What VidCAD does

VidCAD is a privately held software company headquartered in Las Cruces, New Mexico, founded approximately 35 years ago by Dr. Walter P. Black and operating with 1-10 employees. The company develops VidCAD Phoenix, an integrated design and documentation automation platform used by engineers, designers, and installers in broadcast, audio/visual, telecom, and security system integration. The platform's defining architectural choice is a central Microsoft SQL Server database that stores all equipment, cable, IO, and project data, from which drawings, reports, and cable labels are auto-generated. This database-centric approach is designed to eliminate repetitive drafting and re-typing errors, and the product is positioned to require no prior CAD expertise.

VidCAD Phoenix is sold in two editions — VidCAD Diagram (entry-level) and VidCAD Integrate (full-featured) — each available as a perpetual license or annual subscription, with first-year Support Membership bundled and renewable on a recurring basis. The platform is delivered as a unified suite of integrated toolsets including VidCAD Explorer (project and catalog management), VidCAD Reporter (report and label generation), and Rack Builder (equipment arrangement), supplemented by features such as Global Editing, Multi Cable Create, Catalog re-Model, and Unlimited Custom Data fields. Rather than building its own drawing engine, VidCAD integrates with BricsCAD Pro, Autodesk AutoCAD, or Microsoft Visio as the rendering layer.

The company operates a hybrid go-to-market combining direct enterprise sales in the United States with an authorized dealer/reseller model for international markets, currently represented by VPA Systems in Luxembourg and Studiotech Poland. VidCAD is founder-owned and bootstrapped, with no disclosed external funding, no parent company, no M&A activity, and no public financial filings. The customer base consists primarily of system integration firms and broadcasters (for example, Digital&Media Solutions uses VidCAD Phoenix for OB truck and broadcast facility design), and revenue is generated through per-seat license sales, recurring support subscriptions, and training services.

Name

VidCAD

Legal name

VidCAD LLC

Website

https://vidcad.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Computer-Aided Design (CAD) Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Design automation software
• Documentation automation
• CAD drawing tools
• System integration software
• Broadcast engineering software

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Perpetual License Sales: Customers purchase permanent licenses for VidCAD Diagram ($1750) or VidCAD Integrate ($3325). First year of Support Membership is included. After the first year, support and updates are available as optional monthly or annual subscriptions.
2. Subscription Licenses: Annual subscription model for VidCAD Diagram ($1095/year) or VidCAD Integrate ($1800/year). Subscriptions include the license for VidCAD Phoenix and all software updates and technical support for the duration of the subscription.
3. Support Membership Renewals: After the first year included with purchase, perpetual license users can renew Support Membership as monthly or annual subscriptions. Premier+ level offers advanced features like remote desktop and vm deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VidCAD develops and sells VidCAD Phoenix, an integrated design and documentation automation platform for broadcast, audio/visual, telecom, and security system engineers, designers, and installers. The platform stores all equipment, cable, and connection data in a central Microsoft SQL Server database, automatically synchronizing data across drawings, reports, and cable labels, and integrates with BricsCAD Pro, AutoCAD, or Microsoft Visio as the drawing engine.

Product overview

VidCAD is a unified design and documentation automation platform, not a modular platform-plus-add-ons architecture. The core product is VidCAD Phoenix, which comes in two editions: VidCAD Diagram (entry-level) and VidCAD Integrate (full-featured). VidCAD Phoenix includes several integrated toolsets: VidCAD Explorer (primary management interface), VidCAD Reporter (report/label generation), Rack Builder (equipment arrangement), plus features like Global Editing, Multi Cable Create, Drawing Copy, and Unlimited Custom Data. The product works alongside BricsCAD Pro or AutoCAD (or optionally Microsoft Visio) as the drawing engine. Support Membership provides ongoing support and updates, while VidCAD Mastermind serves as the online user resource portal. The database backend is Microsoft SQL Server.

Differentiator

Problem solved

Functional benefit

Brands

• VidCAD Phoenix: Integrated design and documentation automation software platform that enables users to create drawings, generate reports, and manage project data without requiring CAD experience.
• VidCAD Explorer
• VidCAD Reporter
• VidCAD Mastermind

Products and services

• VidCAD Phoenix Integrated design and documentation automation software that enables engineers and designers to create drawings, reports, and cable labels with automated data entry and cross-drawing synchronization; works with BricsCAD, AutoCAD, or Microsoft Visio as the drawing engine.
• VidCAD Diagram Entry-level product edition of VidCAD Phoenix available as yearly subscription ($1,095/year) or perpetual license ($1,750); includes core VidCAD Phoenix toolsets.
• VidCAD Integrate Full-featured product edition of VidCAD Phoenix available as subscription ($1,800/year) or perpetual license ($3,325); includes all automation tools for design and documentation.
• Support Membership Annual support service included with first year of purchase; includes webinars, phone/chat/email support, beta access, program updates, orientation videos, and templates. Premier+ level includes advanced features like remote desktop and VM deployment.
• VidCAD Training Training programs for VidCAD Phoenix users, including the VidCAD Orientation video series covering customization guide, basic training, and reporting essentials.

