Doxa
- Company typePrivate
- Founded1946
- HeadquartersMilan, Italy
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Doxa does
Doxa is a privately held Italian market research company founded in 1946 and headquartered in Milan. Describes it as Italy's first market research company, reports 251-500 employees, and identifies consumer goods and retail plus public opinion and society as its primary segments. It serves companies, institutions, media organizations, and NGOs with consumer research, polling, workplace studies, family research, tourism and culture analysis, and other specialized studies.\n\nDoxa's research methods combine survey design and administration, field data collection, statistical analysis, and behavioral science. Documents VoX – Voice of the eXperience, an AI-powered text-analysis approach used to examine large quantities of feedback and reviews and convert them into strategic insights. Also identifies a dedicated Behavioral Science Unit and recurring multi-client industry studies, indicating a mix of standardized research products and specialist expertise.\n\nDoxa operates a professional-services and research-sales model rather than a disclosed SaaS product. States that bespoke projects are priced through quotes and generate project fees, while multi-client studies and industry reports can be sold through subscriptions or one-time purchases. The company uses direct enterprise and institutional sales supported by research consultants and industry specialists; as of January 1, 2025, it transitioned to operate under the Ipsos brand as Ipsos Doxa while the Doxa legal entity remained in place.
Doxa firmographics
Firmographics- Name
- Doxa
- Legal name
- Doxa S.p.A. Società Benefit
- Website
- https://bva-doxa.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Doxa industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Doxa is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Doxa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Market Research: Bespoke research projects tailored to specific client needs, including survey design, fieldwork, analysis, and consulting services. Revenue generated through project fees for ad-hoc studies.
- Multi-client Studies: Syndicated research studies sold to multiple clients within an industry vertical, providing recurring revenue through subscriptions or one-time purchases.
- Industry Reports & Publications: Published research reports, white papers, and market intelligence publications available for purchase or subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Research Projects - Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Doxa product offering
Product offeringCore offering
Doxa is Italy's first market research company, providing custom research projects, syndicated multi-client studies, and behavioral science research for enterprise and institutional clients. Services include survey design, data collection, statistical analysis, and strategic consulting across verticals such as retail, consumer goods, finance, healthcare, public opinion, families and kids, tourism, and technology. The company also offers proprietary observatories (e.g., Osservatorio Retail Evolution, Osservatorio Famiglie Contemporanee) and AI-powered text analysis through the VoX platform.
Product overview
Doxa is Italy's first market research company (ricerche di mercato), providing a comprehensive portfolio of research solutions, proprietary studies, and analysis tools across multiple industries and topics. The company offers services spanning consumer research, public opinion polling, behavioral science, multi-client syndicated studies, and specialized research for sectors including retail, fashion, healthcare, finance, kids/family, and technology. Rather than a traditional SaaS platform with discrete modular products, Doxa operates as a research services firm delivering customized studies, periodic observatory reports, and consulting solutions tailored to client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Market Research Services Bespoke market research projects including survey design, fieldwork, quantitative and qualitative data collection, statistical analysis, and strategic consulting tailored to specific client needs across verticals such as retail, consumer goods, finance, healthcare, technology, and public institutions.
- Multi-Client Syndicated Studies (Multiclients)
Quantifiable outcome
- Over 20 innovation awards from Trophées Etudes & Innovations (2018-2023)
- +1 more outcomes
Companies that use Doxa
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Doxa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doxa partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- IpsoscoreBVA Doxa operates as part of the Ipsos network following integration. The company website redirects to www.ipsos.com, indicating a close partnership or merger with Ipsos, one of the world's largest market research companies.
- ASSIRMcoreDoxa is a founding member (socio fondatore) of ASSIRM, the Italian Association of Market Research Companies. The company adheres to ASSIRM's Professional Code of Ethics and quality standards.
- The BVA FamilycoreBVA Doxa is part of The BVA Family, an international network of research companies. Stephane Marcel serves as Chief Growth Officer of The BVA Family, providing global research capabilities.
- MyEduminorPartnership for digital education research. MyEdu is a digital education platform founded in 2013 in Milan, partner of the Ministry of Education for digital innovation in Italian schools.
- WIN – Worldwide Independent Network of Market ResearchcoreBVA Doxa participates in WIN's Worldviews Survey, a global public opinion research initiative, contributing Italian market data to international studies.
- Istituto Italiano della Donazione (IID)minorBVA Doxa is a partner of the Italian Donation Institute (IID), contributing to the annual 'Noi Doniamo' report on Italian charitable giving along with CSVnet.
- CSVnetminorPartnership with CSVnet for the 'Noi Doniamo' annual donation research report in Italy.
- PayPal ItaliaminorBVA Doxa conducts the annual 'Donare 3.0' digital donation research study with PayPal Italia and Rete del Dono.
- Rete del DonominorPartnership for 'Donare 3.0' research on digital charitable giving trends in Italy.
- Telefono AzzurrominorBVA Doxa Kids conducts annual research with Telefono Azzurro on children's digital safety, social media, gaming, and metaverse for Safer Internet Day.
- Prénatal Retail GroupminorOngoing research partnership with Prénatal Retail Group (Prénatal, Toys Center, Bimbostore) for 'Osservatorio delle Famiglie Contemporanee' on parenting and family consumption.
