Demetra opinioni.net

What Demetra opinioni.net does

Demetra opinioni.net Srl is an Italian market research fieldwork company headquartered in Venice, founded in 1992, that provides end-to-end quantitative survey data collection services. The company specializes in CATI (telephone), CAWI (web), CAMI (mixed computer-assisted), Mixed-Mode, and social media survey methodologies, serving research centers, universities, marketing and research companies, public administration, and individual enterprises. Its operational footprint in 2020 included 200+ CATI projects with 175,000+ interviews, 150+ Italy CAWI projects with 130,000+ interviews, 50+ multicountry CAWI projects with 45,000+ interviews, and 20+ social media projects with 10,000+ completions, delivered through a distributed network of 70+ remote home-based interviewers integrated via an online call center platform.

The company's technology stack is built around three proprietary platforms: Cloudresearch and Limetable for survey operations management, and Cawi.it as a dedicated online data collection sub-brand offering questionnaire scripting, responsive design, cheater identification, multilingual support, and panel access. Demetra operates an offline-recruited profiled online panel in Italy and an international panel covering 80+ countries. The platform integrates with Limesurvey for questionnaire hosting, employs predictive dialing for CATI efficiency, and provides stratified sampling, weighted dataset delivery, and massive email/SMS invitation capabilities. The company is GDPR-compliant and accredited by ASSIRM, the Italian market research association.

Demetra's business model is project-based professional services, with revenue generated primarily through per-project pricing for fieldwork engagements rather than disclosed subscription or product licensing. The multilingual CATI center and Cawi.it enable international project delivery beyond Italy, while direct client engagement and a content-driven marketing strategy (methodology articles, ASSIRM event participation, bilingual website) drive acquisition. The company is privately held as an Italian Srl, with no disclosed external investment, M&A activity, or parent entity.

Name

Demetra opinioni.net

Legal name

Demetra opinioni.net Srl

Website

https://demetra.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Demetra opinioni.net is a Venice-based market research fieldwork firm founded in 1992 that provides end-to-end quantitative survey data collection (CATI, CAWI, CAMI, Mixed-Mode, social media) to research centers, universities, and marketing companies in Italy and 80+ countries, supported by proprietary platforms and offline-recruited profiled panels.

Ownership category

akta.pro rank

Product category

Market Research Fieldwork Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Market research fieldwork
• CATI telephone surveys
• CAWI web surveys
• Online panel access
• Data collection services

Headquarters

HQ city

Venezia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. CATI Fieldwork Services: Professional telephone survey data collection services (CATI), including questionnaire setup, interviewer management, monitoring/supervision, and weighted dataset delivery. Billed as project-based professional services with per-interview or per-project pricing.
2. CAWI/Web Survey Services: Online survey data collection services including questionnaire scripting/programming, hosting, massive email/SMS invitation delivery, and data processing. Includes use of the proprietary Cawi.it platform.
3. Mixed-Mode Survey Services: Combined CATI/CAWI data collection approaches designed to optimize response rates and coverage across different respondent groups.
4. Online Panel Access: Access to Demetra's proprietary profiled online panel, including both an Italy-based panel (recruited offline) and an international panel covering 80+ countries.
5. Social Media Survey Services: Surveys conducted via social media channels, targeting niche/difficult-to-reach respondent groups and geographically restricted areas.
6. Scraping & Big Data Services: Web scraping and big data collection services for research and market intelligence purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Demetra opinioni.net is a quantitative market research fieldwork company that delivers CATI, CAWI, CAMI, and Mixed-Mode survey data collection services to research centers, universities, and marketing companies. The company provides end-to-end survey operations from questionnaire programming and hosting through to weighted dataset delivery, supported by proprietary software (Cloudresearch, Limetable, Cawi.it) and an offline-recruited online panel covering Italy and 80+ countries.

