Lucidchart
Lucidchart, operated by Lucid Software Inc., is a cloud-based intelligent diagramming platform that uses AI generation, data linking, and 100+ enterprise integrations to serve IT, engineering, product, operations, and consulting teams across technology, manufacturing, healthcare, financial services, and education.
- Company typePrivate
- Founded2010
- HeadquartersSouth Jordan, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Lucidchart does
Lucidchart, operated by Lucid Software Inc., is a cloud-based intelligent diagramming platform founded in 2010 and headquartered in South Jordan, Utah. The product enables users to create flowcharts, process maps, system architecture diagrams, ERDs, UML diagrams, org charts, and cloud infrastructure visualizations through AI-assisted generation, data linking from external sources such as Google Sheets and Excel, real-time collaboration, and an extensive template library of 1,000+ assets. The platform is built on a multi-tenant SaaS architecture supporting over 100 native integrations with the dominant enterprise software stack (Google Workspace, Microsoft 365, Slack, Atlassian, Salesforce, AWS, Azure, Google Cloud, ServiceNow), SAML/SCIM-based identity management through Okta, OneLogin, Ping, and ADFS, and a developer platform with Model Context Protocol (MCP) server availability for ChatGPT and Claude. The Lucid Suite extends the core product with Lucidspark (virtual whiteboarding), Lucidscale (cloud infrastructure visualization), airfocus (product management and roadmapping), and enterprise add-ons including Cloud Accelerator, Process Accelerator, Agility Accelerator, and Enterprise Shield.
The company employs 1,001-5,000 people and serves a customer base spanning technology (Amazon, Google, Intel, Nvidia, DocuSign), manufacturing (Siemens), automotive (Volkswagen), healthcare (Philips), consumer goods (Braun, Natura), retail (Leroy Merlin), food service (McDonald's), professional sports (NFL), and construction (ICON), plus an education segment of 10M+ students and educators. Revenue is generated primarily through a tiered subscription model with Individual, Team, and Enterprise plans on monthly and annual billing cycles, supplemented by enterprise add-ons and a free tier that drives product-led adoption. Distribution combines self-serve freemium onboarding through the web application and iOS/Android apps with a direct enterprise field sales motion targeting large organizations requiring dedicated account management, advanced security (Enterprise Shield, SSO, SCIM), and specialized accelerators. The platform is localized in 13 languages and operated as a privately held venture-backed entity with only $1M in publicly disclosed seed funding (2011) and a subsequent undisclosed round from Leblon Capital (2021), suggesting either material undisclosed capital or significant capital-efficient growth.
Lucidchart firmographics
Firmographics- Name
- Lucidchart
- Legal name
- Lucid Software Inc.
- Website
- https://lucidchart.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lucidchart, operated by Lucid Software Inc., is a cloud-based intelligent diagramming platform that uses AI generation, data linking, and 100+ enterprise integrations to serve IT, engineering, product, operations, and consulting teams across technology, manufacturing, healthcare, financial services, and education.
- Ownership category
- akta.pro rank
Lucidchart industry classification
Industry- Product category
- Visual Collaboration and Diagramming Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
- akta.pro secondary industries
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
Keywords
Where Lucidchart is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Markets served
Lucidchart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Tiered subscription model with Individual, Team, and Enterprise plans. Enterprise includes advanced security, admin controls, and dedicated support. Additional add-ons available: Cloud Accelerator, Process Accelerator, Agility Accelerator, and Enterprise Shield.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual plan for single users |
| Per seat | Annual | Team plan for groups and organizations |
| Subscription | Annual | Enterprise plan for large organizations |
| Freemium | Monthly | Free Education account |
| Subscription | Annual | Education discount for classrooms |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Lucidchart product offering
Product offeringCore offering
Lucidchart is a cloud-based intelligent diagramming application that enables users to create flowcharts, process maps, technical diagrams, org charts, and systems architecture visualizations. The platform offers AI-powered diagram generation from text prompts, data linking to external sources such as Google Sheets and Excel, real-time multi-user collaboration, and over 100 third-party integrations. It is sold via tiered Individual, Team, and Enterprise subscriptions with optional enterprise add-ons for cloud infrastructure, process governance, agile transformation, and enhanced security.