- McArthurGlenminorBVA Doxa conducts fashion retail research for McArthurGlen, including the 'Re-Styler' study and 'Osservatorio Moda e Generazioni'.
- BRAND JAMminorCollaboration with BRAND JAM on the '2003-2023 Fashion Inside' study for McArthurGlen on Italian fashion trends.
- FattoreMammaminorCollaboration on 'Focus Mamme' research study exploring Italian mothers' behaviors, brand relationships, and social media usage.
- Media Data FactoryminorPartnership with FattoreMamma and Media Data Factory on 'Focus Mamme' research study.
- SalesforceminorCollaboration on 'Osservatorio Retail Evolution' tracking Italian consumer behavior and omnichannel shopping preferences.
- Osservatorio di MindworkminorResearch partnership on workplace mental health, stress, and burnout among Italian workers.
- School of Management - Politecnico di MilanominorBVA Doxa conducted purpose research for the 'Osservatorio Purpose in Action' at Politecnico di Milano's School of Management.
- Ikn ItalyminorBVA Doxa participates in Forum Banca organized by Ikn Italy, with company partner Simone Pizzoglio moderating ESG sessions.
Scale indicators3 records
Recent moves4 records
Expansion highlights7 records
Doxa competitors and assessment
Company assessmentDirect peers
- Dynata: Dynata is one of the world's largest first-party data platforms for market research, providing sample, panels, and data collection. Directly comparable in survey/fieldwork services and panel management, and a competitor for any panel-based Italian engagements.
- Toluna: Toluna is a global online panel and consumer insights technology provider offering self-serve survey and DIY research tools. Comparable as a technology-augmented market research provider targeting the same enterprise buyers, and a more platform-native competitor to Doxa's traditional fieldwork model.
- Ipsos Public Affairs: Ipsos Public Affairs handles election polling and public-opinion research globally; Doxa runs comparable Italian public-opinion studies including participation in WIN's Worldviews Survey. Direct overlap in methodology and buyer (media, government, NGOs).
- YouGov: YouGov operates a global online panel-based market research and public opinion polling business, with strong presence in syndicated tracker studies (YouGov BrandIndex, Omnibus). Highly comparable to Doxa's multi-client and public opinion offerings, and a direct competitor for international panel-based research buyers.
Regional players
- Cerved: Cerved is a major Italian data, analytics, and business information provider (now part of ION Group). Comparable in providing market intelligence and research-derived insights to Italian enterprises, particularly in financial services, corporate, and B2B segments where Doxa also operates.
- SWG S.p.A. SWG is a leading Italian market research and polling firm based in Trieste, active in consumer, public opinion, and political research. Closest direct domestic competitor to Doxa in the Italian market, with overlapping verticals (retail, finance, public opinion).
Broad incumbents
- Ipsos: Ipsos is the global parent company of Doxa since January 2025 and one of the world's three largest market research firms. Directly comparable in that Doxa now operates as its Italian arm; comparable in offering portfolio (custom research, syndicated studies, behavioral analytics) and customer base (multinational enterprises).
- Kantar: Kantar is one of the largest global research, insight, and consultancy firms, with significant operations in Italy. Comparable across brand tracking, consumer research, and syndicated studies; competes for the same enterprise marketing-research budgets as Doxa.
- NielsenIQ: NielsenIQ is a global market research and consumer intelligence incumbent focused on FMCG and retail measurement. Comparable in serving retail and consumer-goods clients with syndicated and custom research, including Italy operations that directly overlap with Doxa's primary verticals.
- GfK (NIQ-GfK): GfK (now part of NIQ) is a global market research leader in consumer goods, retail, and technology. Directly comparable in custom and syndicated consumer research, with strong Italian presence that competes head-to-head with Doxa for FMCG and tech clients such as Samsung.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Doxa social profiles
Digital presenceDoxa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doxa leadership team
Management profileNumber of profiles
Profiles4 records
Doxa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doxa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doxa
What does Doxa do?
Doxa is Italy's first market research company, providing custom research projects, syndicated multi-client studies, and behavioral science research for enterprise and institutional clients. Services include survey design, data collection, statistical analysis, and strategic consulting across verticals such as retail, consumer goods, finance, healthcare, public opinion, families and kids, tourism, and technology. The company also offers proprietary observatories (e.g., Osservatorio Retail Evolution, Osservatorio Famiglie Contemporanee) and AI-powered text analysis through the VoX platform.
Is Doxa a public or private company?
Doxa is a private company. It is classified as corporate owned and is currently operating.
When was Doxa founded?
Doxa was founded in 1946. It employs 251 to 500 people.
Where is Doxa based?
Doxa is headquartered in Milan, Italy, in the Europe region.
How does Doxa make money?
Three revenue lines are on record. Custom Market Research is the primary driver. The others are multi-client Studies and industry Reports & Publications.
Who are Doxa's main competitors?
Direct peers on record are Dynata, Toluna, Ipsos Public Affairs and YouGov. Regional players are Cerved and SWG S.p.A.. Broad incumbents are Ipsos, Kantar, NielsenIQ and GfK (NIQ-GfK).
Does Doxa have an API?
No public API is recorded for Doxa.
What industry is Doxa in?
Doxa's product category is Market Research Services. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 8700.