Solera

What Solera does

Solera GmbH is a German renewable energy systems integrator headquartered in Geislingen-Binsdorf, with additional locations in Stuttgart and Göppingen across Baden-Württemberg. Founded in 2008 and operating as a subsidiary of Thomas Preuhs Holding GmbH, the company delivers end-to-end photovoltaic, battery storage, heat pump, wallbox, and energy management solutions to both residential (B2C) and commercial (B2B) customers, with a cumulative installed base exceeding 10,000 systems. The company is ISO 9001 and ISO 14001 certified and operates a dedicated B2B division that serves commercial customers throughout Baden-Württemberg across multiple verticals including retail, manufacturing, banking, and agriculture.

The company's technology stack centers on an in-house Smart Energy Management System that orchestrates distributed energy assets — PV inverters, battery storage, heat pumps, and EV wallboxes — using weather forecasting and real-time device control to optimize self-consumption and grid interaction. Its product roadmap extends beyond PV into heating through the Hypernova heat pump, developed in partnership with Ritter Energie. The business model combines project-based hardware sales for residential and commercial customers with a growing PV All-inclusive subscription that bundles hardware, monitoring, and service into a recurring contract. A financing partnership with LBS Zollernalb supports end-customer conversion, while the Preuhs-Campus and Energie-Sundowner B2B event series function as ecosystem-building tools for installers, OEMs, and commercial clients.

Solera employs roughly 100 staff distributed across sales (3-4 B2C account managers, 7-8 B2B account managers), project management, and installation crews, with a leadership team whose principals bring more than 20 years of solar industry experience. The go-to-market relies on regional sales coverage, trade partnerships, and regulatory tailwinds from Baden-Württemberg's PV-1 and PV-2 solar mandates and federal heat pump subsidies. No revenue, funding, or external valuation data is disclosed in the available input.

Name

Solera

Legal name

Solera GmbH

Website

https://solera.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Solera is a Baden-Württemberg-based renewable energy systems integrator that designs, installs, and services photovoltaic, battery storage, heat pump, wallbox, and energy management solutions for residential and commercial customers, with over 10,000 installed systems since 2008.

Ownership category

akta.pro rank

Product category

Renewable Energy System Installation

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

akta.pro secondary industries

Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB), Demand Response & Load Flexibility Services (EUAMAJAF)

Keywords

• Photovoltaic installation services
• Heat pump systems
• Battery storage solutions
• Solar energy integration
• Renewable energy contracting

Headquarters

HQ city

Geislingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photovoltaic System Sales & Installation: Sale and installation of photovoltaic systems including roof-mounted, in-roof, facade, and freestanding/floating installations. Revenue is generated as a one-time capital investment by the customer. Also offered as a monthly fee model (All-inclusive) with no upfront cost.
2. Battery Storage Systems: Sale and installation of battery storage systems ranging from 3 kW for residential to nearly 1 MW for industrial customers. Storage sizes matched to PV system and individual consumption behavior. Also combinable with dynamic electricity tariffs without PV.
3. Heat Pump Systems: Sale and installation of heat pumps (air-water, geothermal, groundwater). Includes air-water heat pump Hypernova from Ritter Energie. State subsidies of up to 70% available for heat pump installations.
4. Photovoltaic All-inclusive (Leasing Model): Monthly subscription fee model where customer pays no acquisition costs. Solera handles all bureaucracy, monitoring, service, maintenance, and free replacement of defective components. Also offered to municipalities for budget flexibility.
5. Service, Maintenance & Repairs: Ongoing service contracts, remote monitoring subscriptions, and reactive repair services. Service department provides 24-hour response. Remote monitoring included in All-inclusive packages. Also services third-party installed systems meeting quality standards.
6. Wallbox Installation: Sale and installation of EV charging stations (wallboxes) as standalone products or integrated into comprehensive energy systems with energy management.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Solera designs, installs, and services integrated renewable energy systems for residential, commercial, industrial, and agricultural customers in Baden-Württemberg. Core offerings include rooftop and in-roof photovoltaic systems, battery storage, air-water and ground-source heat pumps (including the Hypernova), wallbox EV chargers, and a proprietary Smart Energy Manager software. The Photovoltaik All-inclusive subscription bundles system, monitoring, maintenance, and bureaucracy handling into a single monthly fee.

Product overview

Solera is a German renewable energy systems provider offering an integrated portfolio of solar and heating solutions for residential, commercial, and industrial customers. The core product lineup centers on Photovoltaik (standard and All-inclusive subscription models) combined with complementary add-ons including Batteriespeicher (battery storage), Wärmepumpe (heat pumps, including the Hypernova sub-brand), Wallbox (EV charging), and Energiemanagement (smart energy management software). The company provides installation, service, and maintenance across southern and central Baden-Württemberg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Photovoltaik (Photovoltaic Systems) Solar power systems that convert sunlight into electricity, available in roof-mounted, in-roof integrated, facade, and freestanding variants for residential, commercial, and agricultural buildings.
• Photovoltaik All-inclusive Full-service photovoltaic subscription with no upfront acquisition cost: Solera provides equipment, installation, remote monitoring, maintenance, free replacement of defective components, grid registration, and bureaucratic handling for a fixed monthly fee.
• Batteriespeicher (Battery Storage Systems) Battery storage systems ranging from 3 kW for residential to nearly 1 MW for industrial customers, sized to the PV system and consumption behavior; also combinable with dynamic electricity tariffs without PV.
• Wärmepumpe (Heat Pump Systems) Heat pump systems providing heating and cooling from ambient energy, available as air-water, geothermal ground-source, or groundwater heat pumps with COP of 3:1 or higher. Eligible for up to 70% state subsidies.
• Hypernova Wärmepumpe (Hypernova Heat Pump) High-performance air-to-water heat pump manufactured by Ritter Energie and distributed by Solera, featuring natural refrigerant R290, supply temperatures up to 75°C, SCOP up to 6.22, sound power level 38 dB(A), and heating capacities of 13-18 kW.
• Wallbox (EV Charging Station) Home charging stations for electric vehicles, available standalone or integrated into comprehensive energy systems with PV and battery storage for optimized solar self-consumption; supports multi-EV charging optimization.
• Energiemanagement (Smart Energy Management) Proprietary central software platform monitoring real-time building energy flows, automatically controlling PV, storage, heat pumps, wallboxes, and household appliances via smartphone app; integrates weather forecasts and supports dynamic electricity tariffs.
• Service (Maintenance, Repair, and Remote Monitoring) Maintenance, repair, and remote monitoring services for photovoltaic and heat pump systems with 24-hour response capability; covers Solera-installed and third-party systems meeting quality standards.

