Envie

What Envie does

Envie is a French social enterprise founded in 1984 that specializes in the professional refurbishment and resale of household appliances and electronics. The organization operates as part of a national network across France, with Envie Strasbourg serving as a regional storefront serving the Alsace region. Its core offering comprises professionally reconditioned products spanning large appliances (washing machines, dryers, dishwashers, refrigerators, freezers, and cooking equipment), small kitchen appliances (coffee makers, kettles, blenders, toasters), audio-visual equipment (speakers, TVs, turntables, photography gear), computing devices (laptops, desktops, tablets, printers), telephony (smartphones, connected objects), and mobility products (electric scooters, bicycles, e-skateboards, balance bikes). All products carry warranties and are sold at up to 60% below new-equivalent prices.

The business runs a hybrid retail model combining a physical showroom at 6 Rue Herrade in Strasbourg with an e-commerce storefront at strasbourg.envie.org. Beyond product sales, Envie provides delivery, professional installation, after-sales service (SAV), repair, device trade-in (reprise), rental, and spare parts. The core technology is the systematic refurbishment and quality assurance of used appliances built up over four decades. Customer segments are primarily individual consumers seeking affordable or environmentally responsible appliance options, with a secondary offering of commercial-grade equipment (e.g., professional pizza counters, high-capacity refrigeration). Marketing is conducted via the company website, a Facebook community group, and an Instagram presence.

Envie is structured as a social and solidarity enterprise (économie sociale et solidaire) with a dual mission: environmental impact through e-waste reduction and lifecycle extension, and social impact through employment of individuals distanced from the labor market. Revenue is generated through one-time hardware sales, with pricing ranging from approximately €10 for small accessories to €4,900 for commercial refrigeration units; major appliances typically price between €59 and €999. Founded by Martin Spitz, the organization employs 101–250 people and operates in a non-profit capacity.

Name

Envie

Legal name

Envie

Website

https://strasbourg.envie.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Envie is a French non-profit social enterprise specializing in the refurbishment and resale of household appliances and electronics at up to 60% below new prices. It serves budget-conscious and environmentally minded consumers through a Strasbourg physical store, e-commerce, and a national network.

Ownership category

akta.pro rank

Product category

Refurbished Appliances Retail

NAICS

Electronics and Appliance Retailers (4492), Consumer Electronics and Appliances Rental (532210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

akta.pro secondary industries

Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Small Appliance Repair & Service (CRACAJAC), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

Keywords

• Refurbished appliances
• E-waste recycling
• Appliance repair services
• Second-hand electronics
• Social enterprise retail

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Refurbished Appliance Sales: One-time sale of refurbished/reconditioned household appliances including washing machines, dryers, dishwashers, refrigerators, cooking equipment, small appliances, and electronics. Products are sold at 60% less than new prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Envie professionally refurbishes and resells household appliances and electronics at prices up to 60% below new equivalents. Its product portfolio spans large appliances (washing machines, dryers, dishwashers, refrigerators, freezers, cooking equipment), small kitchen appliances, audio/visual and IT equipment, telephony devices, and mobility products (scooters, bicycles). The company also provides complementary services including delivery, installation, after-sales support, repair, device trade-in, rental, spare parts, and maintenance advice.

Product overview

Envie is a French company specializing in the sale of professionally refurbished (reconditioned) household appliances and electronics. Founded as an expert in refurbishment 40 years ago, Envie offers products up to 60% cheaper than new prices. The product portfolio includes large appliances (washing machines, tumble dryers, dishwashers, refrigerators, freezers, cooking equipment), small kitchen appliances (coffee makers, blenders, toasters), audio-visual equipment (speakers, TVs, turntables), computing equipment (laptops, tablets), telephony devices (smartphones), and mobility products (electric scooters, bicycles). All products come with a guarantee. Envie also provides complementary services including delivery, installation, after-sales support, repair, device trade-in, rental options, and spare parts. The company operates as a social enterprise supporting employment for people distant from the job market.

