The ASA Group
- Company typePrivate
- Founded1977
- HeadquartersLittle Rock, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The ASA Group firmographics
Firmographics- Name
- The ASA Group
- Legal name
- Agency Services of Arkansas, Inc.
- Website
- https://theasagroup.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The ASA Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
Keywords
Where The ASA Group is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The ASA Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Carrier Commissions: As a Brokerage General Agency, The ASA Group earns commissions from insurance carriers based on premiums written through their platform. They provide contracting, case management, and support services to financial advisors who place insurance business through their agency.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The ASA Group product offering
Product offeringCore offering
The ASA Group is a Brokerage General Agency that distributes life insurance, long-term care, disability, and annuity products from multiple insurance carriers to licensed financial advisors, financial planners, and registered investment advisors. Advisors bring client cases to ASA, which processes business through carrier relationships and provides dedicated contracting, case management, and proprietary digital platforms (Vive for term life quoting, FireLight for annuity applications, and ASAXpress for streamlined life insurance applications) to place business efficiently.
Product overview
The ASA Group is a Brokerage General Agency (BGA) operating since 1977 that provides a platform of insurance products and tools for financial advisors. The core product portfolio includes Life Insurance, Long-Term Care Insurance, Annuities, and Disability Insurance, supported by proprietary technology platforms Vive (term life quoting) and FireLight (annuity applications). The company offers complementary tools including Annuity Rate Watch, MYGA Reports, comparison grids for LTC/CI riders and linked benefits, advanced planning tools, and the ASAXpress streamlined application system. The offering functions as a platform model where advisors access multiple carrier products through a single BGA relationship, with technology tools enabling digital quote-and-apply workflows for term life and annuity products.
Differentiator
Problem solved
Functional benefit
Brands
- Vive: Consumer-facing term life quoting and application submission tool for advisors, enabling clients to quote their own term life insurance policies and submit applications.
- FireLight
- ASAXpress
Products and services
- Vive Term Life Quoting Platform
Quantifiable outcome
- Accelerated underwriting decisions for healthy clients in days instead of weeks with no exams, blood, or medical records required
Companies that use The ASA Group
Customer profileSegments1 record
Ideal customer profiles1 record
The ASA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The ASA Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Simplicity Investments, Inc.coreSecurities offered through Simplicity Investments, Inc., Member FINRA/SIPC, 475 Springfield Ave., Summit, NJ 07901. The ASA Group is not affiliated with Simplicity Investments, Inc.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
The ASA Group competitors and assessment
Company assessmentDirect peers
- Ash Brokerage: Ash Brokerage is a large national Brokerage General Agency distributing life insurance, annuities, and long-term care products to financial advisors — directly comparable to ASA's BGA model, with broader product shelf and proprietary technology.
- Crump Life Insurance Services: Crump is a major life insurance and annuity BGA distributing products to financial professionals across the U.S., operating a similar multi-carrier placement model with in-house case management and underwriting support.
- DPL Financial Partners: DPL is an RIA-focused insurance distribution platform enabling registered investment advisors to commission-based sell annuities and life insurance — directly competing for ASA's RIA-advisor segment.
- Lion Street: Lion Street is an advisor-owned BGA/IMO serving high-producing financial advisors with life, annuity, and advanced planning solutions through carrier partnerships — comparable model and advisor target.
- CreativeOne: CreativeOne is an independent BGA and wealth platform distributing life insurance and annuities to financial advisors through multi-carrier arrangements, with technology tools similar to ASA's Vive and FireLight.
- Centra Financial Group: Centra Financial Group is an insurance marketing organization/BGA distributing life, annuity, and long-term care products to financial professionals — overlapping product set and advisor-segment focus with ASA.
- Gradient Financial Group: Gradient Financial Group is an insurance marketing organization distributing life, annuity, disability, and LTC products to financial advisors through carrier partnerships — directly comparable BGA distribution model.
- Insurance Marketing Centers (IMC): IMC is a Brokerage General Agency serving financial professionals with life insurance, annuity, and disability products through multiple carrier appointments — a direct comparable in scale and target market.
Broad incumbents
- Integrity Marketing Group: Integrity is the largest PE-backed insurance distributor in the U.S., owning and operating multiple BGAs/IMOs that distribute life, annuity, and health products to advisors — a much larger scaled competitor serving the same advisor channel.
Regional players
- M&O Marketing: M&O Marketing is a life insurance marketing organization focused on distribution to financial professionals across multiple states, providing contracting and case management comparable to ASA's offering.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The ASA Group social profiles
Digital presenceThe ASA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ASA Group leadership team
Management profileNumber of profiles
The ASA Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ASA Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ASA Group
What does The ASA Group do?
The ASA Group is a Brokerage General Agency that distributes life insurance, long-term care, disability, and annuity products from multiple insurance carriers to licensed financial advisors, financial planners, and registered investment advisors. Advisors bring client cases to ASA, which processes business through carrier relationships and provides dedicated contracting, case management, and proprietary digital platforms (Vive for term life quoting, FireLight for annuity applications, and ASAXpress for streamlined life insurance applications) to place business efficiently.
Is The ASA Group a public or private company?
The ASA Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The ASA Group founded?
The ASA Group was founded in 1977. It employs 11 to 50 people.
Where is The ASA Group based?
The ASA Group is headquartered in Little Rock, United States, in the North America region.
How does The ASA Group make money?
One revenue line is on record: insurance Carrier Commissions.
Who are The ASA Group's main competitors?
Direct peers on record are Ash Brokerage, Crump Life Insurance Services, DPL Financial Partners, Lion Street, CreativeOne, Centra Financial Group, Gradient Financial Group and Insurance Marketing Centers (IMC). Integrity Marketing Group is listed as a broad incumbent. M&O Marketing is listed as a regional player.
Does The ASA Group have an API?
No public API is recorded for The ASA Group.
What industry is The ASA Group in?
The ASA Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 52421 and its SIC code is 6411.