned vehicles, and related services. Receives vehicle allocation and brand support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Group 1 Automotive: Public franchised dealer group with U.S. and U.K. operations including Honda franchises; competes on inventory allocation, F&I products, and service absorption relevant to a single-rooftop Honda store.
• Lithia Motors (Lithia & Driveway): Public dealer group with growing franchise and digital used-vehicle footprint including Honda franchises; competes on inventory acquisition, regional share, and online vehicle-buying experience relevant to Milton Martin Honda's used and new business.
• Asbury Automotive Group: Public dealer group with multiple franchised rooftops in the Southeast and a Clicklane digital channel; comparable to Milton Martin Honda on Honda franchise operations and used-vehicle competition.
• Sonic Automotive: Public franchised dealer group operating EchoPark used-vehicle stores and Honda franchises in the Southeast; overlaps with Milton Martin Honda on new-Honda sales and growing used-vehicle digital competition.
• Hendrick Automotive Group: Large private dealer group operating franchised rooftops in the Southeast including Honda; competes on regional new- and used-vehicle inventory and service capacity.
• AutoNation: Largest US auto retailer operating multiple franchised rooftops including Honda; competes with Milton Martin Honda on inventory breadth, OEM scale, and used-vehicle platforms across adjacent Southeast markets.

Direct peers

• CarMax: Largest US used-vehicle retailer with no-haggle pricing and omnichannel buying; directly competes with Milton Martin Honda's 83-unit used inventory and value-your-trade funnel.
• Lou Sobh Honda: Authorized Honda franchise in the Gainesville/Northeast Georgia market selling new and used Hondas with comparable service and F&I operations; directly competes for the same regional customer pool as Milton Martin Honda.

Regional players

• Holler Honda: Authorized Honda franchise in Florida with similar product mix and digital tooling; comparable operating model to Milton Martin Honda as a regional Honda dealer, though serving a different geography.

Emerging players

• Carvana: Online used-vehicle retailer with home delivery and vending-machine pickup; competes for the same digitally-engaged used-vehicle shoppers in the Atlanta-metro catchment that Milton Martin Honda serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MMHondaGA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milton Martin Honda