FLAME

What FLAME does

flame GmbH is a privately held, founder-owned B2B communications and consulting agency headquartered in Munich, Germany, founded in 2003 by Petra Dahm (Managing Director) and Boris (Head of Design). The firm operates as a boutique provider of integrated communication services, organized across four service pillars: Consulting & Strategy (digital strategy, positioning, innovation, interim management), Brand & Design (corporate design, design systems, UX/UI), Marketing & Communication (online marketing, SEO/SEA, social media, content, performance tracking), and Space & Experience (trade fairs, virtual showrooms, AR/VR, immersive experiences).

The firm targets B2B companies across industries — including multinationals such as Bosch, BMW, Siemens, Audi, Volvo, Shell, Fraunhofer, and Balfour Beatty — delivering projects ranging from one-off engagements to ongoing 'external marketing department' retainers. flame's go-to-market relies on direct client engagement, referrals, and its digital presence (website, blog 'sparks & insights,' and social media). It has no disclosed pricing model, no funding rounds, and no external institutional investors.

flame has accumulated 80+ clients worldwide over its 20-year history and employs 1-10 people, reflecting a stable, senior-led boutique structure rather than a scaling agency. Around its 2023 20th anniversary, the firm repositioned around two 'burning topics' — Artificial Intelligence and Immersive Technologies (VR/MR/AR) — introducing a refreshed visual identity and the corporate motto 'We burn for innovation.' Technology underlying the offering is primarily a digital consulting and marketing technology stack supporting B2B communication, website development, and digital transformation projects; no proprietary AI products, patents, or platform assets are disclosed.

Name

FLAME

Legal name

flame GmbH

Website

https://hello-flame.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

flame GmbH is a Munich-based, founder-owned B2B agency founded in 2003 that delivers consulting, brand and design, digital marketing, and immersive experience services to 80+ enterprise clients across industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

flame GmbH is a Munich-based B2B agency that provides integrated consulting, brand and design, marketing and communication, and immersive experience services. It serves business clients across industries with offerings ranging from strategic positioning and digital transformation through to corporate design, online marketing, trade fairs, and AR/VR experiences, on either a project or ongoing external marketing department basis.

Product overview

flame GmbH is a digital B2B consulting, marketing, and communication agency based in Munich, Germany. The company operates as a single integrated service offering rather than a platform with separate modules. Their portfolio is organized into four interconnected service pillars: Consulting & Strategy (covering business development, digital transformation, and positioning), Brand & Design (visual identity, corporate design, and UX/UI), Marketing & Communication (online marketing, content, SEO/SEA, social media), and Space & Experience (trade fairs, events, AR/VR, immersive experiences). The company has over 20 years of experience serving B2B clients with a focus on innovation in digital transformation, AI, and immersive technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Strategy Strategic consulting services covering research and analysis, mission and vision development, naming and claims, business development, innovation, digital strategy, product strategy, positioning, workshops, keynotes, and interim management, delivered to B2B clients across industries.
• Brand & Design Brand development and design services including brand strategy, corporate design, design systems, logo design, business collateral, print media, and UX/UI design for B2B clients.
• Marketing & Communication Marketing and communication services covering online marketing, content marketing, digital processes and tools, campaigns, sales enablement, SEO/SEA, websites, social media, and analytics and performance tracking for B2B clients.
• Space & Experience Experiential and spatial services including trade fairs and events, virtual and physical showrooms, augmented reality, animation and motion design, and immersive VR/MR/AR experiences for B2B clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• denkwerk: Cologne/Munich digital agency providing online marketing, content, and digital strategy services to enterprise clients. Closely overlaps flame's Marketing & Communication and Consulting & Strategy pillars and shares the DACH enterprise focus.
• KMS Team: Munich-headquartered communications and brand consulting agency serving enterprise B2B clients with strategy, corporate communications, and digital transformation support. Direct overlap with flame's Consulting & Strategy and Marketing pillars and shared Munich location.
• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, operating across brand, digital, and communication. Direct overlap with flame's full-service B2B positioning; significantly larger but located in the same Munich market.
• Jung von Matt: One of Germany's largest independent creative agencies with offices in Hamburg, Berlin, Munich, and beyond. Comparable to flame in offering integrated digital, brand, and communication services to enterprise clients, though at substantially larger scale.
• Scholz & Friends: Hamburg-headquartered German creative and brand agency serving enterprise B2B and consumer clients with brand strategy, design, and campaigns. Directly comparable to flame as a German agency competing for the same enterprise client roster and creative mandates.
• TLGG: Berlin-based digital communications and content agency serving enterprise B2B clients. Comparable to flame's marketing, communication, and digital strategy offerings from a similar boutique-but-enterprise-oriented posture.
• Strichpunkt Group: Stuttgart-based brand and design agency specializing in corporate design, brand strategy, and digital experiences. Directly comparable to flame's Brand & Design and Space & Experience service pillars and similar enterprise client orientation.
• Meiré und Meiré: Cologne-based independent creative and brand agency working across corporate design, campaigns, and digital experiences. Comparable in scale and positioning to flame as a German independent competing in the same B2B brand/marketing space.

Broad incumbents

• Accenture Song (Germany): Global experience and marketing services arm of Accenture operating broadly in Germany. Overlaps flame's digital transformation, brand, and marketing capabilities at vastly greater scale; competes for the same enterprise B2B marketing budgets.
• Publicis Sapient: Global digital transformation and marketing services consultancy with significant DACH presence. Overlaps flame's digital strategy, brand, and experience capabilities as part of a much broader portfolio targeting enterprise transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flame_munich

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLAME