Erdos & Morgan

What Erdos & Morgan does

Erdos & Morgan, operating commercially as Erdos Media Research (EMR), is a privately held U.S. business-to-business media market research firm founded in 1947 and headquartered in Ramsey, New Jersey. The firm specializes in conducting surveys and research studies on hard-to-reach audience segments — including opinion leaders, policy influencers, high-net-worth individuals, wealth management investors, financial advisors, and senior-level executives — primarily within the political, business, and financial media markets. It serves enterprise clients across five verticals: Media, Advertising, Public Policy, B2B, and Finance.

The company's product portfolio consists of two complementary offerings. Syndicated studies — including the Opinion Leaders Study, the Financial Advisor Media Outlook & Usage Study (FAMOUS), the Multichannel Subscribers Evaluation of Basic Cable Networks, and broader Subscriber Studies — are pre-packaged recurring studies sold to multiple subscribers. Custom studies are bespoke research projects tailored to individual client needs, drawing on the firm's specialized audience access and methodology toolbox. Deliverables are offered as raw data, crosstabulation, or full reports. No proprietary technology platform or AI/ML capabilities are disclosed; the firm's core technology consists of its respondent panels, survey instruments, and analytical methodologies.

Erdos & Morgan generates revenue through two streams: professional-services fees from custom research projects and recurring subscription revenue from syndicated studies. Pricing is not publicly disclosed; prospective clients are directed to contact the firm directly via phone (201.236.0469) or email ([email protected]). The go-to-market is sales-led and relationship-driven, targeting enterprise buyers in niche verticals where audience access is the primary differentiator. The firm operates exclusively in the United States, maintains a micro headcount of 1-10 employees, and is a company member of the Insights Association. No funding rounds, acquisitions, or material corporate structural changes are disclosed.

Name

Erdos & Morgan

Legal name

Erdos Media Research

Website

https://erdosmorgan.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Erdos & Morgan, operating as Erdos Media Research, is a U.S.-based B2B media market research firm founded in 1947 that conducts syndicated and custom studies on hard-to-reach audiences including opinion leaders, financial advisors, and senior executives.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAFAM

B2B / Account-Based Marketing (ABM) Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Media market research
• Syndicated research studies
• Custom market research
• Audience measurement
• Advertising effectiveness research

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Research Studies: Bespoke research projects tailored to specific client needs in media usage, advertising effectiveness, and market perception within targeted audience segments.
2. Syndicated Research Studies: Pre-packaged studies on specific audiences (Opinion Leaders, Financial Advisors, Cable Operators/Subscribers) sold to multiple clients, providing recurring revenue opportunities through subscription-style access.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Erdos & Morgan (operating as Erdos Media Research, EMR) is a B2B media market research firm providing syndicated and custom studies on media usage and advertising effectiveness. The firm targets hard-to-reach audiences — opinion leaders, policy influencers, high net worth individuals, financial advisors, and senior executives — within the political, business, and financial media markets, delivering insights as raw data, crosstabulations, or full reports.

Product overview

Erdos Media Research (EMR) is a media market research firm offering both syndicated and custom studies. The company provides syndicated studies including the Opinion Leaders Study, Financial Advisor Media Outlook & Usage Study (FAMOUS), Multichannel Subscribers Evaluation, and Subscriber Studies. These are complemented by custom research projects tailored to specific client needs. The firm focuses on the financial, political, and business media markets, targeting hard-to-reach audiences such as opinion leaders, high net worth individuals, senior executives, and financial advisors. Research output includes raw data, crosstabulation, and full reports.

Differentiator

Problem solved

Functional benefit

Brands

• EMR: Erdos Media Research abbreviation used on the website logo and branding

Products and services

• Media Market Research

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insights AssociationminorOthersErdos Media Research is a company member of the Insights Association, demonstrating adherence to the association's Code of Standards for market research professionals. This membership provides access to industry resources, best practices, and professional credibility in the market research community.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• GfK (Consumer Insights): GfK is a global market research firm providing consumer and media insights via syndicated panels and custom studies. Broadly comparable as a larger incumbent in adjacent consumer/advertising research, but lacks the same hard-to-reach-elite audience specialization.
• Comscore: Comscore is a US-based digital media measurement company providing audience analytics, ad effectiveness, and consumer behavior data. Comparable because it serves advertising, media, and financial clients with media-usage and audience insights — directly overlapping with several Erdos & Morgan segments — and uses a tech-platform model Erdos & Morgan lacks.
• Kantar: Kantar is a global market research and insights firm with deep media-measurement and audience-research capabilities (including the legacy Kantar Media business). Comparable as a much larger competitor serving advertising agencies, media companies, and brands with syndicated and custom media-usage research.
• Harris Insights & Analytics (The Harris Poll): Harris Insights is a US-based public opinion and brand research firm operating the historic Harris Poll alongside custom research services. Comparable because of similar syndicated public-opinion and media-usage studies sold to advertisers, media buyers, and financial-services marketers.
• Ipsos: Ipsos is a global market research firm with strong practices in public opinion, advertising research, and audience/media studies. Comparable because it sells syndicated and custom media-usage research to advertisers, agencies, and financial institutions — the same client profile as Erdos & Morgan, but at a global, multi-vertical scale.
• Nielsen Holdings: Nielsen is the global leader in media measurement and audience ratings across TV, digital, and audio. Overlaps heavily with Erdos & Morgan on cable TV subscriber measurement and audience research, but operates at vastly greater scale and breadth across the same end markets.

Direct peers

• Spectrem Group: Spectrem Group is a US market research firm focused exclusively on high-net-worth investors, financial advisors, and wealth management decision-makers. Highly comparable because it serves overlapping personas (Financial Advisors, HNWs) for financial-services media research, similar to Erdos & Morgan's FAMOUS and Wealth Management markets.
• MRI-Simmons: MRI-Simmons is a US-based syndicated media audience research firm running large-scale studies on consumer and B2B media usage. It is the closest comparable peer because of shared business model (syndicated studies + custom research) and overlapping client base of media companies and advertising agencies.
• The Media Audit: The Media Audit is a US market research firm specializing in local market media and consumer research across diverse demographic segments. Comparable because of similar focus on consumer and subscriber media measurement studies sold to media-buyers and advertisers.

Emerging players

• Morning Consult: Morning Consult is a US-based decision intelligence firm running proprietary opinion-polling and custom research across political, financial, and consumer markets. Comparable because of overlapping client base in politics, finance, and B2B media and similar syndicated-trend studies targeted at hard-to-reach decision-makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ErdosMorgan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erdos & Morgan