Demetra opinioni.net
Demetra opinioni.net is a Venice-based market research fieldwork firm founded in 1992 that provides end-to-end quantitative survey data collection (CATI, CAWI, CAMI, Mixed-Mode, social media) to research centers, universities, and marketing companies in Italy and 80+ countries, supported by proprietary platforms and offline-recruited profiled panels.
- Company typePrivate
- Founded1992
- HeadquartersVenezia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Demetra opinioni.net does
Demetra opinioni.net Srl is an Italian market research fieldwork company headquartered in Venice, founded in 1992, that provides end-to-end quantitative survey data collection services. The company specializes in CATI (telephone), CAWI (web), CAMI (mixed computer-assisted), Mixed-Mode, and social media survey methodologies, serving research centers, universities, marketing and research companies, public administration, and individual enterprises. Its operational footprint in 2020 included 200+ CATI projects with 175,000+ interviews, 150+ Italy CAWI projects with 130,000+ interviews, 50+ multicountry CAWI projects with 45,000+ interviews, and 20+ social media projects with 10,000+ completions, delivered through a distributed network of 70+ remote home-based interviewers integrated via an online call center platform.
The company's technology stack is built around three proprietary platforms: Cloudresearch and Limetable for survey operations management, and Cawi.it as a dedicated online data collection sub-brand offering questionnaire scripting, responsive design, cheater identification, multilingual support, and panel access. Demetra operates an offline-recruited profiled online panel in Italy and an international panel covering 80+ countries. The platform integrates with Limesurvey for questionnaire hosting, employs predictive dialing for CATI efficiency, and provides stratified sampling, weighted dataset delivery, and massive email/SMS invitation capabilities. The company is GDPR-compliant and accredited by ASSIRM, the Italian market research association.
Demetra's business model is project-based professional services, with revenue generated primarily through per-project pricing for fieldwork engagements rather than disclosed subscription or product licensing. The multilingual CATI center and Cawi.it enable international project delivery beyond Italy, while direct client engagement and a content-driven marketing strategy (methodology articles, ASSIRM event participation, bilingual website) drive acquisition. The company is privately held as an Italian Srl, with no disclosed external investment, M&A activity, or parent entity.
Demetra opinioni.net firmographics
Firmographics- Name
- Demetra opinioni.net
- Legal name
- Demetra opinioni.net Srl
- Website
- https://demetra.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Demetra opinioni.net is a Venice-based market research fieldwork firm founded in 1992 that provides end-to-end quantitative survey data collection (CATI, CAWI, CAMI, Mixed-Mode, social media) to research centers, universities, and marketing companies in Italy and 80+ countries, supported by proprietary platforms and offline-recruited profiled panels.
- Ownership category
- akta.pro rank
Demetra opinioni.net industry classification
Industry- Product category
- Market Research Fieldwork Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
Keywords
Where Demetra opinioni.net is headquartered
LocationHeadquarters
- HQ city
- Venezia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Demetra opinioni.net business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- CATI Fieldwork Services: Professional telephone survey data collection services (CATI), including questionnaire setup, interviewer management, monitoring/supervision, and weighted dataset delivery. Billed as project-based professional services with per-interview or per-project pricing.
- CAWI/Web Survey Services: Online survey data collection services including questionnaire scripting/programming, hosting, massive email/SMS invitation delivery, and data processing. Includes use of the proprietary Cawi.it platform.
- Mixed-Mode Survey Services: Combined CATI/CAWI data collection approaches designed to optimize response rates and coverage across different respondent groups.
- Online Panel Access: Access to Demetra's proprietary profiled online panel, including both an Italy-based panel (recruited offline) and an international panel covering 80+ countries.
- Social Media Survey Services: Surveys conducted via social media channels, targeting niche/difficult-to-reach respondent groups and geographically restricted areas.
- Scraping & Big Data Services: Web scraping and big data collection services for research and market intelligence purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services for quantitative survey fieldwork |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Demetra opinioni.net product offering
Product offeringCore offering
Demetra opinioni.net is a quantitative market research fieldwork company that delivers CATI, CAWI, CAMI, and Mixed-Mode survey data collection services to research centers, universities, and marketing companies. The company provides end-to-end survey operations from questionnaire programming and hosting through to weighted dataset delivery, supported by proprietary software (Cloudresearch, Limetable, Cawi.it) and an offline-recruited online panel covering Italy and 80+ countries.
Product overview
Demetra opinioni.net operates as a market research and survey company offering a portfolio of fieldwork and data collection services. The core offering centers on three primary survey methodologies: CATI (telephone), CAWI (web), and CAMI (mobile), which can be delivered individually or combined through Mixed-Mode surveys. Supporting services include questionnaire programming, scraper & big data, and a profiled online panel. The company also provides two software products—Cloudresearch and Limetable—for survey management. The Cawi.it sub-brand specifically targets online data collection with comprehensive CAWI capabilities including responsive questionnaire design, cheater detection, and international panel access across 80+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- CATI (Computer-Assisted Telephone Interviewing) Telephone survey fieldwork service for quantitative interviews, with 70+ trained interviewers, integrated project management, mixed-mode capability, stratified sampling, predictive dialing, operator training, monitoring, and supervision. Designed for research centers, universities, marketing companies, and public-sector clients in Italy and internationally.
