Simplicity Investments

What Simplicity Investments does

Simplicity Investments LLC is a privately held real estate investment and wholesaling firm headquartered in Wichita, Kansas. The company acquires distressed single-family, multi-family, commercial, retail, and bank-owned (REO) properties, typically at 30-50% below market value, and resells them to investors. Its core "We Buy Houses Cash" program issues written cash offers within 72 hours and can close in as little as 7 days, with no fees, commissions, or closing costs charged to sellers.

The firm's product surface extends beyond cash acquisitions. It runs a VIP Property Deals email list distributed 2-3 times per week to investor subscribers, packages wholesale inventory for outside buyers, and offers joint-venture partnerships and private debt-investment opportunities for capital partners. It also publishes Self-Directed IRA investor education, positioning itself to capture real estate allocations made through retirement accounts.

The business model combines wholesale assignment spreads, private-lending interest, and JV equity participation, supported by an inbound marketing system built on the Carrot real estate investor platform — including a website, SEO-driven blog, Facebook presence, and email automation. Geographic scope is concentrated in the Wichita, Kansas metro, with no disclosed expansion into additional markets. There are no disclosed employees, funding events, or technology platform beyond standard content and CRM tooling.

Name

Simplicity Investments

Legal name

Simplicity Investments LLC

Website

https://simplicityinvestmentsllc.com

Company type

Private

Operating status

Operating

Short description

Simplicity Investments is a Wichita, Kansas real estate wholesaler that buys distressed single-family, multi-family, commercial, and REO properties at 30-50% below market and resells them to investors via a VIP deals list, JV partnerships, and private lending.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Others

Revenue model

1. Wholesale Property Fees: The company earns revenue by adding on a small fee once investors close on one of their properties. They find deeply discounted Wichita real estate and make those properties available to investors at discounted prices, collecting a markup on each transaction.
2. Property Acquisition and Resale: The company buys distressed properties for cash and sells them after renovation, either to investors or end buyers, earning the spread between acquisition cost and sale price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Simplicity Investments LLC is a Wichita, Kansas-based real estate solutions and investment firm that buys distressed and discounted properties (single-family, multi-family, commercial, retail, and bank REOs) for cash, then wholesale them to local investors at 30-50% below market value. The company also offers private lending, joint venture partnerships, and educational resources for self-directed IRA real estate investing, serving both distressed sellers and investor buyers in the Kansas market.

Product overview

Simplicity Investments LLC operates as a real estate investment and wholesaling company with a single integrated offering rather than a modular platform architecture. The core business combines property acquisition (buying distressed, discounted properties at 30-50% below market) with two main distribution channels: the Investment Property Wholesaling program and the We Buy Houses Cash Program. Supporting these are investor-facing products including the VIP Property Deals List for property alerts, Wholesale Property Purchasing for investors, Debt Investments for private lending, Joint Venture Partnerships for co-investing, and Self-Directed IRA Investment Education for retirement-account-based real estate investing. All services are focused on the Wichita, Kansas real estate market.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Property Wholesaling Wholesale of distressed and discounted investment properties (single-family, multi-family, commercial, retail) to investors at 30-50% below market value. The company acquires properties through marketing and relationships, then passes savings along to investor buyers.
• VIP Property Deals List Email-based property alert service providing investors with early access to discounted handyman, fixer-upper, and distressed properties before they hit the MLS market. Properties are offered on a first-come, first-served basis via email alerts sent 2-3 times per week.
• We Buy Houses Cash Program Direct cash purchase program for homeowners needing to sell quickly. The company buys houses in any condition, paying all-cash with no fees, commissions, or repair requirements. Offers can be provided within 72 hours with closings possible in as little as 7 days.
• Debt Investments (Private Lending) Private lending opportunities for qualified investors seeking consistent returns through debt investments secured by real estate, including promissory notes secured by mortgages.
• Joint Venture Partnerships Partnership opportunities for investors to co-invest with the company on real estate projects, allowing participation in deal-by-deal arrangements on wholesale properties and other investment opportunities.

Quantifiable outcome

• Closings can be completed in as little as 7 days
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Offerpad: Offerpad is another institutional iBuyer providing direct cash offers and quick closings to sellers, then reselling renovated homes. Comparable in offering but larger and more geographically diversified than Simplicity.
• RedfinNow: RedfinNow is Redfin's direct cash-offer home buying service. It competes for the same motivated-seller segment but as part of a much larger brokerage and technology platform.
• Opendoor: Opendoor is a large technology-enabled iBuyer that makes direct cash offers on homes, then resells them. It overlaps Simplicity's "we buy houses for cash" model but operates at national scale with institutional capital and proprietary pricing technology.

Direct peers

• New Silver Lending: New Silver is a tech-enabled hard money lender for real estate investors, providing fix-and-flip and rental financing. Comparable product overlap with Simplicity's debt investment offerings.
• HomeVestors of America: HomeVestors is the largest franchise network of "we buy houses" investors in the U.S., operating on the same direct-to-seller, cash-offer, as-is purchase model. It is the most direct functional analog to Simplicity's core buying program, just at a national franchise scale.
• Lima One Capital: Lima One Capital finances single-family rental and fix-and-flip investors through short-term bridge and long-term rental loans. Comparable to Simplicity's debt-investment / private-lender pitch to investors.
• Anchor Loans: Anchor Loans is a private money lender focused on fix-and-flip investors, offering short-term bridge financing. Directly comparable to the private lending leg of Simplicity's investor offering.
• CoreVest Finance: CoreVest is a private lender serving real estate investors with bridge, fix-and-flip, and rental loans. Comparable to Simplicity's debt investment / private lending offering for qualified investors.

Emerging players

• Roofstock: Roofstock operates an online marketplace for single-family rental investments. Overlaps with Simplicity's investor-buyer side, but focuses on turnkey rental acquisition rather than distressed wholesale.
• MarketTap: MarketTap provides a marketplace and platform for real estate wholesalers to assign contracts to investors. Comparable to the off-market deal flow and investor matching that powers Simplicity's VIP Property Deals list.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SimplicityInvestmentsLLC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplicity Investments