Quantifiable outcome

• Eliminates repetitive typing and drafting in design and documentation processes
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• VPA Systems s.a.coreChannel Partner/ Reseller/ DistributorVPA Systems s.a. is an authorized dealer and reseller of VidCAD products serving Luxembourg. Located at 3 Arelerstrooss, L-8523 Beckerich, Luxembourg. Provides local sales, support, and distribution of VidCAD products in the Luxembourg market.
• Studiotech Poland Sp. zo.o.coreChannel Partner/ Reseller/ DistributorStudiotech Poland Sp. zo.o. is an authorized dealer and reseller of VidCAD products serving Poland. Located at ul. Bażancia 53, 02-892 Warszawa, Poland. Provides local sales, support, and distribution of VidCAD products in the Polish market.
• BricsyscoreTechnology or IntegrationBricsys is a technology partnership for CAD drawing engine compatibility. VidCAD Phoenix is compatible with BricsCAD Pro versions V23-V25, allowing users to choose BricsCAD as their drawing engine. This partnership allows VidCAD to focus on automation rather than building its own drawing engine.
• AutodeskcoreTechnology or IntegrationAutodesk partnership for CAD drawing engine compatibility. VidCAD Phoenix is compatible with full versions of AutoCAD 2022-2024. This partnership enables users to leverage their existing AutoCAD expertise and licenses while benefiting from VidCAD's automation capabilities.
• MicrosoftcoreTechnology or IntegrationVidCAD Phoenix uses Microsoft SQL Server (including SQL Server Express 2022) as its underlying database platform. Additionally, Microsoft Visio compatibility is now available for drawing creation (.vsdx format).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• D-Tools: D-Tools Cloud (formerly D-Tools System Integrator) is design, estimation, and project-management software aimed squarely at AV, low-voltage, and security system integrators — the same end market VidCAD serves. Both products automate proposal-to-documentation workflows for system integrators across audio/video/security verticals.
• Stardraw: Stardraw offers audio, video, lighting, and control system design software targeted at system integrators and consultants in the broadcast/AV industry. It overlaps directly with VidCAD in automating rack layouts, cable documentation, and signal-flow diagrams for broadcast/AV system design.
• iBwave: iBwave (part of Corning) provides network-design software for in-building wireless, small cells, and DAS — a vertical adjacent to VidCAD's broadcast/telecom focus. Both platforms centralize equipment, cabling, and documentation in a database to automate the design and reporting workflow.

Broad incumbents

• Bricsys (BricsCAD): Bricsys publishes BricsCAD, a general-purpose CAD platform that VidCAD integrates with. While not niche to system design, BricsCAD competes for the same engineering seats and could, over time, expand automation that overlaps VidCAD's value proposition.
• Autodesk (AutoCAD): Autodesk's AutoCAD is the dominant general-purpose CAD platform and a core VidCAD integration partner. AutoCAD's installed base, brand, and AEC ecosystem make it the broad incumbent against which any niche design automation tool is evaluated.
• Microsoft Visio: Microsoft Visio is a widely deployed diagramming tool with which VidCAD now offers .vsdx integration. Visio serves a vastly broader diagramming audience but overlaps where customers need structured system documentation.
• Bluebeam: Bluebeam Revu (now part of Nemetschek) provides PDF markup and design-collaboration tools widely used in AEC and low-voltage design workflows. It overlaps with VidCAD in reviewing and annotating system drawings, though it lacks VidCAD's database-driven generation.
• EPLAN: EPLAN offers electrical, control, and panel-design CAD with database-driven automation conceptually similar to VidCAD. It serves a different primary vertical (industrial electrical engineering) but competes on the database-automation thesis in adjacent markets.

Emerging players

• Lucidchart: Lucidchart (now part of Lucid) is a cloud-based, collaborative diagramming platform with API-first integrations. It competes for less complex documentation use cases and, with growing AV/security templates, is an emerging alternative for system-design diagramming.
• SmartDraw: SmartDraw is a general-purpose diagramming platform with industry-specific templates, including network and AV layouts. As a low-cost, easy-to-deploy alternative, it competes for simpler documentation use cases that VidCAD Phoenix also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VidCADllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VidCAD