Product overview
Lucidchart is part of the Lucid Suite, a comprehensive visual collaboration platform that combines intelligent diagramming (Lucidchart) with virtual whiteboarding (Lucidspark) and product management (airfocus). The platform offers AI-powered diagram generation, data linking capabilities, and over 100 third-party integrations. Enterprise customers can enhance the platform with add-ons including Cloud Accelerator for cloud infrastructure visualization, Process Accelerator for process documentation governance, Agility Accelerator for agile transformation, and Enterprise Shield for enhanced security. The platform supports cloud architecture visualization through Lucidscale, which automatically generates diagrams from AWS, Azure, and Google Cloud environments. Lucid AI provides generative AI capabilities for diagram creation, while Lucid Custom GPT and Lucid MCP Server enable AI-powered interactions within ChatGPT and Claude assistants.
Differentiator
Problem solved
Functional benefit
Brands
- Lucidspark: Virtual whiteboarding tool for collaborative brainstorming and ideation
- airfocus
- Lucid AI
- Cloud Accelerator
- Process Accelerator
- Enterprise Shield
Products and services
- Lucidchart Intelligent diagramming platform for creating next-generation diagrams with AI, data, and automation. Enables process mapping, org charts, technical diagrams, and systems architecture visualization.
- Lucidspark Virtual whiteboard platform for teams to brainstorm, visualize ideas, and collaborate in real-time as part of the Lucid Suite.
- airfocus Product management and roadmapping tool integrated into the Lucid Suite. Enables teams to plan, prioritize, and communicate product strategy.
- Lucidscale
Companies that use Lucidchart
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles4 records
Lucidchart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration93 records
AI capability8 records
Feature9 records
Lucidchart partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and strategic.
- GooglecoreDeep integration with Google Workspace including Google Drive, Docs, Sheets, Calendar, Meet, Chat, and Classroom. SAML authentication support through Google for SSO.
- MicrosoftcoreIntegration with Microsoft 365 including Word, Excel, PowerPoint, Teams, SharePoint, and Azure AD. Lucid Custom GPT for Microsoft Copilot. SAML/SSO support through Azure ADFS.
- SlackcoreIntegration for document notifications, permission management, and Slack shortcuts to start new Lucidchart diagrams directly from Slack.
- Atlassian (Confluence, Jira)coreIntegration with Confluence and Jira for adding diagrams to wikis and issues. Visual context for teams through embedded diagrams.
- Amazon Web Services (AWS)coreAWS integration through Lucidscale for automatic cloud architecture visualization. Cloud shape libraries for AWS infrastructure diagrams.
- Microsoft AzurecoreAzure integration through Lucidscale for automatic Azure architecture visualization. Organize and filter VMs, MySQL, storage, tags and more.
- Google Cloud PlatformcoreGoogle Cloud integration through Lucidscale for automatic GCP architecture visualization. Filter projects, Compute instances, BigQuery, labels.
- SalesforcecoreAutomatic import of Salesforce contacts to Lucidchart. Drag and drop to build account maps using official Salesforce shape library.
- OktacoreSSO authentication via SAML protocol. SCIM provisioning for automatic license assignment when changes are made in the identity provider.
- OneLogincoreSSO authentication via SAML protocol. SCIM provisioning for automatic license assignment.
- ServiceNowcoreGenerate diagrams automatically from ServiceNow data to visualize application portfolio and gain optimization insights.
- LeanIXstrategicEnterprise architects can visualize concrete solution architecture by embedding Lucidchart diagrams in LeanIX, or convert LeanIX diagrams to Lucidchart documents.
- airfocuscoreProduct management and roadmapping tool integrated into the Lucid Suite. Partner company offering product management tools.
- ChatGPT/OpenAIcoreLucid Custom GPT allows using text prompts in ChatGPT to generate diagrams in Lucidchart that can be edited and shared.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Lucidchart competitors and assessment
Company assessmentDirect peers
- FigJam (Figma): FigJam is Figma's collaborative whiteboard that competes with Lucidspark for ideation and lightweight diagramming inside product and design teams, increasingly overlapping with Lucidchart on technical diagrams and architecture.
