ERA Belgium
ERA Belgium NV is the Belgian franchise operator of the global ERA real estate brand, running 140+ offices and 600 agents nationwide. It provides residential sales, rental management, new-construction brokerage, and investment advisory to individual buyers, sellers, landlords, and investors across Belgium.
- Company typePrivate
- Founded1994
- HeadquartersSint-niklaas, Belgium
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ERA Belgium does
ERA Belgium NV is a privately held Belgian real estate brokerage and franchise network headquartered in Sint-Niklaas and owned by the Alfabet holding company. The company operates a nationwide franchise platform of 140+ local offices staffed by 600 professional real estate agents, serving residential property buyers, sellers, landlords, renters, and real estate investors across Belgium. ERA is positioned as the Belgian market leader in real estate transactions, with supporting engagement metrics including 998,168 monthly website visitors, a 4.6-star Google rating from 5,539 reviews, and the ERA Buyers' Waiting Room holding 86,850+ registered potential buyers.
The platform spans four core service lines: property sales brokerage (7,677 properties sold last year, 6,388+ currently listed), rental management (6,924 rented last year, 28-day average time-to-rent, 5,978 currently for rent), new construction project brokerage, and investment advisory via the recently launched ERA INVEST sub-brand. Supporting technology consists of a CRM-integrated brokerage platform, a centralized buyer-matching database, 360° virtual property tours, professional photography/videography services, and a marketing-voucher program (ERA Comfort Guarantee). The signature ERA Open Houses Day is a quarterly event where 1,500+ sellers open their homes concurrently and ERA finds a buyer for one in three participating properties.
Revenue is generated primarily through transaction-based commissions on sales and rentals, plus fees on new-construction brokerage, investment advisory, and ancillary marketing services; pricing is commission-driven and not publicly disclosed. Distribution combines physical franchise offices across Belgium with a self-serve digital platform (era.be) generating nearly 1M monthly visitors, supported by social channels (Facebook, LinkedIn, Instagram, YouTube) and the quarterly event format as a mid-funnel conversion mechanism. ERA operates as an independent franchisee within the broader international ERA network spanning 17+ European countries.
ERA Belgium firmographics
Firmographics- Name
- ERA Belgium
- Legal name
- ERA Belgium NV
- Website
- https://era.be
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ERA Belgium NV is the Belgian franchise operator of the global ERA real estate brand, running 140+ offices and 600 agents nationwide. It provides residential sales, rental management, new-construction brokerage, and investment advisory to individual buyers, sellers, landlords, and investors across Belgium.
- Ownership category
- akta.pro rank
Where ERA Belgium is headquartered
LocationHeadquarters
- HQ city
- Sint-niklaas
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
ERA Belgium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions across Belgium
- Property Rental Services: Rental management services including tenant placement, administration, and ongoing property management with average rental time of 28 days
- New Construction Projects: Brokerage services for new construction real estate developments across Belgium
- ERA INVEST: Investment advisory services for real estate investing with personal guidance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate sales and purchase services |
| Transaction based/ take rate | Pay-as-you-go | Rental management services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ERA Belgium product offering
Product offeringCore offering
ERA Belgium is a comprehensive residential real estate brokerage platform that connects property buyers, sellers, renters, landlords, and investors through a network of 140+ local offices and 600 professional agents across Belgium. The company provides end-to-end services including property sales brokerage, rental management, new construction project brokerage, and investment advisory (ERA INVEST), supported by an internal database of 86,850+ potential buyers for seller-buyer matching.
Product overview
ERA Belgium operates as a comprehensive real estate services platform offering buying, selling, renting, and investing services through a network of over 140 offices and 600 agents. The core ERA platform is augmented by specialized modules including ERA INVEST for smart property investment, the ERA Buyers' Waiting Room database for seller-buyer matching, ERA Open Houses Day for mass property viewings, and ERA Comfort Guarantee for enhanced marketing. Supporting services include professional photography, 360° virtual tours, and comprehensive rental management with administrative support. The platform primarily serves the Belgian residential real estate market.
Differentiator
Problem solved
Functional benefit
Brands
- ERA INVEST: ERA's real estate investment service offering smart investing with expertise and personal guidance in projects with future potential.
- ERA Open Houses Day
- ERA Buyers' Waiting Room
- ERA Comfort Guarantee
Products and services
- Property Sales Brokerage End-to-end brokerage service for buying and selling residential and commercial properties across Belgium, supported by a database of 86,850+ potential buyers, professional photography, virtual tours, and targeted advertising.
- ERA Rental Services Comprehensive rental management for landlords including property valuation, administrative file preparation, tenant screening, lease agreements compliant with the Flemish Housing Rental Decree, deposit management, and move-in inspections. Average rental time of 28 days.
- ERA INVEST Real estate investment advisory service for individuals and investors seeking to invest safely and transparently in projects with future potential, with personal guidance from ERA advisors.