Quantifiable outcome

• Solar energy is the lowest-cost energy source, with payback periods of a few years after which systems generate profit.
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• trawa (Karolin Banhardt)minorStrategic or Co-development Partner · 16 July 2026External expert from trawa (Berlin) was invited as a speaker at the Energie-Sundowner B2B event to present on modern energy procurement strategies, battery storage economics, and demand-side optimization for commercial customers. This is a one-time event partnership rather than an ongoing commercial relationship.
• Thomas Preuhs Holding GmbHcoreOthersSolera is a subsidiary of Thomas Preuhs Holding GmbH. The holding company encompasses multiple renewable energy businesses located on the Preuhs-Campus in Geislingen-Binsdorf, including a Fachgroßhandel (specialized wholesale), a monitoring market leader, and a photovoltaic industry supplier. Solera serves as the installation contractor on the campus. The holding was nominated for the Baden-Württemberg Environmental Prize and received the German Solar Prize. HR functions (recruitment, payroll) are handled through the holding's HR department.
• Ritter Energie (Hypernova)coreTechnology or IntegrationSolera distributes the Hypernova air-water heat pump manufactured by Ritter Energie. The Hypernova features R290 natural refrigerant, SCOP up to 6.22, supply temperatures up to 75°C, and 13-18 kW heating capacity. Solera offers the Hypernova as part of its heat pump portfolio for new builds and existing buildings.
• Preuhs-Campus Ecosystem CompaniescoreStrategic or Co-development PartnerSolera operates alongside other renewable energy companies on the Preuhs-Campus: a specialized wholesale trade (Fachgroßhandel), a monitoring market leader, and a photovoltaic industry supplier with innovative ideas. These companies inspire each other, share expertise from global material trading to control software, and collaborate on smart solutions. Solera is the experienced installation, operation, and service partner for these development and sales companies.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Enerix: German franchise network of regional renewable energy specialists installing PV, storage, heat pumps, and EV charging. Comparable to Solera as a regional installer with multi-product offerings, operating through a similar decentralized model.
• DZ-4: German renewable energy installer focused on PV, heat pumps, and storage for residential and commercial customers. Comparable to Solera as a mid-sized regional installer with a multi-product integrated offering.
• 1Komma5°: Hamburg-based renewable energy company offering integrated PV, heat pump, EV charging, and energy management solutions across Germany, with a strong subscription/leasing model. Comparable to Solera across product breadth, technology approach (energy management software), and target customer base.
• Zolar: Berlin-based online solar platform connecting homeowners with regional installers for PV, storage, and heat pump systems. Comparable to Solera as a German PV/heat pump go-to-market player, with a more digital lead-generation approach.
• Enpal: Berlin-based solar leasing company offering PV, battery storage, heat pumps, EV charging, and a proprietary energy management system on a no-upfront-cost subscription model. Closest direct comparable to Solera's PV All-inclusive model and integrated offering.

Broad incumbents

• Viessmann: Allendorf-based global heating and heat pump manufacturer with a broad product portfolio including heat pumps and integrated energy systems. Comparable to Solera on the heat pump side, particularly as Solera distributes the Ritter Energie Hypernova — similar partnerships/touchpoints exist with Viessmann products.
• Solarwatt: Dresden-based established German solar manufacturer and installer with PV, battery storage, and energy management offerings. Comparable to Solera across product categories, but operates at national scale and is vertically integrated into module manufacturing.
• IBC Solar: Bad Staffelstein-based PV system provider (modules, inverters, storage, heat pumps) with both distribution and project/installation businesses. Comparable to Solera across the PV and storage value chain, operating at larger national scale.
• Stiebel Eltron: German heat pump and HVAC manufacturer with a strong position in residential and commercial heat pumps. Comparable to Solera on the heat pump side of the integrated offering and on energy-management-integrated heating systems.

Regional players

• EWS Elektrizitätswerke Schönau: Schönau (Black Forest)-based citizen-owned green energy utility supplying renewable electricity and operating PV, heat pump, and storage installation services in Baden-Württemberg. Comparable to Solera as a regional renewable energy player in the same geography, with a more utility-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClnETgbD61VAKHc9t_ZaXTA
• Facebookfacebook.com/solera.team
• LinkedInlinkedin.com/company/solera-gmbh
• Instagraminstagram.com/solera.team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solera