- Miro: Miro is the closest direct competitor to Lucidchart/Lucidspark, offering a cloud-based collaborative whiteboard and diagramming platform with AI features, freemium GTM, and enterprise tier serving the same product, UX, and engineering personas.
- Cacoo (Nulab): Cacoo is a cloud-based team diagramming tool targeting product, engineering, and IT teams, overlapping with Lucidchart on flowcharts, UML, network, and AWS architecture diagrams with similar tiered pricing.
- Microsoft Visio: Microsoft Visio is the legacy incumbent in professional diagramming that Lucidchart explicitly positions against with its Visio replacement and import/export flows, selling similar flowcharts, ERDs, and architecture diagrams inside the Microsoft 365 ecosystem.
- Mural: Mural is a direct enterprise visual collaboration and diagramming competitor, targeting product, design, and operations teams with similar PLG motion and enterprise security/compliance positioning.
- draw.io (diagrams.net): draw.io is a widely used free diagramming tool with deep Atlassian and Google integrations, competing directly with Lucidchart on flowcharts and technical diagrams — particularly the same IT, engineering, and operations buyer.
- Whimsical: Whimsical offers flowcharts, wireframes, and docs aimed at product managers and designers, competing head-to-head with Lucidchart on flowcharts, mind maps, and wireframes with a similar freemium SaaS model.
- Gliffy: Gliffy is an Atlassian-native diagramming tool competing with Lucidchart for Confluence and Jira users on technical diagrams, ERDs, and flowcharts with bulk import/migration flows between the two.
Emerging players
- Creately: Creately offers visual collaboration, diagramming, and whiteboarding with AI-assisted features and a freemium model, competing with Lucidchart across flowcharts, mind maps, and org charts for SMB and education users.
Broad incumbents
- Microsoft Loop: Microsoft Loop is a broad Microsoft 365 collaborative workspace that overlaps with Lucidspark/Lucidchart for shared docs, brainstorming, and lightweight diagrams, bundled into existing Microsoft enterprise contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Lucidchart social profiles
Digital presenceLucidchart compliance and trust
Trust signalCompliance1 record
Lucidchart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucidchart leadership team
Management profileNumber of profiles
Profiles2 records
Lucidchart funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucidchart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucidchart
What does Lucidchart do?
Lucidchart is a cloud-based intelligent diagramming application that enables users to create flowcharts, process maps, technical diagrams, org charts, and systems architecture visualizations. The platform offers AI-powered diagram generation from text prompts, data linking to external sources such as Google Sheets and Excel, real-time multi-user collaboration, and over 100 third-party integrations. It is sold via tiered Individual, Team, and Enterprise subscriptions with optional enterprise add-ons for cloud infrastructure, process governance, agile transformation, and enhanced security.
Is Lucidchart a public or private company?
Lucidchart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lucidchart founded?
Lucidchart was founded in 2010. It employs 1,001 to 5,000 people.
Where is Lucidchart based?
Lucidchart is headquartered in South Jordan, United States, in the North America region.
How does Lucidchart make money?
One revenue line is on record: subscription Licensing.
Who are Lucidchart's main competitors?
Direct peers on record are FigJam (Figma), Miro, Cacoo (Nulab), Microsoft Visio, Mural, draw.io (diagrams.net), Whimsical and Gliffy. Creately is listed as an emerging player. Microsoft Loop is listed as a broad incumbent.
Does Lucidchart have an API?
Yes. Lucid offers a developer platform with MCP (Model Context Protocol) server integrations for AI connectors. The platform provides more than 100 custom-built integrations. Lucid MCP for ChatGPT and Lucid MCP for Claude are available for AI-powered diagram generation and interaction. The platform also supports SAML-based SSO authentication and SCIM for automated user provisioning. Developer documentation is at lucid.co/developers.
What industry is Lucidchart in?
Lucidchart's product category is Visual Collaboration and Diagramming Software. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.