- CAWI (Computer-Assisted Web Interviewing) Web-based survey and market research service with questionnaire scripting and hosting, Limesurvey integration, massive email and SMS invitation delivery, and access to profiled online panels covering Italy and 80+ countries.
- Mixed-Mode Surveys
- Social Media Surveys Survey service conducted via social media platforms, designed for reaching difficult-to-reach respondents and collecting interviews in restricted geographic areas.
- Questionnaire Programming (Informatizzazione Questionari) Service to computerize and script questionnaires, making them ready for online deployment with responsive design and cheater identification systems.
- Scraping & Big Data Data collection service using web scraping and big data techniques to gather external data for research and market intelligence purposes.
- Profiled Online Panel (Panel Online Profilato) Profiled online panel with panelists recruited offline, offering coverage in Italy and over 80 countries worldwide, enabling access to respondents not reachable via standard internet panels.
- Cloudresearch Cloud-based proprietary software platform for survey management and data collection operations, supporting CAWI and CATI fieldwork projects including questionnaire hosting and data collection.
- Limetable Proprietary software tool developed by Demetra for survey operations management.
- Cawi.it Dedicated online data collection sub-brand providing complete CAWI survey solutions including questionnaire computerization, responsive design, cheater identification, incentive management, multilingual support, and access to worldwide online panels across 80+ countries.
- Data Input Data input service supporting survey and research operations.
Quantifiable outcome
- 200+ CATI projects with 175,000+ interviews conducted in 2020
- +3 more outcomes
Companies that use Demetra opinioni.net
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Demetra opinioni.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Demetra opinioni.net partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nomisma (Wine Monitor)minorDemetra opinioni.net is a partner in the Wine Monitor project, an observatory on the Italian wine market run by Nomisma. Demetra provides data collection and survey services supporting the observatory's market research activities.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Demetra opinioni.net competitors and assessment
Company assessmentDirect peers
- Cint: Operates a global sample-exchange and panel network including Reach, competing for the same panel-and-fieldwork budget that Demetra serves in continental Europe.
- Dynata: One of the world's largest first-party data and panel/fieldwork providers; large-scale CATI, CAWI and online-panel competitor for enterprise research buyers.
- Norstat: European data-collection specialist running CATI, CAWI and online panels across the Nordics and wider continent; competes head-to-head for multinational fieldwork projects.
- Toluna: Global online panel and survey-technology provider; offers survey programming, panel access and managed fieldwork comparable to Demetra's CAWI and panel services.
- Bilendi: European online panel and data-collection operator offering CAWI, CATI and panel access across multiple countries — directly comparable to Demetra's CAWI/panel/CATI international offering.
- Doxa: Long-established Italian market research firm providing consumer and social research including fieldwork and CATI operations, the closest Italy-headquartered competitor to Demetra.
Broad incumbents
- NielsenIQ: Global consumer and retail-measurement company whose data-collection footprint competes for the same survey-fieldwork and panel-based budgets that Demetra serves.
- Ipsos: Global market research conglomerate with broad coverage across consumer, social and public-opinion research — overlaps Demetra's CATI/CAWI work as part of a much wider services portfolio.
- Kantar: Global research and insights powerhouse whose operations include CATI/CAWI fieldwork and panel operations comparable to Demetra's, but delivered as part of an end-to-end insights platform.
Emerging players
- Savanta: UK-headquartered market research agency with CATI/CAWI data-collection capabilities and panel offerings overlapping Demetra's quantitative fieldwork services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Demetra opinioni.net social profiles
Digital presenceDemetra opinioni.net compliance and trust
Trust signalCompliance3 records
Demetra opinioni.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demetra opinioni.net leadership team
Management profileNumber of profiles
Demetra opinioni.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demetra opinioni.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demetra opinioni.net
What does Demetra opinioni.net do?
Demetra opinioni.net is a quantitative market research fieldwork company that delivers CATI, CAWI, CAMI, and Mixed-Mode survey data collection services to research centers, universities, and marketing companies. The company provides end-to-end survey operations from questionnaire programming and hosting through to weighted dataset delivery, supported by proprietary software (Cloudresearch, Limetable, Cawi.it) and an offline-recruited online panel covering Italy and 80+ countries.
Is Demetra opinioni.net a public or private company?
Demetra opinioni.net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Demetra opinioni.net founded?
Demetra opinioni.net was founded in 1992. It employs 11 to 50 people.
Where is Demetra opinioni.net based?
Demetra opinioni.net is headquartered in Venezia, Italy, in the Europe region.
How does Demetra opinioni.net make money?
Six revenue lines are on record. CATI Fieldwork Services are the primary driver. The others are CAWI/Web Survey Services, mixed-Mode Survey Services, online Panel Access, social Media Survey Services and scraping & Big Data Services.
Who are Demetra opinioni.net's main competitors?
Direct peers on record are Cint, Dynata, Norstat, Toluna, Bilendi and Doxa. Broad incumbents are NielsenIQ, Ipsos and Kantar. Savanta is listed as an emerging player.
Does Demetra opinioni.net have an API?
No public API is recorded for Demetra opinioni.net.
What industry is Demetra opinioni.net in?
Demetra opinioni.net's product category is Market Research Fieldwork Services. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 7374.