- New Construction Brokerage Brokerage services for new construction real estate developments across Belgium, connecting buyers with new-build residential projects starting from €150,000.
- Holiday Rental Services Holiday rental brokerage services for coastal properties in Belgium.
Quantifiable outcome
- 1 in 3 homes find a buyer during ERA Open Houses Day events
- +3 more outcomes
Companies that use ERA Belgium
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
ERA Belgium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ERA Belgium partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ERA Franchise Network (International)minorERA Belgium is part of the global Electronic Realty Associates (ERA) franchise network. The international network spans multiple countries including Netherlands, Germany, Luxembourg, France, Albania, Austria, Bulgaria, Cyprus, Czech Republic, Kosovo, Malta, Montenegro, Portugal, Spain, Sweden, Switzerland, and Turkey. ERA Belgium operates as an independent franchisee within this network.
- ERA FranchiseescoreERA Belgium operates through a network of 140+ affiliated real estate agents who are franchisees of the ERA brand. These franchisees operate their own local offices under the ERA brand umbrella, benefiting from brand recognition, marketing support, and access to the ERA buyer database while maintaining local autonomy.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
ERA Belgium competitors and assessment
Company assessmentDirect peers
- RE/MAX Belgium: RE/MAX operates a competing franchise-based real estate brokerage network in Belgium with hundreds of agents across multiple offices. It directly competes with ERA on residential sales, rentals, and agent recruitment, with a similar commission-based franchise model.
- Century 21 Belgium: Century 21 is another global real estate franchise operating a Belgian agent network providing residential sales, rentals, and new development services. It competes head-to-head with ERA for franchisees, listings, and buyer leads in the same Belgian geography.
- Dewaele Vastgoed: Dewaele is a well-established Belgian real estate brokerage group with a multi-office footprint offering residential sales, rentals, and new construction services. It is a comparable regional incumbent competing with ERA in Flanders and beyond.
- Trevi Vastgoed: Trevi is a Belgian real estate group combining brokerage, new construction sales, and property management services. It competes with ERA across multiple Belgian regions and on multi-service real estate offerings.
- Hillewaere Vastgoed: Hillewaere is a Belgian real estate broker with a network of offices focused on residential sales, rentals, and valuations. It is a comparable regional brokerage competing for both clients and agents in overlapping Belgian markets.
- Engel & Völkers Belgium: Engel & Völkers is an international real estate franchise with Belgian operations covering residential and commercial brokerage. It competes with ERA, particularly in higher-end segments and cross-border transactions.
Broad incumbents
- Immoweb: Immoweb is Belgium's leading real estate listing portal and a key advertising and lead-generation channel for ERA's franchisees. While not a direct brokerage competitor, it is an industry-shaping incumbent whose pricing power and feature roadmap affect ERA's customer acquisition costs.
- Zimmo: Zimmo is a major Belgian real estate portal offering property listings, valuations, and agent directory services. It is an ecosystem participant that competes with ERA's era.be website for consumer attention and property-search traffic.
Emerging players
- Properstar: Properstar is a growing international real estate platform active in Belgium that aggregates listings from many brokerages including ERA. It represents an emerging digital distribution channel that could either complement or disintermediate traditional broker brands.
Others
- Sollan: Sollan is a Belgian real estate technology provider offering CRM, marketing automation, and back-office software to brokerages and franchises. It is a technology/ecosystem peer whose tools are used by competing Belgian real estate networks, making it a relevant adjacent comparator for ERA's technology stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ERA Belgium social profiles
Digital presenceERA Belgium financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERA Belgium leadership team
Management profileNumber of profiles
Profiles1 record
ERA Belgium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERA Belgium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERA Belgium
What does ERA Belgium do?
ERA Belgium is a comprehensive residential real estate brokerage platform that connects property buyers, sellers, renters, landlords, and investors through a network of 140+ local offices and 600 professional agents across Belgium. The company provides end-to-end services including property sales brokerage, rental management, new construction project brokerage, and investment advisory (ERA INVEST), supported by an internal database of 86,850+ potential buyers for seller-buyer matching.
Is ERA Belgium a public or private company?
ERA Belgium is a private company. It is classified as corporate owned and is currently operating.
When was ERA Belgium founded?
ERA Belgium was founded in 1994. It employs 501 to 1,000 people.
Where is ERA Belgium based?
ERA Belgium is headquartered in Sint-niklaas, Belgium, in the Europe region.
How does ERA Belgium make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services, new Construction Projects and ERA INVEST.
Who are ERA Belgium's main competitors?
Direct peers on record are RE/MAX Belgium, Century 21 Belgium, Dewaele Vastgoed, Trevi Vastgoed, Hillewaere Vastgoed and Engel & Völkers Belgium. Broad incumbents are Immoweb and Zimmo. Properstar is listed as an emerging player. Sollan is listed as an others.
Does ERA Belgium have an API?
No public API is recorded for ERA Belgium.