Cantina Tollo

What Cantina Tollo does

Cantina Tollo is an Italian agricultural cooperative (Società Cooperativa Agricola) headquartered in Tollo, Chieti province, Abruzzo, founded in 1960. It aggregates 620 member winegrowers cultivating 2,500 hectares of vineyards, primarily with native Abruzzo grape varieties (Montepulciano, Trebbiano, Pecorino, Passerina, Maiolica, Cococciola). Annual production reaches approximately 18 million bottles, sold across four product lines: Anthology (premium reserve blends), Iconic (signature varietals), Organic (organic/vegan certified), and Sparkling (Charmat-method). Consolidated revenue reached €49.9 million in the latest fiscal year (FY2023), with 64% of domestic revenue from large-scale retail (Grande Distribuzione) and 36% from Ho.Re.Ca. (growing 11% YoY); exports grew 51% in FY2021–2022 with an 18.4% rise in export quota.

The business model combines B2B distribution through Italian supermarket chains and hotels/restaurants/catering operators with international export to Russia, Germany, Canada, Netherlands, France, and a growing set of Asian and North American markets. Direct-to-consumer sales are conducted through an eshop (launched for Maiolica in April 2023), with public price points including €13 for Maiolica Igp and €20 for Deìvaì Cerasuolo d'Abruzzo Dop. Marketing is anchored by international wine competition results (five consecutive Best Cooperative Italy awards at Berliner Wein Trophy, multiple Tre Bicchieri) and trade-show presence at Vinitaly and ProWein. Certifications include Equalitas sustainability (2022), organic (since 1991), vegan, and IFS BRC quality/food safety.

Recent strategic activity centers on leadership renewal (President Gianluca Orsini, April 2024; General Director Sandro Ciavattella, August 2024), indigenous grape recovery (Maiolica launched March 2023 with Istituto Sperimentale di Viticoltura di Conegliano Veneto), new premium product introductions (Deìvaì, Hedòs Bianco, Passerina IGP), a new temperature-controlled warehouse with photovoltaic system (July 2024), and ongoing international roadshows. The company operates a wholly-owned subsidiary, Feudo Antico, focused on the Tullum DOCG designation.

Name

Cantina Tollo

Legal name

Cantina Tollo

Website

https://cantinatollo.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Cantina Tollo is an Italian agricultural cooperative of 620 winegrowers in Abruzzo producing 18 million bottles annually across Anthology, Iconic, Organic, and Sparkling lines, distributed via Italian large-scale retail, Ho.Re.Ca., exports, and a direct-to-consumer eshop.

Ownership category

akta.pro rank

Product category

Wines

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Italian wine production
• Cooperative winery
• Abruzzo wines
• Organic wine line
• Sparkling wine production

Headquarters

HQ city

Tollo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales - Domestic Retail: Sales through Grande Distribuzione (GDO) representing 64% of Italian domestic revenue. The company maintains strong presence in Italian large-scale retail chains.
2. Wine Sales - Ho.Re.Ca. Sales to hotels, restaurants, and catering sector representing 36% of Italian domestic revenue, growing 11% year-over-year.
3. Wine Export: International sales with 51% growth in foreign markets, particularly in Eastern Europe and Asia. Key markets include Russia, Germany, Canada, Netherlands, and France.
4. E-commerce Direct Sales: Direct-to-consumer sales through company eshop platform for products like Maiolica and Deìvaì.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cantina Tollo is an Italian agricultural cooperative that produces and sells wines from the Abruzzo region. With 620 member winegrowers cultivating 2,500 hectares, the cooperative produces approximately 18 million bottles annually across four branded product lines (Anthology, Iconic, Organic/Vegan, Sparkling) and a subsidiary brand (Feudo Antico), focusing on native Abruzzo grape varieties including Montepulciano, Trebbiano, Pecorino, Passerina, Maiolica, and Cococciola.

Product overview

Cantina Tollo is an Italian wine cooperative based in Tollo, Abruzzo, producing a diverse portfolio of wines across four main product lines: Sparkling (Spumante Brut wines from Pinot Nero, Passerina, Pecorino, and Cococciola grapes), Organic/Vegan (five certified organic wines with bioindicator labels), Iconic (premium wines including Mo' Montepulciano d'Abruzzo Riserva, Hedòs Rosato, Hedòs Bianco, Peco, and Passerina), and Anthology (finest blends including Deìvaì, Cagiòlo, C'Incanta, Pecorino, Cretico, and Maiolica). The company also operates Feudo Antico, a subsidiary producing wines from the Tullum DOCG region. With 620 members cultivating 2,500 hectares, annual production reaches 18 million bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Anthology: Premium collection featuring finest blends of tradition and innovation, including Deìvaì Cerasuolo d'Abruzzo, Maiolica, Cretico Chardonnay, Pecorino Abruzzo Dop, C'Incanta Trebbiano, and Cagiòlo Montepulciano.
• Iconic
• Organic
• Sparkling