Differentiator

Problem solved

Functional benefit

Products and services

• Reconditioned Large Appliances (Lavage, Froid, Cuisson) Major household appliances (washing, refrigeration, cooking) professionally refurbished and resold at up to 60% lower prices than new, with guarantee. Targeted at households replacing or adding appliances affordably.
• Reconditioned Small Kitchen Appliances Compact kitchen appliances professionally refurbished and resold under guarantee. Targeted at budget-conscious consumers setting up or refreshing their kitchens.
• Reconditioned Audio & Visual Equipment Refurbished audio and visual devices (speakers, radios, turntables, TVs, photo equipment) resold under guarantee. Targeted at consumers seeking affordable AV equipment.
• Reconditioned Computing & IT Equipment Refurbished computing devices and peripherals (laptops, desktops, tablets, screens, printers, scanners) resold under guarantee. Targeted at consumers and small buyers needing affordably-priced IT equipment.
• Reconditioned Telephony & Connected Objects Refurbished phones and connected devices (mobile phones, fixed-line phones, connected objects, phone accessories) resold under guarantee. Targeted at consumers seeking affordable phones and connected devices.
• Reconditioned Mobility Products Refurbished personal-mobility products (electric scooters, bicycles, electric skateboards, balance bikes) resold under guarantee. Targeted at consumers seeking affordable personal mobility.
• Spare Parts (Pièces détachées) Replacement parts for household appliances, used to support appliance repair and maintenance. Targeted at DIY customers and repair services.
• Delivery & Installation Services Logistics and professional installation of purchased appliances at customer premises. Targeted at consumers who purchase large appliances and require white-glove setup.
• After-Sales Service (SAV) & Repair Troubleshooting, repair, and customer support for purchased appliances. Targeted at customers of Envie-refurbished appliances and existing equipment owners considering repair over replacement.
• Device Trade-In (Reprise) Take-back of customers' used appliances for refurbishment and recycling, supporting circular-economy flows and feeding Envie's refurbishment pipeline. Targeted at consumers replacing old equipment.
• Appliance Rental Services Rental of appliances as an alternative to purchasing. Targeted at consumers who need temporary or lower-commitment access to equipment.
• Maintenance Advice & Support Customer-facing maintenance guidance to help extend the life of appliances. Targeted at existing appliance owners seeking to reduce replacement frequency.

Quantifiable outcome

• Up to 60% cost savings compared to new appliances
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Back Market: French-founded marketplace specializing in refurbished consumer electronics and appliances. Directly comparable to Envie's core offering of guaranteed refurbished electronics, but operates at national/European scale via a marketplace model rather than owned retail stores.
• Refurbed: European online platform for refurbished electronics, smartphones, laptops, and household appliances. Closely comparable product category and value proposition (discounted refurbished goods with warranty), competing on a digital-first model.
• Asgoodasnew: Specialist retailer of refurbished electronics, smartphones, laptops, and cameras with European operations. Similar model of professionally refurbished products sold with warranty at significant discounts versus new.
• Rebuy: German circular-economy platform reselling refurbished electronics, books, and media with trade-in integration. Comparable to Envie in combining trade-in collection, refurbishment, and resale under one roof.
• afB Shop: German social enterprise refurbishing and selling IT hardware, employing people with disabilities. Highly comparable to Envie on the dual social/environmental mission plus refurbished electronics retail model.
• Restore: UK charity that refurbishes and resells donated IT equipment while employing people facing barriers to work. Strongly comparable social-enterprise IT-refurbishment model with retail and B2B channels.

Broad incumbents

• Emmaüs France: National federation of French social-economy organizations collecting, refurbishing, and reselling second-hand goods including appliances. Comparable social-enterprise mission and refurbished-goods retail model, though broader in category scope.
• Cash Converters: International franchise network buying and reselling second-hand consumer goods including electronics and appliances. Comparable second-hand retail model but without Envie's social-employment mission or specialist refurbishment capability.
• Easy Cash: French franchise specializing in buying and reselling second-hand consumer products including electronics. Comparable second-hand retail footprint across France but operating on a commercial rather than social-enterprise basis.
• Cdiscount: Major French e-commerce retailer operating a dedicated refurbished and second-hand electronics offering at national scale. Comparable end-customer segment and appliance/electronics categories, but a much broader general-merchant platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groupement.envie.strasbourg
• Instagraminstagram.com/envie_strasbourg
• Xx.com/envie_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envie