Product overview

Demetra opinioni.net operates as a market research and survey company offering a portfolio of fieldwork and data collection services. The core offering centers on three primary survey methodologies: CATI (telephone), CAWI (web), and CAMI (mobile), which can be delivered individually or combined through Mixed-Mode surveys. Supporting services include questionnaire programming, scraper & big data, and a profiled online panel. The company also provides two software products—Cloudresearch and Limetable—for survey management. The Cawi.it sub-brand specifically targets online data collection with comprehensive CAWI capabilities including responsive questionnaire design, cheater detection, and international panel access across 80+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• CATI (Computer-Assisted Telephone Interviewing) Telephone survey fieldwork service for quantitative interviews, with 70+ trained interviewers, integrated project management, mixed-mode capability, stratified sampling, predictive dialing, operator training, monitoring, and supervision. Designed for research centers, universities, marketing companies, and public-sector clients in Italy and internationally.
• CAWI (Computer-Assisted Web Interviewing) Web-based survey and market research service with questionnaire scripting and hosting, Limesurvey integration, massive email and SMS invitation delivery, and access to profiled online panels covering Italy and 80+ countries.
• Mixed-Mode Surveys
• Social Media Surveys Survey service conducted via social media platforms, designed for reaching difficult-to-reach respondents and collecting interviews in restricted geographic areas.
• Questionnaire Programming (Informatizzazione Questionari) Service to computerize and script questionnaires, making them ready for online deployment with responsive design and cheater identification systems.
• Scraping & Big Data Data collection service using web scraping and big data techniques to gather external data for research and market intelligence purposes.
• Profiled Online Panel (Panel Online Profilato) Profiled online panel with panelists recruited offline, offering coverage in Italy and over 80 countries worldwide, enabling access to respondents not reachable via standard internet panels.
• Cloudresearch Cloud-based proprietary software platform for survey management and data collection operations, supporting CAWI and CATI fieldwork projects including questionnaire hosting and data collection.
• Limetable Proprietary software tool developed by Demetra for survey operations management.
• Cawi.it Dedicated online data collection sub-brand providing complete CAWI survey solutions including questionnaire computerization, responsive design, cheater identification, incentive management, multilingual support, and access to worldwide online panels across 80+ countries.
• Data Input Data input service supporting survey and research operations.

Quantifiable outcome

• 200+ CATI projects with 175,000+ interviews conducted in 2020
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

One partnership is on record.

• Nomisma (Wine Monitor)minorStrategic or Co-development PartnerDemetra opinioni.net is a partner in the Wine Monitor project, an observatory on the Italian wine market run by Nomisma. Demetra provides data collection and survey services supporting the observatory's market research activities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cint: Operates a global sample-exchange and panel network including Reach, competing for the same panel-and-fieldwork budget that Demetra serves in continental Europe.
• Dynata: One of the world's largest first-party data and panel/fieldwork providers; large-scale CATI, CAWI and online-panel competitor for enterprise research buyers.
• Norstat: European data-collection specialist running CATI, CAWI and online panels across the Nordics and wider continent; competes head-to-head for multinational fieldwork projects.
• Toluna: Global online panel and survey-technology provider; offers survey programming, panel access and managed fieldwork comparable to Demetra's CAWI and panel services.
• Bilendi: European online panel and data-collection operator offering CAWI, CATI and panel access across multiple countries — directly comparable to Demetra's CAWI/panel/CATI international offering.
• Doxa: Long-established Italian market research firm providing consumer and social research including fieldwork and CATI operations, the closest Italy-headquartered competitor to Demetra.

Broad incumbents

• NielsenIQ: Global consumer and retail-measurement company whose data-collection footprint competes for the same survey-fieldwork and panel-based budgets that Demetra serves.
• Ipsos: Global market research conglomerate with broad coverage across consumer, social and public-opinion research — overlaps Demetra's CATI/CAWI work as part of a much wider services portfolio.
• Kantar: Global research and insights powerhouse whose operations include CATI/CAWI fieldwork and panel operations comparable to Demetra's, but delivered as part of an end-to-end insights platform.

Emerging players

• Savanta: UK-headquartered market research agency with CATI/CAWI data-collection capabilities and panel offerings overlapping Demetra's quantitative fieldwork services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/demetra-calzature

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demetra opinioni.net