Products and services

• Anthology Wine Line Premium wine collection featuring the finest blends of tradition and innovation from Cantina Tollo, targeted at consumers seeking high-end Abruzzo wines. Includes Deìvaì Cerasuolo d'Abruzzo Dop (€20/bottle, 3,000 bottles from 2022 vintage), Maiolica Terre di Chieti Igp (from a rediscovered indigenous grape), Cretico Chardonnay, Pecorino Abruzzo Dop, C'Incanta Trebbiano d'Abruzzo Dop, and Cagiòlo Montepulciano d'Abruzzo Dop Riserva.
• Iconic Wine Line Permanent and prestigious wine portfolio showcasing indigenous Abruzzo varieties, for retail and Ho.Re.Ca. channels. Includes Mo' Montepulciano d'Abruzzo Dop Riserva (aged at least 9 months in oak barrels, Tre Bicchieri 2016 winner), Hedòs Rosato and Hedòs Bianco Terre d'Abruzzo Igp, Peco Pecorino Terre d'Abruzzo Igp, and Passerina Terre d'Abruzzo Igp.
• Organic and Vegan Certified Wine Line Full line of organic and vegan certified wines produced with native Abruzzo grapes and featuring sustainable packaging. Includes Montepulciano d'Abruzzo Dop (ladybug bioindicator), Trebbiano d'Abruzzo Dop (dragonfly), Cerasuolo d'Abruzzo Dop (butterfly), Pecorino Terre di Chieti Igp (stag beetle), and Passerina Terre di Chieti Igp (bee). Organic production represents 10% of total company output and dates back to 1991.
• Sparkling Wine Line Sparkling wines produced via Charmat method from both international and native Abruzzo grape varieties, including Spumante Brut Pinot Nero Biologico (organic Pinot Nero for aperitifs and finger food), Passerina Spumante Brut (from native Passerina), Pecorino Spumante Brut (from native Pecorino), and Cococciola Spumante Extra Dry (from Cococciola).
• Feudo Antico Wines (Subsidiary) Wine production from the wholly-owned subsidiary Feudo Antico, focused on Tullum DOCG wines including Rosso Riserva Tullum Docg, Pecorino Terre di Chieti Igp, and Rosso Tullum Docg, recognized with multiple awards alongside Cantina Tollo products.
• Cantina Tollo Online Shop (Direct-to-Consumer E-commerce) Company-operated online shop enabling direct-to-consumer sales of Cantina Tollo wines to individual buyers, including limited-production and premium offerings such as Maiolica Igp Terre di Chieti and Deìvaì Cerasuolo d'Abruzzo Dop.

Quantifiable outcome

• 18 million bottles annual production from 620 member cooperative
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Spazio di PaolocoreStrategic or Co-development PartnerWorld-renowned packaging design studio specializing in wine and spirits label design. Designed labels for Cantina Tollo including Mo', Peco, Hedòs Rosé which won Vinitaly Design Awards in 2025. Also created visual identity for Hedòs Bianco, Passerina, and Maiolica restyling.
• Istituto Sperimentale di Viticoltura di Conegliano VenetocoreStrategic or Co-development PartnerViticultural research institute and germ bank that collaborated with Cantina Tollo to recover the indigenous Maiolica grape variety. Provided vine shoots for experimental vineyard planted in 2019 in Tollo municipality.
• Food&Wine ItaliaminorGTM or Marketing PartnerPartnership with Italian edition of US Food&Wine magazine for Food&Wine Italia Awards. Cantina Tollo awards projects in Innovation in Food and Social Responsibility in Food categories, generating press coverage.
• Lorenzo Di Stefano (Ceramicist)minorStrategic or Co-development PartnerCeramicist who created the tile artwork inspired by 17th-century decorations of San Donato di Castelli church, defining the 'Sistine Chapel of Majolica', used for the Maiolica wine label.
• EniliveminorStrategic or Co-development PartnerEnergy company collaborating with chef Niko Romito on ALT Stazione del Gusto project, which received Food&Wine Italia Award from Cantina Tollo in Innovation in Food category.
• Alt Stazione del GustominorStrategic or Co-development PartnerChef Niko Romito's project combining quality food with roadside catering concept, awarded by Cantina Tollo at Food&Wine Italia Awards for Food Innovation category.
• Numero Zero RestaurantminorStrategic or Co-development PartnerPsychiatric-inclusive restaurant in Perugia where half the staff are psychiatric patients, awarded by Cantina Tollo at Food&Wine Italia Awards for Social Responsibility in Food category.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Caviro: Italy's largest wine cooperative, also producer-owned, with similar large-scale bottling, broad Italian retail and export distribution, and multi-region sourcing. Most direct comparable by structure and scale.
• Cantine Riunite & CIV: Major Italian wine cooperative combining multiple producer groups; comparable in cooperative governance, mass-market retail presence, and export footprint across Europe and global markets.
• Mezzacorona: Large Italian wine cooperative in Trentino with similar producer-owned structure, significant retail and export distribution, and focus on native Italian varietals at scale.
• La Marca: Italian prosecco cooperative with comparable cooperative governance, large-volume bottling, GDO concentration, and strong international export growth profile.

Broad incumbents

• Gruppo Italiano Vini (GIV): Largest private Italian wine group consolidating multiple wineries across regions; comparable product breadth, retail and export channels, and premium tier positioning across multiple DOP/IGT appellations.
• Zonin1821: Family-owned Italian wine group with multiple estates across Italian regions plus Virginia; comparable mid-to-premium Italian wine production, broad retail and Ho.Re.Ca. distribution, and international export orientation.
• Marchesi Antinori: Iconic Italian wine producer with multi-region estate portfolio and global premium distribution; comparable focus on native Italian varietals, premium pricing, and international brand recognition through awards and exports.
• Banfi Wines: Italian-American wine group with estates in Tuscany and Piedmont plus US distribution; comparable mid-premium Italian wine portfolio, US export focus, and multi-channel retail and Ho.Re.Ca. distribution.

Emerging players

• Farnese Vini: Mid-sized Italian wine producer focused on Abruzzo and southern Italian appellations; comparable regional positioning, export-led growth strategy, and GDO/private-label channel mix.
• Planeta Winery: Premium Sicilian wine producer with international export focus and hospitality/tourism integration; comparable focus on regional indigenous varietals, sustainability certifications, and export-driven premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cantinatollo
• Facebookfacebook.com/cantinatollo
• LinkedInlinkedin.com/company/cantina-tollo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina Tollo